When starting your Shopify business, you’ll discover there’s a lot more to consider besides what you’ll be selling. Ross Allchorn takes us back to basics with some advice for first-time storeowners.

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Learn: * Why you need a plan * What to realistically expect * How to provide better customer service (and bust customer's objections) * Why you need to provide comprehensive product information * Ross's #1 tip for The Unofficial Shopify Podcast.

Links: * ShopCreatify.com * @allchornr * @shopcreatify * Blog: How we build Shopify stores

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