Nacho Bassino is a veteran product leader and the author of Product Direction, one of my go-to books on how to actually generate a product strategy. There are many excellent books out there on strategy as a whole, but surprisingly few that specifically cover product strategy.
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Topics discussed:
(00:02:12) Nacho's journey into product leadership
(00:09:23) How leaders can adapt to others' communication and cross-cultural preferences
(00:10:50) Strategy: defining problems and prioritizing solutions
(00:19:44) Painful, but typical; a fake strategy
(00:24:20) Time and team needed for first big strategy creation
(00:30:17) Three key aspects of quarterly reviews: OKRs, roadmaps, and Opportunity Solution Trees
(00:35:33) Connection between impact, outcomes, and initiatives with revenue generation
(00:40:11) Empowerment: teams' accountability and autonomy
(00:51:36) Nacho's hard product leadership call
(00:58:15) Strategy for startups vs larger companies
(00:59:02) How the opportunity space expands with company growth
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Links & resources mentioned
Find the full transcript at: https://podcast.makethingsthatmatter.com/nacho-bassino-build-your-first-product-strategy/#transcript
• Send episode feedback on Twitter @askotzko , or via email
• Nacho Bassino: Website, LinkedIn
• Book: Product Direction
• Podcast: 100 Product Strategies
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Related episodes:
• #68 Adam Thomas: Operationalizing product strategy
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Books:
• Product Direction
• The Culture Map
• Playing to Win
• Product Roadmaps Relaunched
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Other resources and articles:
• A product strategy acid test
• What is "strategy"?
• Burnout as a strategy problem
• Should leaders be prescriptive about strategy?
• Product strategy: focus vs prioritization
• Does strategy matter before product-market fit (PMF)?
• Execs care about revenue. How do we get them to care about outcomes?
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