This interview with my old school friend Andrew McKee from Personally Trained was such a fun one for me to do. Ive been close friends with Andrew for over 30 years and I personally know of his journey from being in a high pressure 'souless' corporate job which saw his weight go from 90 kilos to 146 kilo's - to taking control and not only losing all the weight, to but then go on to become one of the Northern Beaches most successful personal trainers.

Show Notes:

• Andrew shares his personal story
• How sharing his personal story not only resonates with his clients but has also skyrocketed his business
• What makes your business unique? What is your USP?
• Marking mistake 101 - making your business all about you rather than your clients
• In a saturated market of personal trainers, learn how you can stand out
• Should a PT market online? Hear how online marketing has effected Andrew's business
• We discuss this new trend on how personal training is moving from 1:1 to virtual online serves - learn the pro's and con's