The Skin CEO: Recent Episodes
Heather Terveen
Are you an aesthetic practice looking to get more patients in the door with your marketing? Want to know how to effectively build your practice’s social media presence so you attract a steady stream of dream patients? These are just some of the questions online marketing strategist and brand-building expert Heather Terveen digs into on The Skin CEO Podcast. In addition to mini-marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies to grow your practice’s bottom line. Thinking about using Instagram? Need help with your Facebook Ads? These questions and more will be answered by Heather and industry experts.
Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!
HIGHLIGHTS
- The #1 content mistake Med Spa owners make.
- What “to whom it may concern” content looks like.
- How to shift from vendor-sounding copy to brand authority.
- The 70/30 rule for high-converting content.
- Tools to help you create authority-infused content faster and easier.
RESOURCES + LINKS
Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience
Grab Cashflow Content to start creating offer-backed content that sells HERE
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Great CEOs don’t wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it’s the missing link in your business growth. I share tips for how to build your “creative muscle”, the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren’t just operators, they’re innovators.
HIGHLIGHTS
- Why creative thinking IS strategic thinking for Med Spa CEOs.
- What it means to be the creative director of your business.
- Daily habits to build your creative muscle.
- How I use sketchbooks and Ask Heather AI to amplify creative direction.
- Ways to practice your daily expression.
RESOURCES + LINKS
Learn more about Ask Heather AI HERE
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand.
HIGHLIGHTS
- Why most Med Spa owners unintentionally create a commodity business.
- The 3 pillars of an unstoppable brand.
- What Habit Salon does differently that draws clients from across the country.
- Why unique intellectual property is the foundation of brand authority.
- The mindset shift to help you stop thinking about competitors.
- What belief-driven sales really means.
RESOURCES + LINKS
Join our free live training to Build An Unstoppable Brand
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
There’s a belief that the more you THINK about something, the better it will be. But in business? That’s RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was “perfect,” why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go.
HIGHLIGHTS
- What Minimum Viable Magic means.
- Why action creates confidence and NOT research!
- How to pre-sell new packages, programs, or offers with intention.
- The mindset shift top-performing CEOs use to launch faster.
- ONE question to help you identify what you’ve been avoiding.
- Why you don’t need a funnel or website to start selling your next offer.
RESOURCES + LINKS
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Back by popular demand — it’s another Q&A episode! I answer some of the most common questions I’ve received from clients and podcast listeners just like you. I talk about the new practice in today’s market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you’re curious about pricing menus or creating effective social media content, I’ve got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice.
HIGHLIGHTS
- What I’d focus on FIRST if I were launching a new practice today.
- Why building a “concept” clinic gives you a premium edge over commodity-based practices.
- The #1 mindset shift that helped me scale faster.
- How to get team buy-in when launching new services or packages.
- The BIGGEST mistake med spas make with social media content.
RESOURCES + LINKS
Submit a question for a future episode, email us at hello@heatherterveen.com with the subject line: Podcast Question.
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Pricing is subjective, and the truth is, you’re probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it’s time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag.
HIGHLIGHTS
- The 3 filters of the Pricing Matrix.
- How your pricing beliefs influence your team’s performance.
- The big mistake most providers make when launching memberships.
- What to do if your market feels “too rural” or “too competitive”.
- How to stop projecting your money stories to your clients.
- Why your signature menu is your most powerful pricing tool!
RESOURCES + LINKS
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it’s the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry!
HIGHLIGHTS
- Why AI is the most disruptive tool for the internet.
- How I use custom-developed GBTs (not basic plug-ins!) to accelerate client results.
- How Ask Heather AI supports faster implementation of signature systems.
- The 3 core AI assistants we've built.
- How technology helps you train team members and standardize high performance outcomes.
- Why AI won’t replace human coaching.
RESOURCES + LINKS
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Are you ready to unlock the power of AI to grow your business FASTER? In this episode, I'm pulling back the curtain on how I'm personally using artificial intelligence to supercharge my productivity. I'll share real-world strategies that'll help you leverage AI to grow your practice, save time, and create more space for what truly matters. Whether you're a tech newbie or curious about AI's potential, you'll walk away with actionable insights that can transform how you work and live.
HIGHLIGHTS
- Tools to become faster and more efficient in your work (and life!)
- How to use AI as a content creation brainstorming partner.
- What I’m doing with custom AI for my business.
- Ways voice riffing with AI can improve strategic thinking.
- Using AI to enhance human connection, not replace it.
RESOURCES + LINKS
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Tired of exhausting, discount-driven events that drain your team and barely move the needle? I've got a game-changing strategy for you! In this episode, I'm sharing my approach for events that will help you attract your dream patients, position yourself as an absolute expert, and triple your event revenue — all while keeping your sanity intact. I'll walk you through my SPA framework that transforms in-person events from big, chaotic shebangs to focused, premium experiences that actually grow your business. Trust me, you do NOT want to miss these insights that could completely transform how you approach marketing and client engagement in your practice!
HIGHLIGHTS
- My event strategy to boost revenue (without giving away tons of discounts).
- The power of doing quarterly focused events to attract premium, dream clients.
- Tips to create more meaningful connections with your patients.
- How to position yourself as the expert authority.
- The benefit of focusing on a very specific type of dream patient/client.
- How to host events without all the stress.
RESOURCES + LINKS
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Ever wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry.
HIGHLIGHTS
- How Tommie Jo went from solo provider to confident CEO of a growing Med Spa.
- Strategies to confidently present $15–18K treatment plans.
- How to eliminate decision fatigue for your patients.
- Structure treatment plans that clients say YES to.
- Tips to train your team for consistent and high-level outcomes.
- Why having a clear POV positions you as an industry authority.
RESOURCES + LINKS
Learn more about Driftless Aesthetics HERE
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Follow Driftless Aesthetics: @drift.lessaesthetics
If quarterly planning sounds boring, you’ve been doing it WRONG. In this episode, I give a sneak peek into what I teach in The Med Spa Advantage for how to have your most profitable next 90 days. I break down how to do a thinking audit, how to get clear on your biggest priorities, and why inaction is costing you more than imperfect execution. I also share what I’ve learned about making decisions as a CEO, how to plan promotions that actually support your signature offers, and what to avoid if you’re stuck in overthinking mode. Get ready to take radical ownership of your next quarter.
HIGHLIGHTS
- Why quarterly planning outperforms yearly goal-setting.
- Why you need to plan for failure.
- How to know which strategies to listen to (and which to cut).
- What to include in your quarterly game plan.
- The strategic questions I ask when planning quarterly promotions and events.
- Why every team member needs clarity on what’s coming next.
RESOURCES + LINKS
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
If you think that funnels are only for online marketers running paid ads, THINK AGAIN. In this episode, I break down the strategy around organic funnels and share exactly how to build one that attracts premium clients who are already pre-sold on what you do. Whether you’ve been relying on word of mouth, paid ads, or social media with no real structure, I break down a simple way to create an organic funnel that builds your authority, showcases your signature offers, and pulls in the right people without being salesy. Plus, I also share a lesson from the luxury brand Burberry and how it applies to your practice.
HIGHLIGHTS
- Why you need ORGANIC funnels.
- What an organic funnel actually is (and how it's different from paid ads).
- Examples of how you can use real-life funnels.
- 3 part content strategy to see your signature offers.
- Tools to automate your DMs and email opt-ins
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
I’ve been collecting your HOTTEST questions over the past few months and I’m answering the ones I get asked the most. I’ll share the mindset and strategy shifts that need to happen if you want to raise your prices, confidently sell your signature packages, and attract high-end clients who DON’T question your rates. I also share my favorite metaphor for navigating underperforming team members, why most owners delay scaling, and how to rewire your beliefs to attract premium clients. Tune in for answers that are going to help you protect your peace and your profit.
HIGHLIGHTS
- What to do when someone isn’t ready to buy your signature package.
- How to raise your prices without losing loyal clients.
- How to attract high-end clients who don’t question your pricing.
- The #1 mistake Med Spa owners make when trying to scale.
- Whether you should start with packages OR memberships.
- Why you need to raise prices BEFORE launching a membership.
- Ways to handle underperforming team members (especially when you don’t want to fire them).
- The #1 priority every Med Spa CEO must remember.
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
The Med Spa Courses and Programs HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Have you struggled to confidently sell high-ticket treatments or felt the need to justify your rates? In this episode, I sit down with Dr. Gabrielle Freedman, a chiropractor who transformed her sales approach and saw a massive increase in package conversions. She shares the common mistake that was holding her back, the mindset shift that changed everything, and the simple tweaks that made her patients excited to invest in premium treatments. Tune in for strategies to close more sales and deliver outstanding patient results.
HIGHLIGHTS
00:00 Meet Dr. Gabrielle Freedman, a family chiropractor.
03:00 How a patient’s reaction sparked the launch of her weight loss program.
07:00 The packaging treatments that changed her approach to sales.
10:00 What keeps seasoned practitioners excited?
13:30 How excitement and enthusiasm make patients say YES.
18:15 Why presenting the full solution (NOT just parts of it) improves sales and results.
23:30 How to remove financial hesitation to sell with ease.
26:00 What to do when lead flow drops and how to make every consultation count.
32:15 How do you present treatments so patients feel excited (not overwhelmed)?
34:00 What’s next for Dr. Gabrielle and her growing business.
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Gabrielle: @gabriellefreedman
Heather: @heatherterveen
Website: heatherterveen.com
Wondering how to truly differentiate your practice? You've got to listen to my conversation with Christa Elza, a functional medicine powerhouse who's cracked the code on creating comprehensive health packages that actually get results. We dive into how packaging your services, whether in functional medicine or aesthetics, can transform your patient experience and your bottom line. Christa also shares her journey from feeling frustrated in primary care to building a holistic practice that empowers patients and gives providers confidence. It’s time to stands out, serve at a higher level, and break free from the one-size-fits-all approach.
HIGHLIGHTS
01:28 - Who is Christa Elza?
03:15 - How does she work with patients as a functional medicine practitioner?
07:15 - Why are more women wanting help with their testosterone?
09:08 - What were your biggest lessons learning to run a practice?
11:00 - How did telehealth change the medical field?
13:05 - What have been her biggest wins in Heather’s “Med Spa Advantage” program?
15:45 - Why all providers would see better results if they sold in packages vs one-off services.
20:40 - How to help your patients avoid decision fatigue.
25:30 - The most impactful lessons “Med Spa Advantage” helped her implement in her practice.
29:20 - Why having support is the secret to success!
31:00 - How to overcome the drama and fear in your own mind.
34:00 - Where to connect with Christa Elza.
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Christa: @christaelza
If your Med Spa membership is just a discount program, you’re missing a huge opportunity. In this episode, featuring my interview on Mike LeMieux’s Behind the Needle podcast, I talk about how to create a results-driven membership that makes it easier for your team to sell high ticket treatment plans, enhance patient compliance, and drive long-term results. I also share the strategy we use to package treatments into signature offers that eliminate decision fatigue and make it easier for clients to say yes.
HIGHLIGHTS
- Why most Med Spa memberships fail.
- How to design a membership that increases patient retention and loyalty.
- The framework to create signature packages that drive higher value sales.
- How to eliminate decision fatigue and make it easy for clients to say yes.
- The mindset shift your team needs to sell premium treatments with confidence.
- A consult process that makes selling feel effortless.
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Mike LeMieux: @mikelemieux
Mike’s MedSpa Marketing: @medspa_media
Is your social media actually bringing in paying clients or just engagement? If you're posting without a clear roadmap to sales, you're leaving money on the table. In this episode, I break down a powerful system that guides potential clients from your content to your offers. I share how to use ManyChat, email sequences, and strategic content that boosts both engagement and conversions. Say goodbye to random content that doesn’t convert and start building an automated sales system that consistently attracts high-value clients.
HIGHLIGHTS
- The difference between random content and content that actually drives revenue.
- How to create magnetic funnels that convert followers into paying clients.
- The framework to turn social media engagement into booked appointments.
- The best way to use lead magnets to pre-sell premium treatments.
- How to double your consultation bookings without constantly chasing leads.
- The secret to make social media work for you.
RESOURCES + LINKS
DM me “Authority” on @heatherterveen for more details on The Authority Method
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
What if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it’s either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media strategy so your best-fit clients are coming in ready to buy.
HIGHLIGHTS
- The four biggest mistakes Med Spa owners make with social media.
- Tips to create content that both serves and sells at the same time.
- How to create a content roadmap that leads directly to your offers.
- Ways to build an intentional magnetic content ecosystem.
- Strategic content shifts to boost your revenue in 2025.
RESOURCES + LINKS
Get on the waitlist for The Authority Method → DM me on Instagram @heatherterveen
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Are you wasting money on ads? If your paid ads aren’t converting into bookings, the problem isn’t just targeting — it’s what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it’s not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead.
HIGHLIGHTS
00:00 Meet Med Spa marketing expert, Mike LeMieux.
06:15 The biggest mistake Med Spa owners make with paid ads.
13:30 How to get the best ROI on your paid ads.
19:30 The best follow-up system for turning leads into loyal patients.
24:00 The #1 thing the most successful MedSpa owners do differently.
26:30 Why boosting posts isn’t enough (and what to do instead).
28:45 The two types of content every Med Spa owner should focus on.
RESOURCES + LINKS
Learn more + work with Mike HERE
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Mike LeMieux: @mikelemieux
Mike’s MedSpa Marketing: @medspa_media
Selling is NOT sleazy — it’s an act of service. In this episode, I debunk common misconceptions about selling and explain why it’s critical to your med spa’s success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity.
HIGHLIGHTS
- Why selling is the ultimate act of service for your clients.
- The hidden costs of under-recommending treatments.
- The reason why 70% of businesses fail.
- The CARES consult framework for selling premium solutions.
- How increasing ticket values by 5% can boost profits by up to 95%.
- Strategies to boost team confidence and consistency in sales.
RESOURCES + LINKS
Learn more about the Five-Figure Consults System HERE
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Premium patients won’t trust you with their results if you don’t trust yourself to charge what you’re worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients.
HIGHLIGHTS
- Why affordability is unsustainable for your businesses.
- The mindset shift you need to attract premium patients.
- How your pricing conveys your expertise and authority.
- The hidden cost of under-recommending treatments.
- Why premium pricing increases loyalty and profits.
- How to overcome your team’s price sensitivity beliefs.
RESOURCES + LINKS
Learn more about the Premium Patient Magnet Toolkit HERE
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
What if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025.
HIGHLIGHTS
- The framework to transition your generic offerings into comprehensive packages.
- Why transitioning clients from $2K/year to $10K/year is easier than you think.
- How decision fatigue impacts client loyalty.
- Methods to establish your med spa as a market leader.
- Strategies to elevate team consistency and client outcomes.
RESOURCES + LINKS
Learn more about Signature Menus That Sell HERE
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Did you know that franchise businesses have a survivability rate of nearly 70%, compared to just 35-38% for independent small businesses? In this episode, I talk about how the secret behind their success applies directly to MedSpas. I dive into what could be holding you back from scaling, and how you can create signature offers to increase consistency, revenue, and client loyalty. I also provide examples of how MedSpa owners are transforming their clinical protocols into standout packages that WOW their clients and reduce dependency on individual providers. Let’s make 2025 the year you scale with ease, impact, and confidence!
HIGHLIGHTS
- How franchise businesses outperform independent small businesses 2-to-1.
- Why customized treatment plans are slowing your growth potential.
- The key to building client loyalty.
- Ways to adapt clinical protocols that maintain personalization.
- Strategies to empower your team and reduce provider-dependent results.
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business.
HIGHLIGHTS
- Why I transitioned away from book-a-call funnels and what replaced them.
- How to attract the right clients and filter out the wrong ones.
- Lessons I learned from doubling down on specificity and unique genius in 2024.
- How video content and polarizing hooks drive visibility and sales.
- How to build revenue-generating teams with confidence.
- My ultimate goal for 2025!
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Do you want to 10x your growth in 2025? It's easier than you think! In this episode, I reveal the powerful mindset shifts and strategies you need to achieve massive results and dial up your MedSpa in the New Year. I break down how to unlock exponential growth by narrowing your focus on your unique genius, creating irresistible signature offers, and adding more play and fun to your processes. I also share the secret of how one of my clients consistently sells $15K+ packages. Get ready to kick off the New Year with clarity and purpose!
HIGHLIGHTS
- How focusing on your unique genius drives your exponential growth.
- The power of 10x thinking vs 2x thinking (and why it’s easier than you think).
- Strategies to infuse play, pleasure, and fun into your business processes.
- How to align big picture thinking with daily 1% improvements for consistent success.
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Is building a personal brand really worth your time and effort? In this episode, I break down the powerful benefits of developing a strong personal brand to set yourself apart, attract top talent, and even increase your pricing power. I also share strategies to position yourself as the go-to authority in your market to expand your business and add new revenue streams. Get ready to put rocket fuel on your business growth!
HIGHLIGHTS
- The secret to charging more for your services.
- How to attract top talent and become a category of one.
- The difference between organic brand building vs direct response marketing.
- Why personality-driven marketing gives you a higher ROI on paid ads.
- Examples of industry leaders using personal branding to scale (and how you can do it too).
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Where does lack of self-trust hold you back? In this episode, I dive deep into the limits we subconsciously set for ourselves and how to break through them in order to achieve limitless growth in 2025. I share mindset shifts and strategies to develop radical self-trust, make confident decisions, and let go of the fears that keep you playing small. Get ready to achieve the limitless growth you know you’re capable of!
HIGHLIGHTS
- I'm launching my new mastermind program.
- How I navigate life after being diagnosed with hereditary cancer.
- Ways to let go of the limits and become limitless.
- Strategies to strengthen your self-trust muscle.
- How lack of self-trust impacts your decision making and results.
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Are your consultations as effective as they could be? In this episode, I share three powerful communication secrets that will help you and your team transform into expert communicators so that you can ultimately ensure even better results for your patients. I also break down how to create compelling offers that not only attract clients but empower your team to confidently sell premium packages. Get ready to master communication for explosive growth and outstanding client satisfaction.
HIGHLIGHTS
- Common communication mistakes that may be hindering your sales and client engagement.
- Ways to replace complex sales jargon during customer consultation.
- Techniques to effectively influence clients’ decisions.
- Tips to turn your team into high-performing sales experts.
RESOURCES + LINKS
Learn the “Five-Figure Consults” Process HERE
Apply for Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Are you ready to stop playing small and grow your business in 2025? In this episode, I challenge you to consider how seriously you’re approaching your business. Are you halfway in or halfway out? Let’s talk about what it tangibly looks like to "burn the boats" island go all-in to create real results. I share how to identify and overcome the obstacles you're avoiding, invest strategically in your core channels, and create a roadmap for sustainable growth. Get ready to eliminate half-hearted efforts, and finally achieve the next level results you’ve been working for in business and life!
HIGHLIGHTS
- Why "burning the boats" is essential for exponential growth.
- One mindset shift that leads to bigger opportunities.
- Lessons from Martha Stewart on going all in and building an empire.
- Three powerful questions to assess how committed you are to your business.
- How to approach every channel in your business like a multi-million dollar opportunity.
- Why addressing what you’re avoiding is the key to breaking through to your next level.
RESOURCES + LINKS
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Are you tired of competing on price and struggling to stand out? In this episode, I break down the key to transform your MedSpa into a Category of One business that attracts a strong and loyal client base. I share simple but effective ways to stand out on the market, create unique offerings, and design systems that guarantee exceptional patient experience. Get ready to build innovative frameworks and position yourself as the ultimate expert in your niche.
HIGHLIGHTS
- How to identify and solve the "sameness problem" in your practice.
- Why many MedSpas struggle to stand out.
- How to design a client experience that consistently delivers exceptional results.
- Ways to shift from basic promotions to an authority-driven marketing strategy.
RESOURCES + LINKS
Learn the “Five-Figure Consults” Process HERE
Apply for Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
What if delivering exceptional client results could be your ultimate growth strategy? In this episode, I break down the powerful PSP framework and how to apply it to your offers, sales systems, and marketing. I reveal how to design outcome-focused packages that deliver incredible results and practically sell themselves. Plus, I share tips on how to turn your consultation process into a high conversion secret weapon and create lifelong clients. Get ready to turn your obsession with results into revenue!
HIGHLIGHTS
- How the PSP framework simplifies offers, sales, and marketing.
- How to craft offers that solve real problems and deliver tangible outcomes.
- The secret to a high conversion consultation process.
- How to position your med spa as a results-driven authority.
- Tips for using client results to attract pre-sold, high value clients.
