Digital marketers, and SEOs in particular, have a habit of latching onto specific tactics that are “working” and using them to death. The process can turn legitimate marketing tactics into spammy parodies of themselves – wasting time, money & reputations. The problem is the inherent contradiction with tactics that are both sustainable & scalable. In […]

The post #31: Shortcuts & Shiny Things – Why SEOs Kill Things & What You Can Do Instead appeared first on Bamboo Chalupa Podcast.