Episode Notes and Resources:In this episode of Salesforce Simplified, we’re talking with Michael Hudlow, a leader in business transformation and corporate innovation - and an expert on the topic of CRMs - about common, but not always obvious, reasons people don't use and adopt CRMs, including Salesforce CRM. Michael is also the author of the books, “How Not To Fck Up A CRM System: Learning From Others Mistakes” and “How Not To Fck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI.”Michael Hudlow on LinkedIn:https://www.linkedin.com/in/mmhudlow/Michael Hudlow’s Website:https://www.bitxiacrm.com/Michael M. Hudlow’s Books:“How Not To Fck Up A CRM System: Learning From Others Mistakes”:https://a.co/d/hkbJZRw“How Not To Fck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI”:http://tinyurl.com/mr2depya