Join Joe and pat as they dive into the contrairian idea that to truly innovate in the web-driven 'winner-takes-all' world, the most strategic step may be to build a protective wall, fostering a unique community and value from within. The two look to current examples to show that social is taking a step off main stage with the most exiting conversations often happening in small groups, all be it online but not public. With the public social feed now firmly replaced the free to air tv model. Join the two next week to continue to the convo on who is going to step into the vacuum and redefine social content.

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