Returning for his fourth appearance is Nick Disabato, ecommerce conversion rate optimization wunderkind.

On today's episode: an airing of grievances around merchant's approach to conversion rate optimization.

We talk through the common mistakes in methodology & management, and your top missed opportunities.

Show Links* Draft * Baymard

Sponsors* Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus". * Try Bold Product Upsell, free trial * Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout * Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Never miss an episode* Subscribe wherever you get your podcasts * Join Kurt's newsletter

Help the show* Ask a question in The Unofficial Shopify Podcast Facebook Group * Leave a review * Subscribe wherever you get your podcasts

What's Kurt up to?* See our recent work at Ethercycle * Subscribe to our YouTube Channel * Apply to work with Kurt to grow your store.