The MAD Mix Podcast: Recent Episodes
The MAD Mix
The MAD Mix Podcast is a show hosted by Malick Ba and Dakarai Turner. Each week you can expect fun and insightful conversations with the two of us, as well guests discussing relevant topics in pop-culture and society drawn from a marketing perspective.
To learn more about The MAD Mix, visit us at themadmix.com
Production credits: Christian Byrne
@the_madmix @malickbba @dakturner
Season 6, episode 05! Here's what Dak and Malick discuss:[03:00] Week Recap: St Patty’s, Boeing memes, TikTok ban upcoming in the U.S, Ad goes viral promoting World Down Syndrome Day, Frivolous job titles
[26:45] Jake Paul vs Mike Tyson boxing event on Netflix
[34:10] Dell is penalizing remote-employees by preventing them from getting promotions
[42:06] LinkedIn is introducing “gaming” to its platformSend us a message on Instagram (@the_madmix) or email us at info@themadmix.comBe sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 6, episode 04! Here's what Dak and Malick discuss:[02:20] Week Recap: Oscars recap, 4 years since COVID lockdown, TikTok might be getting into photo sharing, #WeDoneWithThe90s trend
[24:46] Do you need to be active on LinkedIn to secure a job?
[34:10] Everyone is a “Sellout” nowadays - the role of marketing in literally everything
[43:42] Is the 4-day work week going to be a thing?Send us a message on Instagram (@the_madmix) or email us at info@themadmix.comBe sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 6, episode 03! Here's what Dak and Malick discuss:[05:23] Week Recap: LeBron hits 40k points, Bitcoin is through the roof, recap on Gen-Z’s favourite brands
[11:40] Financial hardships and corporate greed at its peak
[19:23] Wendy’s CEO gets backlash after announcing new "dynamic" pricing
[25:28] Kellogg’s CEO suggests families should eat cereal for dinner to save moneySend us a message on Instagram (@the_madmix) or email us at info@themadmix.comBe sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 6, episode 02! Here's what Dak and Malick discuss:[02:00] Week Recap: ADMC student networking event recap, NBA All-star weekend, 50-part viral TikTok series [16:53] The job market is down bad - will it get better?[27:00] Sora - new AI generated videos are the latest in AI development[36:00] Is the marketing around sports-betting fake?[41:00] Brands marketing to gen-z in the wrong placesSend us a message on Instagram (@the_madmix) or email us at info@themadmix.comBe sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 6, episode 01! Here's what Dak and Malick discuss:[01:30] Month Recap: Holidays, NYE, Colombia vacation, Grammys recap
[17:18] Early thoughts on the Apple Vision Pro - is this the future?
[27:47] UMG artist’s music pulled from TikTok - what's next?
[33:38] Black History Month - New York Times disrespect
[38:50] Super Bowl predictions - will it break viewership records?Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 5, episode 32! Here's what Dak and Malick discuss:[08:50] What were our highlight moments in 2023?
[16:17] Top trends in marketing/tech this year
[23:51] Favourite movies, albums, memes, etc
[38:58] What’s in store for The MAD Mix in 2024?Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 5, episode 31! Here's what Dak and Malick discuss:[03:55] Week recap: Shohei Ohtani signs $700M contract with LA dodgers, NBA in-season tournament, Spotify lays off 17% of global staff
[16:10] Rock band KISS announces the rest of their concerts will use 3D avatars
[21:00] Companies are trending towards less alcohol-based holiday parties
[31:00] What is Universal Basic Income and why does it matter?
[40:00] TikTok is leaning further into the music industry by partnering with TicketmasterSend us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 5, episode 30! Here's what Dak and Malick discuss:[03:15] Week recap: Spotify Wrapped, Giants of Africa, “Rizz” named word of the year by Oxford, Canadian life expectancy dropping the past 3 years
[24:04] Elon Musk’s war with advertisers on Twitter
[29:50] Sports Illustrated catching backlash for using AI to write articles
[36:30] A rum company appoints an AI CEO - why though?Send us a message on Instagram (@the_madmix) or email us at info@themadmix.comBe sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 5, episode 29! Here's what Dak and Malick discuss:[03:50] Week recap: What’s on our holiday wishlist? Black Friday sales report[10:22] Merriam-Webster reveals that “authentic” is the word of the year for 2023[18:00] What is "millennial core" and what are the online behaviour differences between generations?[26:00] Will a university degree matter at all in 20 years?[37:06] Which is better: Staying at a company long or bouncing around?Send us a message on Instagram (@the_madmix) or email us at info@themadmix.comBe sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com@the_madmix@malickbba@dakturner
Season 5, episode 28! Here's what Dak and Malick discuss:
[00:40] Month recap: Vacation recap, New Andre 3000 album, Grammy Nominations, Black Friday approaching
[20:02] Snoop Dogg’s “giving up smoke” marketing stunt
[24:22] Humane AI pin - are we ready for AI wearable tech?
