This week's Driven & Co. podcast features Allen Gannett, the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Allen shares why he was compelled to start TrackMaven and how the company acts as a “left brain” for creative marketers who have yet to master data sciences that their roles now require.