RESOURCES + LINKS
Learn more about our Proprietary Consult Process HERE
Learn about the Signature Menu System HERE
Apply for MedSpa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Is your med spa ready to finish the year strong? In this episode, I break down the three levers you can pull to boost revenue and profits. I share strategies to simplify your business, optimize consultations, and create irresistible offers that drive results. I also break down the proven framework that enhances your consultations to ensure consistent, high-value results for your clients and business. Get ready to simplify, strategize, and make this fourth quarter your best yet!
HIGHLIGHTS
- Three levers that drive revenue and profit growth.
- How signature offers transform patient results and business outcomes.
- The step-by-step system to streamline consultations.
- Why an annual consultation boosts client retention and satisfaction.
- How authority-driven marketing attracts high-value clients.
RESOURCES + LINKS
Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE
Apply for MSA HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Is your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the “CARES” framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method designed to provide a structure that reinforces your expertise. Get ready to enhance patient confidence and drive higher sales.
HIGHLIGHTS
- How a strong consultation increases revenue and improves client results.
- Tips on creating a consistent consultation framework for your team.
- How an annual consultation approach keeps clients engaged and loyal.
- Why letting patients lead the consult hurts your authority (and how to fix it).
- How to achieve five-figure consults.
RESOURCES + LINKS
Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE
Apply for MSA HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Ready to crush your sales goals through the holidays? I’m joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips will maximize your results, reduce stress, and boost your revenue. Plus reveal the 4 deadly mistakes that have Med Spa owners leaving money on the table.
HIGHLIGHTS
- How to simplify your holiday promotions for maximum impact.
- Maximize the buying habits of your clients during the holiday season.
- Specific types of treatments that are attractive to a larger demographic.
- 4 deadly mistakes to avoid in your holiday promotions.
RESOURCES + LINKS
Get access to your new strategic marketing plan for your Med Spa HERE
Use CODE: HEATHER for $50 off your monthly membership.
Learn more about Smith and Crawford HERE
Book a Strategy Session with Smith and Crawford HERE
Book a Strategy Call with Heather HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Smith and Crawford Company: @smithandcrawfordco
Ready to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We also share the mindset shifts when investing in ads, creating compelling offers, and optimizing lead conversion. Get ready to refine your sales process that grows your med spa business.
HIGHLIGHTS
- How long ads should run to generate a return.
- The minimum ad spend needed to see results.
- Neal’s formula for building high-ticket sales systems that convert.
- What’s changed in the paid ad landscape post-COVID
- What works best for med spas right NOW.
- How to capitalize on aesthetic marketing trends in 2024 and 2025.
- How Meta’s advanced targeting improves lead quality and conversion rates.
- Tips to increase ad spend without overwhelming your business.
- How to minimize no-shows and optimize appointments.
- How to switch from hard selling to a consultative approach.
- Strategies to improve patient retention and lifetime value.
RESOURCES + LINKS
Schedule a Discovery Call with Patient Engine HERE
Book a Strategy Call with us HERE
FOLLOW
Neal: @nealkarski
Heather: @heatherterveen
Website: heatherterveen.com
Ready to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today’s market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. Plus, I share examples of how this strategy works wonders for others and how it works for you too. Get ready to build a practice that truly stands out!
HIGHLIGHTS
- How specificity helps you attract premium patients who are pre-sold on your services.
- How market sophistication makes specializing in your offers essential.
- Examples of how specific messaging and offers have resonated with potential clients.
- Ways to implement specificity in your sales process.
- How to create highly targeted marketing content to attract your ideal clients.
- Steps to start creating specific guides and packages that appeal to your premium patients.
RESOURCES + LINKS
Get Premium Patient Magnet Toolkit for only $47 HERE or DM me the word "magnet" on Instagram @heatherterveen
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Is your med spa struggling to stand out and attract the right clients? In this episode, I’m sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the specific "who" of your business, and letting go of mainstream competition is crucial for building a more profitable practice. Plus, I introduce my new Premium Patient Magnet Toolkit, designed to help you elevate your offerings, messaging, and sales strategy to attract the right patients. Let’s stop focusing on the competition and start building a practice that sets you apart!
HIGHLIGHTS
- What you need to do before investing in new technology, or creating promotions.
- How to position your services so you don’t have to compete on price.
- How focusing on a niche increases sales and client satisfaction.
- Real examples of clients who shifted their focus to attract premium patients.
- How to break free from the 'mainstream market' trap and step into the premium space.
- Strategies to attract clients who are willing to pay for your expertise.
RESOURCES + LINKS
Get Premium Patient Magnet Toolkit for only $47 HERE or DM me the word "magnet" on Instagram @heatherterveen
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
You’ve crafted results-driven signature packages, but why aren’t they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it’s essential to transform them into a revenue-generating powerhouse. I share my experience training a new esthetician and how I realized the importance of going beyond service fulfillment to focus on building sales skills. I’ll break down four key strategies to develop an unstoppable team of sales masters, so you drive revenue and create an experience that’s reliable, elegant, and uniquely yours.
HIGHLIGHTS
- How teaching sales mastery is just as crucial as service fulfillment.
- How to create clarity on your offers to set up your team for sales success.
- The framework to elevate your team's sales conversations.
- The key system you need to build a high-performing team.
- Ways to turn a team member from lackluster to record-breaking.
- The program that develops sales mastery within your practice.
RESOURCES + LINKS
To learn more about the Advantage Sales Certified Professionals Certificate Program, feel free to DM me on Instagram @heatherterveen
Apply for MSA HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Are you stuck in the trap of constantly looking at what your competitors are doing? In today’s episode, I’m sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syndrome. Plus, I’ll share how one of my clients created a powerful $11,000 signature aesthetic package. It’s time to stop looking outward and start building a practice that stands out!
HIGHLIGHTS
- How one of my clients designed a successful $11,000 aesthetic package.
- The dangers of falling into the trap of external comparison.
- How self-trust leads to innovation and a more authentic business.
- The connection between external comparison and imposter syndrome.
- One thing you need to stand out in a crowded market.
- Tips to foster stillness and self-integrity to create original ideas.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you’ll not only help your team provide a more consistent and reliable experience but also boost your revenue and attract premium patients. Tune in to discover how to simplify decision-making for your patients, improve results, and position yourself as the go-to expert in your market.
HIGHLIGHTS
- One thing your team should avoid with last-minute offers.
- How a signature menu leads to more consistent and reliable patient results.
- Strategy to eliminate decision fatigue for your patients and make choices easier.
- Ways to attract premium, high-value patients who are willing to invest.
- Tips to create a menu that sets your practice apart from competitors.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I’ll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in to discover how to position your services effectively, create compelling offers, and leverage the current market trends to your advantage.
HIGHLIGHTS
- Three key "power positioning" frameworks.
- The audit you need to do asap to ensure to solve your patient’s problems.
- How focusing on a niche actually increases sales.
- What you need to create unique offers that differ from your competitors.
- Ways to maximize the potential of the final quarter of the year.
RESOURCES + LINKS
Get “Signature Menus That Sell” at an exclusive pre-sale price HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you want in your business than you may think.
HIGHLIGHTS
- Get the latest updates for the upcoming most epic period for businesses.
- Questions that will reshape your thinking and approach to business.
- Ways that will help you make choices that align with your long-term objectives.
- This question reframes your challenges for growth.
- Tips to "show up differently" to create change in your life and business.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire.
HIGHLIGHTS
- Strategies to create a content ecosystem that drives real demand.
- Tips on "backend engineering" content to your signature offerings.
- Ways to shift from "macro" to "micro" content.
- One THING you need to showcase from your competitors.
- Challenges you may face when shifting your content strategy.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to break free from the cycle of burnout and build a business that aligns with your vision and values.
HIGHLIGHTS
- Why working 60-80 hours per week is not a sustainable long-term strategy.
- The benefits of envisioning your ideal work week and role 3-5 years from now.
- Tips for creating an exit strategy from being an operator in your business.
- The benefits of transitioning to a leadership role.
- Ways to increase impact and attract top talent.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out!
HIGHLIGHTS
- The bittersweet feelings towards back-to-school season.
- Mastering the 3 types of markets can help you position your practice effectively.
- One THING you have to avoid to focus on your target market.
- Tips on shifting focus from mainstream to premium focus.
- The mindset that appeals to the premium market.
- Questions that can help you clarify your target audience and strategy.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clients. I dive into the common pitfalls of low self-trust and the impact of having strong self-trust for business owners. Get ready to reclaim your decision-making power and make bold choices that align with your ambitions. Tune in for practical advice on building your self-trust.
HIGHLIGHTS
- How to navigate feeling isolated from peers who may not share the same drive.
- The differentiator between entrepreneurs who thrive and those who stall.
- Common signs that you have a low self-trust (and how to build self-trust!)
- The most important factor in your decision-making for attaining desired outcomes.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab the special $25 kickstart on "Signature Programs That Sell". Get ready to become a trailblazer and create packages that have your current clients coming back for more!
HIGHLIGHTS
- Strategies to transition from a skilled provider to an expert.
- Signs you’re not operating as an expert.
- Ways to build authority and visibility online.
- Why you should mute competitors and avoid analyzing their strategies.
- How to make your own signature program that sells.
RESOURCES + LINKS
Get the Day 1 kick start of Signature Programs That Sell HERE (Only $25)
Double your revenue with your current customer base with Signature Programs That Sell HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that will help you create unique premium offerings. Don't miss out on this opportunity to elevate your programs and outgrow your ideal high-value patient base.
HIGHLIGHTS
- The difference between skilled providers vs true experts.
- The framework to become a true expert in your business.
- Strategies to convert your existing clients to premium offerings.
- Ways to attract premium clients like a lighthouse.
- The LIVE PROGRAM that will help you create your signature program that sells.
RESOURCES + LINKS
Want to create signature programs that sell? DM me "WELLNESS" on Instagram @heatherterveen to gain access!
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
One of your most crucial roles as a business owner is being a confident leader. In this episode, I’m sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI’s, we’re covering ways to build a competent team that leads to increased sales and profits, a better work environment, and the ability to scale the business effectively. In short - grow as a LEADER and your business will grow too at an exponential rate.
HIGHLIGHTS
- The challenges we faced due to a last-minute airline strike.
- 3 common pitfalls leaders should avoid.
- How to take ownership as a leader (and how it will benefit your business growth!)
- Ways to identify and handle team performance issues.
- Techniques to create proactive and honest team culture.
- How to foster a culture of self-improvement within your team.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that’s not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your business. Get ready to build a foundation that can ATTRACT your ideal high-value patient base. Start with the end in mind, and watch your business soar.
HIGHLIGHTS
00:00 The philosophy that you should apply to grow your business.
06:45 What kind of growth do you have to have in your business?
10:00 How to grow a new customer base while also servicing existing patients.
18:00 Strategies to introduce new premium solutions to your existing patients.
20:30 What is the standard operation you should do for your existing clients?
23:45 Why does teamwork make the business work?
27:45 Tips to effectively market premium solutions on social media.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Are you ready to supercharge your website and branding? I couldn’t be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They’ve done wonders for my brand and website, and they’re ready to do the same for you. Tune in to learn how to take your med spa website to the next level with well-designed, cohesive branding, and effective digital marketing strategies that SELL. Don’t miss out!
HIGHLIGHTS
00:00 How Sarah and Julia upleveled my brand and website.
04:00 Why does website ownership matter?
10:30 Tips to maintain authenticity and cohesive branding.
17:30 The language you need to attract potential clients
19:15 What is the client experience when using your website?
26:15 Top tip to protect yourself from potential lawsuits.
31:15 How to have an effective lead generation strategy that grows your email list.
33:00 Common SEO mistakes to avoid.
45:00 What you should do for broken links and technical issues on your website.
RESOURCES + LINKS
Learn more about Smith & Crawford Company HERE
Smith & Crawford Checklist HERE
Book a Strategy Call with us HERE
FOLLOW
Smith & Crawford : @smithandcrawfordco
Heather: @heatherterveen
Website: heatherterveen.com
This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of offerings to speak directly to your ideal customer!
HIGHLIGHTS
- How to market intentionally to ideal patients that invest in premium services.
- The process to audit your current offerings to create your signature menu.
- 3 shifts to make in your business to get premium results.
- The social media strategy to put in place
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than optional add-ons. Plus, stay tuned for an exciting announcement about our new course, Sold Out Skincare, designed to help you master these strategies on a deeper level. Get ready to boost your revenue, simplify your inventory, and see four-figure cash days become the new norm for your practice.
HIGHLIGHTS
- The sales system that will boost your skincare sales revenue.
- The biggest mistake Med Spas make that confuses clients.
- Ways to integrate skincare into consultations.
- The mindset that is costing your business (leaving tons of money on the table!)
RESOURCES + LINKS
Master your skincare sales - DM “skincare” to @heatherterveen for more info on Sold Out Skincare!
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and fear that may be holding your business back from growth. So instead of catching yourself feeling stuck, you’ll have the tools to choose courage over complacency - taking the bold action your business needs.
HIGHLIGHTS
- What Gary Vee said sets apart the businesses that succeed.
- 5 traits of courageous CEOs and how to develop them.
- The difference between businesses that survived the pandemic.
- How to expand your capacity and
RESOURCES + LINKS
Apply for the Med Spa Advantage to scale your med spa in 6 months!
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power of premium branding in the dynamic world of health and wellness. Join me in our upcoming live training series where I'll show you how to craft a branded program that stands out from the crowd.
HIGHLIGHTS
- Marketing that got me to invest in a wellness program
- How to transition your weight loss shots into premium branded programs.
- How creating specialized programs will attract your ideal customers.
- The training series that will take your wellness services to the next level.
RESOURCES + LINKS
Join the Live Training Program with us MESSAGE “WELLNESS” HERE
Book a Strategy Call with us HERE
FOLLOW
Follow Jenny: @jennythenutritionist
Heather: @heatherterveen
Website: heatherterveen.com
Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your skincare sales with travel bundles, ship products to clients who are traveling, and incentivize summer appointments and services.
HIGHLIGHTS
- How to prepare and protect your business from dips in revenue.
- Creative ways to market your business during different seasons to increase sales.
- How to leverage events to make more sales in any season.
- Travel bundles to offer your patients before holiday seasons and summer breaks.
- Incentives and special offers to bring more clients through your doors.
RESOURCES + LINKS
Increase your skincare revenue - DM me the word "skincare" on Instagram and we’ll send you the link for our Product Glow Up training program!
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you’ll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury.
HIGHLIGHTS
05:45 What is brand architecture?
07:00 What the Hell’s Kitchen restaurant can teach you about business.
12:00 The power of building a brand and having brand recognition.
14:15 How to make your business not skip a beat if you have team turnover.
22:00 Create a business that sets you apart from “just” having great service.
RESOURCES + LINKS
Book a Strategy Call with us HERE
DM us “BTS” on Instagram for a peek behind the curtain of our signature process for creating your practices Brand Architecture!
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Lisa Crawford and Andrea Smith are here to share exactly how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ensure your content stays on schedule so you can consistently get in front of the premium clients that need your services. From quarterly photo shoots to daily engagement tactics, the strategies in this episode will position your med spa as the luxury leader in your area.
HIGHLIGHTS
00:00 Why consistent content is a must for every med spa and aesthetic businesses.
08:15 How to plan and prepare your social media content to connect with your dream patients.
14:00 Tips to save time (and your mental health) as you execute your social media marketing.
19:15 What marketing strategies are best to promote med spa and aesthetic businesses?
24:30 The training you need to attract premium clients now.
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Smith & Crawford Co: @smithandcrawfordco
https://smithandcrawford.com/
Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med spa as the premier destination in your area and focus on quality over quantity and start generating five figure days.
HIGHLIGHTS
01:30 How to make a signature offer suite that is irresistible to your ideal client.
05:00 The masterclass to set your business model up to 2 to 3x your revenue.
08:15 How to stand out among your competitors, and become the go-to med spa in your area.
RESOURCES + LINKS
Create your million dollar menu - get the masterclass!
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Have you been hesitating going all-in on your business vision?
In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision.
Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Florida.
In this conversation, Kris shares her journey and insights into continually growing her business while growing herself as the leader.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ Looking to connect with Kris? You can find her online at her website (https://dejayoumedical.com/) or connect with her on Instagram @injectorkris
✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word SECRET on Instagram @heatherterveen.
"My team struggles to sell."
"I can't seem to get my staff on the same page."
"I'm struggling to keep my staff accountable...or to know even where to start with accountability."
"I don't know who to hire next?"
If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa Advantage advisor coach, Lori Wimmer.
Lori is a human resources and team building expert who has been in the industry for almost 20 years. In this episode, Lori and I chat about simple steps to building a revenue-generating team for your business.
How do you confidently invest in your staff and team so that you're not just increasing the expenses in your business?
How do you fix a team that isn't properly representing the culture of your business.
Lori and I chat about this and so much more in this episode.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ Looking to connect with Lori? You can find her online at her website (https://simplifiedhrco.com/) or email her directly at Lori@Simplifiedhrco.Com.
✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.
To get bigger results you sometimes have to start placing bigger bets.
In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas.
She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time.
You're going to love this honest conversation with Andrea!
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ To connect and learn more about Andrea: https://andreamarieestheticstx.com/
✔️If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.
Growth comes down to the systems you install in your business.
Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market.
Unfortunately, this is unsunstainable.
In this episode, we chat about which 3 systems you need to focus on first for rapid growth.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses.
We're talking the type of growth that has them:
✔️ Go from $30K months to $200K months in just over a year. ✔️ Hit $300-400K months without overwhelm and craziness. ✔️ Hit $150K months in their first year of business. ✔️ Quickly start selling out BIG ticket packages ($6-$7K+) without blinking an eye.
It's not what you think.
Tune in to find out.
MENTIONED IN THIS EPISODE: I'm hosting a private training "How to 3x Your Revenue This Month." If you're interested in joining me live DM me the word "premium" over @heatherterveen on Instagram. We will send you Zoom registration details.
Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans.
If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind.
Enjoy!
MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply
I almost quadrupled my revenue from 2022 to 2023.
With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024.
For me, that word is “speed.”
Not hustling harder.
Not lacking intentionality.
Speed to me is when I look at our growth in 2024, how we can deliver more things, finish more projects, and help more people in 2024?
Ready to learn how this word is going to give my clients EPIC results? Keep listening to learn more.
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
I might be a CEO, but I’m human, too.
So how do I look at optimizing my busy personal life to also optimize myself as the CEO of my business?
In today’s episode, I get personal and review 12 items on how to allow you to grow your business and intentionally show up in my business while balancing your personal life.
Ready to apply some of these impactful mindsets to help you be healthier, stronger, and more well-rested to run your business the way you want to run it?
Let’s get listening.
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today's episode we're diving into some of the most common questions I get asked about customer acquisition.
What marketing channels are the "best?"
What's currently working in 2024?
Where would I invest my dollars (plus, the inside scoop on where I currently pay to play) if I were you.
And so much more!
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today’s episode we’re chatting about how we’re going to help our clients get BIG results in 2024.
These are the KEY areas that will really move the needle faster than some other areas you could be focusing on.
If you're looking to create BIG results in 2024 you won't want to miss the episode.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Looking for a BIG up level in your business in 2024?
If so, you're going to need support in order to attain it.
If you didn't, you would already have created those results in 2023.
In this episode, I bring on our Strategy Consultant, Ashleigh Ramshaw, to talk about how to decide on what type of support is needed for big growth personally and professionally.
Enjoy!
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today you're in for a treat.
In this week's episode, we're letting you tune in to a replay of our The Blueprint to Selling Premium Aesthetic Packages training.
Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals!
Master the art and science of selling premium (without the ick!)
Don't just meet your sales goals, obliterate them.
Bid goodbye to price shoppers.
Stand out in your market! (And stop worrying about the med spa down the street.)
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Looking for more customers in the door of your med spa?
Today we're talking about why focusing on getting more customers/patients in the door isn’t the best growth strategy.
Now if you’re a med spa in your first year, then yes, focusing on getting your first patients in the door is a must for you.
But if you’re even a moderately busy med spa here’s why more customers in the door isn’t the KEY place to focus when it comes to making more money.
Where should you be placing your focus in order to rapidly grow your revenue and profits?
Tune in to this week's episode to find out.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
"We care about being a cost-effective option for your aesthetic treatments," she said.
In this episode, we deep dive into why focusing on being "affordable" is costing you more than you think.
How to recognize if this is showing up for you, your team and staff.
Which ultimately limits your ability to grow profits and results for your patients or clients.
Plus, learn how to shift your med spa or practice's focus to delivering the most VALUE.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Leveling up for big growth in your business takes courage.
And courage doesn't always feel like rainbows and daises.
In fact, courage means feeling the fear and doubt and taking massive action anyway.
We're in the middle of a BIG level up year at The Med Spa Advantage.
