Ever heard a business coach tell you that selling is “just a numbers game”? They say that if you can just get your offer in front of more people, eventually you'll start making sales.

But if it really was as simple as putting offers in front of more potential buyers, why are there so many broke content creators? Harsh truth, I know. But those business coaches aren’t entirely wrong, they just left out a critical piece of information.

It isn’t about getting the offer in front of more people, it’s about connecting a MESSAGE that resonates to your offer. Said another way, it’s all about the CONTEXT you provide.

In today’s episode, I’ll share the 7 essential ingredients that will allow you to create messaging that resonates. So grab a notebook, a cup of something warm and start planning that effective messaging. You’ve got this!

Episode Highlights:

• Demystify what “messaging” means to create desire and demand for your offer
• Physical products vs information type of products and the difference between their way of marketing
• The challenge a lot of business owners have when it comes to their messaging
• What is the ‘curse of knowledge’ and how this can affect your messaging
• The 7 ingredients that you need in every talk to have a really powerful messaging that gets results

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EPISODE SHOW NOTES👇

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Welcome to Hint of Hustle, formerly The Heather Sager Show.

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