[35:03] Who is buying a fast food corporation’s merch?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 27! Here's what Dak and Malick discuss:
[05:08] Week recap: NBA season predictions, Dinner with Jay-z or $500k gets resolved
[16:51] Brooklyn restaurant bans influencers
[25:46] Are Gen-Z’s job and salary expectations too high?
[40:31] TikTok is experimenting with a paid subscription
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 26! Here's what Dak and Malick discuss:
[03:00] Week recap: AGO x KAWS, Celebrity boxing fights
[10:34] Bed bug crisis in Paris
[13:24] Girl Math evolves into Corporate Math
[27:30] Are we better off with or without social media?
[36:15] Is the NFL planting fake fans during the broadcasting of their games?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix@malickbba@dakturner
Season 5, episode 25! Here's what Dak and Malick discuss:
[02:34] Week recap: Long weekend vibes, change in weather
[05:25] Drake “For All the Dogs” album review
[15:12] World Mental Health Day - now what?
[23:00] Men crash an All-Women tech conference
[28:45] Meta introduces AI personas that use the likeness of celebrities
[35:03] Former school shooter has a big platform on TikTok after being released - should he?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 24! Here's what Dak and Malick discuss:
[01:30] Week recap: Meta Smart Glasses, NYC is flooded, Andrew Schulz comedy show
[10:15] Disney Plus cracks down on password sharing
[16:25] Tone-deaf company messaging around National Day for Truth and Reconciliation
[29:15] Taylor Swift takes over NFL media coverage
[37:10] The magnitude of Mr Beast’s brand
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 23! Here's what Dak and Malick discuss:
[02:40] Week recap: Taking mental health days off work, Pat’s Homestyle Jamaican Restaurant closes after 23 years, Black Legacy Awards, UFO sightings?
[16:10] Dealing with microaggressions in a professional setting
[28:20] Is there a social app that you would pay to use?
[34:30] "Lazy girl job” goes viral on TikTok
[39:05] Millionaire CEO thinks unemployment should rise by 40-50%
[43:54] Doctor says in 10 years time, humans will be able to live and work till the age of 120
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 22! Here's what Dak and Malick discuss:
[03:13] Week recap: Canada beats USA in basketball and wins bronze in the Men’s World Cup, 1 year since our 100th episode live show
[12:12] Apple unveils the iPhone15 - are we impressed?
[18:50] Toronto restaurants seeing a three-month decline in diners
[28:13] Why are Black employees at Google making less than their white coworkers?
[37:16] What does it mean for a brand to “lead with purpose” and does it matter?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 21! Here's what Dak and Malick discuss:
[03:15] Week recap: Summer BBQ, CNE, summer 2023 reflection, Canadian basketball team Olympic qualification
[13:30] Back to school: advice for students in marketing/tech programs
[25:55] New York puts a ban on Airbnb
[29:52] Who actually cares about ad agency career moves?
[36:14] Overused campaigns: Why does every brand say the same thing?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 20! Here's what Dak and Malick discuss:
[02:20] Week recap: Summer coming to an end, CNE festivities, Trump mugshot, standup comedy dreams, Drake album on the way
[15:58] Noah Lyles gets slammed for making comments about the NBA Champions not being “World Champions”
[23:27[ Scottie Barnes collabs with a condo project in Toronto - unique partnership
[29:36] Fyre Fest II is back in 2024 - who’s really trying to go to this?[34:56] Ontario bans athletes from endorsing gambling to protect the youth
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 19! Here's what Dak and Malick discuss:
[01:42] Week recap: CNE marks the end of summer, city breaks, Canada’s Wonderland
[09:37] Meta bans Canadian news publications - why?
[19:32] Elon Musk announces he’s removing the "Block" feature on Twitter
[23:44] Taylor Swift’s tour set to generate $2B
[31:02] Brands jump on trend of viral TikTok rapping duo
[38:51] Former NBA employee trashes the company using the NBA Facebook account
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 18! Here's what Dak and Malick discuss:
[01:00] Month recap: Travel stories + Caribana weekend recap
[12:55] Twitter destroys over a decade of brand equity by rebranding as “X”
[20:10] Are UFO’s real?
