Ryan Tarver, a serial entrepreneur with a full-time job, joins us to discuss the realities of what it’s like to start a LLC, design a brand, and launch two shops while having a full time job, a toddler, a newborn, and way too many hobbies in the middle of a global pandemic.

We discuss:

• The importance of brand identity
• The case for co-founders
• Tools to stay organized
• Balancing perfectionism vs "just launching"
• What they did when Facebook traffic didn't convert

Show Links* bambinobikes.com - Use code UNOFFICIAL15 * 2 A.M. Baby - Use code UNOFFICIAL15 * Asana * Out of The Sandbox Turbo Theme - Use code KURT20 at checkout * They Ask, You Answer by Marcus Sheridan

Sponsors* Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus". * Try Bold Product Upsell, free trial * Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout * Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Never miss an episode* Subscribe wherever you get your podcasts * Join Kurt's newsletter

Help the show* Ask a question in The Unofficial Shopify Podcast Facebook Group * Leave a review * Subscribe wherever you get your podcasts

What's Kurt up to?* See our recent work at Ethercycle * Subscribe to our YouTube Channel * Apply to work with Kurt to grow your store.