In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.

• The importance of people: how to attract employer and keep them excited
• Inhouse VS outhouse creative
• How agencies can become better at serving their clients
• The importance of branding and marketing
• How to keep branding fresh
• How a brand evolves

As always, I would really apreciate a rating on Itunes.