On today's Coaching on Air episode, I chat with Heather Batchelor, a pop/soul artist based in Nashville who is struggling to find an engagement and posting system that she can handle on Instagram. She feels the lack of consistency and frequency is stalling the growth of her account, and has tried everything from hiring a social media manager to planning her grid. I shared with Heather a few ways to plan with purpose, and how to dive into content that you can share every day without totally burning yourself out. Plus, we talk about why sharing only when there are special announcements or events going on is doing a disservice to your audience.
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