In this episode, we talk honestly about what it takes to level up and how you can apply these principles to your next big leap growth.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Do you struggle to believe that your market and current patient base will actually pay for premium aesthetic packages?
You're not alone.
In this episode of the podcast, Heather interviews Med Spa Advantage member, Dr. Tanya Williams.
Dr. Williams is the owner of Innovate Med, a direct primary care, weight loss and aesthetic practice located in Dodge City, Kansas. A rural community with a population of around 28,000 people.
Dr. Williams shares:
✔️How she's been able to sell premium solutions despite her limiting beliefs and reservations. ✔️How they're selling premium even to cold leads coming in from FB ads. ✔️Tips for balancing motherhood (She's a mom to 7!) and entrepreneurship. ✔️And so much more...
Enjoy!
MENTIONED IN THIS EPISODE:
✔️Connect with Dr. Williams online here: www.innovatemeddc.com @innovatemeddc.com https://www.facebook.com/innovatemeddc/
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Your brand is not your logo or colors or fonts.
While these assets can help communicate your brand. They are not what ultimately define your brand.
Becoming a powerhouse med spa brand in your market will require you to think beyond just a pretty logo and branded photo shoots.
In this episode of the podcast, we discuss 6 counterintuitive ways to build a strong brand.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Considering bringing in a new device or product?
In this episode, we unpack 5 key things to consider to ensure you launch it profitably.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
When I ask med spa owners what their biggest costs are they usually respond with something overhead related...
"Team"
"Products"
"Technology cost/leases"
"Rent"
"Marketing"
In this episode, we chat about the most expensive, sneaky, hidden costs preventing you from growth. Overhead costs are nothing compared to these expenses.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
In this episode, we are unpacking how to crush your Q4 goals!
I'm also hosting a special Live Workshop that you won’t want to miss: Close Q4 with a Bang! The Blueprint to Selling Premium Aesthetic Packages:
Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals!
✔️Master the art and science of selling premium (without the ick!)
✔️Don’t just meet your sales goals, obliterate them.
✔️Bid goodbye to price shoppers.
Stand out in your market!
(And stop worrying about the med spa down the street.)
WHEN: Tuesday, September 19th at 10am PT/1pm ET
If you want all the details on how to register, DM the word LIVE over @heatherterveen on Instagram. I'll send you all the details.
Some exciting announcements! Plus, I take you behind the curtains of what's going on inside The Med Spa Advantage. Why I decided to go into a business partnership for Aesthetically CRM.
And so much more!
Emjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
✔️There's a limited-time, founding members' pricing offer. Click the link to join us: www.aestheticallycrm.com
In this episode, we unpack the 8 essential mindset shifts for becoming a successful business leader.
If you're confused at what to do next in your business.
If your revenue has plateaued.
If you feel like you're in a constant state of overwhelm.
Then this episode was recorded with you in mind.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Learn the strategy I used to sell $1000's of dollars in retail skincare sales every month.
This is a replay of the Predictable Retail Revenue Formula episode from over two years ago.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
If marketing tools and softwares have you spinning in circles every month then buckle up.
This episode is a for you my friend.
There is a new marketing and social media tool in town and she's currently making waves.
Tune into this episode to learn how Aesthetically CRM can help you:
-
Streamlined Marketing: With Aesthetically, you can bid farewell to marketing overwhelm and social media analysis paralysis. Our tool redefines aesthetic industry marketing, helping you grow your practice with ease.
-
Time-Efficient Tool: Are you busy managing all the aspects of your business and nearing burnout? Aesthetically reduces your workload by providing ready-to-use marketing plans. Say goodbye to the time-consuming task of crafting promotional content and start focusing on what you love – serving your clients.
-
Aesthetically Pleasing Designs: Our tool doesn't just provide marketing solutions; it delivers them in the form of gorgeous, feminine-inspired branding concepts. Our designs are meant to capture attention, making you stand out amongst your competitors.
-
All-in-One Marketing Solution: Aesthetically combines all your marketing communications in one place. It integrates emails, landing pages, social planning, and SMS marketing, simplifying your promotional efforts.
-
Proven-to-Convert Systems: Struggling with a lackluster marketing strategy? We offer proven-to-convert promo, social, email, and SMS marketing systems that fill your calendars with dream clients.
-
Customizable and Brand-centric: Our tool aligns with your brand aesthetics and allows you to customize promotional funnels, email newsletters, and social posts. We also offer five beautiful branding concepts to choose from, making your marketing content more appealing and effective.
-
Constant Support and Collaboration: Not only does Aesthetically serve as your marketing tool, but it also acts as your marketing trainer. Benefit from our supportive community of like-minded business owners, live classes, and coaching sessions.
-
Improved Client Relationship: Aesthetically is a CRM that prioritizes client nurturing. From moving social media followers to your email list to launching promotional funnels, it facilitates growth and customer retention.
-
Promotional Plan that Moves at Pace: With Aesthetically, you gain access to promotional plans that keep up with your fast-moving clients, ensuring your practice stands out in today's busy market.
-
Results-Driven: The use of Aesthetically leads to head-turning designs, a growing tribe of loyal customers, a growing email list with engaged subscribers, and the ability to kick marketing doubts to the curb.
MENTIONED IN THIS EPISODE:
✔️There's a limited-time, founding members' pricing offer. Click the link to join us: www.aestheticallycrm.com
Habits are the building blocks for success.
You've likely heard this before.
Habits are also the building blocks for failure.
In this episode, I’m going to unpack some habit hacks to create a business that thrives while also having the health and lifestyle you want.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ James Clear's book Atomic Habits:Tiny Changes, Remarkable Results
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Does your med spa or practice have a leaky bucket?
In today's episode, we discuss two key areas where many aesthetic practices leave an enormous amount of money on the table.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
There is one type of cost that most of you are not aware of when it comes to your business.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
It’s not unusual for some of you to experience a slump in your sales in the summer months.
Many of our clients expect the volume of clients or patients to go down in the summer months.
In this episode, we chat about strategies for avoiding the Summer sales slump.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
At a loss for why your sales aren't higher?
Is your first inclination is to think that you need more clients or patients in the door?
If so, then this episode is for you.
We've had many of our Med Spa Advantage clients have record-breaking sales days in the last few months. and it isn’t because they doubled their volume of client and patient visits.
It isn’t because they had some crazy, irresistible promotional discount going on.
It isn’t because they brought in some expensive brand new piece of technology.
So what is it?
What is the key to record-breaking sales days that have you taking a BIG sigh of relief because you’ve got a bunch of extra revenue coming in at once?
It comes down to a few core principles and practices that I’m going to share with you in this episode.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today I want to share with you a simple exercise to help direct your offer, marketing and selling efforts.
Your business in its simplest form is designed to deliver an offer.
You just need effective marketing, selling and delivery systems around a COMPELLING offer to succeed in your practice or clinic.
In this episode, we unpack how to build compelling offers. Then, effectively market and sell those offers.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Do you feel like no one hears your marketing messages?
Then you may have an under-communicating problem
In this episode, we unpack how to leverage over-communicating in order to grow your medical aesthetic spa.
Enjoy!
MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today we’re talking about hunter and farmer marketing strategies.
Both are valid strategies in any small business owners marketing plan.
In this episode, we unpack how to leverage both to get the most out of your marketing efforts.
Enjoy!
MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
For years, I believed the notion that quality trumps quantity.
Unfortunately, this sentiment keeps far too many of you playing small and stuck in procrastination.
In this episode, we unpack how to leverage quantity in order to create and develop quality services, marketing and experiences for our patients and clients.
Enjoy!
MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Marketing and selling a crappy offer can feel like an uphill battle.
Compelling and demand-worthy offers make growing your business so much easier.
In this episode, we unpack how to create offers that differentiate and have your customers lining up throwing their money at you.
Enjoy!
MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Oftentimes in life and business, the growth opportunities are in the areas where we need to apply constraint and boundaries.
Growing will involve NOT doing the things that got us to where we are currently.
And not doing those things will feel unnatural and uncomfortable.
In this episode, we unpack 10 things you will want to stop doing in order to grow faster in your business.
Enjoy!
MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today I’m thrilled to introduce you to another one of our Med Spa Advantage clients, Juli Rogerson of Quartz Mind, Body + Skin Clinic which is located in Surrey, British Columbia just outside of Vancouver.
We unpack a lot in this episode
✔️ We talk about Juli’s entrepreneurial journey and how Quartz came to have 4 founders. ✔️Juli shares what it was like in the first few months of opening their clinic – the mistakes they made and what smart decisions they made at the same time. ✔️She talks about growing and managing their team members and how her team members' sales have just skyrocketed in recent months. ✔️ She unpacks some of their marketing and promotions and what’s working right now in their practice. ✔️ We talk about this and so much more.
I think you’re going to love this conversation. Enjoy!
MENTIONED IN THIS EPISODE: ✔️You can find Juli over at https://quartzmindbodyskin.com/ ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
In this episode, I’m really thrilled to introduce you to our Med Spa Advantage client, Megan Hagley, of Pur Aesthetics and Wellness.
Megan is a Certified Registered Nurse Anesthetist and has rapidly grown since she started working with us just over 6 months ago.
In this episode, Megan shares:
- What it was like starting her business from scratch. * What it was like going from a solo room aesthetic injector business to opening up a store front, investing in technology and adding in more aesthetic injectors to her team. * Why investing in herself and her business has always yielded returns for her and her mindset about going all in on those investments. * Plus, her advice for how to get out of your own way and go all in on building your medical aesthetic spa or practice. Enjoy this conversation with Megan!
MENTIONED IN THIS EPISODE: ✔️You can find Megan over at https://www.puraestheticsandwellness.com/ ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Struggling to get your team members to sell more?
In this episode, we unpack the CPC Framework for creating an atmosphere that has your team dramatically increasing their sales.
Learn the strategy that has my clients team members 3X their sales numbers each month.
Enjoy!
MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
In this episode of the podcast, I’m thrilled to introduce you to Robyn Sessler founder of Everglow Medical Aesthetics which is a small boutique aesthetic practice located in Kennebunk, Maine.
Robyn is a board certified Nurse Practitioner and became the owner of Everglow just over five and half years ago and is one of our Med Spa Advantage Clients.
In this episode, we have an honest conversation about: ✔️ What it was like to take over a clinic from someone else when you have limited experience in the aesthetics industry. ✔️ What the early years of growing her practice was really like ✔️ Plus, what it was like to start growing and expanding her team. ✔️ She shares open and honestly the ups and downs and of what it’s really been like over the last 5 and a half years of growing her business.
I think you are going to love this conversation with Robyn.
MENTIONED IN THIS EPISODE: ✔️ If you are enjoying this episode be sure to let us know by screenshotting it, sharing it to your Instagram Stories and then tagging both of us @heatherterveen and @everglowbyrobyn. We would both love to connect with you over there. ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
What does it mean to be an expert? And what does it mean to build authority in a category?
What true authority and expertise can do for your business.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
If you’ve ever told yourself “I’m just not sales-y” or “I’m not a marketing person,” then this episode is for you.
Because today I’m going to help you flip the script on how you think about what it means to market and sell effectively in your business.
The reason why selling and marketing feels slimy is because you are trying to convince rather than guide your patients to a decision that is in their best interest.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
“Different is better than better.” Sally Hogshead
Creating and naming new things is how you can break through the noise -- otherwise known as the sea of other aesthetic practices and Med spas that either already exist around you or getting ready to open their doors.
When you take the time to do things differently and innovate it will help you avoid the problem of sameness.
Sameness is being like everyone else. It is commoditization.
Being different is the key to long-term, sustainable success in a growing sea of competition.
It actually takes a lot of courage to do things differently because it means you don’t have an example of it working in that new way quite yet.
Tune in to this episode and discover 3 key strategies for creating and naming new things in your business.
MENTIONED IN THIS EPISODE:
✔️ If you want to dive into this even more I invite you to come to my live masterclass happening at 10am PST on March 23rd:
How to Effortlessly Sell Expensive Packages: 3 simple strategies to getting patients to buy big-ticket packages without slimy sales methods
Come learn how selling signature big-ticket packages allows you to: ✔️Stop attracting the price-shopping customers ✔️Stand out from competitors with unique-to-you offers ✔️Increase profits without having to invest in more staff or technology
No patient left behind.
This is the philosophy that I recommend all aesthetic practices and med spas take when it comes to creating cohesive experiences while improving profits.
In today's episode, we're talking about strategies for elevating the selling systems inside your aesthetic practice or med spa.
Tune in to find out how you can optimize your practice's selling systems while ensuring no patients are left behind.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today, we’re talking about how to do the things that are going to drive the revenue in your business.
Many of us confuse productivity with “busyness.” And the two are not the same thing.
What is the real productivity that actually drives revenue and profits in your med spa?
Do you know? Are you focused on them?
Tune in to learn how to produce more revenue.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today we’re going to talk about friction vs flow when selling.
And how demand will likely determine how much friction you can use to filter out patients that are not a best fit for your practice when structuring your services, packages and pricing.
And how in the beginning stages of your business you may need to keep the friction low and the flow high.
And as your med spa or practice grows, you may need to use friction to improve the quality of your patient/client flow.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Feel like your market is completely saturated with competition?
You're not alone.
In this episode, discover how to become competition proof so that you don't have to worry about being price-shopped or losing patients to the new med spa down the street.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today I’m going to talk about some ways you can use a start-up mentality to ensure 2023 is an incredibly successful year for you.
I want you to shelve your past setbacks and failures for a moment and imagine for a minute what you would do if your business was a start-up again.
What if this year epic growth was inevitable.
And you were just figuring out back-end engineering the simplest and easiest path to getting there.
Keep listening to find out how.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today you’re in for a treat because I’m bringing on Glenneth Reed, the founder of The Visibility Method who is also the Google Search, SEO and Google Ads coach inside of the Med Spa Advantage.
I brought Glenneth on so we could have a conversation about why SEO and Google are worth it for a local brick and mortar business like a med spa.
Why many of you are leaving money on the table by not having a basic understanding of how to use SEO and Google for new patient acquisition.
In this conversation we unpack Glenneth’s simple system and process for using search and Google ads to to grow your med spa.
You’re going to love this conversation I have with Glenneth.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ Glenneth's website: https://www.thevisibilitymethod.com/
✔️ Glenneth's Instagram: https://www.instagram.com/glennethdotcom/
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
One of the main pain points as a small business owner isn't the actual labor of running your business.
It's how much energy your brain wastes on thought looping problems as they arise.
Most of your job as a business owner revolves around problem solving.
The very nature of this infers that there will be actual PROBLEMS to solve for all. the. time.
The more neutral you can emotionally problem solve in your business the less painful running your business will be.
The more problems you can solve for quickly, the faster your business will grow.
In this episode of the podcast, I breakdown a problem solving process I use with my clients so you can grow your business faster and less painfully.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
I first got into this industry in 2006.
Pre the 2008 Great Recession.
I remember what that time was like.
I thought long and hard about whether or not to talk about the impending recession.
I was actually not going to record this episode because I don’t think panicking and dooms-daying really serves any of you.
BUT I actually think recessions are a great time for the business owners who are smart and savvy because, like it or not, there will be at least some of your competition that won’t make it.
And the cream of the crop is what will rise to the top during times like this.
This episode is devoted to helping you to thrive no matter the economy.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
In today's episode, I have a conversation with Andrea Smith of Smith Social Company about successfully hiring and working with social media and digital marketing contractors and agencies of any kind with your med spa.
Smith Social Company provides social media management and virtual assistant services to med spas. The inspiration for this episode came about because Andrea and I were both sharing recent war stories of horrible experiences our clients have had with agencies in our industry that aren’t really practicing ethically.
In this discussion, we unpack how you can successfully hire contractors of any kind when you are looking for help in your med spa.
MENTIONED IN THIS EPISODE:
✔️ Grab Andrea's Interview Guide at smithsocialcompany.com/interview.
✔️ Check out Andrea's website at smithsocialcompany.com.
✔️ Connect with Andrea over at @smithsocialcompany on Instagram.
If you can relate to any of the below then you may have what I’m calling "The Commodity Med Spa" problem.
✔️You don’t understand what your unique value proposition is so when people come in they can easily haggle with you on price.
✔️Your main marketing tactic for incentivizing people to book is a discount or the promo that one of your product manufacturers is pushing that month.
✔️You don’t know how to edify and credential your other providers because everyone has their own way of doing things.
✔️You don’t have a unique process or method or frameworks for how the practitioners do what they do in order to serve patients.
✔️If I asked you what makes you different from your competitors you would have a hard time answering.
In this episode, we unpack how you can over come being a commodity in your market so that you can demand higher prices, work with premium patients and grow your med spa consistently month-in and month-out.
MENTIONED IN THIS EPISODE:
✔️This is what we help you do inside of The Med Spa Accelerator. Doors are currently closed, but will reopen again on November 7th. Head to heatherterveen.com/apply to learn more.
Learning the math and numbers of your business is a skill.
It’s not a talent you either have or don’t have. Even business owners who self-identify with being “good at math” because there is no algebra or geometry class that prepares you for understanding the math and numbers you will want to become proficient at in your business.
Today, I wanted to talk to you about four money models that will help you grow and optimize your med spa business.
These money models will help you not only grow your business, but also do so in a way that maximizes your cash flow.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.
Today, we’re talking about the big O.
And no, I’m not talking about Oprah.
I’m talking about overwhelm.
This isn’t the first time we’ve talked about this on the podcast, but the last few weeks I’ve just been reminded how much time so many of you are spending being buried in a constant state of overwhelm.
This episode is not going to be filled with the usual BS strategies for managing your time, like delegation and time blocking. Those are tactics that won’t actually work if the foundation for your life and business is on shaky ground.
Instead, we'll unpack the intangible and tangible shifts necessary to getting out of overwhelm.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.
Have you ever used a crash diet to lose weight quickly?
In this episode, we'll be unpacking how "crash" discounting for your med spa is like crash dieting is for your health.
Learn strategies for using incentivized pricing beyond the traditional generic discounting of products and services.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.
If your med spa menu is a generic list of the services you offer and the products you carry then it's going to always be difficult for you to charge premium prices and differentiate yourself from your competitors.
In this episode of the podcast, we unpack how to avoid being generic and the 3 steps to making over your current med spa menu.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.
Today, we’re talking about what to do when you’ve accidentally created a price-sensitive patient or client base for your med spa.
In order to intentionally shift your med spa away from attracting more price sensitive economical patients you will need to intentionally create an experience and brand that attracts the “better” patients.
And by “better” I just mean the patients that have money to spend, are all in on your recommendations and that you actually enjoy seeing during appointments.
We unpack how to do this in this week's episode.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.
One of my clients asked me the question:
"Should I invest in a social media manager or paid Facebook and Instagram ads?"
This is part two in a two part series where I answer that question during a Hot Topic Coaching Call question inside The Skin CEO School.
Be sure to listen to part one first!
Enjoy!
MENTIONED IN THIS EPISODE:
✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.
One of my clients asked me the question:
"Should I invest in a social media manager or paid Facebook and Instagram ads?"
This is part one in a two part series where I answer that question during a Hot Topic Coaching Call question inside The Skin CEO School.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.
Do you ever find yourself avoiding "No's" when creating your packages, pricing and offers?
This is something I see with my clients all the time.
In this episode of the podcast, we unpack how to stop worrying about avoiding "no's" and other mindset shifts necessary for helping you achieve epic success.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages
This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits.
Plus you’ll have a chance to ask me your questions directly, live.
This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out).
You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on July 28th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.
If you struggle to consistently market your med spa, or think that "selling" is slimy: it's likely because you need a shift in how you think about marketing.
Tune in to this episode of this podcast to learn how to take a heart-centered relationship marketing approach to your marketing strategy.
Patient-centric selling and marketing is totally possible for you.
Listen in to learn more...
MENTIONED IN THIS EPISODE:
✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages
This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits.
Plus you’ll have a chance to ask me your questions directly, live.
This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out).
You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on July 28th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.
Today we’re talking about low versus high-ticket offers.
Should you focus your med spa around entry-level offers in the hopes of growing your business from a more volume strand point?
OR...
Should you flip it around and focus on growing with signature high-ticket offers?
This question is unpacked in this episode and so much more...
MENTIONED IN THIS EPISODE:
✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages
This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits.
Plus you’ll have a chance to ask me your questions directly, live.
This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out).
You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on August 4th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.
Today, we’re talking about launching new offers, but NOT the type of new offers you may be thinking…
We’re not talking about launching new products, services, technology, modalities or the like.
We're talking about launching new offers with what you already have. Taking part of your current products and technology and procedures and positioning and potentially packaging them together as a very new thing.
And then launching it to your patients and existing audience.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I’ll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It’s called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.
✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for med spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.
There are basically three main parts to an aesthetic spa or practice business model when it comes to running your business. There is marketing, there is selling and there is delivery.
Marketing is how you show potential customers that you can help them.
Selling is the actual process of collecting money in exchange for that help.
And delivery is actually delivering the help that was promised.
It really is that simple.
Tune into this episode of the podcast where we unpack creating non-slimy marketing in your business.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I’ll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It’s called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.
✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for med spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.
In today's episode, I will be talking about my No Patient Left Behind philosophy.
This philosophy will ensure your patients always feel completely cared for and catered to during their entire interaction and experience with your med spa.
Plus, this philosophy will help you optimize the short and long-term patient outcomes which in turn will optimize your ability to grow your revenue and profits.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I’ll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It’s called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.
✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!
In today's episode, we're talking about why long technology, product and service menus are killing sales for your med spa.
I'm going to give you four solutions that I've used with my medical spa clients to really shift away from this style of a business model.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I’ll be hosting for medical aesthetic practices specifically that want to leave the old Chipotle-way of marketing and delivering their experience behind. It’s called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.
✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!
It's been 16 years since I first started in the aesthetics industry.
While a lot has evolved from a technology and product stand point, the set up and delivery and marketing and selling has remained for the most part unchanged.
I'm committed to changing that...
Tune into to this week's episode to hear what I see coming for our industry.
MENTIONED IN THIS EPISODE:
✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!
✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for medical spa and aesthetic practice owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.
How to be unique in an industry that is literally drowning with same-ness.
How to be unique in an industry that has so many commodity spas, med spas and aesthetic clinics.
You have to be able to tap into your unique genius.
You have to be able to really tap into how your way of doing things is different.
You have to tap into your ability to create something that has never been done before.
The reason why there are so many commodity aesthetic and wellness spa and clinics out there is because so many of you spend so much time looking at what everyone else is doing and then create your business around what you see everyone else doing.
You can’t be innovative and new and special when you are creating from a place of looking outside of yourself in order to determine what you are going to create.
Today I want to talk to you about how to really become the leader that can create and innovate and be unique.
MENTIONED IN THIS EPISODE:
✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!
✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.
Today we're talking about creating a base marketing funnel for your spa or clinic.
A base marketing funnel will help you literally funnel all of your marketing efforts that are not directly booking an appointment in a streamlined and efficient elegant way.
This is so you can end up converting so many more of your potential customers in to real life customers.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!
✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.
In celebration of the 100th episode of the podcast I’m going to share with you my lessons learned from 100 podcast episodes.
I can’t believe we are a 100 episodes in.
Before you dive into my lessons learned from 100 episodes, I want to say thank you to each and every one of you for being here.
I’m so grateful to each of you for subscribing and tuning in each and every week.
MENTIONED IN THIS EPISODE:
✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!
✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.
Today we’re talking about creating “WOW” experiences for our BEST clients or patients inside of our spas and clinics.
Creating “WOW” experiences will make you not only stand out in your marketplace, but will make your spa or clinic totally memorable for your customers.
Learn how to transform your spa or clinic's experience in 4 simple steps.
MENTIONED IN THIS EPISODE:
If you know that creating WOW experiences is something you want to build your business around, then come join us inside of The Skin CEO School. I walk you through my process for ensuring your spa or clinic becomes a category of one in your market. Head to heatherterveen.com/school to learn more.
Today we’re going to talk about Results Driven Messaging.
What it is. Why most of you are not using this in your marketing. Why this is the secret to making big leap growth in your business from a revenue perspective.
What are some happy by-products of what you can expect when you shift your marketing to a results-driven messaging approach.
#1 The Conviction that you and your team will show up and sell will be amplified because you have so much trust and certainty and confidence in your ability to deliver results for what it is that you do.
#2 Results create demand. When you focus your messaging on your results you will start to attract and magnetize more new customers to your business while reengaging your existing customer base and helping them understand why they need to commit to your recommendations and HOW they can achieve the most epic results.
#3 You will build a business that is in radical integrity. Because the heart of everything you market, deliver and sell will be to honor creating incredible results for your customers.
MENTIONED IN THIS EPISODE:
If you know that results-driven messaging is something you want to build your business around, then come join us inside of The Skin CEO School. I walk you through my process for ensuring your spa or clinic has the foundation for guaranteeing that you will grow with a results-driven approach at the heart of everything you do.
Today I’m going to share the secret to sustainable success and growth for your aesthetic spa or clinic.
Sustainable success and growth is born out of having a reliable system that you can depend upon to lead the growth of your business and to shift the success of your business from you doing everything (which is the opposite of sustainable) to you CEO’ing the growth that relies upon a system.
If you know you’d like to have the support, strategy and system to hit the next-level of growth for your spa or clinic then it’s time to join us inside of The Skin CEO School. You can go to heatherterveen.com/bonus to learn more.
What if I told you that the success you are looking to create in your business could be guaranteed?
That whatever your revenue goal is or the vision that you have for your spa or aesthetic clinic it is totally possible for you.
What I’ve noticed with my clients over the years is that they don’t often think that the success of their business is entirely up to them. They think that success is something that happens outside of their control.
In this episode, we unpack how you can guarantee your own success.
MENTIONED IN THIS EPISODE:
✔️ If you know you want to learn how to grow your spa or clinic with The 1-hour CEO method than I invite you to register for one of my upcoming live masterclasses at heatherterveen.com/grow. This completely new way of running your business is going to guarantee that you can create any amount of success in your business that you want.
Today we’re talking about a concept I call Default Thinking. It’s the idea that if you don’t like the current state of your life and business it’s because you are a victim to your default thinking.
Tune in to uncover where your default thinking may be preventing you from creating the results you'd like in business and life.
MENTIONED IN THIS EPISODE:
✔️ If you know you’d like to create a big beautiful vision for your business and life then I invite you to join me inside of The Skin CEO School. It’s time to stop playing small and to create something bigger than we even thought possible. You can go to heatherterveen.com/school to join us now.
Is your aesthetic spa or clinic's experience cohesive?
Most spas and clinics have fallen victim to creating compartmentalized experiences for their customers.
Tune in to learn how to create a "WOW" customer journey through establishing a cohesive experience.
MENTIONED IN THIS EPISODE:
✔️ If you know you’d like to create a big beautiful vision for your business and life then I invite you to join me inside of The Skin CEO School. It’s time to stop playing small and to create something bigger than we even thought possible. You can go to heatherterveen.com/school to join us now.
We can be so focused on what we perceive others are thinking about US that we completely lose sight of the fact that they’re not thinking about us at all.
They’re thinking about themselves.
Your job with your marketing is to make your best client or patient feel seen.
In this episode of the podcast we discuss ways to magnetically market to your best customers.
MENTIONED IN THIS EPISODE:
✔️ If you know you’d like to create a big beautiful vision for your business and life then I invite you to join me inside of The Skin CEO School. It’s time to stop playing small and to create something bigger than we even thought possible. You can go to heatherterveen.com/school to join us now.
How to use the art of thinking BIG in order to create the business and life that you want.
In this episode, I share the three ways of using the art of thinking big to create a spa or aesthetic clinic with intention and purpose.
If you're ready to stop playing small and limiting yourself with your thinking then you'll want to tune into this episode.
MENTIONED IN THIS EPISODE:
✔️ If you know you’d like to create a big beautiful vision for your business and life then I invite you to join me inside of The Skin CEO School, if you’re listening to this close to when this podcast goes live then the doors should still be open. It’s time to stop playing small and to create something bigger than we even thought possible. You can go to heatherterveen.com/school to join us now.
I used to use stress, worry and anxiety to motivate myself. To push myself to do hard things.
Historically, this is the only way I knew how to go for ambitious goals...how to bring a big project to completion.
This forced motivation through stress and worry works temporarily.
The problem is the journey is like 99.999% of this thing we're all doing.
I've found that the brief moment when you've finally arrived at the crescendo of your goal or project is pretty fleeting.
I started asking myself: How can I enjoy that 99.999% while not relinquishing my ambition?
In this episode, we're talking about my "Ambition With Ease" philosophy and you can incorporate to go after big goals and projects.
MENTIONED IN THIS EPISODE:
✔️ Join me for my live masterclass: 5 No B.S. Solutions to Growing Your Spa in 2022. You can go to heatherterveen.com/grow to register.
✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the waitlist for The Skin CEO School. Doors are currently closed, but we will open again at the end of February and if you want to be the first to know go to heatherterveen.com/school to get on the waitlist.
We’re so programmed to think we need to whip ourselves into doing the hard things so that we can achieve our next accomplishment.
But that’s a thought error. A story we developed from when we were very young.
People think that stress and worry and hustle is super motivating and it is temporarily. BUT it’s never going to be sustainable.
In this episode, we're going to unpack how to use the "Joyful Marketing" philosophy to grow with ease and joy.
MENTIONED IN THIS EPISODE:
✔️ Join me for my live masterclass: 5 No B.S. Solutions to Growing Your Spa in 2022. You can go to heatherterveen.com/grow to register.
✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the waitlist for The Skin CEO School. Doors are currently closed, but we will open again at the end of February and if you want to be the first to know go to heatherterveen.com/school to get on the waitlist.
Today is the third episode in a special series I’m hosting on the podcast titled “Scaling a Team.”
In this series, we've been discussing the three vital shifts you will need to make in order to successfully scale your team. What I’ve discovered over the last year is that for the most part the majority of my audience either has a team, wants a team or has thought about growing a team. Even for the solo aesthetician or solo nurse/pa/clinician injector when I unpack this question most say they’d like to do it and for those that waver it’s usually either because of a limiting belief or how daunting they perceive growing a team might be. BUT either way the shifts I’m going to share with you apply if you’d like to scale your business…period.
Now if you haven’t had a chance to listen to episode #1 - Shifting Your Identity or episode #2 Shifting Your Marketing, then I do recommend going back and listening to both those episodes first… as each of these episodes build upon each other.
The three vital shifts we will be unpacking in the series are:
#1 Shift in your identity
#2 Shift in your delivery
#3 Shift in your marketing
Today we are talking about the third vital shift you will need to make in order to scale your team which is a shift in your marketing.
MENTIONED IN THIS EPISODE:
✔️ Go to heatherterveen.com/shift to grab the Scaling Your Team Guide that complements this series.
✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the wait list for The Skin CEO School. Be the first to know when the doors open again by joining the waitlist at heatherterveen.com/school.
Today is the second episode in a special series I’m hosting on the podcast titled “Scaling a Team.” In this series I’ll be discussing the three vital shifts you will need to make in order to successfully scale your team. What I’ve discovered over the last year is that for the most part the majority of my audience either has a team, wants a team or has thought about growing a team. Even for the solo aesthetician or solo nurse/pa/clinician injector when I unpack this question most say they’d like to do it and for those that waver it’s usually either because of a limiting belief or how daunting they perceive growing a team might be. BUT either way the shifts I’m going to share with you apply if you’d like to scale your business…period.
Now if you haven’t had a chance to listen to episode #1 where I unpack the first shift, Shifting Your Identity, then I do recommend going back and listening to that episode first… as each of these episodes build upon each other.
The three vital shifts we will be unpacking in the series are:
#1 Shift in your identity
#2 Shift in your delivery
#3 Shift in your marketing
Today we are talking about the second vital shift you will need to make in order to scale your team which is a shift in your delivery.
MENTIONED IN THIS EPISODE:
✔️ Go to heatherterveen.com/shift to grab the Scaling Your Team Guide that complements this series.
✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the wait list for The Skin CEO School. Be the first to know when the doors open again by joining the waitlist at heatherterveen.com/school.
Today is the kick-off of a special series I’m hosting on the podcast titled “Scaling a Team.” In this series I’ll be discussing the three vital shifts you will need to make in order to successfully scale your team. What I’ve discovered over the last year is that for the most part the majority of my audience either has a team, wants a team or has thought about growing a team.
Even for the solo aesthetician or solo nurse/pa/clinician injector when I unpack this question most say "at some point" they'd like to do it. And for those that waver, it’s usually either because of a limiting belief or how daunting they perceive growing a team might be.
BUT either way the shifts I’m going to share with you apply if you’d like to scale your business…period.
There are three vital shifts that will ensure that you successfully scale a team in your business.
The three vital shifts are:
#1 Shift in your identity
#2 Shift in your delivery
#3 Shift in your marketing
MENTIONED IN THIS EPISODE:
✔️ Go to heatherterveen.com/shift to grab the Scaling Your Team Guide that complements this series.
✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the wait list for The Skin CEO School. Be the first to know when the doors open again by joining the waitlist at heatherterveen.com/school.
Today's episode we dive into the secret to getting big results in your business in 2022. I'm in the middle of teaching these topic inside The Skin CEO School and was inspired by some questions I got during one of our live group coaching calls.
In this episode you will learn:
✔️ Three strategies for creating epic results in your business in 2022.
✔️ The three big mental shifts that you have to make in order to break through plateaus in your business.
✔️ How to commit to going after what you want in 2022.
Mentioned in this episode:
✔️ If you know you want to grow your business exponentially in 2022 without hustle then you’ll want to get on the waitlist for The Skin CEO School. Doors open again at the end of February. Go to heatherterveen.com/school to learn more.
In this episode of the podcast, I share my top lessons from 2021 that I'm taking into the 2022 New Year.
Enjoy!
If you're ready to make more money in your aesthetic business without having to hustle harder each week I want to invite you to a special, limited-time opportunity to work with me in a small group setting with my brand new live coaching program: The Skin CEO School.
The Skin CEO School is the exclusive live coaching program designed to help you make more money in your business while experiencing more time freedom.
Who is this program for?
You can relate to any of the below:
-
You’re not afraid of hard work...BUT your current way of hustling hard each week isn’t sustainable. You’d like to grow your business without it constantly bleeding into your personal life and family time.
-
You want the coaching and support to build your confidence and trust in yourself as the leader of your business and life so that your revenue goals become inevitable.
-
You’ve daydreamed about spending less time in the treatment room, but think it seems “risky” so you haven’t taken the leap.
-
You’re tired of feeling like a servant to your appointment schedule and want to serve people and have an impact in the industry that doesn’t come from more in-person sweat equity.
-
You want to learn how to position your spa or aesthetic clinic as the GO-TO place in your local market so that it becomes competition-proof.
The Skin CEO School is a lifetime program that is part course, part live-coaching directly with me and part community.
This first round will be limited to a small group of founding member students and we will kick off the live coaching on January 10, 2022.
AND yes, I'm throwing in some incredible bonuses for those who say "YES" for joining me in this first round.
Be sure to check them out here: heatherterveen.com/school
If you feel like you’re working a lot of hours, that you and/or your team are hustling hard, but when you get to the end of each month there doesn’t seem to be much left over from a profits stand point (or you feel like you might never be able to pay yourself what you truly want) then this episode is for you.
Because making MORE money in your business right now is totally possible without having to increase your patient or client load or dramatically increasing your monthly revenue.
You will not magically become more profitable simply by adding in a new marketing funnel to bring in more leads, hiring a social media coach so that you grow your follower count on Instagram, or by hiring more team, or by adding in more service offerings, more technology, more retail products and tools. None of these things actually help with your profitability.
So today we’re going to unpack four things that are preventing you from being more profitable in your business.
MENTIONED IN THIS EPISODE:
If you're ready to make more money in your aesthetic business without having to hustle harder each week I want to invite you to a special, limited-time opportunity to work with me in a small group setting with my brand new live coaching program: The Skin CEO School.
The Skin CEO School is the exclusive live coaching program designed to help you make more money in your business while experiencing more time freedom.
Who is this program for?
You can relate to any of the below:
-
You’re not afraid of hard work...BUT your current way of hustling hard each week isn’t sustainable. You’d like to grow your business without it constantly bleeding into your personal life and family time.
-
You want the coaching and support to build your confidence and trust in yourself as the leader of your business and life so that your revenue goals become inevitable.
-
You’ve daydreamed about spending less time in the treatment room, but think it seems “risky” so you haven’t taken the leap.
-
You’re tired of feeling like a servant to your appointment schedule and want to serve people and have an impact in the industry that doesn’t come from more in-person sweat equity.
-
You want to learn how to position your spa or aesthetic clinic as the GO-TO place in your local market so that it becomes competition-proof.
The Skin CEO School is a lifetime program that is part course, part live-coaching directly with me and part community.
This first round will be limited to a small group of founding member students and we will kick off the live coaching on January 10, 2022.
AND yes, I'm throwing in some incredible bonuses for those who say "YES" for joining me in this first round.
Be sure to check them out here: heatherterveen.com/school
If you’re business is not where you want it to be from a revenue perspective and it’s either your monthly revenue has plateaued, is inconsistent or unreliable, or the effort you're currently exerting to bring in the money each month isn’t sustainable, then you’re going to want to tune into this episode of the podcast in particular.
Because today we’re going to talk about how not having clarity, crystal-clear clarity for what you’re building is costing you money, costing you the ability to have more time freedom (I know some of you are working 6 or 7 days a week) and most importantly it’s costing many of you your sanity.
And it doesn’t have to be this way.
The solution is actually quite simple, but simple doesn’t make it easy.
Tune in to learn more.
MENTIONED IN THIS EPISODE:
📅 Join me for a Free LIVE Masterclass on Monday, December 13 at 10am PST.
5 Simple Solutions to Making More Money While Experiencing More Time Freedom in 2022
Here’s what you’ll learn:
✔️ The 3 critical mental mistakes most aesthetic business owners make and WHY it’s costing you major profits (and sanity)(These simple shifts will forever change how you show up in your business.)
✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa or aesthetic clinic in your area. (This isn’t your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.)
✔️ 5 ways to make more while increasing your time freedom that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (These solutions guarantee that your business will be set up for SUSTAINABLE growth over the long term.)
Head over to heatherterveen.com/2022 to register.
To scale or not to scale?
On today's episode, I had the chance to unpack the answer to this question with Dr. Justin Harper who is the founder of Juvly Aesthetics, the Aesthetic Record and the Aesthetic Next Conference.
During this conversation, Dr. Harper and I chat about:
✔️ The difference between building an aesthetic business that can scale versus the boutique solo location model.
✔️ Why establishing a clear vision is a critical component to successfully scaling your business.
✔️ The challenges of growing a loyal and effective team.
✔️ Why he decided to go all in on developing the Aesthetic Record medical spa software.
✔️ Why the Aesthetic Next conference is committed to helping the aesthetic industry improve, grow and succeed.
✔️ And SO much more. Enjoy!
MENTIONED IN THIS EPISODE:
Juvly Aesthetics Website: https://www.juvly.com/
Learn about the Aesthetic Record: https://www.aestheticrecord.com/
Find out about the 2022 Aesthetic Next Conference: https://www.aestheticnext.com/
Connect with Dr. Harper on Instagram: @drjustinharper
Connect with Dr. Harper on LinkedIn: https://www.linkedin.com/in/justin-harper-md-1a936612
In this episode of the podcast, I’m sharing an interview I recently had with Becca Pike of Massage Strong and Hell Yes Coaching.
Becca and I actually work with the same business coach. She was recently interviewed on her podcast as well and when I heard Becca’s story I knew I wanted to invite her to come on the podcast.
Becca is the founder of a successful multi-location massage studio called Massage Strong based in Kentucky. We spend the first part of the interview unpacking her story and background in growing Massage Strong while also being a mom to 4 kids.
Becca shares her philosophy and strategy around scaling her studios to where she ultimately was able to remove herself from working inside the room as a massage therapist to launch a second business helping other business owners and entrepreneurs through her coaching business Hell Yes Coaching.
I think you’re going to appreciate Becca’s energy and no fluff attitude during this honest conversation about building a business that you can eventually work less in while scaling your revenue and team. Enjoy.
MENTIONED IN THIS EPISODE:
Becca’s Instagram: @1beccapike
Learn about coaching with Becca: www.hellyescoachingonline.com
Tune in to Becca’s podcast: https://www.hellyescoachingonline.com/podcast/
If looking at the openings in your appointment calendar for you and or your team causes you to feel flustered or anxious then you’ll want to listen to this 3-part visibility series with a pen and paper to take some notes - because if you or your team are not consistently booked out than you likely have not established a visibility plan for your aesthetic business that is simple, effective and reliable.
This is Part 3 in a 3 Part Visibility Series on the podcast.
In today's episode, we’re going to discuss why evaluating your visibility results (the good and the bad) is the quickest way to get traction with your visibility. Plus, unpack the biggest visibility mistakes I see that are holding aesthetic businesses back from growing.
Don't forget to tune in to part 1 and 2 of the series!
