Brainstorms in innovative ways to turn ideas into reality rapidly. I experiment on myself and share in real time. Father of 2, Husband and Corporate Guy. Interests include fathering, data analytics, pro wrestling and innovative education.
Here is a rough transcript:
Hey, so this is getting a little bit psycho here. So I'm recording videos, I'm asking questions that I'm answering the same questions.
There's came up with the concept of a mastermind of one, where it's when we have an idea, we speak the idea. We hear ourselves as we're speaking the idea and then we create something which is a recording that can be accessible to our future self. So that's why I do this.
I create these for a mastermind, no one and an audience of one. That being myself for the future. So if it's useful to somebody else, that's great. If it's not, that's great as well. We still have the victory on the backend. Have an amazing day.
Here is a rough transcript:
Hey, so this is getting a little bit psycho here. So I'm recording videos, I'm asking questions that I'm answering the same questions. There's came up with the concept of a mastermind of one, where it's when we have an idea, we speak the idea.
We hear ourselves as we're speaking the idea and then we create something which is a recording that can be accessible to our future self. So that's why I do this. I create these for a mastermind, no one and an audience of one. That being myself for the future.
So if it's useful to somebody else, that's great. If it's not, that's great as well. We still have the victory on the backend. Have an amazing day.
Here is a rough transcript:
Hey, this is Justin just finished gym workout for today. And I've been creating 10 to 15 audio messages every single day and thinking about starting them off as opposed to doing audio messages, doing them little videos on Tiktok to get them started.
So this was the first one to get it live and probably do some responses on some of these things. But the whole idea is asynchronous work and walking and talking to do most of our work and how do we replace time sitting in front of a computer with with time actually walking and talking and doing exercise and being connected out to the real world. So thanks a lot for listening and have an amazing day.
Here is a rough transcript:
Hey, this is Justin, it's Friday morning, September 16. This is getting ideas rolling around inside the head outside into the head way that could potentially be useful. And so I did get up every morning this week, up until today, at about four o'clock in the morning, woke up naturally did about an hour and a half's worth of work on the computer. And yesterday started feeling pretty sick.
But at time I got to the afternoon and fell asleep yesterday about seven o'clock and then slept all the way through to 630. This morning. And so yeah, so that, and then it was time to get the kids ready to school and then walk the puppy. And then so I want to start thinking about the 90 Minute focus time and do each day.
And what that's going to look like if there's a part of the head that says that has to be done in front of a computer, which is a little bit of or a lot of an energy drain spending and then going to work and sitting in front of a computer before that's in the name of the game for me is how much time can we spend away from, you know, from a computer and just thinking about it.
It's like if I took like an extra, it took an extra year, but the time could be away from a computer as opposed to like experience whatever success looks like expressed experiences success, let's say in three years versus four years, I probably take that bet all day to be away from the computers. No, as long as we knew it was coming at a certain point in time.
And as long as you knew that, like our overall problems would start to get solved. And that's an interesting thing. So inside of that context, why why spend a couple of years in front of a computer where you know, a couple years in front of a computer, we could spend the time walking and talking and creating that way and creating something that's new, that's beneficial for other people inside of the conversation of inside of the conversation of ways of working that work.
For human beings. I'm just like looking at some of the time, right? It's like it's been a year. I could do a year, 90 minutes in front of a computer. And it's probably it doesn't need to be an ad or it could be both. And or it can be both and conversation as well. So where did I read here? There's no like, right answer. There's just trade offs around today. And but I feel a lot more jazz, getting up and doing recordings in the morning than I do.
Getting like sitting in front of my computer or doing SEO research or that sort of thing. And now there might be a part that says like, that's the hard work and doing the hard work is the tough stuff. But if we can do a bunch of different reps this way, like walking and talking, and while walking the dog getting something else, getting more energy doing something that's healthier, that is more beneficial. So probably asking more intelligent questions.
Asking more intelligent questions is a little bit of a better way to to start to work through so we'll leave that link here right now and we'll speak.
Here is a rough transcript:
Oh, here we go post two of the day. This is number 16. It's about seven o'clock in the morning, right now these are getting ideas rattling around inside the head outside of the head.
So I just did a post a few minutes ago on the challenges of sitting in front of a computer versus walking and talking and asking myself the question, if I could, if I could spend 90 minutes focus, just walking and talking and recording things every single day for a couple of years.
Or, if I could spend a quarter of the time or half the time sitting in front of a computer getting stuff fixed. Now, I think that computer time like, like, what are the things that do in front of a computer, like sitting down is like that's like search engine, like keyword research, something's got to be done in front of a computer?
Or what are some of the other things that need to be done? Like, I think that's it, right? Like optimizing, actually optimizing pages might have to be done in front of a computer, but looking at it looking at analytics, probably something that needs to be done in front of a computer.
So start taking a look at how do we do it? What are the blocks of time that we have to be in front of a computer doing our work, and then what are the times that we can be out walking and talking, and then start to replace those computer times with more of The Walking and talking times.
And if committing to 90 minutes of walking or recording for three years, I think that could start to lead to some extraordinary, extraordinary and really fun results on on the back end, I think it'll be something that could inspire other people to get to inspire other people to do similar types of work.
So there's something that's very, for me, very inspiring about walking and talking and allowing other people to work that way, when you walk and talk, there's a couple other things number one, you're walking, right so you're getting exercise in that is better. And I think I'm reading a lot saying 30 minutes of walking every single day can have a great improvement. For health, right?
If we just do that every single day we we can improve our health and extend our longevity number two, motor hearing, like sitting is the new smoking has been coming through so that computer type sitting is equivalent to it's not a healthy behavior. And it's something that takes away from from our health.
Number three, we're able to create stuff while being in the in the elements. And number four, we're not taking away like right now I'm walking my dog. I'm not taking away from other people. My dog, right, I'm doing something for him and he doesn't, he doesn't need my direct mental attention. As we're as we're walking, walking through here.
So there's a key we can do other things and it's not multitasking, multi threading is doing one thing while doing something else that is subconscious and getting a multi a multiplier of a benefit. And yeah, that's what I wanted to. That's what I want to share out there. So the I'll leave that one here.
Here is a rough transcript:
Hey, this is Justin. So when going on the theme of walking and talking this morning as the, as a way of working, and just had a conversation with somebody who was talking about his CEO, I made the comment that asynchronous work is something that's very important to me, it's something that I like to work on and, and just doing brainstorm.
So if I record a message to you an audio message, and I send it to you, a couple of different things happen, like I can record it at the middle of the night, which could be when, when I do my best thinking, and it's the best outlet from like, what's really going on in our mind to what is what's really going on in her mind to what is to sharing it was somebody else, number two, it can get too consumed on the other person's time frame. And number three, it can be consumed multiple different times.
Now it's beautiful a voice message is that can easily be transcribed with a multitude of tools like otters eye tool of choice, right now. But there's, I can easily be transcribed on the back end. And when it gets when it gets transcribed, that it can be that it can be broken down into different pieces to action items are broken down into knowledge blocks.
So it's a very, it's something that's very easy to produce, and can have a multiplier effect on consuming on the back. And now there's like how do we start to take away things or start to take away things that are that are take away the one number one take away overhead, which is like a tax on the stuff that we do, what do I mean by that?
When you set up a meeting, you got to at a minimum schedule that right you got to find the time that works for somebody else, then the other person has to accept it. And then you have to move stuff around, depending on the time and then typically one or two people is late for the meeting.
And then you go about and you Yeah, and then right, there's a big overhead that goes into it. Whereas with voice notes, they can be they can just be delivered in the moment and then consumed. consumed at the other person can be a dog read by here.
And so my dog got a little bit muddy going after the other dog. So yep, so and that is the ultimate and then we can start to process dozens if not hundreds of video of audio messages at one time.
So audio messages back and forth is number one the best way Now let me talk about the psychology of having to return things or not having to return things or having to go to take inbox zero or not getting vaccinated. Oh, we've got one here.
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Okay, so about a year and a half ago, we start mastermind groups that were completed solely on asynchronous audio, the challenge that people get into with audio messages, they get behind on the messages.
And they give up. Like, if you get a build up of five to 10 messages, you give up right, it just becomes overwhelming for you becomes overwhelming. People need you. People need new it's a different way of thinking. It's a different way of working. And people aren't trained on it.
