In this week's show we discuss the fundamentals of defining your market. The two most important issues are the characteristics of your potential buyers and their geographical location.

Pick up a copy of my B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM

Check out John Stevenot's book Hacking Normal for tips on making the most of remote work. Amazon link: https://amzn.to/35JTMg4

Visit the START HERE page of my website for links to books, articles, podcasts and tons of other great stuff. https://tedstevenot.com/

Questions or comments? I can be reached at: ted@tedstevenot.com Connect with me on LinkedIn: https://www.linkedin.com/in/ted-stevenot/

Thanks for listening and enjoy!

Ted Stevenot

PS. Don't miss my other show! The Health & Money Podcast - about health, money, investing, lifestyle, and how to achieve retirement success, Show link: https://bit.ly/3d4c8wh