MENTIONED IN THIS EPISODE:
✔️ Be sure to download The Visibility Roadmap at heatherterveen.com/visibility
✔️ Join us in The Skin CEO Community over at https://www.facebook.com/groups/theskinceo
If looking at the openings in your appointment calendar for you and or your team causes you to feel flustered or anxious then you’ll want to listen to this 3-part visibility series with a pen and paper to take some notes - because if you or your team are not consistently booked out than you likely have not established a visibility plan for your aesthetic business that is simple, effective and reliable.
This is Part 2 in a 3 Part Visibility Series on the podcast.
In today's episode, we’re going to dive into base and push visibility planning, establishing your marketing ecosystem and why you must establish a belief plan before your action plan!
Don't forget to tune in to part 1 and 3 of the series!
MENTIONED IN THIS EPISODE:
✔️ Be sure to download The Visibility Roadmap at heatherterveen.com/visibility
✔️ Join us in The Skin CEO Community over at https://www.facebook.com/groups/theskinceo
If looking at the openings in your appointment calendar for you and or your team causes you to feel flustered or anxious then you’ll want to listen to these next 3 episodes with a pen and paper to take some notes - because if you or your team are not consistently booked out than you likely have not established a visibility plan for your aesthetic business that is simple, effective and reliable.
This is Part 1 in a 3 Part Visibility Series on the podcast.
In today's episode, we’re going to unpack establishing your visibility plan so that managing a waitlist is the biggest concern you have when it comes to your appointment calendar NOT feeling queasy because of too many openings.
Don't forget to tune in to part 2 and 3 of the series!
MENTIONED IN THIS EPISODE:
✔️ Be sure to download The Visibility Roadmap at heatherterveen.com/visibility
✔️ Join us in The Skin CEO Community over at https://www.facebook.com/groups/theskinceo
If you’ve ever been curious what coaching with me could be like then you won't want to miss today's episode.
Tune in to an exclusive replay of my recent Time Simplified Masterclass.
We unpack:
✔️ 8 Time Killer Mistakes All Aesthetic Business Owners make AND what to do to FIX each one.
✔️ The Skin CEO Method for going from busy aesthetic business owner to the CEO of your business and life.
✔️ 4 Time Success Essentials I use with my private clients that you can steal and use for yourself.
✔️ And so much more!
MENTIONED IN THIS EPISODE:
Ready to get radical clarity on how to hit your BIG business goals? Click here to book a free Clarity Call with Heather: heatherterveen.com/clarity
If you feel like you’re spending 90% of your time in a treatment room providing services then you’re probably experiencing either a flatline in your monthly revenue or inconsistency in your monthly revenue because of how you’re spending your time.
Today we’re going to talk about 3 myths about managing time keeping you too busy to grow your business so that you can understand why you’re experiencing this very normal part of the growth cycle in your business.
These 3 myths will help you start to unravel why your lack of time problem is the Achilles heel of your business growth so that you can ultimately break through it to make more money without having to work more hours. Today I will be touching on just a small part of the overall strategy, so you’ll want to RSVP to my upcoming Time Simplified Masterclass where I will give you my entire system and philosophy for fixing your time problem for good so that you can finally not only make more money, but do it in a way that will not sacrifice your personal time
MENTIONED IN THIS EPISODE
⏰ RSVP to the Time Simplified Masterclass here: https://fb.me/e/11Triywsd
⏰ Snag the FREE Time Simplified Guide here: https://heather-terveen.mykajabi.com/time-guide
⏰. Join the Time Simplified Pop-up FB Group here: https://www.facebook.com/groups/theskinceo
😍 Follow Heather on Instagram @heatherterveen
When looking at the incredible growth and success of my current clients, I asked myself: What is the one BIG domino that when knocked down makes all the other dominoes fall effortlessly in response. And it’s this:
TIME.
Time is the most precious resource we have as business owners.
It’s the one thing that we can’t get back.
Fixing my clients’ time problem has allowed them to:
Have the bandwidth to start hiring key team members to grow their spa or aesthetic clinic so that as one of my clients so eloquently put it, “she can eventually just run the show and not work more than 3 days a week.”
Increase profits and cut costs within the FIRST month of working together.
Be more present when spending time with their kids, significant others and friends.
Have date nights with their significant others again.
Create a crystal-clear marketing strategy and plan that feels effortless when marketing used to be something they totally dreaded and avoided each month.
Create massive demand from the above implemented marketing plan.
More free time to dream and creatively lead the business.
More confidence and certainty with choices while decreasing the overall stress and overwhelm.
Go from a 5-day work week to a 4-day work week while charging more.
Find the purpose and fun that is totally possible in entrepreneurship.
And so much more…
These same results are totally possible for you and why I’ll be hosting a brand new masterclass on Thursday, October 7th at 10am Pacific/ 1pm Eastern time:
TIME SIMPLIFIED: How to go from busy aesthetic practitioner to empowered aesthetic CEO by fixing your problem with time for good.
This class is for you if you’re a busy aesthetic practitioner (whether you’re an aesthetician, nurse/clinician injector, spa or aesthetic clinic owner) who can relate to any of the following:
Feel like you are always working and don’t know where the time goes each week.
You are mentally exhausted from all the mental lists piling up inside your head.
You’ve maxed out your time inside your treatment rooms doing services, but have bigger monetary goals in your business you’d like to hit.
You’d like to make more money, but you just don’t have the time or energy to add one more thing to your plate.
You’d like to have the time for more personal things like going to the gym, spending quality time with family and friends and having more days off.
You will learn:
Why most time management programs are BS and ineffective.
The big mistakes most aesthetic practitioners are making with their time and how to fix each of them.
How to take control of how you spend your time each week so that you KNOW what you should be doing each day.
How to make more money in your business without the hustle and overwhelm.
The #1 secret hack to always having more time in your work and personal life so that you can take time off without it impacting your bottom line.
My simple 4 step system for beating your not-enough-time problem for good.
PLUS, be sure to snag the free workbook Time Simplified: The Guide to Fixing Your Relationship with Time for Good (hyperlink here maybe?)
This isn’t about you becoming more productive. (Of course, you will become more productive as a by-product of this process.)
This is about you stepping into becoming the CEO of your life and business. So that you are the leader of what you spend your time doing each week.
Afterall, we are what we repeatedly think and do.
Let’s make sure your days are filled with purpose and intention.
MENTIONED IN THIS EPISODE
⏰ RSVP to the Time Simplified Masterclass here: https://fb.me/e/11Triywsd
⏰ Snag the FREE Time Simplified Guide here: https://heather-terveen.mykajabi.com/time-guide
⏰. Join the Time Simplified Pop-up FB Group here: https://www.facebook.com/groups/theskinceo
😍 Follow Heather on Instagram @heatherterveen
Today we’re going to chat about the three different roles that every spa or aesthetic clinic will need in order to be successful. I’m going to define each of the roles and then unpack why it’s important to understand that each of these roles exist regardless if you’re a business with dozens of employees and multiple locations or a business of one.
I’ll be hosting a brand new masterclass on Thursday, October 7th at 10am Pacific/ 1pm Eastern time:
TIME SIMPLIFIED: How to go from busy aesthetic practitioner to empowered aesthetic CEO by fixing your problem with time for good.
This class is for you if you’re a busy aesthetic practitioner (whether you’re an aesthetician, nurse/clinician injector, spa or aesthetic clinic owner) who can relate to any of the following:
✔️ Feel like you are always working and don’t know where the time goes each week.
✔️ You are mentally exhausted from all the mental lists piling up inside your head.
✔️ You’ve maxed out your time inside your treatment rooms doing services, but have bigger monetary goals in your business you’d like to hit.
✔️ You’d like to make more money, but you just don’t have the time or energy to add one more thing to your plate.
✔️ You’d like to have the time for more personal things like going to the gym, spending quality time with family and friends and having more days off.
You will learn:
✔️ Why most time management programs are BS and ineffective.
✔️ The big mistakes most aesthetic practitioners are making with their time and how to fix each of them.
✔️ How to take control of how you spend your time each week so that you KNOW what you should be doing each day.
✔️ How to make more money in your business without the hustle and overwhelm.
✔️ Learn the #1 secret hack to always having more time in your work and business life so that you can take time off without it impacting your bottom line.
✔️ My simple 4 step system for beating your not-enough-time problem for good.
MENTIONED IN THIS EPISODE
⏰ RSVP to the Time Simplified Masterclass here: https://fb.me/e/11Triywsd
⏰ Snag the FREE Time Simplified Guide here: https://heather-terveen.mykajabi.com/time-guide
⏰. Join the Time Simplified Pop-up FB Group here: https://www.facebook.com/groups/theskinceo
😍 Follow Heather on Instagram @heatherterveen
On today's episode I invited one of my clients, Gina Kaufman who is the owner and founder of Solstice Med Spa in Castle Rock, Colorado to come on the podcast so that we could have a conversation about why she is seeing exponential growth in her business this year and to discuss what’s working and contributing to her success.
Gina is a Family Nurse Practitioner who has spent the last 20 years working in healthcare and is now making the transition to go all in on her med spa that she has been growing for the last 3 years.
In this episode we discuss:
- What the transition from healthcare to aesthetics has been like.
- What are some of the key mindset shifts she’s had to make in order to become not just a successful aesthetic practitioner but also an aesthetic CEO of her own business.
- What tangible things she’s done to help build a better business foundation for Soltice and WHY simplification has been critical to her success.
- How and why she decided to launch her own branded skincare line rather than go the wholesale route for retail products.
- How she’s now able to have the bandwidth to incorporate training and education as part of not only her revenue, but also positioning herself as an expert with her patients.
- Finally, she offers some advice for other aspiring med spa and spa owners for what has helped her the most to see such quick success in the last few months.
- We talk about this and so much more in the honest conversation about life and business ownership in the aesthetic industry.
I hope you enjoy.
MENTIONED IN THIS EPISODE:
Connect with Gina:
Gina's website: https://solsticemedspa.com/
Gina's Instagram: https://www.instagram.com/solsticemedspa/
Do you want to make more money, but feel maxed out with your current business and life responsibilities? Apply to coach with Heather 1-on-1 by booking a call at: http://www.heatherterveen.com/consult
Today we’re going to chat about why you’re not ALL in when it comes to showing up boldly and visibly for your business. Why you feel that trepidation and hesitation pop up whether it happens when it comes to your front-end marketing or selling big ticket packages to clients and patients or pitching yourself locally or even raising your prices.
We're going to unpack why you need to sell yourself first.
MENTIONED IN THIS EPISODE:
Do you want to make more money, but feel maxed out with your current business and life responsibilities? Apply to coach with Heather 1-on-1 by booking a call at: http://www.heatherterveen.com/consult
Today I'm getting fairly personal with a story about my health and how it has impacted my coaching, business and life. We're also going to unpack The Model.
MENTIONED IN THIS EPISODE:
Do you want to make more money, but feel maxed out with your current business and life responsibilities? Apply to coach with Heather 1-on-1 by booking a call at: http://www.heatherterveen.com/consult
Today we’re going to dive into a strategy to double your retail sales. And it’s based on The Predictable Retail Revenue Formula that I’m going to unpack for you today.
A few episodes back, we talked about your marketing ecosystem. This week we’re unpacking my principles for creating and establishing stand out marketing that lives inside of that ecosystem.
What do I mean when I say I want you to have stand out marketing?
Now I have been thinking about this a lot lately. And in its most basic explanation, I mean that I want you to have NO competition.
Tune in to hear my 6 key takeaways on making the competition irrelevant.
Also, watch the replay of my Free LIVE Workshop !
The New Rules for Marketing Your Aesthetic Business
(So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)
Here’s what you’ll learn:
✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead.
✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it’s costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)
✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn’t your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.)
✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)
Head to heatherterveen.com/newrules to register for this one-time event.
Last week, we talked about your marketing ecosystem.
This week I was going to unpack my principles for creating and establishing stand out marketing that lives inside of that ecosystem.
BUT I just got back from meeting with my business coach and mastermind in Cabo and I feel so inspired and compelled by the transformation I experienced that I want to share the key takeaways that I learned while they're fresh on my mind...
Enjoy!
Also, watch the replay of my Free LIVE Workshop !
The New Rules for Marketing Your Aesthetic Business
(So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)
Here’s what you’ll learn:
✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead.
✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it’s costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)
✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn’t your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.)
✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)
Head to heatherterveen.com/newrules to register for this one-time event.
Today we’re talking about your marketing ecosystem!
✔️ What a marketing ecosystem is.
✔️ How to use your marketing ecosystem to differentiate
✔️ Why a marketing ecosystem is important
✔️ Finally, the key factors in creating your own marketing ecosystem.
Enjoy!
Also, watch the replay of my Free LIVE Workshop!
The New Rules for Marketing Your Aesthetic Business
(So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)
Here’s what you’ll learn:
✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead.
✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it’s costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)
✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn’t your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.)
✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)
Head to https://heather-terveen.mykajabi.com/new-rules-registration to register and receive the replay.
Today's episode is a special one.
We dive into the three problems successful aesthetic CEO's come across when growing their business.
Curious if you're struggling with one of the three? You'll have to tune in to find out.
Also, join me for a Free LIVE Workshop this week!
The New Rules for Marketing Your Aesthetic Business
(So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)
Here’s what you’ll learn:
✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead.
✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it’s costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)
✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn’t your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.)
✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)
Head to https://heather-terveen.mykajabi.com/new-rules-registration to register for this one-time event.
Today's episode is a special one.
We dive into the three problems successful aesthetic CEO's come across when growing their business.
Curious if you're struggling with one of the three? You'll have to tune in to find out.
Also, join me for a Free LIVE Workshop this week!
The New Rules for Marketing Your Aesthetic Business
(So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)
Here’s what you’ll learn:
✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead.
✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it’s costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)
✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn’t your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.)
✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)
Head to https://heather-terveen.mykajabi.com/new-rules-registration to register for this one-time event.
Today we’re talking about the five levels of market sophistication, specifically:
✔️What it is market sophistication?
✔️Why you should be aware of it.
✔️My predictions for what this means for the aesthetic industry.
✔️How to use the market sophisticating to your benefit so that you create a business that is set up to grow sustainably over the long term.
✔️How to ensure you won’t be susceptible to the plateaus and difficulties most businesses have that aren’t even aware of market sophistication happening.
Enjoy!
Join me for a Free LIVE Workshop next month!
The New Rules for Marketing Your Aesthetic Business
(So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)
Here’s what you’ll learn:
✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead.
✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it’s costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)
✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn’t your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.)
✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)
Head to heatherterveen.com/newrules to register for this one-time event.
Today we’re going to talk about how you can create a plan that you can actually stick to so that consistent social media planning and posting feels effortless and fulfilling.
Whether that’s Instagram or somewhere else.
Topics discussed in this week's episode:
✔️ We’re going to chat about “Why” it’s so hard to show up. Because the first step is actually recognizing WHY you’re not showing up consistently.
✔️ Why social media is so worth it and the one mindset shift you likely need to make in order to actually commit to it over the long-term.
✔️ Strategies for creating a social media and marketing plan that feels simple, doable and dare I say, FUN. It’s totally possible my friend.
✔️ Why I think content pillars are dead and what to do instead to actually stand out in your market AND, most importantly, become the ultimate resource for your followers and community.
✔️ Share some growth strategies that are working in 2021 that have nothing to do with posting consistently or hashtags. Because, quite frankly, those don’t work for real growth like they used to.
Join me for a Free LIVE Workshop next month!
The New Rules for Marketing Your Aesthetic Business
(So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)
Here’s what you’ll learn:
✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it’s costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)
✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn’t your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.)
✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)
✔️ The coaching tool I use with my private clients to eradicate overwhelm, exhaustion, confusion and analysis paralysis FOR GOOD. (For those of you ready to go from just a practitioner to true leadership in your business and life.)
Head to heatherterveen.com/newrules to register for this one-time event.
Do you have an actual roadmap for turning strangers into customers for your business each month?
In this week's episode, Tara Walsh of The Lashpreneur breaks down her simple framework for turning strangers into customers consistently and profitably each month so that lash artists can start, build and grow a thriving business on their own terms.
Tara teaches us how to:
✔️ Start with the end in mind when establishing your customer journey.
✔️ The 3 biggest mistakes business owners make when trying to market themselves.
✔️ How to create an intentional marketing funnel that will book out your business on autopilot each month.
Tara has a no BS-style of teaching that I know you are going to appreciate.
We hope you enjoy this value-packed conversation!
CONNECT OR WORK WITH TARA:
-Follow @thelashpreneur on Instagram.
-Lessons of a Lashpreneur Show podcast www.thelashpreneur.com/podcast
-FREE Overlooked to Fully Booked Masterclass to learn the top 3 essential ingredients to creating financial and time freedom to live the lifestyle you want as a beauty business owner without endlessly discounting or competing on price www.thelashpreneur.com/masterclass
MENTIONED IN THIS EPISODE:
Do you want to make more money, but feel maxed out with your current business and life responsibilities? Apply to coach with Heather 1-on-1 by booking a call at: http://www.heatherterveen.com/consult
Today we're talking about what really creates the results in your business.
If you've ever had thoughts like...
"My clients can't afford it..."
"Selling is spammy/pushy/icky."
"There's just too much competition in my area."
"Am I good enough."
"I'm just so overwhelmed. I don't have the time to show up consistently on Instagram."
Then this episode will help you use a tool I like to use with my clients called The Belief Diamond.
Enjoy.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories.
MENTIONED IN THIS EPISODE:
Do you want to make more money, but feel maxed out with your current business and life responsibilities? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
There’s a reason why your marketing feels so confusing and overwhelming.
There’s a reason why you feel like you've already maxed out your time, so you can't imagine hitting bigger money goals each month without burning out.
And it’s because to go from Good to Great you’ve got to actually strip away and simplify before you can really build the marketing, sales and delivery systems for your business.
Today I’m going to share my 3 step process that I use to help my clients go from good to great.
It's simpler than you think. Enjoy.
For the last 2 years my daughter Charlotte has been going to speech therapy for some articulation issues, but our attendance has been haphazard and her progress has been minimal.
I recently made the decision that it was time to get laser focused on helping Charlotte correct this now.
So I met with her speech and language pathologist and proposed a very focused game plan.
Fast forward 2 months on the new, focused plan and we have been told Charlotte’s articulation should be corrected by the start of the school year.
WHAT….?
That’s right. Something we’ve been “sort of” working on for the past 2 years will eradicate in 5 months because of the decision to go all in and focus on it.
That is the power of narrowing your focus.
This is why it is a necessary step in establishing the foundation for a spa or med spa that is set up for not only incredibly high revenue BUT it’s also THE key factor in you doing it more sustainably without the hustle and graspiness that you might find yourself doing it through right now.
Join me for all the details on HOW you can narrow your focus.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goals? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
Side benefits of uncomplicating your business beyond mere dollar signs?
I recently got back from a completely work FREE (including staying off of social media 100% of the time) vacation.
It was MAGICAL.
I spent the beginning of 2021 strategically uncomplicating my business so that I can increase my profitability while improving the outcomes I get for my clients.
I knew I'd quickly improve these two categories in my business by doing this (something I'm going to share in an upcoming podcast episode), but during this episode I'm going to share some additional side benefits I found while away.
Tune in to hear what they are...
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
MENTIONED IN THIS EPISODE:
Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
Side benefits of uncomplicating your business beyond mere dollar signs?
I recently got back from a completely work FREE (including staying off of social media 100% of the time) vacation.
It was MAGICAL.
I spent the beginning of 2021 strategically uncomplicating my business so that I can increase my profitability while improving the outcomes I get for my clients.
I knew I'd quickly improve these two categories in my business by doing this (something I'm going to share in an upcoming podcast episode), but during this episode I'm going to share some additional side benefits I found while away.
Tune in to hear what they are...
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
MENTIONED IN THIS EPISODE:
Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
Today, is a special episode where I let you listen in on a behind-the-scenes lesson inside of The Expert Lab titled: Expert Self Coaching.
In this lesson, we unpack how to use self coaching in order to manage your mind so that you can achieve any of the big goals you have in your business and in your life - Enjoy!
Tune in to find out...
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
MENTIONED IN THIS EPISODE:
Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
Today I am taking it back to a previously recorded episode. I’d like you to take a listen if you haven’t already.
In this “Best of The Skin CEO” we tackle the Google search rankings for your aesthetic business.
“Is it possible to profitably use Google Ads in my area?”
“Why is my Google Maps/Google My Business information not showing up? Or if it does show up, why is key information missing?”
“And why, oh why, can’t I get my med spa organically listed on the first page of a search?”