So they give up on the modality or that way of working completely. And I frankly, don't even know how to solve that one right now, except for to stay up to speed with the audio messages at any point in time. But if you do, like a quick introduction, people can get that people can get behind pretty quickly.
So I think what you need is you need a curator of or somebody to host a room that can start to consolidate what people are doing, but they all exist as in people's heads.
They all exist as like just a block of audio that that people have to to access. So I'm thinking probably the smaller groups the one to ones are better. Once the ones maybe with summarization are better.
Once the ones with summarization are better than then doing some of the large, the large block stuff. All right, I'm gonna leave that one here for right now and have an amazing day.
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Hey, this is Justin It is Thursday morning and feeling a little bit sick this morning. So woke up at 330 did about 90 minutes of work. In the morning, I knew I wasn't gonna get back to sleep. And then finally get back to sleep at 530 to 630.
It wasn't some, some good sleep. So doing it very interesting in measuring, managing mood management as well, not feeling well, because everything just sort of comes up as a little bit more stressful in the moment, and a little bit more stressful at the moment.
And then I just noticed myself getting more anxious about things that aren't necessarily worth getting anxious about. So I will. I'm going to I will leave that one here for right now. And that was it. And then so I probably want to manage rest, manage exercise, manage long walks, probably pay attention to where like I'm working through signals like as far as like practice Pomodoro. Right.
They take more and more breaks today to get through it and probably do more recordings later today, too.
Just knowing that this is just one of one of a one of a few different ways of of being able to work so hope you're having an amazing day and thanks so much.
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Here we go, okay, this is Tuesday morning, September 13, this is just sharing ideas rattling around inside the head, getting them out into a way that can potentially be useful to my future self and to other future selves.
And so not coming in with any particular agenda at the beginning and then and then watching out and seeing what, what comes back. So we come to a couple of different conclusions. Number one, Google is the best partner in taking the wild synapses of our brains and organizing them into a way that can be that can be useful for for other people, and recording, just by itself recording this message is a enact in an activity to unlock what's going on in the unconscious display, which I think is a lot more powerful than what happens in the conscious mind.
Now, the unconscious recording typically happens at the 20 minute mark, he usually takes 20 minutes to go into the unconscious, but also in doing like volumes of different messages. That can also be a sorry, it can also be a a more powerful way to to unlock the directions that were that were that were going right to do by the messages back and forth over a period of time. So I don't know if it's what I've been doing right now just easing into the volumes of recording, but it will soon go to probably timed sessions and I'll probably add some accountability into it, you know, where people are like, Hey, I'm gonna do 10 messages today or when you're five messages, probably inside the context of Shut up, right? Yeah, shut up and write.
Which is, you know, like a five minute introduction and attention, and then a five minutes on the backend to do something. So it might be an idea shut up and talk, sort of like that shut up and talk which is focused sessions, to be able to just use free speech, not free speech, in the sense of freedom of speech, but free speech and a sense of what is top of mind.
And then putting some structure around it and teaching other people to to start to work this way. So I'm gonna leave that in here right now.
Have an amazing day.
Here is an unedited transcript:
Hey, this is Justin It is Wednesday morning. This is a brain dump, not a walking talk, I'm back at the camp, we went to the dog park this morning and play dog played quite a bit.
So didn't have a chance to go on the long walk for the day, but been bringing the book that 100 million dollar offer offers, which really does a great breakdown of what it takes to create a an offer that is huge and undeniable by other people.
So going to start implementing some of the learnings from that over the next couple of days might do some of that over audio messages. And I want to talk about afternoons I have get ready. You know, when I get around 334 o'clock in the afternoon, the energy just starts to drop and I start getting into the evenings.
And it feels like the mind sort of undoes most of the stuff that happened during the day and I used to combat that last year a couple times a week by doing my workouts in the afternoons. But when I do heavy workouts in the afternoons, wakes me up wakes me out for the rest of the day.
So when I'm thinking I'll start doing some cardio in the afternoons, and some light reading and like some plan structured activities, which are meetings with people or things that are sort of forced to be there and to go to so that's when I start thinking about afternoon activities to have good energy throughout the day because it always picks up again the next morning but but in the afternoons it's a little bit more challenging to love to hear if you're listening to this routines that you do to get the energy picked up in the afternoon.
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Oh, okay is was it Wednesday morning, Tuesday morning, Tuesday morning, September 13, going on a walk in and talk with the puppy and just excited to fix my workflow this morning, where my podcasts are getting uploaded as draft so we can drop the transcript in there pretty quickly.
So I'm on a, I won't call it a mission, but committed to recording 1000s of little audio notes like this over the next year. And letting putting them out there to Google land and seeing what happens and what comes back, right look like Google is the best, the best curator of knowledge, or the best organizing knowledge out there, I think that's the that's obviously the mission of the company. But inside of random, right? How do you take random rainstorms things that are top of mind and then turn them into usable things for other people.
So there's a couple of different things, there's like, there's Focused Approaches, right books are writing a book is probably the best way to be able to create useful knowledge. But you can't do a ton of repetitions of books, right? Over a lifetime, you can. But you can't write in that for those like well edited videos, but that's 80% of the time goes out goes into the production, or maybe 90% of the time goes into the production, versus the actual creation of the content.
So what does it look like just to be able to go straight from the brain to to spoken immediately, right, it's the best proximity that we have, like the average person has for being able to process what's inside of their brain, and then have it be out there on the web and then discoverable by YouTube.
So I added this morning, I added ads onto my site this morning, because that will tie a proxy for economic viability. It's a lazy proxy for economic viability, but you can see, right, that's how many people are actually getting there, how many people are clicking on ads, when they get there, we'll also probably start setting up some like funnels like, which is simple things like people can opt in, and to receive more information. So we'll see where the the energy flows. Now. Right now, the site is getting like nine views a day.
So it's nothing right? It's and I went to my Google Search Console, which I absolutely love. I mean, I love the Google Analytics stuff, which my Google Search Console this morning, and, you know, saw that only, like 14 of the pages on my site are actually indexed. Because the site's been down for a while, for about nine months. So now it's back up again, they gotta get reindex. It's got to get reintroduced.
And then yeah, we'll see where it starts showing up in in searches for people and where people start to pay attention to what is going on. And then also, we'll have a goal of actually speaking to like real human beings who are looking at the site, and what do we want to what are you going to create based on what actual real human beings are talking about? And so that will be asking for an email address or connecting with people that I actually know on on the backend.
So we'll see what, what options we have to actually speak to real people on the back end. And that'll be exciting, right and just inside of the name, the game of being able to provide as much value to people on the other side as much of an impact.
But this way of I envision this as a way of working, just doing walking and talking, capturing with sight and you know what's in the brain in the moment, and then starting to bang that against what other people are actually doing in the moment. So I'll leave that one here. Have an amazing day and that will speak soon.
Here is a rough transcription:
Hey, this is Justin and I just changed my workflow today, which gave me a little bit of a dopamine hit right, whereas my podcasts are getting published as drafts right now. So don't have to go through a secondary process of uploading the audio and making them work on on the backend.
So that's exciting. So it gives it more, it's more liberating for the brain, for the things that we can, it's more liberating for the brain to just freely share the information. Whereas before, when I had to do like a multi multi layer process right ahead to I'm creating this recording this audio messages on my all the audio message on our phonic.
And then what it's doing is the podcast version is getting uploaded to Spreaker. It's also getting off to YouTube, I think, first, it's going out to SoundCloud, although I gotta check that to see if that's working. And then I am. Yeah, and then that's it. And then so now, the podcast goes off as a draft, and doesn't get doesn't get published, it's just a draft.
And then I do all the editing for the all the tags and the all the tags and the transcript afterwards. So now it can be more free and liberated in the stuff that we share. Now some improvements that I want to make to this process.
Number one, I want to involve other people. So it's probably going to be talking about other people and the things that they're sharing and working on. And then number two is keywords, that's that's a key one, right, like, be a little bit more tailored towards towards the search engines. And what works. And there's there's a couple of different approaches, there is number one, looking at what we're currently ranking for right now and extrapolating that out to something that we could rank for that's a little bit better.
And then number three, is take a look at keywords that are potentially easier to rank for, and work with those, and there's gonna be some convergence, right, because the things that were already the things that are naturally happening in there, we're already ranking for, let's pay attention to those, let's LS, acknowledge those and ignore those.
And I've been cleaning up my closet over the last couple of days. And I have so many like I, if you had asked me a couple of days ago, I would have said I don't have that many T shirts, and I definitely don't have that many clothes.
