This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!

Time Stamps

● [00:42] Q1: How can teams accurately record the impact of a hot story?

● [03:38] Q2: Is there some ways to keep the momentum going?

● [06:19] Q3: Is it better to have small core team for handling hot stories?

● [08:03] Q4: It seems like a smaller team can pivot when needed?

● [09:37] Q5: How do you effectively message to company the PR/marketing efforts?

● [13:47] Q6: How difficult can it be to generate buzz?

● [18:11] Q7: What is one thing you would like to our listeners?

● [20:01] Q8: What are some skills that Comm Directors should brush up on?

● [22:06] Q9: Do you think bad movies, shows, books teach you what not to do?

● [24:47] Q10: Understand the audience when creating content?

● [25:19] Q11: Final Thoughts?

People and Companies, We Mentioned in the Show● Ed Finegold was our guest today.

Episode Length: 26:44Thanks so much for tuning in. Join us again next week for another episode!

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