The podcast opens up with a discussion about Bob and his company’s background and the current state of asset tracking. Bob then talks about how indoor and outdoor tracking differ and the importance of each. Bob also discusses his experience with clients and what industries contain the most knowledgeable customers. Ryan and Bob wrap up the podcast with a high-level conversation on IoT’s involvement with the supply chain and how COVID has affected the industry.

Bob Proctor is the Co-Founder and CEO of Link Labs, a leading provider of an end-to-end IoT platform for tagging, locating, and monitoring equipment, supplies, and assets anywhere at any time. With a Ph.D. in applied physics and 25 years of entrepreneurial and business leadership, Proctor is also a founding principal of Blu Venture Investors, a venture capital investment company that supports early-stage entrepreneurs in the mid-Atlantic region of the United States. Blu Venture has invested more than $75 million in 70 technology companies with eight successful exits. Before Link Labs, Proctor served as CEO, board director, and lead investor of FlexEl, a University of Maryland spin-off that manufactured ultra-high capacity batteries and power management systems. He also served as CEO of GlobalLogic, a digital product engineering services company based in Silicon Valley with more than 16,000 employees.