Video is Worth a Million Words Dr. James McQuivery of Forrester Research stated as much in his research, which finds that one-minute of video equals 1.8 million words*.  How long would it take for you bang out that much content on your blog? A single frame of video equals 3 pages of written content. According to a Hubspot article on Internet Marketing statistics in 2012 (http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx)

  • viewers of online video will hit 169.3 million
  • over half the population and 70% of internet users will watch
  • mobile video will reach over 54 million viewers
  • smartphones video views over51 million

Other interesting stats

  • 73% of home sellers will list with an agent that does video, but only 12% of agents have a YouTube account.**
  • Youtube has over 800 million monthly unique visitors with over 4 billion video hours being watched***
  • 30% of YouTube traffic comes from the US***
  • YouTube  traffic from mobile devices tripled in 2011***

How to do video? I have been creating online video since late 2007. Sadly, those early videos have been lost into the deep recesses of an angry delete from my own hand. I started doing an only hi-8 Sonycam that I had to use another product to digitize the video. So, I can upload it to Windows MovieMaker which was a horrible program to even try to edit videos.

Currently I use:

camera:

  • Sony HDR-200 ($700)
  • Kodak Zi8 (paid $80/Amazon $250 to $400)

software:

  • Magix 17 ($100)
  • iMovie

misc:

  • green screen ($45)
  • stands ($75)
  • wireless mics ($100)

How to use video: (http://davewoodson.com/wp-content/uploads/2012/08/don-150x150.jpg) Really -the sky is the limit.  You can use online video for almost any aspect of your business. I have had clients use it for:

  • client testimonials
  • how-to's
  • product information
  • home tours
  • presentations
  • and the list could on and on - you control the limits

sources: * Impact Group (http://www.i-impactgroup.com/A%20Video%20Is%20Worth_041812.pdf) heard this from several different sources *YouTube Stats Page (http://www.youtube.com/t/press_statistics)

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