In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.
Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.
We talk about:
- Michael's agency: Johnson Banks
- The Shelter rebrand
- Michael's book: Branding in 5 and a half steps
- How to move beyond jargon and talk about strategy
- The difference between being a strategist and being a designer
- How to inspire creative directions
- How design can affect the strategy
- Michael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.
- Where do idea's come from?
- A german stage and a series of penis pictures by Erik Kessels
- Michael's talk at typo Berlin
- Why you need to try something weirder
- How you can present design options
- Why you need to learn how to write
- Tone of voice and messaging