That mote that many clean t shirt. Now in reality I have, I probably might have close to 100 T shirts that will probably not have that many probably about 50 T shirts, but but I you know, I just have them organized into one place. So when we start to organize things, that's when we start to that's when we start to to access experience, the abundance of what's available to us, and what's available to us and how close we actually are towards towards our goals.
So that's yeah, I will leave that one there for right now which inspires me to sit down and do some some analytics on on mid listens like across channels like across all of the different platforms where we are. We're creating stuff so I'll leave that one here for right now. Appreciate anybody who is listening to this and have an amazing.
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Hey, this is Justin It is Tuesday morning, September 13 2022, messing around with straight through processing of podcast right now to spend down, gotten about 430 In the morning the last couple of days and have been updating categories for over 500 podcasts that I've got, and also been adding the transcripts to the, to the original podcasts, I want to see if I can do all of the production aspects when we're when we're doing the original, the original creation, and I know that there's gonna be some on the back end, some editing that has to get done on the back end to like for SEO tags and those sorts of things. And it's all sorted in the concept of how do we get an idea from? How do we get something that's rattling around inside of our head get it communicated.
And that's what this audio message is, and then get it into a place where it can be discoverable by the world, right? And there's like, like, you can put a book out, right, but a book takes a long period of time and what is like the minimum nugget of information.
And what I've come to the conclusion about is blog posts because they're the one of the most discoverable things by Google. And so you can you Yeah, they're discoverable by Google. And they can be they can be accessed by search engines and the best way to do that is through word. So what I do is I take these, the original audio messages and then I take the transcripts on the back end.
So this is just an experiment of doing straight through podcasts. Straight through processing of our podcasts.
Here is a rough transcript:
Hey, this is Justin. So I've been reading $100 million offers. And Alex Hermoza was the the name of the offer and talks about the equation for making a huge offer. And there is there's the potential, the perceived opportunity or the value that comes out of achieving a goal.
And then there is on the bottom side of the equation, there's the, the effort that needs to go into doing that amount of work. And so for me, I define it as elegance, right and coming up with elegant solutions for problems and, or to solve problems. So how do we create tough things in an effortless and elegant way, right and effortless, can be pleasurable, it might be a little bit of, you know, a lot of like a little bit of hard work, but it can be pleasurable, once while I go so much into the walking and talk.
And when I create this, it is when I create this audio message, it will come out as a transcribed form on the back end, and it will be usable to our future self now need to get a little bit of better editing in there need to get a little bit more workflow built into it. But the possibility of being able to just speak something out there, then having it actually exist in the world is really powerful, and is exciting. And I've been thinking about it for over 10 years in a in a wanting to create things that are that are effortless.
And it's also inside of the context of ways of working that work for people like human ways of working, as opposed to what happens so many times, especially in large corporations is the people have to acclimate to the systems that work and the systems aren't necessarily designed for individual people. So how do you create ways of working that work for for people and me, this isn't I've been.
Right now, I woke up originally at like four o'clock, did a little bit of reading, read for 30 minutes, so far out on a long walk hung out with my daughter for a little bit, she still still getting some rest. And you know, and now also did a little bit of investing this morning. And so did a lot of things in a short period of time. And everything that I do start getting captured and logged into lodge seek might be log seek lodge seek everything get captured inside a lodge seek so it can start Systemising it for future self and also can see those things that are showing up multiple times.
So starting to put things inside of systems and then checking them off, on the back end sort of started moving towards larger goals. And when I learned something, we read something inside of a book, we start to incorporate it. So I took the equation that that was talking about a few seconds ago. And I took the equation and wrote it down and got it captured in the wrote it down.
So I can start incorporating that into the work that I want to do. And I don't know that I'm going to be selling something, you know, in the near future or the long term future. But the thought process of creating an irresistible offer, one for myself or for other people is it's a useful piece of information that we want to start playing with and and learn to end to end creating. The other reason I moved to working with a book this morning is I just I was feeling a little bit stuck one inside of being tired. Just feeling a little bit stuck. So when we're stuck in production could do two things one can exercise and practice gret do something that's a little bit like more challenging, and then work through it or can go out and gain some more knowledge.
That's why immediately went to a book to get some more knowledge that starts unlocking some of the stock and then that should give them momentum to be able to work forward for a longer period of time. And I might just do a whole bunch of recordings today. That might be the goal for the day is just doing a whole bunch of different recordings to unlock a new way of energy or might sit down with behind the computer for for a period of time or might just focus a day on spending time with the family.
And we'll do a lot of spending time with the family today but might just be going with the flow of what they do and most likely will be is a little bit of both a lot of walk in and a lot of family time so and maybe a little bit of computer time at the end of the day to start to solidify and systemize these things or future self has access to them.
Here is a rough transcript:
All right, like fourth or fifth message walking in the woods today, just giving ideas that are rattling around inside the head outside of the head, not necessarily designed to be the best thing to consume.
For a person, or a human being, I guess a person is a human being, but designed for unlocking, thinking and having the best half into what is going on in the brain in the current moment, and thinking about language patterns and NLP, and how can I use NLP to start to train myself to get into different emotional states, and one of the things that I worry about is that I don't complete sentences all the time, and I don't complete thoughts, and I go into circles. So and I don't listen back to most of these messages, I just put them out there and then see what people respond back to, and what people don't respond back to.
So as a result of that, a lot of the stuff that gets a lot of the stuff that gets created, sort of falls by the wayside. Now the beauty of it is, I can take a I can take all these messages are going to get dumped into otter on the back end and, you know, create a word cloud of what are the things that we talked about, and then maybe do a read through of the messages and start to highlight some of the topics that we talked about the whole idea of these walkie talkie things is to go as unconscious as possible and unconscious is doing work from the subconscious mind as opposed to, from the conscious mind, and, and going unconscious with challenges when we go unconscious.
We don't necessarily pick up the things that are most like powerful or impactful in the moment. So that's the challenge. And that's why we get the transcripts on the back end. So when we speak into a subconscious now there'll be a feeling at some point in time, there'll be a feeling of oh, this actually is working or this idea has legs, when we do go into that, you know, subconscious way of working then. Then on the back end, we can start to it we can start to what's the word?
I guess, like feel that feel the benefit on on the back end. So I'm gonna leave that one here right now. And working, I'm going to call us on working through the unconscious.
Here is a rough audio transcript:
Hey, this is Justin, it's Friday afternoon might hear the dog snoring in the background of this message.
So I went back and I set up my podcast site on pod pages and messing around right now with some images because I realized I had the sketch image that's been showing up in every single one of the posts at this point.
So want to be able to have a way to to experiment with just getting random ideas out there, and then seeing how they can take on a life of their own. And I think it's inside of the concept of Idea 2 Reality.
I like that Idea 2 Reality at the speed of speed of voice, and being able to put stuff out there and then seeing how it lives in the world. So that's what I think we're going to be focusing on is, you know, what are the ways to turn something into a real idea, the most, the quickest way possible, how to do research, how to get inspiration, and how to get new ideas out into the world as quickly as possible. And I'm also going to mess around with images on this one.
So have an amazing day and I'll speak soon.
Here is a rough transcript from this recording:
Justin Finkelstein 0:02
Here we go.
There we go, here we go, here we go, here we go, here we go. Here we go, here
Unknown Speaker 0:18
we go, here
Unknown Speaker 0:18
we go, here we go. Oh,
Justin Finkelstein 0:26
and here it is. There we go, We're alive.
Unknown Speaker 1:27
Alright here we go,
Unknown Speaker 1:34
we live, we live.
Unknown Speaker 1:37
We're not live yet.
