In this podcast, Christiane teaches how to conduct market research that will help you to fully understand your target audience better than your competitors. She goes over the essential questions you need to use in order to create a perfect avatar. You will learn who are your avatars; who is your avatar’s influencers; where does your audience congregate; what are their pain points; what results in your target audience's needs. Doing full market research about your target market will help you to create content that connects with the people in your target market and builds credibility. Good market research leads to great copywriting that converts into big money! Christiane provides examples of what other organizations such as QVC, HSN, and television commercials do to create high conversions that lead to big money.

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