The Design Strategy: Recent Episodes
Vlad Kuksenko
Im an online Branding strategist. Iv been doing graphic design and web design for 5 years, worked with mom and pop shops to help grow their business.
People don't read everything thats on the website, so use hierarchy to guide viewers attention when they are scanning.
Keeping websites simple is not just a trend that looks cool, its a byproduct of successful companies that need to be imitated.
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https://www.bloggingpro.com/archives/2018/06/22/site-speed-case-studies-statistics-tips-and-tools-improve-conversion-rate/
When you talk to someone for the first time, you don't yell at them or tell them your life story, design should not be any different.
I use facebook ads to test my design, and the data will give me the perimeters in order to design the perfect functional logo or brand that works. Check out how I do that
Design matters. In this episode I talk about a case study that Blue Acorn did with Veggie Tales website, and by redesigning some components of the site, they where able increase RPV by 38%
Here is the article I am referring to https://www.blueacorn.com/wp-content/uploads/VeggieTales-Case-Study_v9.pdf
5 Principles and rules that will help your designs speak clearer. We need to be specific and direct when we design. We don't have time, 3 second thats it, to communicate to your visitors and customer.
How should we approach logos in 2019, we might not like it but thats the way of the world>
We must learn from people that did it before. We must create our own parameters for our designs that will help our conversions. And when you have a way to make your parameters, then you have strategy, and that is valuable to people with big wallets.
https://blog.wishpond.com/post/98235786280/50-a-b-split-test-conversion-optimization-case-studies
Art is not only being free in what you can create, art always has limitations and barriers. With Business we must act with in the perimeters of what converts. We must design with the though of increasing revenue. https://www.blueacorn.com/wp-content/uploads/Blue-Acorn-Optimizely-SmartWool-Conversion-Optimization-Case-Study.pdf
Its not always a good things when google analytics tells you that your users are spending more time on your site
If you are only an artist in the design world, then you will fail. you need more then just an artist mid, you need to have a business directed mind that helps increase revenue