Unknown Speaker 1:38
All right,
Justin Finkelstein 1:39
hey this is Justin, it is March 24 Whoa, get out of the camera angle here to testing out a new, a new setup here, turn the office around going to be doing some facilitation tonight and tomorrow, so I wanted to get like a real like Office lets me know somehow with backlights, right, and I got this thing running in the back. But I would love anybody who just got some knowledge of what backlight looks like I don't know that my friend Andrew Jones is going to see this back from the, but he set up an amazing office if anybody knows anything about lighting in the back, please let me know. And, yeah, I'd love I've got some, some rotating lights in the back here and probably gonna start getting some green screen stuff and doing some, some other pieces there but that's enough about that this morning brainstorm skinning ideas that are rattling around inside the head outside the head, so they can potentially do something decent in the world want to talk about some of the things that I'm most excited about right now so first of all we've got. otter.ai is running in the background here. Other AI is right, you know what these quotes don't show up it's annoying. They don't show up in as comments in in Twitter's I realized that right, they're just, they're little pieces on site but otter AI is running in the background. This these brainstorms are inspired by a book called accidental genius from Mark Levy, using free writing as access to your greatest thoughts so this is free talking, getting ideas out that are going to get lodged into the head if they don't get out there into the world now. What otter does is allow us to create some persistence right we don't. The whole idea is we want to tap into the probably our greater thinking or better ways of thinking, then want to have something capturing in the background, or also just sort of doing like presentations and doing stuff for other people. So, that's the whole purpose that's why otter is running in the background, most passionate passion about a couple of different things right now. Number one, a lot of, I'm working with a nonfiction research,
Unknown Speaker 3:48
who I met
Justin Finkelstein 3:49
a year ago and met the founders. And he had been about a year ago, right now, and what I love about the work that they do is, it gets right through to the subconscious mind and what I mean, you know, it's like, it allows us to think about things that we've been thinking about for a while differently and then feel on different topics so report I'm most passionate about right now is the state of hiring. That's that's that's in the works, hiring is a abysmal disaster in most places right now. So, in that, like a bad hiring process has a knock on effect. I talk about a good hiring process but let's talk about bad hiring processes a knock on effect, we refer people into a company right like, and they've got to go through a difficult process, where and that's not a process that's hard and grueling where you don't get the role right where it's just, you know, we have the where you put in for something and you don't hear anything back right and then, you know, feeling like dehumanize throughout the process. Right. A long drawn out process, um, I am, what I see working right now and what I really like. Not that I really liked but I know it's been working for a while. But reading the book working backwards, which I might have here, which highlights Amazon's process for how they work and their hiring process is really tied into the values of the company and everything that they're working towards right so I don't know that every company is in a place where they can have those mature processes Amazon. But, you know, one of the big isole linchpin components is a bar raiser somebody whose response, who's responsible for making sure that every new person who's getting hired is at least better than, you know, 51% of the other people so each person kind of raises the bar of the whole company which is neat because you hear from people, They're like, look, I'm glad I'm not getting hired now because I would, I wouldn't be able to cross over right now so I love the way that they work through the process and the interviews that are and I'm not an Amazon employee, I'm just doing from reading from the book and when I've heard interviews that are based on the different principles of the company so like the way that they are operating, and doing the other interesting for me is Lasky co they're doing a little bit of an experiment right with experts. They're doing an experiment with, you know, experts, and connecting them with startups being able to go through quickly so I went through a conversation with with one startup, and the beautiful thing is I signed up for the platform on Wednesday, I'm going to introduction on Thursday, and had my conversation on Friday right so it's, I'm on what's up. Alright come on a recording right now alright somebody is coming through. Good to hear my daughter's class here so Lasky, CO, there is also, I forget the name of the company but Pearl, right. It's pearl. Kim Connors in here and apologize Tim if you're seeing this Tim cutter Pearl is looking at connecting people over text and what's beautiful about that removes some of the friction right and not like any hiring that is like a resume base right,
Unknown Speaker 7:09
it seems like it's,
Justin Finkelstein 7:10
you know, it was an antiquated way when I started my career, about 20 years ago and it feels like even more antiquated at this point in time we can find out. Typically what most people are or at least get a sense of who they are by just looking at social media or at least what they care about, in the moment. If you want to know, like my best thinking. The best way to look at my best thinking is what I did this morning right if you're looking at who Justin is at 9:10am on March 24 This is it right and this is like what you get you get a sense of it right and this is not maybe you know it might not be the best thing that I put out might not be the worst thing that I put out but it's a real, real indication of who they are in the moment that's we can look at people so we need ANC black mayors what they care about, here's what they value because with the eyes, you know, the ideas are and what they're actually communicating and sharing, makes a lot more sense. In place of actually seeing real work, real work out there in the world so pros article so just anything that removes friction from the hiring process is something that I'm pretty passionate about and that matters to me, sort of inside the conversation of allowing people to work in ways that work for
Unknown Speaker 8:17
them
Justin Finkelstein 8:19
to talk about a couple of different things here, new place, so I've been sort of anti cup clubhouse for for quite a while, but I found a room through rally and we'll talk about that really quickly, it's called the get unstuck dot show get unstuck dot show. It's a room on a club house and I don't know if this talks about yeah founders office hours we're founders, aspiring founders get to get up and ask questions. Here's the interesting thing so we go through what I love about it is it's daily so if you do something daily or participate in something daily, you get a chance to get very good at it, and you get a chance to practice and iterate and also if you mess it up, you get the chance the next day to be able to do something new. Also the volume of people that be able to run through a lot of my work is inspired by kill Tony, which is a comedy show, where they pick the names of comics out of a bucket, and they get to get up and do one minute of comedy and the beautiful thing is that there's about 10 or 15 people who go through each day and most people bomb. But what happens is they get, we'll call it feedback and it winds up being in the space it winds up getting actually roasted, which is an honor in the comedy space right by like some of the best comedians in the world but it's a way of being able to give feedback so I love about it. It's a net positive regardless but every once in a while something amazing, you know, amazing comedian sort of comes through the system, and somebody who's doing something different just through the volume of people and then people who participate, they're part of a larger network so it's the same thing with this get unstuck. You know get unstuck dot show, same thing, people get to ask questions. People get to answer the questions. And now relationships start to form, and something that was a problem. At the beginning of the show can be on the way to unstuck at the end of the show now when somebody isn't stuck, now you're on the road to, like, to momentum right and momentum is what causes transformation for people so we had yesterday somebody came on. This is the name of the doctor, we had yesterday somebody came on and was like, Look, I've got an idea for AI, machine learning was a he was, he wasn't a Navy vet, he was a Marine vet, I'm gonna totally. I do apologize. Marine. Yeah, all right, marine doesn't make any, you know, Max difference in the fact that he's, you know that comes on, it's like I got an idea for something but not, you know, AI machine learning somebody else comes in like, I got a lab I can help you get this to PLC, go into a whiteboard, and we'll go through it now, I didn't know, either the people beforehand that could have gone one of
Please connect at Yac.com/JustinF if you would like to discuss more.
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Justin Finkelstein 0:01
Hey, this is Justin, here's some thoughts around NFT's and potential interesting use cases for ideas really inspired by the five ideas a day team and the work that's happening over there, obviously, probably community is a better way to tell us that.
So NFT's basically, a digital asset, can be an image and audio, video, it can be text with me, you know, image of text is typically how it would work and what you did take that item, and you meant it. And that's what makes it into an NFT. So what it does, you know, it puts it on the blockchain. And this is a pretty maybe naive and ignorant explanation puts on the blockchain, there is some fees to withdraw, you know, gas fees to to get that set up.
But now you're creating a contract. So as far as ideas, right, ideas really aren't worth that much. At the beginning, they're just potentials, they're seeds. Now, when you do that, you have the opportunity to be able to share them with different people. So let's just say you allow 10, you know, 10 people to own this digital asset, you are the creator. So we're now what you're starting to do is you're starting to introduce people, and you're the Creator, right, you're the person, there might be somebody who wants to get involved who's a supporter, believe that person who believes in you might not necessarily be interested in this idea or this project.
But look, they want to invest in the potential upside, they're saying, I believe I'm gonna vote for this one, the other person is the investor, the person just wants to, you know, make money on something they believe might be an appreciable asset, that's a beautiful thing about an idea, it's not worth a ton at the beginning, what matters is what you actually put into it, there's the operator's personal, like, Look, I'm just gonna roll up my sleeves and get this one done, you know, might be the developer, then each of those people they invest, right now you become, you know, it's probably not gonna go anywhere, if everybody just invest, although it is worth a little bit more, if people are willing to say, hey, it's a good idea a bunch of people are gonna make but it really doesn't get worth a ton until people start bringing in some other things.
So somebody brings in other assets, right, other other ways to be able to operate. You know, I use the example of a Yac real place to have a conversation. I know mighty network is where, where it sits right now, somebody brings in a scrum board and are willing to be like a scrum master to move this port forward, somebody brings in other people, right, so you start to expand, you know, expand the network.
