Mexican content creators are being executed in real time on TikTok and Instagram as rival factions of the Sinaloa Cartel settle scores in public. César Gastélum’s murder outside a fast-food restaurant is only the latest in a string of more than a dozen influencer killings tied to the bloody Chapitos-Mayos split. This episode examines why narco groups now treat social media stars as both propaganda tools and disposable liabilities.