The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips sees Anna Farmery talking with Rachael Taplin from Blueboo - an online PR academy

Rachael is also offering a special giveaway to listeners - "REVEALED! - The Shocking Truth Behind The Great PR Scandal" - Discover 7 proven, high return and FREE PR secrets.

• Why you should think about traditional PR and press releases?
• How to get your business press releases noticed by the press.
• How to create stories that the press will pick up.
• Why you need to think about what do you want to get out of PR.
• How you change your thinking to give journalists what they want, rather than information you want to give....
• How journalists will use you as a case study for media coverage analysis.
• How you find the journalists and the right contacts for your magazines.
• What is a media request service?
• Is there a publishing calander used by journalists or more reactive to recent current news?
• An online academy to hone your PR skills inclusing media kits, media interviews and press releases

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , join the groups on Google+ or Facebook