This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show Notes

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• Lillian Haase: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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