[27:10] Did Travis Scott’s new album live up to the hype?
[36:42] The marketing of Barbie
[44:58] Meta blocks news in Canada
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 17! Here's what Dak and Malick discuss:
[05:27] Week recap: Homelessness in the city, Instagram launches Threads
[18:45] Should an employer be able to fire an employee based on their social media?
[30:35] Should you find happiness through your job?
[37:30] Marketing and media pressure on athlete prospects
[41:30] First fully electric flying car is cleared for test runs in the USA
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 16! Here's what Dak and Malick discuss:
[05:30] Quick Recap: New Lil Uzi album, No #1 Hip-Hop albums yet in 2023, The news coverage of the Titan submersible, NBA free agency updates
[21:45] Elon Musk imposes a limit on tweets users can view - and here comes the Twitter app alternatives - are there too many social apps?
[30:35] Lab grown meat is FDA approved - is this the future of meat consumption?
[36:10] Brilliance of the marketing behind the Barbie movie
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 15! Here's what Dak and Malick discuss:
[10:00] Black representation in the tech industry
[14:05] Gunna album review
[19:23] How companies treat Juneteenth, Pride, and Indigenous heritage month
[30:43] Twitter is adding a job portal - can they compete with LinkedIn?
[33:26] Modelo surpasses Bud Light as the top beer in America after the boycott
[36:00] Lionel Messi signs with MLS team; Inter Miami
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 14! Here's what Dak and Malick discuss:
[04:18] Week recap: Our summer bucketlist, NBA finals, wildfires
[16:29] Apple announces a new era of spatial computing with Vision Pro
[30:41] Netflix crackdown on password sharing leads to a surge in new accounts
[35:00] New study shows workers are stressed globally more than ever before
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 13! Here's what Dak and Malick discuss:
[01:38] Week recap: NBA Playoff predictions, summer in Toronto
[13:28] Who’s still watching the Fast and Furious franchise?
[17:28] When does marketing work on you personally?
[28:28] Would you turn your brain into a computer if you could?
[36:58] Do “top advertising trends” even matter?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 12! Here's what Dak and Malick discuss:
[07:22] Week recap: NBA Playoffs, Historical WNBA game in Toronto, Ja Morant doing the most
[16:50] France bans parents from posting photos of their children on social media
[24:35] How do you even market to gen-z?
[34:20] Dating feature coming to Twitter - why?
[42:20] New innovation in retail
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 11! Here's what Dak and Malick discuss:
[03:34] Week recap: NBA and NHL Playoff recap, Tank vs Garcia fight, Snoop Dogg buying the Senators?
[14:43] Is tipping culture getting out of hand?
[21:42] Are AI-generated commercials going to take over?
[32:52] POCAM study revealing the state of the ad/marketing industry in regards to racial diversity
[42:46] Toronto ranked the friendliest city in the world
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 10! Here's what Dak and Malick discuss:
[04:10] Week recap: Raptors are out, New Drake and the Weeknd song with AI, Netflix fumbles the Love is Blind reunion
[13:55] Bud Light under fire from anti-trans Americans
[25:05] CEO berating employees after cutting their bonuses
[36:25] Ad agencies making pointless gimmicky products - who's it for?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 09! Here's what Dak and Malick discuss:
[06:15] Weekly recap: Is Drake's song using AI, Public speaking tips, NBA playoffs kicking off
[13:38] Levi’s gets backlash for using Black AI-generated models
[18:48] Beyonce’s Ivy Park and Adidas end their partnership
[24:03] Job post with racial discrimination goes viral
[28:03] Boston Pizza’s ad for the Masters Tournament goes wrong
[38:42] L’oréal acquires Aesop
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 08! Here's what Dak and Malick discuss:
[07:35] Brands jumping in on April Fool’s
[11:12] Importance of networking as a student
[16:30] Racial bias in sports journalism with women’s college basketball
[24:40] The AI boom and misinformation
[36:15] Is TikTok on the verge of being banned in the U.S?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 07! Here's what Dak and Malick discuss:
[08:10] People in Ottawa mourn the loss of a notorious McDonald’s
[10:30] The happiest countries list is out
[16:30] The influx of toxic male podcasts
[26:34] Toronto gym offers TTC self defense courses
[29:40] Commentary on lazy content from marketing publications
[36:15] Taco bell sponsors a wedding in the metaverse
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 06! Here's what Dak and Malick discuss:
[08:14] Quick Oscar’s recap
[14:26] More apps copying TikTok and this time it's Spotify
[21:10] New dating app uses AI to help you find love
[28:00] International Women’s Day messaging from companies
[40:37] Netflix is getting into live events
[44:04] Zellers is making a comeback to Canada
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 05! Here's what Dak and Malick discuss:
[08:15] Nordstrom is closing all stores in Canada - why do we think they weren’t profitable?
