In this episode of the IoT For All Podcast, PubNub’s CEO and Founder Todd Greene joins us to talk about some of the needs and challenges in developing in the consumer and industrial IoT spaces.

As an entrepreneur who has founded and successfully sold companies across the software spectrum, Todd now shapes PubNub’s vision of revolutionizing the way people interact and connect with each other, virtually. Before PubNub, Todd most recently was CEO of Loyalize, an audience participation company successfully sold to Function(x) (FNCX), a Robert F.X. Sillerman company, where he designed the first-ever massively multi-user social TV mobile and web applications licensed to companies like Viacom and Yahoo. Todd previously was founder and CTO/VP Products of CascadeWorks, a company providing services procurement solutions to Texas Instruments, Charles Schwab, and ABN Amro, and acquired by Elance. After working with companies like GE, SGI, and Quantum while a consultant at Price Waterhouse, Todd joined NetDynamics (sold to Sun Microsystems in 1998) to help create a truly game-changing product: the first application server built for the internet.

Interested in connecting with Todd? Reach out to him on Linkedin!

About PubNub: PubNub powers apps that bring people together in realtime for remote work, play, learning, and health. Thousands of companies use PubNub’s Realtime Communication Platform and its APIs as the foundation for online chat, live events, geolocation, remote control, and live updates, at massive global scale. Since 2010, PubNub has invested in the tools and global infrastructure required to serve customers like Atlassian, Hasbro, Peloton, and RingCentral, delivering SOC 2 Type 2 security and reliability while meeting regulatory needs like HIPAA and GDPR. PubNub has raised over $70M from notable investors like Sapphire, Scale, Relay, Cisco, Bosch, Ericsson, and HPE.

Key Questions and Topics from this Episode:(00:33) Intro to Todd

(01:43) Intro to PubNub

(08:11) If the goal of IoT is to allow us to leverage data and control devices seamlessly, how close are we to that goal? What do we need to do to get there?

(11:50) What are the needs for consumer products vs. industrial IoT products? How do you approach those different needs?

(14:18) How have you overcome the challenge around supporting new and old hardware?

(17:00) When working with customers, what’s their comfort level with API/web knowledge? How do you approach that?

(19:16) What have been the greatest challenges in growing PubNub, and do you have any advice for companies starting that journey?

(21:27) How do you see edge and 5G potentially changing IoT products?