So that's the whole idea, right? They think these things have a better chance of living. When you build a community that's vested, you know, behind it, so I gave the examples of, you know, traditionally, this is art, music, you know, software content. But, you know, this can be like an idea, like, as I said, here's a sketch with an audio on top of it, this could be an asset that somebody might be like, I want to do something with this or like, or I want to invest in it. And really look the alternatives just like do nothing and have them live on social media, which is great.
Another alternative was like focus and develop, put a team together focus develop, or you know, a smaller team, the issue with that is you're gonna have you have less people involved and less chance of success. Now, the beautiful thing about this is, when you when you do when you operate this way, there's a vested interest in increasing, right, it doesn't mean that everybody's voice matters as much, or everybody can start getting in the way.
So you get the benefits of, you know, multiple vested parties, but could still structure it where you know, the operation works the way that it works.
And sit down below here, like one of these is an experiment 1000 an empire right, some of these are gonna hit and become something. Now the other alternative that's out there right now is a rally that IO is created, you know, creator coin, which basically is an investment in a coin around creators, which is beautiful, like, let me just invest in the whole portfolio of this person effectively, or make a bet on the future of this person going on.
The issue with the creator coins right now they're on rally.io. The issue with those is, they're not available to you know, to to, to a wide group of people yet, they will be soon.
And then I would just say, you know, forget about the NFT just go to the creator coin, but for right now, it's the NF T's are the things that are available.
So hope this is helpful. If you reply back to this Yac anybody who's seeing this, you can be happy to have a conversation about it. I'm curious what anybody else is working on. Just use it as an excuse to share and exchange ideas with people like and respect so please feel free to reply back to as many ideas you have or any thoughts on what I share.
Here is a rough transcript:
Unknown 0:01
Hey,
this is Justin, this very liberating for me for waking up in the morning and coming up with an idea and doing something about it and making it different each day. And I sort of want to systemize the process for making that happen. And here's an attempt at actually doing that. So there's things I think about that are like fully broken, the one that's on my mind right now is the hiring process. I left my company unofficially end of September and officially end of December, and for a long period of time had an interest of going back and working into a company working with with another company. The problem is, or the challenge I faced was like the process for getting hired, you know, it could take like six months to eight months to really find the right position.
And maybe it takes less than that, if you put it in wouldn't be a pleasurable process, I'd be spending six months to eight months in my life, going through the hiring process to get a job that we don't even know what it's going to be when you actually get in there. Because no job is, is what it actually would actually is when you get there, that's not necessarily a bad thing. So the return on investment for going through some work, going through some jobs is going for jobs is a little bit challenging. So what I did is I started doing some consulting, and art and working with projects with people that I trusted, and that trusted me and I believed in the vision.
First company I've worked with and currently working with is nonfiction research, I believe in the thesis of the work that they do, I like the people that are involved with it. And that is something that's growing. I also looked for products that I couldn't necessarily do without, you know, to be able to work with and to potentially work with and then started having conversations with companies that are doing that that sort of work. The other thing from occurred, but but that doesn't that's like a middle a little bit of a unique position myself, because I do have the opportunity for some flexibility, but most people don't so great that I can solve a problem for myself creatively.
But now how do you start resolving problems? at a proper level? That's what I want to start working on. So from a recruiting perspective, the best thing that I have found right now is a tool. CEO, his name is Tim Connors. Think about that. Correct. And it's called use Perl. And we're connected on Twitter. And so yep, and I'll correct that. If that's wrong. And it's texting, right, you sign up for a text list text back to find out what you're looking for, and then makes a match, potentially now I signed up for we had a conversation again, the work that I do is pretty niche. So I haven't heard there's not I haven't heard anything back around it. But it's reduce the cognitive load, right? It's not like it's not a big headache to. It's not a big headache to be able to go through the process with them. So even though nothing has happened, I'm not wasting cycles and a ton of energy waiting. So I think that's a that's a positive disrupter in that right direction.
I also saw Justin Metro, the CEO of Yac, started something I think called secondhand hires, I'm doing this stuff from memory, I should have better references, but I'll share the references secondhand hires, which is great for people who don't get hired inside of a company. They can get referred to somebody else, right? They're not the exact fit or they want to do something but there's no match in the moment then. Then, yeah, they have, they can get referred out another interesting disrupter, right for that type of work.
So I've been thinking about like the cycles, right? Like there's things that are broken, or major pain points with people, there's tools that aim to disrupt what I do, as I experienced myself, I try them, then they gain some momentum. That's key. And I think that's where I like to bring a lot of people to these new things to start building the momentum, right. And then they grew a critical mass. And I think about like Yac in this place, right? yaks in a place where they've got momentum, they don't have critical mass, it's not common for people to think about meetings. And as you know, asynchronous audio right now, then they can become an alternative new normal, and they become a category ruiner. And I took Yac has been a category ruiner. For me, like it's ruined the ways of going back to a normal way of doing meetings.
Amazon is great as a category row in it, right? They're just like, they ruin the shopping experience. Like for a good you know, they ruin the shopping experience for doing it any other way. So I think that's one of the cycles that you go through. So I think it's important, at least for me, personally, to experiment, you've got to try a lot of things to find those things that that like this could potentially have legs and my experience personally is I get really excited about something I'm on day two of rally like I woke up this morning. It's like I can't get involved with I can't get I can't get involved. I get really excited about rally and I want to like check my portfolio and I want to see if there's other coins that can support.
I applied for a coin myself. So I'm really excited about them now. It will I'll know within two weeks or not. If my excite meant, maintained, it's nothing to do with them, right? It just has to do with me like if it maintains So, but most things don't even get to that excitement phase, right. But if they don't even get to that excitement phase, they probably don't even have a chance where it's like, not even seitan phase like we're at, like focus on it completely, but you want to use it over and over again. So I'm excited to share about this and pontificate. What I'm gonna do is I'm going to put this out, this is going to be a Yac or a Yac. Right now I'm going to translate into auto become a podcast, a little bit of a blog post.
And then I'm actually thinking about starting to tokenize these ideas to see, to start to take the temperature of people are actually interested in working in some of these things. I said a whole bunch of different things and just seeing what feedback they start to spark and then tomorrow, we'll either advance the kind of the ideas or what are the ideas that's in here, or we'll start new and now new probably won't be a completely set of different ideas, but it'll be a different cut on some of the similar ideas. So have an amazing day. And thanks so much.
0:01
Hey this is Justin so we're talking about a concept that we're starting to think about asynchronous schooling.
0:08
So here's where it starts trying to figure out what we're going to be doing for schooling going forward. And, you know, and I really think how do you pick out a lot of the overheads of schooling so they started on their first class in our school. Beautiful. Prop after class, especially for New York point that they get to pick the buffet of classes that they want to take. And then they take those classes and they learn and they can go into more more advanced pieces, or they can go into.
0:45
Or they can feel that and go into less of that.
0:49
So, here is what I'm thinking about.
0:55
Hey Tom, this is what it as opposed to three kind of a supplement to that as the main offer. I think all you need to do is bolt some processes onto something like this but we need to do some mapping like, here's the things you need to learn and here's the curriculum around it. There's some social elements that you need to get included in their different projects or different pages that could be a little bit more than just having somebody Superman hope to be able to work with. I do I do believe me, learning does not happen with one human being who may or may not be an expert on a topic. I'm sitting in the front of the room, and everybody else sitting and learning from personal learning happens in the front of the room.
1:40
And so what you know what the classroom where the teacher is on the back and the students are in front of him just giving it a shot and presenting their work putting their stuff out there doing projects, starting to pick up stuff out there. And then that stuff can all be done. Right. Right. And the synchronous part is to put together videos to share the fact that they are messing around with this anybody who's interested in this topic, love to have a conversation about it, have an amazing day.
Here is a rough transcription:
Justin Finkelstein 0:00
Hey this is Justin it is Monday morning, January 25 happens to be my mom's birthday today. And this is gonna be a little brainstorm, as we're walking in the snow to get some ideas that are rattling around inside the head outside the head in a way that they can potentially be useful, probably move on and do an Instagram Live in a little bit, go out to live, to create a video that my time it's like dealing with the otter like doing it via audio the whole idea of this is, we take this, this conversation which is a random brainstorm.
