In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...

• 2 bobs podcast
• Pricing creativity, a guide beyond the billable hour
• It starts with your positioining
• Slowly transition into selling strategy
• Base your margin on: risk, resources, urgency, input of time and resources
• Proposal elements: the challenge (or the problem - the solution - the approach - the investment - example of deliverables
• Strategic selling is the opposite of selling.

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