[17:40] Is the crypto hype over already?
[26:30] Ja Morant is fumbling the bag with his off-the-court antics
[32:20] Beyonce’s 'Ivy Park' line is not selling as expected - why not?
[39:07] Barbers are slacking on a key customer opportunity
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 04! Here's what Dak and Malick discuss:
[04:45] NBA All-Star weekend recap
[15:50] Meta and NBA partner up to fuse tech with the fan experience
[30:35] Instagram offers a paid subscription tier for verification badges
[36:45] Do paywalls on industry publications create inaccessibility?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 03! Here's what Dak and Malick discuss:
[05:45] Toronto mayor steps down amidst scandal
[09:20] Recent UFO sightings across North America
[21:51] SuperBowl recap - do we care about the ads anymore?
[27:58] Netflix cracks down on password sharing in Canada
[37:00] TikTok employees reveal they can influence which videos go viral
[43:00] Companies being cringeworthy during Black History Month
Feel good news of the week
[48:25] Lebron James becomes the NBA all-time leading scorer
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 02! Here's what Dak and Malick discuss:
[05:35] Surge in violence on the TTC - what’s being done about this?
[17:05] Is today’s music worse than "back in the day"?
[24:39] YouTube is demonetizing videos with swearing
[31:18] Gen-zers won’t apply for jobs unless the salary is listed
[39:55] The lacklustre collab between Tiffany & Co and Nike
Feel good news of the week
[45:05] MrBeast helps correct the vision of 1000 blind people around the world
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 5, episode 01! Here's what Dak and Malick discuss:
[06:35] What’s the root cause of these recent tech layoffs?
[16:22] The authenticity or lack thereof of Corporate Social Responsibility
[31:10] Food 'hacks' going viral on TikTok
[39:10] Brands tying themselves to communities they have no business being a part of
Feel good news of the week
[48:57] Popeyes meme kid that went viral 10 years ago gets sponsored by Popeyes as a college athlete
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 28! Here's what Dak and Malick discuss:
[06:50] Recap of the biggest moments of 2022
[23:35] What did we learn this year about ourselves?
[32:54] Standouts of the year (music, movies, tv shows, memes, etc)
[42:40] What didn’t go so well in 2022?
[54:10] What are we focused on for 2023?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 27! Here's what Dak and Malick discuss:
[04:35] Going through our Spotify Wrapped/Apple Replay for 2022
[13:39] Our take on Heroes & Villains by Metro Boomin
[18:15] AI taking over art and creativity - what's next?
[34:15] Brittney Griner is released from Russian prison
[39:17] What change have we seen from agencies that were committed to change back in 2020?
Feel good news of the week
[45:20] Lizzo dedicates her people Choice Awards speech to 17 women activists
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 26! Here's what Dak and Malick discuss:
[05:15] Does Black Friday hold the same weight that it used to?
[13:15] World Cup fandom and its pros and cons
[30:15] Does the Grammy’s have any influence on the music we listen to?
[35:35] Balenciaga under fire for their latest ad sexualizing children
[40:27] Man gets fired for not joining in on company “fun”
Feel good news of the week
[43:00] Viral video fo a Raptors fan finding out they are going to their first Raptors game
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 25! Here's what Dak and Malick discuss:
[05:24] VOGUE is suing Drake for $4M for his fake magazine cover
[13:15] Layoffs hitting across major tech companies - who’s to blame?
[20:20] Elon Musk’s Twitter verification idea goes to shit
[32:12] The concept of paying to use social media
[34:44] Spotify offers CD/merch purchasing on their platform - what’s the future of streaming and music promotion?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 24! Here's what Dak and Malick discuss:
[06:04] 'Her Loss' album and promotion review
[15:25] Fake Tim Hortons product goes viral on TikTok
[21:20] Elon Musk is truly running Twitter to the ground
[27:15] Social media engagement at any cost
[39:00] Fyre Fest might be coming back - will it succeed this time?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 23! Here's what Dak and Malick discuss:
[09:36] Our take on Kanye’s recent comments and public backlash
[25:14] Elon Musk acquires Twitter and is already making questionable changes
[33:10] How has the interview process for marketing/tech jobs changed in the last 5 years?