See what ideas start to pop out talk for 20 minutes 30 minutes, 10 minutes whatever however long it is, while walking in the snow or walking in whatever way and then seeing what ideas actually come about it and then just adding it to our knowledge base, so things I'm very excited about right now the art of the impossible Steven Kotler book, which is a systemic way to be able to start to achieve. Impossible results. So I'm excited about that one. And for a bunch of different reasons, but primarily because of the, the, being able to break down, impossible results and it starts the thing I've been doing is a daily one pager that I complete that I know myself as somebody who gets my work done. Each day, and I'm just vigorously moving in the direction of getting my work done. Each day and checking off nine or 10 items however many It is, yeah. Each day, some are easy, some are hard so I'm a little bit more challenging. Some are focused or unfocused but fun way to be able to play into me I'll make something work I'm also very excited about. Speak AI is sort of the knowledge engine behind the analytics behind some of these ideas might be a place where we just have conversations and the analytics start to tell us where the opportunities are inside of those conversations and what can. What can be created what can get built in those conversations so excited about that one. Excited about what else just lat long walks and talks and picking messages like this and helping to start like surfacing new ideas and starting to integrate integrate other ideas that we're starting to have but want the data to tell us which data to tell us which direction that we need to go, and then where the focus would be and where the biggest opportunities are yep so it's a database approach to be able to see where the biggest opportunities are.
And then, then we're just off to the races we're just talking right. We're yakking, we're yapping just talking sharing our thoughts and then that leads into impact that leads into mobilization that leads to dollars that leads to connection that leads to creation that leads to things that are actually built right but we got to build the systems on the outside to start to let that happen. Also very house forget the apps name. Let me capture it real quickly here reach the app that Andrew Yang is using for his campaign right now. Yep, the act yes the app that he's using for his campaign right now to to get the day started and might start building out some like doing some stand ups in the morning, doing some that morning ritual some accountability stuff to keep people going as we're doing the work right just building a whole innovation, innovative ecosystem around, around that work and around some around some of the stuff that yeah what he is creating and mobilizing people so it's a ton of fun. And I'll tell you here so here's my experience of it so far, how I got you know I was like. So Andrew Yang heard about Andrew Yang. Heard interesting guy universal basic income was like that makes no sense, people attacking tackling universal basic income, listening to him.
Listen to him on Joe Rogan talk for three hours and I love about Joe Rogan's podcast is somebody goes on there, like you either know they're. It's BS. They get proven to be, you know, Bs, or, it starts to make sense and he was able to explain to me over a period of time. What was, you know, what was great about universal basic income didn't really pay that much attention to the presidential campaign after that came back again. He went on Chris Jericho his podcast, and lots of interesting I listened to her on Thanksgiving Day I remember, I liked Chris Jericho podcast right and so I started to listen to listen to a chapter, Chris Jericho his podcast and it's something very interesting. the people I listened to from a political perspective, are the people that get me from an entertainment perspective, and I just like I listened to Dave Smith's podcast part of the problem. He's a libertarian would have never thought to go down that road, but how I found them he's on Legion skanks, and so we get to the entertainment so again comes back into my into my conscious mind through entertainment.
Through entertainment and yeah so that was like Chris Jericho podcast and he explains he was like, here's what it takes to get on the ballot to be president I remember what it was, it was like 10,000 signatures or whatever it is right he like he's got a very systemic and pragmatic way of like, explaining things that would be over complicated so like I could get on the ballot for president right I felt like I was I want to, I pretty much know that I don't want to but but like I have the path to be able to do it and that's what that's what I love about how he operates so let's hear about it. You know becomes interesting. Listen to what Jericho becomes exciting again. And then the next phase. Come. Alright, he's running for mayor. That's interesting because you know we're looking at for New York City like you know what the schools look like so now starts getting closer to home. And so then I see, I see on Saturday. He was doing a session I found on Twitter with Lucy Lowe went there, what was the opportunity, have to do is go to the website.
Join the campaign opportunity to donate donate a couple dollars to the campaign, but understand fundraising for campaigns, I'm sure it can get explained somehow, like I'm not gonna donate a ton of dollars to a campaign I don't get it. I don't understand why it's important. I just know that people say it's important, right, like campaigns don't even seem that like, it seemed like a waste of time it's like job interviews. Let's just go with a systemic way of seeing who should lead yeah I don't know. So that was like, but investing, too much into campaigns doesn't necessarily make sense but I'm sure there's an empowering reason I'm sure I'll understand campaign finance at some point in time, or like why it's necessary but anyway. As I can tell that time.
I'm not going to give a ton to the dollars to man opportunity to sign up to volunteer. We've got an event that was yesterday Sunday January 24 I was like I haven't registered for this. Like I don't love necessarily attending a sinker I just want to know what I need to do like now. But you know probably orientations probably good. So I go kind of listen to it. cattaneo took notes during it and like saw some of the things I potentially want to plug into, but then there is this reach app that they've got which is absolutely incredible, which shows like. Here are the results that we're trying to drive. Here's you know is pulling people about what they're doing. They did pull. Yeah, it's just an excuse. Now that I'm thinking about it. It's not an excuse. It's not the orientation is an excuse to get people's information, it was like where people could not.
I'm not saying in a bad way I'm saying in an empowering way right like you can send out a poll to people, but they might not take it they might not be focused and might not matter but when they're in an event, they're more committed group of people to be able to work there were some polling that happened during the orientation. I went that's a couple more calls to action. During the orientation so what so what were so I plugged into that that was cool. There is a reorganization is a slack group is a slack group that we can plug into to see what what some of the. The options are to work with and then, what was the other piece the yeah yeah so there's like, there's like systemic ways to be able to, oh sorry there's audio play in the background there's systemic ways to be able to plug in like if I've got the whole name of the game is if I if I've got a minute if I got 30 seconds if I've got some gas time.
Look, I can't stop everything that I'm doing to do something right and I plan something out that's big and I was just like, people are into too many different things right so we got to get them, like in the simplest way possible like spoon feed people information that they can act on in the moment, they can make a yes or no binary decision, to be able to act on the moment, to be able to make something work. Okay, so that's the that's the that's the interesting piece. And so alright so now I'm gonna start engaging back in with it. All right, I'm gonna come up I'm gonna put this as a podcast or why don't we do this one.
Yeah, let's just put it out there I'm gonna create it, there's anything crazy in here. Just put it out there as a podcast I don't think there's anything that that nobody in here could put this on as podcast I love to listen to bill or whatever it is but here we go, have an amazing day.
The goal of this post is go start a conversation with you.
To continue the conversation connect with me at Yac.com/JustinF
Here is a rough transcript:
Justin Finkelstein 0:00
Here we go. So I'm reading the art of the impossible here and really inspired by the model that it's going to be able to work under. And here's how I'm thinking about this right now. So there's the book, right? There's some chapters in the books, and there's some frameworks. There's a model. But here's the beautiful thing. They're saying impossible things happen when it comes down to checklists. So how do you boil the work you do? down into a checklist, there's practice, there's goals, there's impossible. So the book is broken down into, like achieving the impossible. Last last leg, the book back down to areas and chapters, chapters, you break down into checklist and everything.
For me, it's really I mean, I just I want to sort of heal the world. I don't know if it's healing our country, but having people working together towards a common purpose. Yeah, I don't want to do as opposed to, but how you would contradict them as people working against each other and starting to compete, you know, against each other. I like that for our country, and I like it for the world as a whole. So inside of that, the money component, you know, of that, you know, one of those pieces is freedom to do work. I love the rest of my life, I believe that people who do the work that they love to do, they, people who love to do the work that they do work they love to do are passionate, they don't have time, they don't have the energy to be able to take other people out or, or to be able to compete with other people take other people out sounds like a little too strong, but to be confrontational combative with other people.
And so it's a million dollars free cash flow provides the kind of the emotional safety to make that happen. What I love the process of getting there, so some of the clear goals have got a property to pay off completely pay off the mortgage on it, I think roughly 250 is owned on it, and sell an asset for $750,000. You know, another step in there is build an asset that earns 20 k per month from ads and affiliates. Potentially products that we create, find 10 to 20 models that went from zero to 20 K through SEO and 18 months, reverse engineer their traffic. And that's really specifically like what keywords and you know, how do they get there? do keyword research for other potentials? Based on pure curiosity? Yeah. So work on stuff that we're curious about specifically, build the content up, hook up the content through speak AI, so it's just working like, you know, this would be an example of a piece of content. Once it's all dialed in, it's not dialed in completely yet. And then come up with clarifying questions.
