Customers should always come first, but I can’t stress this enough in 2021. With 10 years worth of growth in e-commerce penetration in 3 months in 2020, it's not just limited to millennials - it's across all age groups. With lockdown still affecting customers and retails around the world, in this episode we explore several key things that need to part of your e-commerce strategy this year. First things first - customers Treats and luxuries vs necessities Customer experience will determine retention Brand-building makes a return to the strategy Augmented reality to become a mainstay of fashion e-commerce Sustainability is high on the list Don’t expect an easy ride in 2021 Show notes are at marketingmindset.club

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