Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Sam Kuehnle from Refine Labs joined Danny on the latest episode of the Marketing Science Podcast.

They discussed lead generation v demand generation, knowing your audience, effective B2B social media strategy and tips for taking new marketing initiatives to the C-Suite.

Notes

LinkedIn: https://www.linkedin.com/in/samkuehnle/

Buyer Persona book referenced: https://www.amazon.co.uk/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501

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