Tara Tan is an investor at IDEO CoLab Ventures, which is the investment arm of IDEO. In this episode, she talks with Sasha about:

•Her unique perspective and the expertise IDEO brings to the table

•How the space has evolved in last several years

•Why adopting a product-first and user-first mindset is critical for founders

•Why product design holds untapped innovation in the Web 3.0 space

•How founder DNA affects early brands and how it interplays with early communities

Episode links:

IDEO CoLab Ventures - https://www.ideocolab.com/ventures/

Tara Tan - @TaraTan (https://twitter.com/TaraTan)

State of Adoption Report - https://www.stateofcrypto.report

Sasha Hudzilin - @AliaksandrH (https://twitter.com/AliaksandrH)

Learn more about the Open Web Collective and apply to be part of the community of founders and builders - https://www.openwebcollective.com