I admit that this podcast flies in the face of what most business owners are doing to find customers. The truth is that face to face and telephone prospecting is not easy. 

I mean…it’s technically easy. Each prospecting situation with a potential customer or business may take 1-2 minutes. So, the script and words you say in F2F and B2B prospecting can easily mastered by a 5th grader.

What’s difficult is getting people to F2F and B2B prospect. F2F and B2B prospecting worked yesterday, works today and will work tomorrow because these two marketing methods are the basis of relationships. Relationships are based on two or more parties effectively communicating.

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