What does it really take to become a connected manufacturer?In this 30 minute podcast, Aja Bridgeman from DS Smith shares how the FTSE 100packaging giant transformed its digital strategy — connecting data, teams, andtechnology across more than 30 countries. From siloed operations and duplicated techto a unified vision and measurable business impact, Aja walks us through the momentsthat mattered.Together with Mike Maxwell, they explore what it means to deliver a seamless customerexperience, how to shift mindsets across a global organization, and whyexperimentation, governance, and ruthless prioritisation were key to driving sustainablechange.