Episode 238

Host: Marc Summers (AIME’s Founding President)
Guest: Russell Petty (Founder of Broker Marketplace)

This week’s Broker to Broker podcast features A.I. strategist and former broker-owner Russell Petty, who delivers a masterclass on integrating artificial intelligence into your brokerage.

Russell moves far beyond basic ChatGPT uses, revealing how broker-owners can harness advanced A.I. for deep market research, automated system building, and creating unmatched value for loan officers.

He even provides an actionable roadmap to future-proof your business against the coming AI revolution in mortgage.

Key Takeaways:

• – How to use AI for deep research to identify the exact needs of your ideal loan officer avatar.
• – Building custom tools and lead magnets in under an hour to attract and retain top talent.
• – Automating repetitive tasks and complex workflows using AI agents like Claude.
• – The critical SEO hack to get AI platforms like ChatGPT to recommend your brokerage.
• – Why your personal brand is your ultimate defense against AI-driven competition.
• – Preparing for the next generation of homebuyers who prefer seamless, low-touch AI interactions.

Golden Nugget:

“Think of AI as an unpaid intern that’s just as smart as you are, has all the context, and never gets tired. It’s a genius savant sitting beside you.”

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