Glenneth Reed of The Visibility Method comes on to answer these questions and So. Much. More.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
If you are looking to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goals apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
Links mentioned in this episode:
Reach out to Glenneth directly here: glenneth@thevisibilitymethod.com
Connect with Glenneth on social media: @glennethdotcom
Test my site speed: https://www.thinkwithgoogle.com/feature/testmysite/
Google My Business listing: https://www.google.com/business/
Glenneth’s image optimization tips: https://www.thevisibilitymethod.com/tips-for-seo-image-optimization/
Glenneth recommends Squoosh to reduce images to a smaller size: https://www.thevisibilitymethod.com/squoosh-images-to-a-smaller-size/
Glenneth’s 15 reasons your site may not be ranking on Google: https://www.thevisibilitymethod.com/15-reasons-your-site-may-not-be-ranking-on-google/
Glenneth’s blueprint for Ranking on Google (SEO checklist - freebie): https://www.thevisibilitymethod.com/seo-checklist/
Today we’re going to talk about lessons from successful Five-Figure Consults and for some of you Four-Figure Consults might be more appropriate depending on what the price point is for your services, treatments and products.
The “five-figure” metric is sort of arbitrary and based on the med spa I worked at. But the spirit of what I’m dubbing the “Five-Figure Consult” is the idea that you are likely not creating an experience where you can ultimately not only maximize the revenue per client or patient, but more importantly maximize the results you are able to offer new patients or clients as they come to your spa or med spa.
Tune in to find out...
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
MENTIONED IN THIS EPISODE:
Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.[/et_pb_fullwidth_code][/et_pb_section]
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One of the most common questions I see aesthetic business owners struggle with is making decisions around what is the "best" price and offer for their business.
Is this you? Do you sometimes look outward to see what your competition and market is doing in order to determine what your pricing strategy should be?
Today, I'm going to share with you my unconventional method for determining your price and offer details.
Tune in to find out...
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
MENTIONED IN THIS EPISODE:
Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
“Quality questions create a quality life. Successful people ask better questions, and as a result, they get better answers.” – Tony Robbins
Today we’re going to unpack why the quality of your questions impacts everything you do as a leader in your business and some ways to improve the quality of your questions so that you can create better options for your business and your life. Finally, we'll discuss some MUST ask questions for you to ponder on a regular basis if you’re not quite getting the results you want in your business.
You will want to grab a notebook and a pad of paper to jot down some of the insight in this episode!
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
Today I’m going to share some reasons to compel you to actually spend time uncomplicating your business before you DO anything else or add in another project.
When you keep your business uncomplicated you are able to book more appointments or close more sales with current customers because they are not confused and will likely have understanding of what you have to offer because you have been so focused with your messaging.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
The quickest way to becoming the leader and CEO of your time is to quickly make decisions about what it is that you are currently spending your time doing or not doing with intention.
Today we’re going to talk about a 3-step process I use to make decisions quickly and we’re going to follow it up with some practical tips for making sure you not only avoid decision fatigue, but also making sure you tap into what it is that you actually want.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Do you want to simplify your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing hello@heatherterveen.com and putting “Coaching” in the subject line.
The key to creating the business and life you want
Today we’re going to unpack what has been the most life changing tool I’ve found, how I’ve been able to use it to not only deal with personal setbacks but also how it’s the key to helping you create the business and life of your dreams.
Moving forward, we are going to be incorporating more thought work into helping you become the leader, the entrepreneur, the business owner you want to become so that you can create the business and life you want with intention.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
For a limited time I have been taking on some one-on-one coaching clients and I have two spots left. If you’re an established aesthetic business owner who would like to learn more about working with one-on-one because you know you have big audacious goals that you’d like some help achieving then send an email to hello@heatherterveen.com with the subject line “Coaching” and we can get on a call to see if we are a good fit.[/et_pb_fullwidth_code][/et_pb_section]
Why might you want to create income opportunities outside of your in-person spa or med spa experience? What other income options are there for aesthetic businesses looking to create “scalable” income? When’s the right time to go all in? These may be just some of the questions floating around your mind if you are looking to increase your revenue without increasing your labor hours or growing your team. Join me as we work through these questions and more in this week’s episode.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
If you’re interested in checking out purchasing the replay of Live Workshop Star where you can learn how to plan, create and launch your first virtual live training within 14 days so that you can make a quick cash injection into your business then be sure to head on over to heatherterveen.com/star to check out the details over there.
Have you ever struggled to make a business decision? There are so many factors that play into our decision-making that sometimes we become paralyzed.
You may or may not know I recently decided to close down my membership program, The Skin Socialite. Today I want to share with you why and how I made the decision, including the simple, effective formula I use to put it all in perspective.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
For a limited time, I am offering a 12 month All Access Pass to EVERYTHING inside of TSS! That’s right, you get all the images, captions, trainings and more for a low one-time fee. Click here for details: https://heatherterveen.thrivecart.com/the-skin-socialite-annual/
Why do we buy? Why do we purchase the things that we purchase? Why do we say to ourselves I don’t want to spend the money on that versus I’m SOOO buying that. We think that we are making reasonable, rational, even methodical purchasing decisions, which just isn’t true. We make our buying decisions almost entirely based on emotions.
Crazy, right?
I want you to know that making yourself irresistible to potential customers is entirely possible for you. I’m going to share some strategies and tactics around doing this effectively, plus why your thoughts and beliefs are even MORE important than the strategy.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Level up with my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass
You are not going to magically get more sales just by adding in another skincare product line, laser technology or treatment modality. It’s not going to happen by switching filler molecules. Contrary to what some sales reps may tell you.
This happens so often where we want to improve our monthly revenue, but we aren’t pulling the correct lever in our businesses to make that happen.
So how do you know if you need to improve your offer or focus on the marketing, sales or delivery?
Join me for this week’s episode to find out!
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Level up with my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass
This episode was originally recorded inside my Aesthetic Social Success course, but it’s a goodie so I wanted to share it with you here!
Learn the psychology behind why people buy so you can craft offers your clients really want!
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Level up with my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass
This episode was originally recorded inside The Skin Socialite membership, but it’s full of so much relevant information that I wanted to share it with all of you!
If you're interested in growing your following while strategically getting your services in front of more local folks, then this action class is for you!
While the steps in this action class may at first glance appear to be incredibly SIMPLE, that does NOT mean it's going to be easy.
Join me to learn the actionable steps AND mindset strategies you will need to make local networking on social media successful for your business.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Level up with my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass
Today’s episode has been a long time coming. Even pre-pandemic this was a topic I have been asked about and a topic I have a unique perspective on because of my experience in all three of the business models I’m going to be chatting about today.
Back in 2009 when my first daughter was a baby I decided to stay home for the first year of her life because the Med Spa I was working at decided to close its doors during my maternity leave when the 2008 crash happened. About barely a year into my stay-at-home motherhood I knew I didn’t want to continue to stay-at-home without having at least a virtual side hustle so I started investigating opportunities online. I started seeking out ways to make money that were a bit entrepreneurial and I stumbled across some stories of people having success with ecommerce.
I launched my first products for my ecommerce business shortly thereafter and had some success with it and did hit the six figure in gross sales within the first 12 months. A year or so after this I started consulting and offering some done-for-you funnel help as well and sold packages that were in the north of 5-figure range. A year or so after that started launching digital products and have sold into the 6-figures with online courses and digital products as well. The reason I’m giving you some metrics is that I am going to give you my personal opinion based on my experience comparing selling higher end services to ecommerce products to selling virtual + digital products.
Today I want to chat about each business model type and tell you what I think are the pros and cons of each so you can make your own decision on which may be a fit for adding in to your current business model.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
If you’re listening to this episode in real time then tomorrow night (March 3rd, 2021) I will be hosting a live virtual workshop called Live Workshop Star where I’m going to be teaching you how to plan, create and launch a live workshop in 14-days so that you can bring in a quick cash injection into your business, position yourself as an expert in your field and maximize impact for the people you serve. And there will be some really cool bonuses and lifetime access to the replay so no worries if you can’t join us live. If you’d like to get all the details (or get on the waitlist for next time if you are listening after the fact) you can go to heatherterveen.com/star.
2020 has forever changed the way we work, play, communicate, connect, receive services, travel, to name just a few. As I record this episode at the beginning of 2021, the full impact of the global pandemic has yet to be realized. Truly.
Which of these changes in how we live will be temporary and which will be forever changed? The truth is we don’t know yet.
What we do know is that those of us that adapt and look for the opportunities through the uncertainty will be the ones who ultimately succeed.
I’ve done a lot of reflecting recently on how I can best serve in this space. And I want to be more open and honest with my thought process on how I make business decisions and where I really see us focusing our efforts in 2021.
What I’ve discovered since chatting with many of you who are interested in launching an online course and becoming an educator (or you already are an educator or trainer and you just want to have the tools to scale what you’re already doing well) is that you’re a little intimidated on where to actually start.
I want to share with you a strategy to help you get your online educator feet wet that doesn’t involve a lot of money or time investment on your part.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there. Take care, friend.
LINKS MENTIONED IN THIS EPISODE:
I am going to actually be hosting a live workshop all about...wait for it...live workshops on from 5-7pm PST (8-10pmEST) on Wednesday March 3rd that I’m calling “LIVE WORKSHOP STAR”
Plan, create and launch a Live Workshop in 14-days so that you can bring in a quick cash injection into your business, position yourself as an expert in your field and maximize impact for the people you serve.
If you are listening to this in real time close to when this podcast has gone live then I really recommend signing up for it. We’re pricing it really, really low for this first time (sub $100) so you’ll want to grab it while it’s at this price, PLUS it will be a fun chance to join me Live. We have some amazing bonuses we’re including this first go around, too.
Either way, if you’d like to have a way to bring in extra cash that doesn’t involve a lot of extra time, money and tech than using the presell Live Workshop Star Method I described is a GREAT way to do it.
Sign up here: Live Workshop Star - www.heatherterveen.com/star
There are common excuses I often hear either from Socialite members or other aestheticians, nurse injectors, spa or med spa owners that reach out to me and they say things like:
“Heather, I’m just too busy to get to spend time each week on my marketing.”
“Heather, can’t I just hire you to do my social media for me?”
“I’m confused on where to focus my energy when there are so many social media options that I end up just procrastinating doing anything.”
“I’ve spent time trying to consistently post on Instagram, but I just don’t see how this is going to impact my business?”
Can you relate to any of these statements?
If you’re listening to this podcast you probably can.
So today I want to unpack a simple, doable visibility plan for your business that I call the “One-At-A-Time Visibility Method.”
This method of organizing your marketing and growth strategy is a real game changer for any of you that struggle with where to put your focus. We’re going to help you get clarity around your marketing efforts NOW.
First, I’m going to break down the Method then I’m going to wrap up the episode with some additional ways to ensure you’re getting the most bang for your buck when it comes to your marketing.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there. Take care, friend.
LINKS MENTIONED IN THIS EPISODE:
Want to nail down the social aspect of your visibility plan? Watch my FREE masterclass, How To Get More Booked Appointments on Social Without Overwhelm and Stress: heatherterveen.com/register
Welcome CEOs back to another episode of the podcast!
We’re first going to unpack the benefits of The Expert Effect. You may be thinking, ‘This doesn’t apply to me. I’m not an expert.’ Trust me, you are, and it does.
I’m going to show you how to leverage this phenomenon to magically attract new opportunities and become a premium brand in your market.
Then we’re going to talk about some mindset shifts you will likely need to make. Some beliefs you will likely need to let go of.
I want you to do this: shift your thought pattern around marketing YOU and your business. Let me tell you HOW.
Finally, we’re going to talk about how you can work toward establishing The Expert Effect in your business.
Not sure how to get started in weaving this into your marketing plan? I’ve got you covered with my 5 Simple Steps.
Because the fantastic news is you don’t need any fancy degrees, you don’t need millions of followers or dollars, you don’t need anyone else’s approval (especially your peers) to do this, you just need some gumption, some grit and a long-term vision and why for creating an unstoppable business will have an amazing impact for your clients and your life.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there. Take care, friend.
LINKS MENTIONED IN THIS EPISODE:
To really rock The Expert Effect, join me for my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass
It’s a marathon, not a sprint. Yes, I’m talking about marketing. The key is to start where you are and train to get where you want to be.
Marketing doesn’t have to be, and shouldn’t be, overwhelming.
The first question to ask yourself is, “What am I actively doing to market my business?” and then, “What isn’t serving me that I can eliminate?”
In this episode I am going to tell you the ONLY two things you need to do for marketing success.
We will discuss exactly what to layer into your comprehensive marketing plan.
And I will lay out the components of my funnel, where I keep it SUPER simple and still close the loop.
PLUS, stay until the end for my 2021 growth hacks (spoiler alert: last year’s tactics won’t work).
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.
LINKS MENTIONED IN THIS EPISODE:
Let me help you close your marketing loop. Join me for my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass
Today we’re going to chat about my top 2021 marketing predictions and trends I see having prominence this year.
2020 wasn’t your average ordinary run of the mill year.
It was a doozy. And it has globally changed the trajectory of how many of us work, consume, play, learn, entertain...to name just a few things affected.
Some of these affects will likely be temporary and some will have a permanent lasting effect on the way we do business. With that in mind, I want to share what I think will be popular and effective marketing strategies this year.
Tune in to dive into my Top 7 Predictions in marketing for 2021 and beyond to learn how you can best position yourself in front of your clients and potential clients in the coming year.
Overall, I’m super optimistic about the potential for 2021 to be a breakthrough year for many of you. Those of you who have already embraced social media marketing and are working on an online education component will really reap the benefits this year in particular.
And those of you who haven’t quite yet, now is the time! Believe it or not the online landscape as a marketing and business growth channel is still in its infancy.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there. Take care, friend.
LINKS MENTIONED IN THIS EPISODE:
If you’d like to take your business to the next level in 2021 by incorporating virtual products, join me for my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass
I sabotaged some of my own goals in 2020. Wanna know how? Confusion.
I spent too much time in confusion… trying to do too many things, listening to other influences before my own intuition and stagnating in analysis paralysis.
When I realized this, I sat myself down, determined to get clarity.
I simplified. I cut out what was no longer serving me. I set my primary focus for 2021 and went all in!
Without indecisiveness, fear, or clinging to what anyone else was telling me I should be doing.
Action brings clarity.
If you’d like to get help with your primary social channel be sure to consider joining us inside of The Skin Socialite community.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen. I’ll be sure to reshare over on our stories and connect with you there.
Take care, friend.
LINKS MENTIONED IN THIS EPISODE:
Watch my FREE masterclass, How To Get More Booked Appointments on Social Without Overwhelm and Stress: heatherterveen.com/register
In today’s episode, we chat about how to plan your goals so you can achieve greater success in your business this year!
When goal planning, do you dream up new goals or do you start by asking what is no longer serving you? Let me explain WHY both are necessary.
Do you want to learn about PUSH and CONSISTENT goals and how to incorporate both this year to accomplish the biggest desires you have for your business?
Are you ready to commit to a big, audacious, scary goal for this year?
Let’s say NO to being afraid of failure and instead viewing setbacks as feedback to allow us to move forward FASTER!
Join me and get ready to crush it so at the end of this year you can say you have propelled your business forward more than any other year because you planned it that way.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen. I’ll be sure to reshare over on our stories and connect with you there.
Take care, friend.
LINKS MENTIONED IN THIS EPISODE:
If you’d like to take your business to the next level in 2021 by incorporating virtual products, join me for my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass
In today’s episode, we chat about growth strategies for your business that actually work!
Whether you are a product based (digital or physical) or service based aesthetic business, this applies to you!
The question is: Which is more effective? Free or paid?
There are a lot of schools of thought on this topic. If you are a Skin Socialite member you’ve already discovered why a combination of the two strategies is likely going to make the most sense and be most effective
Want to learn what S.L.O.W. and F.A.S.T. mean and how it pertains to the growth of your business? …Listen on!
We are teaching you how to fill your audience buckets (and what those are!) and why this serves you long term for both organic and paid growth.
Are you lost on how to effectively grow your audience online? Or intimidated about using paid ads? We decided to have this chat just for you!
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and Tammy (@themultipassionatepreneur) and we’ll be sure to reshare over on our stories and connect with you there. Take care, friend.
LINKS MENTIONED IN THIS EPISODE:
You have more expertise than you probably realize! If you aren’t offering online products you are likely missing out on an entire stream of revenue. Watch my FREE masterclass, 3 Secrets to Creating Your Online Aesthetic Business to learn more: http://www.heatherterveen.com/masterclass
Ready to dive into paid ads and not sure where to start? Tammy Cannon has ALL the expertise you could possibly need. Head over to her site and check out her blog and podcast for more info: https://www.themultipassionatepreneur.com/
In today’s episode, we chat about why your offers sound like everyone else’s.
No matter what type of aesthetic business owner you are...whether you’re an aesthetician, med spa owner, nurse/PA injector, a plastic surgeon or derm, you likely have competitors who offer very, very similar services in your local market.
This begs the question: How do you stand out?
This isn’t a new topic around here...if you’ve been listening to the show or following me or are a Skin Socialite member you’ve likely heard me chat about this before, BUT many of you still have the same boring, run-of-the-mill aesthetic offerings.
This episode is devoted to helping you think outside of the box when it comes to establishing an offering unlike any other aesthetic business in your local market.
So, what say you dear CEO’s. Are you currently swimming in a red ocean? Do you want to create stand out offers that separate you from what all the other aesthetic competitors are doing in your market? I sure hope so.
One final word of encouragement: creating stand out offers requires a certain type of courage because it means you are going to be doing something a bit different than your peers and this will be uncomfortable and feel “risky” BUT it’s the only way to create a true blue ocean for your business.
If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and @theskin.ceo and we’ll be sure to reshare over on our stories and connect with you there. Take care, friend.
LINKS MENTIONED IN THIS EPISODE:
Watch my FREE masterclass, How To Get More Booked Appointments on Social Without Overwhelm and Stress: heatherterveen.com/register
I was chatting with an aesthetician inside TSS. Let’s call her “Jane” for the purpose of this conversation. And Jane asked me to take a look at her Instagram account to see if there was anything she could do to improve. And I look at Instagram accounts all.the.time inside of TSS. Overall, things looked fairly solid...her profile was optimized, she was writing her captions in a way that could be easily read, her images were pretty and well lit, she was using hashtags…
Her IG was good, BUT I gave her some ideas on how she could take her content and marketing from good to GREAT...today I’m going to share some insights from those recommendations.
People talk a lot about how to grow on social media. What are the latest and greatest hacks and tactics. BUT all the growth hacking in the world will not out-punt good, solid credibility-building content that positions you as the authority and expert in whatever your speciality is.
7 different types of content you could be using
- Carousel posts with tips and steps for your followers to swipe through.
- Infographics
- Direct-to-camera videos where you are teaching.
- Behind-the-scenes videos where you are showing in-action shots.
- Personal letter style emails
- Email opt-in showcasing a hero piece of content or training
- Weekly/monthly proprietary content: Blogging, podcast, YouTube
Links mentioned in this episode:
The Skin Socialite Waitlist: heatherterveen.com/join
Today’s episode is actually a clip from a coaching call inside of The Skin Socialite membership. I fielded this outstanding question from one of our members:
“A little background. I am a solo aesthetician and a mother, wife, and my books are busting at the seams. I’m to the point that I really want to hire another esthetician but I also want to fix things in the back end before I have someone else that I am responsible for. A place that I don’t have the mental capacity to tackle is my email LOL. I am wondering if you are available for hire or if you have a recommendation for someone that I can hire to write all my email copy and upload them. Or just any help would be great. Mentally I’m so exhausted and this would be a huge weight lifted off my shoulders.” ~TSS member
In this episode I discuss:
- What questions to ask yourself when deciding whether or not you should hire another aesthetician/nurse/clinician OR some backend help. In this case, we’re deciding on a virtual assistant for the back end help.
- The step-by-step instructions on how to go about finding and hiring a virtual assistant.
- Where online you can find a virtual assistant
- Where locally you can find a virtual assistant
- Mistakes to avoid when hiring your virtual assistant
Fave quote: “It will feel as if you’re slowing down initially, but the result will end up producing faster growth in the long run.” ~Heather Terveen
Links mentioned in this episode:
Upwork: https://www.upwork.com/
People per hour: https://www.peopleperhour.com/
Fiverr: https://www.fiverr.com/
Hire my mom: https://www.hiremymom.com/
What does it really take to become THE go-to place in town?
Today we are chatting with Melissa Pruett, founder of MELT by Melissa in Scottsdale (soon opening their second location in Phoenix), a self-care studio focused on Brows, Microblading, Skin, Lash services as well as an Academy for training aestheticians on the art of brows and lash extensions.
In this episode Melissa and I discuss:
- How she ended up starting MELT and what her first few years in business were really like.
