In 2012, newly licensed Oleg Bortman and Tucker Blalock met at a showing in Arcadia. Shortly thereafter, they forged a partnership with a handshake and dove into learning the real estate business and staking their claim on The Biltmore. After a few brand iterations and a lot of growth, they founded The Brokery, a hyper-local boutique brokerage centered on the neighborhood where it all began.

During our conversation, Oleg and Tucker got real on several topics, including:

• Their upbringings (2:35)
• The genesis of their partnership (14:04)
• Branching into Arcadia (27:09)
• Marketing vs Sales (28:39)
• Their approach to listing appointments (40:49)
• Company culture and agent opportunities (43:53)
• Incorporating video into their marketing plan (52:17)
• Why Real Talk? (56:31)
• Public perception of The Brokery (1:01:09)
• The value of their business model (1:03:45)
• Side hustles (1:08:55)

Links and Resources:

• The Brokery website https://thebrokery.com/
• Facebook https://www.facebook.com/TheBrokeryAZ
• Instagram https://www.instagram.com/thebrokery/

Real Talk with Ryan Madrid is brought to you by:

• VIP Mortgage https://ryanmadrid.vipmtginc.com/
• sGrow CRM https://sgrowcrm.com/
• Xunami https://xunami.net/

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