As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong.

They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to deal with the dark side of data-driven marketing.

Issues Discussed * Follow-up to Google Analytics Spam * Unspoken issues with Google Analytics * Problems with internal platform metrics * Myths about Bad Metrics * The opportunity for marketers who can overcome bad data

Links Mentioned * Nate’s Post on Google Analytics Spam * Episode 16 – Why Your Analytics Are Bullshit * Info on Vitaly * Annielytics post on Facebook Link Shims * Facebook’s Ad Metrics Fraud

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The post #48: The Dark Side of Data-Driven: What To Do When Your Data Is Wrong appeared first on Bamboo Chalupa Podcast.