- Melissa’s best advice for new aestheticians looking to grow their expertise and clientele.
- Being good at delivering a service is one thing, BUT being able to lead a team, wear a CEO hat AND teach/coach others to deliver that service are other skills entirely. Melissa discusses what leadership means to her and how she’s been able to grow such a kick-butt team for MELT.
- This entrepreneurship gig ain’t for the faint of heart. Melissa shares why her personal development journey has gone hand-in-hand with her business growth.
Fave quote: “If you want to be in the top 5%, you have to be willing to do what 95% of others aren’t willing to do.” ~Melissa Pruett
Where to connect with Melissa and her team:
MELT by Melissa website: https://meltbymelissa.com/
MELT by Melissa Instagram: https://www.instagram.com/meltbymelissa/
Melissa’s Instagram: https://www.instagram.com/melissapruett24/
Take the dang LEAP.
Hey CEO’s I’m so thrilled and honored that you are joining me for another episode of The Skin CEO podcast.
It has been anything but business as usual in 2020 and it has many of us taking stock of our businesses, goals and visions for ourselves in general.
I’ve had many aesthetic business owners share the hard questions they’re asking themselves. And I think there is so much opportunity right now for you. I actually believe that the uncertainty over the last few months will enrich your life and business for the long-term in a way no booming, perfect economy can.
If you choose to see the possibility in this current climate, the current economy, the current Pandemic then opportunities will begin to present themselves to you.
Opportunities you can’t even imagine right now.
No matter what has happened.
BUT you have to be open to them.
And even more importantly you have to have the courage to act on them.
In this episode we unpack 6 ways to help you take the leap on your big A#$ goals when your mind is telling you to stay put.
Welcome to The Skin CEO podcast!
In this episode, I chat with Milan Kowalewski of Milan Marketing and Media. Milan is an online marketing strategist who helps his clients connect their marketing efforts into one seamless marketing machine.
We unpack how to plan your content strategy based on where your prospects are currently at in the buyer’s journey and how to differentiate yourself from your peers and competitors.
You can connect with Milan on his website, podcast and Instagram:
Milan Marketing and Media: https://milanmarketingandmedia.com/
Online Marketing and Media Podcast: https://milanmarketingandmedia.com/the-aesthetic-marketing-podcast/
Instagram: instagram.com/milanmarketingandmedia
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
Welcome to The Skin CEO podcast!
In this episode, Marika Beroukas of The Aesthetic Creative, is on the podcast to unpack how to elevate your brand while tapping into your story, mission and purpose.
Marika is a designer, content curator and brand invigorator. She’s passionate about helping aesthetic businesses align their brand aesthetic with their purpose. This is beyond just the pretty visuals and photos (although she creates those, too!).
You’ll want to check Marika’s beautiful brand and visual storytelling out on her website: theaestheticcreative.com as well as follow her on IG: @theaestheticcreative
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
(Please note this episode of The Skin CEO podcast was recorded pre-COVID-19 crisis and mandatory sheltering in place in March 2020.)
In this episode, FB & IG ads manager, Tammy Cannon, is back on the podcast to discuss key strategies to successfully rock your FB & IG advertising in 2020 and beyond!
Previous episodes mentioned during this episode:
http://www.heatherterveen.com/4-simple-steps-to-attract-new-patients-with-facebook-ads/
http://www.heatherterveen.com/avoid-these-social-media-mistakes/
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)
Follower count got you down? Then this episode is for you.
✨Why follower count doesn't matter as much as this ONE thing.
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)
How personal should you be on social media?
Let's discuss...
✨The #1 question to ask that will help you determine how personal your content should be.
✨Should you have a personal IG and a business IG?
✨The best way to determine if you've got the right balance
Have you ever struggled with this on social?
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)
How to stand out in a crowded market on social so you can:
✨Capture more attention
✨Separate your business from the competition
✨Charge more!
In this video, we discuss:
- Why you can't be a generalist
- How to focus on your offer (NOT your product and services and how they're not the same thing)
- Establishing a proprietary way of doing things (sounds complicated, but you probably already have one)
- Being opinionated (Say what? Yes, your opinions matter!)
Which one of these speaks to you the most?
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)
Let's talk about why social media feels like a drain and what to do about it.
The questions I often get asked:
“Heather, how much time should I be spending on social media?”
“Facebook or Instagram just takes too much time!”
“I don’t have time to figure out all the things when it comes to FB/IG!”
✨Let’s unpack these questions a bit shall we?
✨The biggest mistakes most aesthetics businesses are making with their social “planning” right now
✨There is a much better way to approach social media for your aesthetic business
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
(This episode of The Skin CEO podcast was recorded LIVE in The Skin CEO community. If you want to join us in the community click here: https://www.facebook.com/groups/theskinceo)
Are you thinking to yourself: “2020 is turning out to be a dud!”
I hear ya. This year has been anything but typical.
The pandemic has made it so most businesses have had to temporarily close their doors.
But, what if the current circumstance was an opportunity rather than a setback?
I believe the aesthetic businesses who see it this way can set themselves up for a truly remarkable year.
Listen in as we discuss how to make 2020 your breakthrough year!
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
This special episode of The Skin CEO podcast was recorded in response to the growing stress and pressure aesthetic business owners are feeling in response to the global pandemic.
Some members of The Skin Socialite community asked the question: “How do we show up on social in times like this?”
It’s no question that we are entering uncharted waters when it comes to operating our businesses and showing up for our communities. Today I’ll be sharing some mindset tips and strategies for continuing to show up on social media during this time.
Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join.
Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.” Sign up now at www.heatherterveen.com/register
https://www.facebook.com/groups/theskinceo
This week’s episode is the third in a 3-part series called “The real skinny on achieving your big, audacious dreams in your aesthetic business.”
This series was born out of the false beliefs and thinking I see many aesthetic and skin professionals fall victim to.
This thinking holds most aesthetic businesses back from reaching their true potential.
But that’s not going to be you, friend!
I’ll be honest, some of what I say may be tough for you to hear.
But mostly, I hope you leave the episode empowered to take full responsibility to go after the business of your dreams.
I recommend listening to parts 1 and 2 in the series before listening to this episode.
This episode is titled: “The Path to Your Dream Business.” (Part 3)
We unpack 5 factors to lead you to creating the business of your dreams:
⤗ Commitment.
⤗ Strategic game plan.
⤗ Community & Support.
⤗ Accountability. (With self-integrity being the center.)
⤗ Embrace failures and setbacks.
Things mentioned in this episode:
- The Skin Socialite subscription membership. (http://www.theskinsocialite.com)
- Sarah Blakely (https://www.spanx.com/saras-world)
- Heather’s Instagram: https://www.instagram.com/heatherterveen/
This week’s episode is the second in a 3-part series called “The real skinny on achieving your big, audacious dreams in your aesthetic business.”
This series was born out of the false beliefs and thinking I see many aesthetic and skin professionals fall victim to.
This thinking holds most aesthetic businesses back from reaching their true potential.
But that’s not going to be you, friend!
I’ll be honest, some of what I say may be tough for you to hear.
But mostly, I hope you leave the episode empowered to take full responsibility to go after the business of your dreams.
The 1st episode was titled: “Why Your Business Isn’t Growing.” If you haven’t listened to that episode yet, I recommend that you do listen to that one first.
This episode is titled: “How To Cast a Dream Vision for Your Business” (Part 2)
This podcast episode is a bit different than other episodes where I get pretty tactical on advice and strategy...
Today I’m going to challenge you to really dream BIG.
To cast a vision for yourself. And for your business.
I want you to take out a journal or a fresh piece of paper (nothing with a keyboard is allowed).
I want you to really take the time dream BIG.
Things mentioned in this episode:
- The Skin Socialite subscription membership. (www.theskinsocialite.com)
- Sarah Blakely (https://www.spanx.com/saras-world)
- Heather’s Instagram: https://www.instagram.com/heatherterveen/
This week’s episode is the first in a 3-part series called “The real skinny on achieving your big, audacious dreams in your aesthetic business.”
This series was born out of the false beliefs and thinking I see many aesthetic and skin professionals fall victim to.
This thinking holds most aesthetic businesses back from reaching their true potential.
But that’s not going to be you, friend!
I’ll be honest, some of what I say may be tough for you to hear.
But mostly, I hope you leave the episode empowered to take full responsibility to go after the business of your dreams.
This 1st episode is titled: “Why Your Business Isn’t Growing” (Part 1)
We unpack 7 key factors holding many aesthetic businesses back from seeing consistent business growth:
⤗ Too busy working “in” your business rather than working “on” it.
⤗ Impatience. Looking for evidence of results before you really should.
⤗ Lack of true commitment. You haven’t really committed to your vision 100%.
⤗ Lack of curiosity. Curiosity is your secret weapon as you try out new things in your biz.
⤗ Too scared to invest in yourself and your biz.
⤗ You think you are at the effect of all of your circumstances.
⤗ You haven’t found your UVP and established your authority around it.
Things mentioned in this episode:
- The Skin Socialite subscription membership. (www.theskinsocialite.com)
- Heather’s Instagram: https://www.instagram.com/heatherterveen/
It’s tempting to look at the next sexy marketing tactic or advertising strategy with the thought:
“I just need MORE patients, MORE exposure, MORE revenue.”
While a healthy marketing plan is an important piece in your business’s overall health, it isn’t going to help if your business’s foundation is fundamentally broken.
In this episode, I chat with Brian Hayes of Orion Marketing Consultants where we unpack what most aesthetic businesses’ are missing in order to truly see long-term success in their businesses.
Brian walks us through his 6 pillars every aesthetic business needs in order to build a rock-solid business foundation.
The 6 pillars for a rock-solid business foundation:
- Have a clear plan
- Build a championship team
- Focus on your ideal patients
- Stellar communication internally and externally.
- Knowing your “secret sauce”
- Staying agile
There are so many takeaways in this episode, but my personal favorite is this quote:
“Busier doesn’t lead to better, but better almost always leads to busier.”
Links mentioned in this episode:
Brian’s website: http://www.thehunterorion.com
Reach out to Brian directly here: knowledge@thehunterorion.com
Brian’s Instagram: https://www.instagram.com/brianthehunterorion/
Brian’s LinkedIn: https://www.linkedin.com/company/orion-marketing-consultants/
Tackling the Google search rankings for your aesthetic business can feel downright overwhelming.
Questions pop up:
“Is it possible to profitably use Google Ads in my area?”
“Why is my Google Maps/Google My Business information not showing up? Or if it does show up, why is key information missing?”
“And why, oh why, can’t I get my med spa organically listed on the first page of a search?”
In this episode, Glenneth Reed of The Visibility Method comes on to answer these questions and So. Much. More.
This episode is truly EPIC.
You won’t want to miss a single minute of it.
Golden nuggets in this episode:
- The 3 different sections of a Google search result
- What is Google Maps/Google My Business? And how do get it set up correctly and make sure it’s optimized?
- Can we still use Google Ads profitably for our med spa? Where do we start?
- What are the two big areas we need to focus on when it comes to SEO optimization for our website?
- And so much more!
Links mentioned in this episode:
Reach out to Glenneth directly here: glenneth@thevisibilitymethod.com
Connect with Glenneth on social media: @glennethdotcom
Test my site speed: https://www.thinkwithgoogle.com/feature/testmysite/
Google My Business listing: https://www.google.com/business/
Glenneth’s image optimization tips: https://www.thevisibilitymethod.com/tips-for-seo-image-optimization/
Glenneth recommends Squoosh to reduce images to a smaller size: https://www.thevisibilitymethod.com/squoosh-images-to-a-smaller-size/
Glenneth’s 15 reasons your site may not be ranking on Google: https://www.thevisibilitymethod.com/15-reasons-your-site-may-not-be-ranking-on-google/
Glenneth’s blueprint for Ranking on Google (SEO checklist - freebie): https://www.thevisibilitymethod.com/seo-checklist/
Do you ever struggle to take crisp and sharp photos inside of your practice or spa?
If your answer was a resounding “yes!” then this episode is just for you.
It’s challenging taking photos indoors for your business’s social media accounts.
In this episode, I bring on my friend and photographer Rosemary Watson to share how you can create awesome photos with just your phone.
Golden nuggets in this episode:
- What’s visual content is currently working on Instagram right now.
- Having an intentional workflow will set you up for success.
- Using some basic hardware will help elevate your pictures.
- Rosemary shares what post-editing software she recommends (and it’s FREE!)
- How to repurpose your content for the long term so you don’t feel like you have to reinvent the wheel month after month. (Can I get an “AMEN!”)
- And so much more!
Mentioned in this episode:
Rosemary’s website
Rosemary’s instagram
Heather’s Instagram
Diva Ring Light
Selfie Tripod Stand
Planoly
Lightroom App
Dropbox
Canva
The impetus for this impromptu podcast came from an offline conversation I had with Kaeli Lindholm about some observations we both had when working with practices about the patient experience.
We decided to invite listeners in and share it on the podcast so that you could glean some tips on how you can improve the patient experience in your practice or spa.
We hope you enjoy this honest and uncut conversation!
Mentioned in this episode:
Kaeli’s website: http://klcaestheticconsulting.com
Kaeli’s Instagram: http://instagram.com/klcbosslady
Heather’s Instagram (http://www.instagram.com/heatherterveen)
Aesthetic Success Podcast Episode #6 (http://www.heatherterveen.com/habits-of-7-figure-mds-taking-actionable-steps-toward-achieving-goals/)
You’re dying to add a new aesthetic offering to your practice, but you’re unsure if it’s truly the “right” move for your practice or spa.
Well, you’re in luck my friend because today’s conversation is all about unpacking the Top 5 Questions to Ask Before Investing in an Aesthetic Device.
Kaeli Lindholm of KLC Consulting is back on the podcast to share her unique perspective of sitting at “both sides” of the negotiating table when leveraging her device sales and management experience to acquire new technology as a partner in a plastic surgery practice.
If you’re considering a new device, now is a perfect time to stop and ask yourself these five crucial questions.
- How many potential patient candidates do we have for the treatment?
- How are we planning to launch and sell this procedure?
- Which company has the most aligned post-sale support program?
- What is the feedback of clinical outcomes AND revenue metrics from practices in the same of similar specialty, age, and size.
- If there is a consumable, how will the added expense actually impact my BOTTOM line?
Mentioned in this episode:
Kaeli’s article on this topic: http://klcaestheticconsulting.com/top-5-questions-to-ask-before-investing-in-an-aesthetic-device/
Kaeli’s website: http://klcaestheticconsulting.com
Kaeli’s Instagram:https://www.instagram.com/heatherterveen/
Heather’s Instagram (http://www.instagram.com/heatherterveen)
Aesthetic Success Podcast Episode #6 (http://www.heatherterveen.com/habits-of-7-figure-mds-taking-actionable-steps-toward-achieving-goals/)
Aesthetic Success Podcast Episode #8 (http://www.heatherterveen.com/improve-patient-outcomes-and-profits-with-jason-merkin/)
I’m so excited you are joining me today! There’s nothing I enjoy more than helping you have “a-ha” moments that help you move the needle in your business so that you can earn more money and revenue consistently so ultimately you can have a bigger impact on the world.
Today we’re chatting about the true secret to having success when it comes to marketing your aesthetic business.
It’s not your logo.
It’s not your credentials.
It’s not your copy.
It’s not your website.
It’s not your amazing services and products.
What do you think the most important thing to have would be?
When it comes to advertising what matters most is having your offers show up in front of the correct audience.
Idea #1 Collaborate with other businesses that have matching customer avatars to your business with some sort of special offer or gift card or discount program.
Idea #2 Host events in conjunction with other complementary businesses OR host special events, evenings, etc. at your practice or spa.
Idea #3 Google Advertising (YouTube advertising)
Idea #4 Social media + FB and IG Advertising
Idea #5 Is to make sure you are maximizing the “lifetime patient value” of your current patients/clients of your practice or spa.
Mentioned in this episode:
Heather’s Instagram (http://www.instagram.com/heatherterveen)
Aesthetic Success Podcast Episode #2 (http://www.heatherterveen.com/build-ideal-patient-avatar/)
Aesthetic Success Podcast Episode #12 (http://www.heatherterveen.com/4-simple-steps-to-attract-new-patients-with-facebook-ads/)
Today’s episode topic was brought up to me after I surveyed my email list to find out what YOU were interested in hearing more about. I got a number of great ideas that will be upcoming podcast topics to dive into, and today’s episode is the first of the topics that was listener recommended.
This particular topic idea came from Kaeli Lindholm of KLC Consulting who is a former podcast guest on the show. She came back on in episode #6 where she shared 7 habits of 7 figure MDs. If you haven’t listened to that episode yet, you’ll definitely want to have a listen to that one...you don’t have to be a doctor in order to get massive value from the wisdom she shares in that episode.
Kaeli asked: How about “algorithms”? There’s so much conflicting info. What’s current? Engagement? Followers? What’s our goal?
This is such a great question. And if you ask 10 online marketers or social media experts this question you’d get 10 different responses. There’d be some overlap in strategies of course, but almost everyone has a slightly different and nuanced philosophy when it comes to this.
Before I dive into the answer to Kaeli’s question, I give you a bit of my background story when it comes to online marketing and social media to give you some context as to why I believe the things I believe when it comes to algorithms and using social media specifically to grow your business.
Some topics discussed in this episode are:
- How to make your business algorithm-proof
- Followers or engagement? What should you focus on?
- What makes your content engaging
- What should your end goal be when it comes to marketing your practice or spa on social
- Who matters the most
This episode is the first in a series of episodes where I will be covering listener questions. Do you have a question you’d like to hear answered on the show? Email Heather at heather@heatherterveen.com or DM Heather on Instagram @heatherterveen.
Why hello there friend welcome to another episode of the show! Before I dive into today’s topic, I wanted to make sure you knew about a special FREEBIE I have for this week’s episode topic >>> Email Service Provider Comparison Cheat Sheet <<<
Is email marketing really worth it?
This is one of those questions I know you have likely spent zero time thinking about in your most recent marketing brainstorms.
Sure, you may scramble last-minute to send out a “newsletter” with your monthly specials, but it’s usually put together with just your promotional offers in mind.
You might throw a hail-mary pass come 4th quarter sending a one-off email about your big ol’ holiday sales event...but it could be weeks before your subscribers here from you again after that lone email.
Some of you don’t know how many folks are on your email list or how they got there. Are they past patients, consults? Have they spent money in your office before?
I know a few of you have given up on the whole idea of email marketing.
I want to share some statistics with when it comes to email marketing from Hubspot (https://blog.hubspot.com/marketing/email-marketing-stats) that I think may just surprise you:
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. ((Campaign Monitor, 2017).)
- 99% of consumers check their email every day. ((DMA Insights, 2017)
- 80% of business professionals believe that email marketing increases customer retention.
- In a recent survey, 59% of respondents say marketing emails influence their purchase decisions. (Campaign Monitor, 2019)
-
59% of marketers say email is their biggest source of ROI ((Emma, 2018)
- Marketers who use segmented campaigns note as much as a 760% increase in revenue. ((Campaign Monitor, 2019)
Email is TRULY the 6th man in your marketing arsenal, friend...truly.
Today we’re going to dive into using email as a tried and true workhorse to grow the revenue in your business.
But before we do that, I want to chat about some common mistakes I see you making with your email marketing.
#1 Using it purely for promotional purposes
#2 Trying to make it look really aesthetically pleasing (lots of graphics and lots of branding...text based)
#3 Not being freaking human (do use first names, don’t use Title case in your subject line write it like a normal sentence, talk conversationally)
Now that we have some of the mistakes out of the way. Let’s go over how you can use email to really bring in steady revenue into your practice or spa.
#1 Have a way to grow patient leads by capturing emails from your social media followers, ads, visitors to your website.
#2 New subscriber nurture sequence (indoctrination sequence or a welcome sequence). This is 3-5 automated emails that every single new email subscriber goes through (whether they’ve found you online or from coming into the doors of your practice or spa).
#3 Reengage past paying patients and continually nurture the relationship with potential patients from your freebie offers consistently and continually with email.
#4 Segment. Create segment silos inside of your Email Service Provider.
#5 To be consistent.
Have you tire-kicked the idea of running Facebook ads for your practice or spa, but don’t know where to start?
Well my friend, in this episode I have my friend and brilliant FB ads manager extraordinaire, Tammy Cannon, back on the podcast to walk you through 4 simple steps to attracting a steady stream of patients with FB advertising.
You’ll walk away from this episode with a doable action plan for getting started with FB advertising.
The four steps we discuss are:
#1 Have an enticing reason for potential patients to take the next step with you.
#2 Use email to get them to make a micro-commitment with you.
#3 Court them with an awesome relationship nurture plan.