Here's the thing. I mean, I love to build communities from scratch, can I just build a community from scratch and then create some assets based on that community have had the community activity be free, but have have the assets that come off of that, that's why I go back to the SEO and you know what other assets that come out of that community, sell those off. So that is the that is the intention to keep the community for free or for to keep the community alive charge membership for people to be in the community and I don't like them as much I like building up the assets for the community and to sell those off and to have those sold off.
So this inside of the money space is a model to get this conversation started. So it's an interesting one, I'm recording this one a Yac think I'm gonna take it to otter second and then I'll also publish this one as a podcast. Have an amazing day.
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Here is a rough transcript:
0:00
Hey this is Justin it is Monday morning it's martin luther king day and I want to talk about good enough or and when it's not quite there yet in the morning so let me just capture capture this wall right here. image on this thing. So, I'm listening to Russell Brunson stuff this morning and I was just like I listen to going back and forth. This is Russell Brunson stuff and I just, I like the overall framework and I like the content I joined the one funnel away challenge. Last week, because I wanted to like stay inside of the system for a long period of time it's like 30 days just show up every single day and you know do the work and then, you know, and get out and then but I always immediately go to like how do I have this how do we make this more simple how do we make this more. And then the other piece of it that's really distracting is it's in Facebook it's in the Facebook group so again the Facebook, and I just get like lost very quickly so yeah not lost very quickly but you can get distracted and get into whole bunch of different places and so just want to be able to get into the thing Get out right you know I'm saying get in, do the thing get out, you need a little bit more inspiration so my thinking about it was like look they created these one pagers, which are pretty cool. Each day for being able to do the work right and then there are.
1:17
And it's somebody made a little bit more simple in the PDF version seven as I can let me just get the.
1:22
Let me get the simplest framework, I can see the whole thing I can put the guardrails in place and then I can just, that's what it is right, get that simplest framework we get into duck, eating in the background triggering all this noise. Get the simplest framework to get in, get in, do the thing like put the guardrails in place and then execute it and then get out right and have it exist. Yeah, have it exist out in the world. That's why I like doing these audio message they exist out in the world like they're good enough and then we can decide afterwards. If we like the zero to one is very easy with audio messages, and then you improve afterwards when it's necessary when you're forced to when you're still embarrassed by how bad that thing is that you put out.
1:59
Then you can improve on it, or if there's like a real demand, to be able to help out more people on the back end. So I go back and just create the audio messages to be able to share so it is like the way I would say like the zero to one and a zero is like the one, zero is like what's in your brain which is your brain your moment and being able to put this stuff out there and I've been like i like i like like the john Dykstra stuff I like the blog. I like the idea of spending two to three years, you know, building up something and I know that it would work if we're doing it consistently every day and we'll get to a place where we can do it existing and I was like, I learned something new inside of just like the free information that john Dykstra put out there was like a blog has no person there's just like I see it as like a whole bunch of different hashtags and I can lay it you can layer hashtags on top of any sort of framework right as long as you have like some sort of model for what you're actually doing it's and now I see like these websites folding out and a whole bunch of different ways. I also see the whole Russell framework for, you know, rolling out and a whole bunch of different ways and, you know, the, the one funnel away challenge again to Click Funnels is essentially to do that for stripe and to do that you know there's a ton that actually has to go into it. That makes it a little bit more complicated it's like how do you make it more simple to be able to work with. So, this is a brainstorm just for me. Really just to kind of clarify some thinking of just really just like you know go to these audio messages put in the reps on the audio messages publish them and see what happens. See what you know I've got Google Analytics running in the background for my website with this stuff. So I know I'll know what comes out of this one I don't know if this one makes any sense or if it matters or if it's like in a manner to need to do anything to make clarify, but it'll be out there it'll be launched as a blog blog post it won't be a great blog post will be out there will be launched the blog post so that's it right just ship your stuff put it out there and then let's, you know, see where it goes on the background that was made the day.
Here is a rough transcription:
0:01
Hey, this is Justin so checking out the connected walking desk. I like this really I like this idea of the portable walking best to yeah to be able to move and work from any place. So insider trainer was doing this in 2016 they were selling to be able to go hands free.
Sometimes I want to keyboard and I want to be able to do most things on the phone, maybe get an iPad Pro to connect to it as well with one of the the keyboards as well or actually do a some sort of two monitor setup where we got both at the same time on there. So yeah, just messing around with some of the different possibilities around this but let's see what this one.
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Here is a rough transcript:
0:00
Hey this is Justin Friday morning January 15, and just got the inspiration in Russell challenges one funnel away. 30 day challenge right now and we started going with accountability partners on Monday, and I reached out to a guy just to say hello, my name is Steven Shapiro, who does a lot of the same work I do inside of the innovation space and inside of that he shared with me that he was able to produce a book in a couple of weeks. Two weeks and I've been wanting to write a book for a while. I think it is a I speak about a lot that books are people's access like like you need some expertise to be able to write a book and it is, and it also takes some work to get a book over aligned way that way that's consumable He's like, Look, I know how to get a book in your hands in two weeks to be able to start having people, you know, read it and edit it and look at it and all that good stuff.
I was like cool let's do it so we started that yesterday and we're off to the work. I had a meeting with my friend Brennan Decker yesterday and I asked him at the end of it I was like look like if I were to write a book just for you based on what you know about me, what would you, what would it be called and he said shipped shit, and it's just like means a couple of different things like ship it like put it out the door and I know that's like MVP and there's a lot of language about that. But what I mean is like really ship shit I've sent audio message out there they're complete blanks. I've said audio messages, I've sent podcasts out there that are like you can't even hear what's actually going on the audio quality on this one might not be good I'm just required recording this on my iPhone right now. And when people actually hear this in the Ross forum, it might not be good.
When you see this like in the podcast form the transcripts can have typos in it I'm going I'm recording this on otter directly and it's not going to make sense, originally as is, but I'm putting it out there because if it is if it lives as an idea rattling around inside the head, it doesn't do anything and it doesn't make a difference it's just those ideas rattling around inside the head, they just keep on looping around. And if we have multiple things that are occupying our mind at this point in time we're completely failing and getting paralyzed so I put my ideas out there and they're done, and then one of three things happens.
Maybe it's one of four things I don't know what the number is. I put it out there and something amazing happens like somebody listens to it and it changes their lives in some way i'm not saying like they're live is 100% transformed and everything's different and, you know, say pigeons and that does get released and all that stuff but it has some impact on them. That's great. People listen to it and just another thing that they do during the day which is cool right people are gonna waste some time on some other stuff. Nobody listens to it. that's really good feedback right nobody listens to it.
Is there a distribution issue, are we just putting out real crap that people are working on AI and then what happens there there's from my perspective. That's exciting. I want to do more work with that. If we want to do more work with that we move into a sprint and Sprint's can be five minutes right like ship shit right what can you get done in five minutes, then improve that thing that you worked on a little bit, and then maybe you spend 25 minutes 25 minutes to significance that's the Pomodoro method for me that's the amount of time that I could focus on one task. You know, for a period of time just the way that I work and then it was just like at that point in time if you get some momentum you move on to something else.
But the reality is, or you move on and do more work with it. But the reality is 99% of the people, 99% of those ideas that are out there aren't necessarily going to make a difference, out there in the world if they're not going to be beneficial they're not going to be, you know, they're not going to be great, they're not going to be amazing. And they deserve to be moved on to but when you get the combination of the market wants this and people want this out in the world and it actually makes a difference out in the world it's something that you want to work on. That's where you know you have the Holy Grail but you're never gonna know what that thing is, until you actually put that out there so that's what the book is, and we're going to do, I'm going to put these things out here.
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Here is a rough and unedited transcript of this episode:
Hey this is Justin we're calling this one D scrub deconstructing the to do list so you get to that place where you just kind of overwhelmed and don't know what you need to do and I've been a little bit behind on some action items and these are like little to do lists like I am gonna follow up on some people, stuff that I don't like doing gotta return some stuff that are gifts, you know, stuff that we don't like doing and that aren't that important.
So, what I do is I create like bankruptcy. With my with my to do list, and just start it over again and go to a handwritten version so one of the 39 items on the list and then just circled those that are sort of most pressing and most annoying. These aren't like goal related things they just action items and circle the ones that are the most annoying and or are the most painful to not get done, and then just pick one out and go to work on it and then start to create some momentum around that one and that typically gives me back from a place of being like an overwhelmed, to being in some sort of flow and this was inspired by a Dale.
He used to do. I don't think he doesn't 2021, I think he stopped from doing this type of work but he would do a challenge that would basically take people from zero to a business in a year. And he had something that was called the focus binder I don't know that was his thing where you sit down, although he literally declared bankruptcy.
