We recently attended https://whitehallmedia.co.uk/bdajun2019/ (Big Data Analytics) (BDA) 2019, hosted by https://whitehallmedia.co.uk/ (Whitehall Media), which brought together people in the data field to define the current climate and explore innovations for enterprise organisations. Attendees of the cross-industry conference included CEOs, key decision-makers, analysts, senior IT professionals, and more. Between the various seminars and networking opportunities, we spoke with a number of industry experts about why big data is better data.