#4 Then pour gasoline on the above with FB ads -- meaning don’t get started investing in ads until you have a thoughtful roadmap for them in place.
Be warned executing on the above will grow your business quickly!
Some nuggets of wisdom in this episode are:
- What do you have to know and understand before even starting to map out steps 1 through 4.
- Why you are leaving money on the table if you are not consistently connecting with your email list.
- Why “boosting” posts is not going to cut it in the long run for attracting quality patient leads.
- The biggest mistake we see folks making when getting started with FB ads.
- And so much more!
Links mentioned in this episode:
Heather’s Instagram - https://www.instagram.com/heatherterveen
Heather’s Facebook Business Page - https://www.facebook.com/heatherterveendotcom
Heather’s Social Media Roadmap Opt-in - https://www.heatherterveen.com/training/
Heather’s email for those interested in our services - heather@heatherterveen.com
ASP Episode #2: Ideal Patient Avatar - https://www.heatherterveen.com/build-ideal-patient-avatar
Tammy’s Instagram - https://www.instagram.com/themultipassionatepreneur/
Tammy’s website - https://www.themultipassionatepreneur.com/
Does the thought of keeping your practice or spa booked-out every day keep you up at night?
Do you run out of ideas of where and what to market to attract a steady stream of patients to your practice?
Well, my friend, this episode is in response to those worried and anxiety-ridden messages that fill up my inbox from all of you.
I got you!
When you’re knee-deep in the trenches actually doing the work in your practice it can be daunting to lift your head above sea-level to scout new marketing opportunities.
BUT...
Fresh marketing ideas are the lifeblood of any successful business.
Let’s make sure your marketing bucket is full of them.
Some nuggets of wisdom in this episode are:
- How to spot the low-hanging fruit marketing opportunities right in front of your nose. (This doesn’t involve complicated algorithms or hiring expensive agencies!)
- How (and WHY!) you need to cultivate an idea bank for your marketing plan.
- Why auditing your social media is a treasure trove of market research for your practice.
- The ONE word that should be the ethos behind all of your marketing efforts.
- And so much more!
Links mentioned in this episode:
Heather’s Instagram
Heather’s Facebook Business Page
Airtable.com
ASP Episode #2: Ideal Patient Avatar
When it comes to getting more booked appointments to your aesthetic practice or spa, SEO and website optimization is usually at the top of most practice owners marketing wishlists.
Getting your practice ranked on the front page of google locally for your procedures and services is a must.
That’s why you guys are going to love today’s guest!
John Vakidis is a Healthcare Marketing Expert and Regional Account Manager for DoctorLogic. In the last 6 years, John has personally consulted over 500 elective care practices about website design and online marketing.
John and I dive into three ways aesthetic practices can improve SEO to try to get on that coveted first page of Google search results.
We unpack three website relevance factors that are paramount in getting your practice or spa ranked well:
#1 Content
#2 Keywords
#3 Website Structure
Some nuggets of gold in this episode are:
- The who, what and where matters! Focus on the doctor(s)/staff, procedures offered and details on where the business is located.
- Think about the client. They have a problem and you have a solution -- Which is why displaying photos and galleries of before and afters is very important.
- Reviews are a great way to build trust, and they need to be on your website.
- Think about what longer-tail phrases and questions your patient might type into Google when searching for your procedures and services. Those are the less competitive keywords you should go for.
- Half of all searches by 2020 are going to be done by voice.
- The way the menu is laid out and the URL structure of the website are just a few things Google looks for when ranking.
- Don’t set it and forget it!
What you will learn:
- How to get better quality inbound leads from your website
- What SEO actually is
- The factors Google uses for its algorithm
- Why you need to build the know, like, and trust
- Difference between short tail, middle tail, and long tail keywords
Links:
Heather’s Instagram
Heather’s Website
DoctorLogic
John’s LinkedIn
Call or text John: 972-786-6800
Join me as I chat today with my special guest, Jason Merkin, district sales manager at Aesthetic Management Partners. Jason is a matchmaker for practices when they are searching for technology for their products and service offerings. He works in the advanced aesthetic laser space, covering everything from facial sculpting all the way to women’s health. His business works with many med spas and dermatology offices.
Jason and I discuss why lasers are such an excellent tool for surgery practices, and we also talk about different combinations of how lasers can be used in the field. We discuss mistakes that are made with marketing these new practices, and hear personal examples from Jason.
Why are lasers an excellent tool for practices to use? The biggest thing that industries and customers want is the best results with as little downtime as possible. Technology has grown over the years and people can now consider a surgical route or a non-surgical route. Jason says you must be aware of what you are doing and decide if a laser makes sense.
Examples of practices that offer surgery incorporating lasers: The practices that use lasers include them in the operation room and pre/post-surgery. Before surgery, they can be used to help with the process, and afterwards, they can be used to help touch things up or aid in healing. Most offices that Jason works with do a little bit of both.
MedSpa offices that do not offer surgery but do use laser technology: Jason says that he has learned a lot about dealing with these offices and knows that they maximize the rooms they have and generate as much revenue as possible. These offices can earn business by being efficient and keeping their rooms filled.
Jason believes having the best technology and the least amount of downtime helps fill these spas and generate loads of revenue. The MedSpa environment is about getting the best results and making it as easy as possible for the customer. This is ideal for a customer that wants something fast and does not have to worry about surgery.
Communicate the Need for Maintenance: Virtually every treatment in this industry requires maintenance. There is no such thing as a one and done. Jason says that every month, MedSpas should reach out to their customers and keep them in the loop.
A lot of MedSpas don’t do this and it can hurt them in the long run. Setting up a monthly routine can help immensely.
Most significant mistakes with marketing technology: One of the biggest mistakes Jason sees would be Groupon. He says that it has devalued a lot of the industry and can lead to customers not coming back to the office. It is hard to be profitable when high-end techniques are used and not having people return for the same price.
The other most significant mistake is not marketing. Jason is always surprised to see that some offices do not do this. He insists that you should have a marketing budget to ensure you are drawing customers into the office.
Other Advice: There are a lot of competitors out there, and you must keep up with the technology and keep the wait time down. Jason suggests talking to other providers on the technology and hearing their opinions.
What you will learn: * Why lasers are such a great tool * Different combinations of how lasers can be used in the medical field and practices * The mistakes that are made with marketing
Links: Heather’s Instagram
Heather’s Website
Aesthetic management website
Jason’s Facebook
Jason’s Instagram
Jason’s Email: Jason.merkin@ampgrowth.net
Jason’s Phone Number: 480-300-2993
Today I dive into three mindset shifts, and no matter what industry you are in, we need to have some entrepreneurial mindsets. I believe you must have these in order to see growth over the years of your practice. The three mindsets are: Commit 100%, you cannot do it alone, and celebrate the failures.
Mindset Shift #1: You must commit 100% before you have the evidence of success. This must be done, and even I have struggled with this in my career. For us to be successful and obtain our goals, we must fully commit.
An example of this was when I worked at a cosmetic dermatology office that tested many different areas of marketing. Often times these tactics were abandoned and we would never find out the results. The staff would not know if the tactics worked or not. It is not that the marketing did not work, the problem is that they were not committed to these marketing channels.
Diving 100% into your business allows you to reach your highest potential. You must be patient and make sure you are seeing everything all the way through. Giving up right away does no good and is not worth it.
Mindset Shift #2: You cannot do it alone. In the beginning, you might have to wear many different hats. However, as time goes on, you must make sure that you have people on your side.
Having a support group can do wonders for your business and can help you all get on the same page. An example of this by having a Slack or Facebook group video chat to check in with one another every now and then. This gives everyone the support they need in creating a healthy business.
Mindset Shift #3: Celebrate the failures. This is one of the harder things to do, especially when they happen. However, these setbacks are a part of business and those of us that can handle them end up being better owners. It is best if you can come up with a way to celebrate these setbacks to help the business grow over the years.
What you will learn:
- Mindset shifts on whatever industry you are in
- How to grow with the industry you are in
Links:
Heather’s Instagram
Heather’s Website
Join me as I chat today with my special guest, Kaeli Lindholm, the President and Founder of KLC Consulting. KLC Consulting is an aesthetic practice development company dedicated to the success of industry physicians and their patients, as well as medical device corporations, their employees, and their customers. As a leading expert in practice development, KLC Consulting builds creative product launch plans and marketing strategies to achieve both short and long-term revenue goals. Kaeli and I discuss her e-book coming out titled 7 Habits of 7-figure MDs, which helps motivated physicians take actionable steps toward achieving their goals. Kaeli found that practices who succeed and those which fail could be separated into two different categories: 1. Their practice is propelled by their motivation for growth. 2. Their practice is stunted by their fear of failure. The qualities that separate 7-figure medical doctors from others is their ability to credit the exceptional qualities of their leaders. There are specific characteristics that could be learned to achieve their ultimate goals. Habit #1: They have a high EQ. EQ is the ability to understand other people, what motivates them, and how to work with them. This is important because they need to identify with their patients. People with high EQ tend to have these five traits: 1. Self-awareness 2. Self-control 3. Empathy 4. Compassion 5. Social skills The doctor needs to earn the patient's trust while setting expectations. For instance, if a patient has an adverse reaction to anesthesia, the doctor will take all proper measures to provide treatment. However, the doctor does not calm the patient or install a sense of confidence and does not pay attention to their emotions. The high EQ doctor may not be quite as experienced, but may be more comforting. Habit #2: Relentless conviction. These 7-figure doctors have a contagious energy. Some may perceive it as ego, but Kaeli sees it as a level of confidence. Habit: #3: They set financial goals but do not always measure in dollars. What are you looking to achieve and how are you going to communicate these goals to everyone in your life? Look at ways to accomplish the goals rather than setting the dollar amount. Begin with the end in mind. Most practices do not set goals. Their goals are to make their patients happy and to grow their practice. The ones that do set a financial goal will help them put strategies and communication tactics into place. For example, set a goal for $100,000 per month on non-surgical laser treatments. To do this, the practice would need at least thirty patients, and they know it will take at least $600 to attract, convert, and close each patient. Doing the math backwards will let you know how much you need to spend to gain each patient. Habit #4: They nurture their personal brand. They believe that their business will progress as they evolve as individuals. Not in an egotistical way, but a very humble way. Everything that these doctors do as it relates to staff, patients, and business interactions are things that relate back to their brand. Plus, they have a routine that helps improve physical and mental fitness. This is essential to control stress and anxiety while providing clarity and focus. 7-figure doctors invest in personal development. Habit #5: They have an attitude of gratitude. Great things in life and business are not accomplished by one person. Three tenants are always front of mind: 1. Team – understanding how crucial it is to trust and embrace the team. 2. Diversity – embracing the diverse background of others in the workplace. 3. Humility – taking pride in work but being humbled by success. Habit #6: Habitually learning. Regardless of their level of experience, 7-figure doctors are investing time in learning new techniques, innovation, and approaches. Younger doctors will ask to spend time with more senior and established doctors. While on the other hand, the more experienced doctors are spending time with younger doctors to learn about new technologies and innovative methods. Habit #7: They work within their zone of genius. They delegate and outsource to a team around them to manage the other operations of their practice. They lead the ship but manage the different touch points of what is necessary to run a thriving practice. What you will learn: ● Why the secret to success is having support ● How habitually learning will set you apart from those staying stagnant in their practice ● Setting goals will give you tangible action steps to take your practice to the next level ● How to have an attitude for gratitude Links: Heather’s Instagram Heather’s Website Kaeli’s Website Kaeli’s LinkedIn Kaeli’s Instagram Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
Interested in Kaeli's eBook? E-mail kaeli@klcaestheticconsulting.com for a copy!
Join me as I chat today with my special guest, Tammy Cannon, a self-professed multi-passionate-preneur. Can you relate? Through her work as an author for Social Media Examiner, working with hundreds of clients as a social media and Facebook ads manager, Tammy inspires a sense of confidence and trust, and an 'I can do it' feeling for her students and clients. Her hand-holding approach has created repeat clients and students for her programs and offerings.
Tammy and I dive into the social media mistakes to avoid and how to fix them when you’re trying to use social media to grow your bottom line.
Mistake #1: Not having a game plan. Plans are essential to avoid those haphazard and inconsistent postings. Keeping up with a consistent plan for posting is something people struggle with. The number one solution to this is usually in the form of batching. Having a way in advance to plan out one week’s worth of content is an improvement. Tammy has broken it down into a simple system that keeps it easy:
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Consider creating twelve topics around your practice. If you are already blogging, these topics could be part of your blog.
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Go outside the box and look at the national day calendar to have fun and maintain personality, it will help you create filler content.
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Come up with three or four themes. Ask yourself why you do what you do. Another theme can be a behind-the-scenes post. Once you have all your themes, you will know precisely what you are going to post each week.
For those of you who do not have a blog or a YouTube channel, you do not need to start one. Your content could just be a topic that you want to share about on any social media channel.
Mistake #2: Serve before you sell. We all need to promote our specials because we are running businesses. However, you can really get to know your community if you ask questions ahead of the next month’s promotion. You can serve while promoting by using personality and interactions. Now it will not feel like a sales pitch; instead, it will feel like a solution to your audience’s problems. Talking to your audience more intentionally will give you an exact copy of language to use in your posts.
Mistake #3: Not investing in paid advertising. Back in the day, our feeds were filled with the most up-to-date and recent posts. Everything has changed! One percent or less of people will see your organic posts on Facebook. On Instagram, the most popular posts are first; so some of our pictures are going to get lost in the feed. Take the carrots to drive traffic and get people clicking on your website.
Mistake #4: Not having a way to measure whether or not social media is actually working for you. Lead magnets and freebies are gifts people get in exchange for an email address. This can also come in the form of a contest; to enter they need to give out an email address.
Email lists are gold for any business owner. Now that we know about online marketing strategies, your email list is vital to the health of your business. We can take the list even from ten years ago and download it into a file. Then, the file can be uploaded into Facebook Ads Manager and ads will be run specifically to that email list.
People who already paid you are five times more likely to give you money again rather than folks who have given you money in the past. It is less expensive to work with past guests then finding cold clients.
Mistake #5: Not infusing your practice’s personality into Facebook and Instagram posts. It is more fun to connect with a local practice that is introducing their staff or showcasing a fun event. Bring your community into your feed via an Instagram story or Facebook live to show the audience a personality.
Mistake #6: Not being consistent. It is tough to be consistent if you do not have a game plan. People quit if they have not seen results in a few weeks; it is crucial to remember it takes time. With blogging, a great post may not do anything for your business for at least eighteen months. However, that does not mean you should stop blogging, keep pushing!
What you will learn:
- Social media mistakes to avoid
- How not having an intentional strategy is actually hurting you
- How you must serve before you sell on social media
- How not investing in paid advertising is probably leaving money on the table
- You must have a simple and effective system to measure whether social media is bringing results into your practice
- How you are likely not infusing your practice personality into your social media content
- How not being consistent is likely hurting the success you want
Links:
Tammy’s Social Media Examiner articles Heather’s FREE ROADMAP for aesthetic businesses Heather’s Instagram Tammy’s Instagram Tammy’s Facebook Tammy’s Website Heather’s Website
Join me as I chat today with my special guest, Jillian O’Keefe, New York based Instagram Strategist, to find out how she is helping her clients grow an engaged and loyal following. She breaks down how you can use her method to build engagement for your Aesthetic Practice and convert your followers to patients.
With 5 billion people logging in each and every day, Instagram is growing faster than any other social media platform. Your ideal patients are guaranteed to be among them, which explains why you want to be involved. It is worth your time to create consistent content for Instagram.
If you’ve been on Instagram for a year or more you are likely familiar with the accounts full of bright, beautiful, stock photos. You may also have noticed a recent shift to sometimes imperfect photos and more thoughtful captions. This is because people want to connect, and if you want to connect with your ideal patients you need to get real.
Posts with the most engagement are the first to be seen in the feed, so try to think about the ways you engage during in-person exchanges and translate that to social media. You have the opportunity to start a conversation with your ideal patients. Be personal. Invite interaction. Leave boring at the door.
Instagram is not just about posting content. You can and should use hashtags and locations to go find your ideal patients and engage with them on their feeds. You want to connect with followers in your area, who share interests with your ideal patients. Don’t know who your ideal patients are? That’s ok! Go listen to The #1 Key To Successfully Marketing Your Aesthetic Practice and complete your FREE Ideal Patient Avatar Worksheet. Then jump down to links below to watch Jillian’s screencast on how to search for relevant locations and hashtags.
When utilizing hashtags on your own posts there are a few things to keep in mind:
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The number of photos tied to the hashtag determines how efficiently your photo will rank. Use smaller hashtags so you don’t get lost. You want to keep it relevant but limit competition.
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The limit is 30 hashtags for post. There’s no one perfect number of hashtags to use for the best results. Play around with it to see what works for your practice. Just don’t use the same ones every time; it looks spammy.
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There are banned hashtags. Scroll down to the links for a handy list.
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You can add hashtags to the bottom of the caption or as a comment. There is no right way and it doesn’t affect the algorithm. It is completely your preference.
One of the biggest questions is “How often should I post?” When it comes to your feed, 2-3 posts per week has proven to be the sweet spot. What’s even better is that it’s a really doable number! You absolutely also want to incorporate Instagram stories at the rate of about 2-3 per day. That may seem like a large undertaking but when it comes to stories it’s perfectly fine (and even preferable) to be imperfect. Use testimonials, a simple procedure, a featured product or sale, and anything behind the scenes to spark interest.
When it comes to tools, Jillian recommends keeping it simple. Later is a scheduling app you can use from your phone or desktop. And there’s no need to invest in an analytics tool because Instagram’s in-app reporting is pretty robust. Just make sure your account is a business account to access this data.
Bottom Line: Don’t be afraid to break the mold. Avoid being overly professional as you will come off cold. If you are fun or goofy, show it. Connection builds trust and your ideal patients want to see your personality before investing in your practice.
What you will learn:
- Why you should be on Instagram
- What type of content is working in 2019
- How to use hashtags and locations to find ideal patients
- How to use hashtags to get more exposure for your posts
- How often you should be posting to Instagram
- How to use Instagram stories
- Jillian’s #1 tip for creating engaging content on Instagram
- Recommended tools for scheduling posts and reviewing your analytics
Links:
Jillian’s ‘Using location to connect with other patients’ screencast
Jillian’s ‘Using hashtags to connect with other patients’ screencast
Jillian’s ‘How to Find Hashtags for Your aesthetics practice’ screencast
Banned Hashtags
Heather’s Instagram
Jillian’s Instagram
Jillian’s website
We are diving into three secrets to getting more patients from social media in this episode. It’s one of Heather’s favorite topics to chat about, but before we get into it, she provides some of her backstory and why she is so passionate towards online marketing and aesthetic practices.
The first secret that Heather shares is to be intentional. It sounds simple and obvious, but Heather affirms that there are many medical businesses that don’t do this. She goes deeper into what being intentional really means and tells a story about a tip she learned while reading a maternity book that resonates with her business. We hear about the importance of providing potential customers with a journey instead of making social media posts with no clear mission and Heather’s ARC model.
The second secret is having a framework, process, or system to follow. Heather shares her 4 C’s framework for organic social media posts, but also says that there are a lot of different frameworks out there that may work for you. Heather tells us that the most important part of having a framework is actually taking action on it.
The third secret that Heather reveals is to build your email list. She talks about how assembling this list will separate customers who are just lurking on our socials from ones that are making a micro-commitment to us. Of course building your social media pages is important, but Heather insists that we do not own our followers on these platforms. It’s a dangerous game if these channels are the only way we can communicate with our followers.
In today’s episode, Heather is talking about how to build your ideal patient avatar (IPA). We learn about what an IPA is, why having one is critical to your practice’s success, and how to identify yours.
To begin this topic, Heather shares a recent story about when she and her husband were choosing an architect to do some work on their home. The process was very closely related to choosing an ideal patient avatar, which leads into Heather’s explanation of what exactly an IPA is. She then talks about various situations in which having knowledge about what your IPA is will be incredibly helpful.
We then continue on and hear about why it’s so important to clearly define an IPA for your aesthetic practice. Heather expresses that being focused on your IPA will allow you to create a compelling environment for your practice before addressing criticism that she often hears about the IPA method.
Heather provides three questions to ask yourself when trying to determine your ideal patient avatar and reveals the resource that she has created to help us in this procedure. She then speaks to how identifying an IPA is even useful for current practices that are not happy with their current customer base.
After, Heather presents us with a challenge. She states that many people have given her resistance toward this challenge, but asserts that every business she has done it with has gained important information from it. We are then given encouragement to not get caught up in being perfect, but rather to get started and make refinements over time.
Click here to grab your Free Ideal Patient Avatar Worksheet: