What’s the first step that you need to take in order to succeed at marketing? It’s not downloading an app, or making a logo, or reading a book. What you really need to focus on is who you are and what you’re trying to say—in other words, what is your message?

In this episode, I break down how to define your creative core values, so you can determine your unique perspective that will inform your brand message. It’s important work that needs to get done. It’s diving deep internally and discovering what defines you. And if you don’t spend the time developing your message, you’ll create a confusing and unclear effort that won’t inspire audiences to become your lifelong fan.

Show notes are available here: http://www.megan-kuhar.com/blog/first-step-in-marketing