"This is an astoundingly good read on the situation. Wow."
That's what I said to today's guest when he explained his view on what's driving purchasing behavior over the last four weeks.
In this episode, we're joined by Klaviyo's Director of Product Management, Jake Cohen.
Jake has been using Klaviyo's network of 30,000 businesses and their data science skills to analyze consumer behavior in response to the pandemic.
With weeks of data, we're ready to start theorizing on why we're buying the way we are and what's going to happen next.
What you'll hear:
Links Mentioned* Survey: Ecommerce COVID-19 Pulse Check * Op-Ed: New Essentials Drive Our New Normal * Resources: Marketing amid coronavirus * Messaging Example: whogivesacrap.org * Tw: @jfccohen
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