Bio: Calle Stenqvist is the co-founder of Plan8- a design agency for music and sound. What they do is they look for different ways to make a product, experience, or brand more engaging and ultimately more human through the use of sound and music.

We talk about:

• The combination of the music and design worlds.
• What clients are looking for from Plan8.
• What has changed since the start of Plan8.
• People don’t just watch brand stuff on the web anymore; there has been a new shift in digital media.
• Different processes depending on the size of the studio: do you really need a big studio?
• Find answers to the questions why, how, when, and where to have sound.
• Try to define the brand’s position through musical archetypes.
• Where to start to find the right audio.
• How to involve the client in the process with audio and music, and how to filter out bad feedback.
• Hear examples of great audio branding.
• The ways to connect sounds to memories.
• How to find the right voice.
• How authentic are voice assistants going to get?

Important Quotes: * “Not a lot of people actually use the web that way.” * '“Social media killed the rich media web.” * “Broadcast is not at all dead.” * “You couldn’t just record stuff in your bedroom.” * “There’s a constant development of that technology that makes it easier and easier.” * “The quality of the work is independent of the size of studio you have.” * “It’s what you put into it that matters.” * “It’s important to establish a language together.” * “It’s a sound you hear every day, why not make something great out of it?” * “Everything that can be digitized will be.”