Zoe is the founder of Bodacious, a London based strategy studio. Zoe has brought her strategic brain to leading agencies such as Universal McCann, and Droga5, consulted for Adidas and was the Global Head of Strategy for the Ridley Scott Creative Group. She has a wealth of experience across industries and if you follow Zoe on social media you’ll see she regularly advocates for other women in strategy.

Zoe and I chat about:

• Zoe’s unique journey into strategy
• The lost art of asking questions and why this is so important
• Zoe’s perspective on what strategy is and what it looks like
• The important but scary prospect of expressing yourself
• Getting off the agency production wheel

Links to some of the stuff we talked about:

Zoe’s strategy studio Bodacious

Zoe’s articles on Finding the Beauty in Boredom and The Lost Art of Asking Questions

You can follow Zoe on twitter @zoescaman