Insights in Action: Recent Episodes
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Welcome to Insights in Action, Experian Global Decision Analytics podcast station. Join us as we explore all things data, technology and innovation.
Recently, we published a white paper, The race for the customer comes down to one thing: who knows them best, where we surveyed senior business leaders on their main data challenges. What we found is that, on a global scale:
•30% claim to not have enough data to get the insights they need •33% business leaders say the quality of their customer data is poor •46% struggle with legacy technology systems •46% say their customer data is split across multiple disconnected platforms •48% say to lack analytics expertise
Recently, we published a white paper, The race for the customer comes down to one thing: who knows them best, where we surveyed senior business leaders on their main data challenges. What we found is that, on a global scale:
•30% claim to not have enough data to get the insights they need •33% business leaders say the quality of their customer data is poor •46% struggle with legacy technology systems •46% say their customer data is split across multiple disconnected platforms •48% say to lack analytics expertise • If you are looking for information about coping with legacy software or leveraging data to achieve your business goals, you might be interested in exploring the following resources: •The quest for a single view of the customer, an executive summary: http://bit.ly/LP_S1ngleVU •Infographic: Shifting strategies towards truly customer-first models http://bit.ly/Cust0mer1st