Growing up, Akeiva’s family didn’t talk about money. Her parents were immigrants still trying to figure out how money worked in the US, and thus, it was never much of a topic to be discussed. Today, money is a hot topic for Akeiva— she’s a financial planner and educator, and the co-founder of The Bemused. 

Akeiva is a financial planner by profession, and at just 24 years old, she’s a bit of a unicorn in the financial planning world. In her 9-5, she provides financial advising to ultra high net worth families.

While working with clients worth millions in her 9-5, Akeiva wanted to find a way to share her knowledge with regular people, just like herself...and thus, The Bemused was born.