Martina Hodges-Schell is a transformation coach and consultant that helps organizations adopt a Silicon Valley approach to innovation. She spent 25 years leading design and innovation in tech companies, and now she loves providing a fresh, outside perspective to help teams develop and mature their product practice.

In this conversation, we…

• define transformation and what it means for your company operating model

• explore how a company operating model might be shifted by adapting AI technology

• Discuss how embodied leadership practices like equine coaching can give leaders the most honest feedback

Enjoy!

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Topics discussed

(05:31) A horse's feedback reflects your behavior and communication

(06:51) Feedback on your actions and decision making

(10:48) Leaders MUST be involved in change process

(13:57) Control is equated with power, active involvement important

(18:58) Change is difficult, people resist it

(19:45) Balancing ideas within organizations, encouraging participation

(25:37) Four lenses for an operating model

(29:18) How AI transforms operating model: structure and collaboration challenges

(31:36) Organizational structure should promote collaboration and communication

(37:17) Optimistic about innovation, promoting change and collaboration

(39:55) Focus on broad possibilities, capabilities, and brand

(43:16) Closing the loop from teams to leadership

(50:20) Guiding questions in life

(52:49) Book recommendations

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Links & resources mentioned

Find the full transcript at: https://podcast.makethingsthatmatter.com/martina-hodges-schell-operating-model/#transcript

• Send episode feedback on Twitter @askotzko , or via email

• Martina Hodges-Schell: website, LinkedIn

• Book: Communicating the UX Vision: 13 Anti-patterns That Block Good Design

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Related episodes:

• 72 Pam Fox Rollin: Growing Groups Into Teams

• 75 Chris Smith: Simple guidelines for AI investment sizing

• 74 Chris Smith: How to think about adding AI to your product

• 77 Marty Cagan: Moving to the product model

• 39 Melissa Perri: Product strategy and the missing middle in organizations

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People & orgs:

• Noelle Saldana

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Books:

• The Build Trap

• Growing Groups Into Teams

• TRANSFORMED

• Managing Transitions

• Transitions: Making Sense of Life's Changes

• Leading Change

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Other resources:

• Martina’s OMG (operating model goals) canvas

• North Shore - AI transformation blog series

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