Strategy is your words. In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!

We talk about:

• Mark's own business Mighty Jungle
• Working at Leo Burnett
• Marks 'Ask questions, Get answers' article
• His skillshare class, a really nice intro to brand strategy
• The importance of words
• The Jetty brand
• Booktips: On writing well, the artful edit, save the cat
• What questions to ask

You can connect with Mark on his Twitter and LinkedIn.

I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.

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