That was designed to do for about 15 minutes This takes me about 10 minutes to do because I don't typically get that far away from where I need to get to, but it gets it to a place where we can just, you know, breathe and take a breath of fresh air, to be able to start and get to work on what you're doing what I'm doing because I wanted to focus on creation and building stuff in between doing any every one of the action items I also record a audio message and then put something out there that might be a little bit more valuable so it's like it's do one thing that's a pain, like, gets an incomplete, that is taking away from my self expression because it's annoying me, and then do one thing that propelled me forward towards my goals, that's the way that we do it. have an amazing day.
To discuss further, please connect with me on Yac at Yac.com/JustinF
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Here is a rough (unedited) transcript of this piece:
Unknown 0:00
Hey this is Justin so I'm recording this message in order. This is for my friend Brennan who's launched a new YouTube channel was asking about cool SEO resources I figured I'd make it a little bit more broad in case it's a resource that can be available for anything else. So, here is how SEO of a podcast, here's my workflow right now, that works really well for me. So, what I do is I record an otter message to start, I'm going to be moving over to Yak in a little bit. But I do an otter message and I'll tell you why I'm going to be going over to Yak. I do an otter message to start because otter is the most economical great transcription, right now, to be able to work with. Okay, then what I do is I take that audio message. I upload it into spreaker.
Unknown 0:50
And I up yeah and then I take the raw transcript and I just say like this is a raw transcript, and there, it's not 100% perfect. And then I upload that in the description of my of my podcast episode on the back end into spreaker, then what I do is I have an integration with pod pages pod pages I think I pay. If I pay five bucks a month or 10 bucks a month or whatever it is and that automatically goes to my website, and it's loaded I do no other promotion on the back end of that. Then I go back to my Google Analytics on the back end of it, and I see like what's getting some traction if something gets some traction then I'll go back and improve it. Now here's the other thing which spreaker does is it takes the it loads it to YouTube. Now what's also interesting. And this is all coaching from my friend Tyler bryden who's the CEO of speak AI. And also, Title I believe it's Tyler brighton.com but it might be off on that, where he's in he does this work at a much, you know, like he does videos. And he does his work in a much better, a higher level. But what he does is, or I'll say he's saying what the YouTube videos you can start making chapters in the YouTube videos because Google is starting to link snippets of information and not just full titles. So you can start doing chapters and using the transcripts for some of the chapters in YouTube. I haven't gotten that far yet, because the idea is I want to go from like conception to production very quickly. And so I at, it's 721 right now. I listened to an audio message on LinkedIn from Brendan at about 717, I started recording these ideas for a while. This will be a podcast episode which I will share back with Brendon probably by about 725 won't be a perfect transcript. But, like, it will.
Unknown 2:44
Yeah, it is a way to have a start so yep love any conversations on. Oh, let me introduce the Yak component to this as well. So what I love about yak yak does do the transcript. The transcript is not as good as honor right now but it's getting better but the beautiful thing about Yak is, you can have copper yo you can, people can respond back to the Yak and now you can start to start having conversations about it. So I can go from recording an audio message I can share it in a place. And then if people have questions about it. Or if people have questions about it or if they want to chat about it more than we can just connect on it on yak, and then or if they have some ideas or some improvements and then that can also go back to like feed to improve the podcast, you know, but just creates a, an amazing feedback loop.
Unknown 3:31
Have an amazing day.
Here is an unedited transcript:
See more episodes at http://www.jftalks.com
Justin Finkelstein 0:01
All right, here we go. You're doing the walk in the woods right now and sharing, listening to the 500 with Josh out of Myers he's got Anthony jeselnik on this particular episode. So, what the premise is takes the Rolling Stone list of the Top 500 albums of all time, and then go through those albums with a guest and reviews, the album.
What I love about this a couple of different things. It brings out its music, number one, which is, people have a different everybody's got a different connection to music so I big Anthony jeselnik band but I get to hear, like, you know, how is he like what music does he care about what is his interpretation of this album. What matters to him right, it's, it's a whole different perspective than we typically get from the stand up comics, which is, you know, the comedy aspect of it I also like the 500, and knowing what the parameters are that this podcast is going to sit in, like, what is the framework for this podcast which is 500 500 episodes, big fan of Josh Meyers there's also something very interesting in the.
I went to skank fest Comedy Festival in 2018 for the first time I went to go see Bert kreischer and Jim gaffigan, were there and then at the end of the night they did. Joshua Meyers band at the goddamn comedy jam, which was a, which was a where comedians get up and perform music and it just, it, it hit home, hit hard, emotionally, so I'm forever a fan but here's one other point when you are connected to somebody at work, like from an emotional high point.
You give you allow them in a little bit more and so I got to a place I usually listen to the bonfire, which was Dan soder and big Jay oakerson show on Monday morning I think they're in a contract negotiation with Sirius XM but like let me go find something else that's comedy related but not like hardcore. comedy right like, yeah, comedy related but not like the stuff where it's just like sitting to last it's comedians. chatting about some different things. So excited about this and excited to share this episode.
Have an amazing day.
Below is the unedited transcript:
All right, here we're going to talk about how to go on a walk and start your funnel. So what I did is I immediately launched otter, you can get 600 minutes per month for free on auto which is plenty of time to be able to brainstorm a bunch of different ideas. And then if you want to expand on that and get more ideas.
You get 6000 minutes. Here's the beautiful thing. Hello something there real quick. Grab that picture. Here's the beautiful thing. You get to speak about your idea and to talk about it so immediately when I have an idea of where I want to launch something I'm currently in Russell Brunson five day funnel challenge right now. And so really thinking of ideas or kind of funnels I want to create.
They just launched a product called one pager it's one pager.io. And what it does is it creates a one pager for something so my Minimum Viable funnel is going to look like this it's going to be a title, which we're going to tie this it's gonna be an auto message, which is a message like this and then opportunity to connect with me on yak, talk to me on the back end. If you want to have a conversation with me on the back end, you want to talk about this this is valuable for you, and then based on that feedback, it gets modified.
So it's literally going to be a headline, an otter message like this was an idea, and then an opportunity for people to connect on the back end Yeah, if they want to talk about it so I can just set it and forget it and let it go. And then if I'm inspired to go back and follow up on it later. then I have the opportunity to do that.
This episode is in responses to a question requesting I explain some brainstorming strategies.
To discuss further, please connect at Yac.com/JustinF.
For more interaction, please visit: https://www.linkedin.com/posts/justin-finkelstein-b6687216_learninganddevelopment-innovation-workingoutloud-activity-6660501124237283329-mHGD How do we go from learning to practice to reality?
I outlined the 5 step process I use.
It does not work 100% of the time and get me 100% there but it definitely leads to having our learning be more productive.
Consume or Learn - Watch a video or read an article.
Try it for 5 minutes - Try something that you learned, even if you do not make any progress. This will help you determine if this is just a good idea in the moment or something you want to pursue.
Create your own checklist for the activity - This does not need to be perfect. Just some steps so you can remember what to do next time you visit.
Practice daily for 30 minutes - This is where the rubber meets the road. If you can do this for 30 days, you will see amazing progress quickly.
Measure Results or Assess after 30 days.
Please feel free to join this group to learn more about Facebook Rooms - https://www.facebook.com/groups/3038060292882698/?ref=share. Here is some more context - How might you use Facebook Rooms?
On Friday night we hosted movie night on Zoom and the experience was mediocre for those who attended. Admittedly, it was more user error than Zoom’s fault.
Yesterday, I was desperately seeking a party for the family to attend last night. My house stays up late and likes to celebrate on Saturday night. Note: Facebook Rooms does not solve this but we found a lot of great parties as Facebook Lives last night.
There was not really a good place to go find a series of events.
Facebook Rooms is coming soon and I am hoping that it at least starts to address some of the problems.
Love to hear your thoughts on Facebook Room.
See RookieCoder.net for more details. Here is more context - How do you keep the band together?
Today is Day Five of what we are calling a 5 Day Sprint.
7 people that did not work together met for 30 minutes each day for 5 days to address a loosely defined problem and get to know each other.
Now what?
This is a frustration point after most fun, transformation or inflection point programs.
Early morning research on creating a model that works for me. Here is the link to the notes that inspired this work - https://photos.app.goo.gl/8RxafAUyXxjW56wZ6