The biggest difference between the Rich and Successful and the Rest of the population is in how they think, and what they believe about themselves and what's possible for themselvesâ?¦ Many of us grew up around unsuccessful people, so we have many unsuccessful thoughts. The people we grew up around didn't purposely mean to teach us unsuccessful traits, but a short order cook can never teach you how to become a gourmet chef. If you want to become successful, you have to start thinking like successful people. This week we learn how.