In this episode of the CFA UK Future Proofing Finance podcast, hosts Ben Ashby and Tom Threlfall, CFA speak with John Reade, Senior Market Strategist at the World Gold Council. John shares his 40-year career journey from mining engineer to market strategist, and explains the evolving landscape of gold markets for investors.Explore:Gold’s value as a portfolio diversifierThe impact of gold-backed ETFs on investor accessCentral bank reserve strategies and demand for goldPhysical storage considerations and market dynamicsComparisons between gold and BitcoinTune in for an insightful conversation on gold markets, investment strategy, and the evolving role of gold in your investment portfolio.