[41:20] Our past interview fails and advice
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 22! Here's what Dak and Malick discuss:
[08:23] Expectations for the new Drake and 21 Savage album
[13:00] TikTok is the new music marketing strategy, whether artists like it or not
[19:50] Does Halloween hit the same?
[26:15] Strategy Online’s brand of the year is Heinz - still rewarding gimmicks?
[36:10] International artists are not to be underestimated
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 21! Here's what Dak and Malick discuss:
[02:45] NBA basketball is back
[07:30] Galen Weston Jr under fire for No Name PR stunt
[13:55] Constant messaging about the unaffordability of Toronto
[21:40] Is an “affordable living” bonus something more companies should implement?
[35:14] Call to action for CEOs to push the government to enact a guaranteed minimum income program
[40:55] Liquid Death - company that packages water in a can is worth $700M
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 20! Here's what Dak and Malick discuss:
[03:21] Brands jumping on the Rihanna SuperBowl bandwaggon
[08:53] Our review of BeReal - worth the hype?
[17:50] Controversy around the Netflix “DAHMER” series
[23:07] Alberta launches ad campaign targeted to Torontonians to consider moving
[30:12] Kanye West’s latest antics
[36:38] Black Panther: Wakanda Forever hype
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 19! Here's what Dak and Malick discuss:
[06:40] Canada drops all COVID-related travel restrictions
[10:30] Reflecting on National Day of Truth & Reconciliation - the new holiday in Canada
[19:14] iPhone 14 is released - what do we want to see out of new smartphones?
[30:00] Apple Music is the new sponsor for the Super Bowl halftime show and Rihanna is headlining in 2023
[35:19] Effects of TikTok on the music industry
[42:21] The lack of originality from content creators on TikTok
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 18! Here's what Dak and Malick discuss:
[05:50] Recapping our 100th episode live event
[15:23] Summer recap - is 2022 the best summer ever?
[23:07] Queen Elizabeth dies at 96
[29:34] Ossington street in Toronto is named the 14th coolest street in the world
[34:10] The Michelin guide for restaurants hits Toronto
[41:04] Patagonia’s CEO gives away the company
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 17 (our 100th) is here! To celebrate the 100th episode, we hosted a live show Downtown Toronto with supporters, friends, and family. We reflected on our favorite podcast moments so far, told the story of the beginnings and evolution of the podcast, and answered audience questions in a live q+a format.
Watch the full video of the episode on YouTube
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 16 (99 total)! Here's what Dak and Malick discuss:
[04:55] The streaming wars continue for Disney+ and Netflix
[10:10] “Quiet Quitting” goes viral and it’s Gen Z vs Gen X
[19:49] CEO goes viral for announcing layoffs with a crying selfie
[30:30] New study shows 24% of Canadians would quit if required to work full-time in office after remote work
[40:17] What we have planned for our 100th episode
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 15! Here's what Dak and Malick discuss:
[04:00] The absolute mess of music festivals in Toronto this summer
[16:50] Do contract positions for marketing professionals help the employee or the employer?
[26:00] Togetherr aims to use AI to build the best creative teams to work on brand projects - could this disrupt creative agencies?
[34:15] Maintaining authenticity in the workplace
[41:00] The role that mentorship can play for BIPOC employees
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 14! Here's what Dak and Malick discuss:
[06:25] Instagram reverts back on new changes after user backlash
[17:45] Should we be mad at celebrities for their private jet-use or corporations?
[23:25] What’s holding marketers back from writing proper creative briefs?
[35:20] Meta (Facebook Inc) sees an increase in diverse hires since allowing remote work
[41:30] Would you take a pay-cut at your company to prevent layoffs?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 13! Here's what Dak and Malick discuss:
[01:15] What have we been up to? Vacation/summer update
[13:02] Drake album review
[19:44] Instagram adds notes/statuses to the platform - useful or useless?
[26:05] Rogers outage felt across Canada - what’s next?
[35:00] Why is every company trying to offer subscriptions?
[40:24] Advance pay options coming to Canada - finally something that benefits employees?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 12! Here's what Dak and Malick discuss:
[05:50] Stock market and crypto is down horrendous
[13:55] Increasing amounts of companies rescinding accepted job offers
[21:15] Is TikTok really the superior search engine?
[27:15] Apple and Major League Soccer sign a 10-year deal to stream games on Apple TV
[33:42] Squid Game 2 is arriving on Netflix - Will it take off like the first season?
[37:22] A new study reveals Canada’s happiest province
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 11! Here's what Dak and Malick discuss:
[04:20] Ontario’s 2022 election was the lowest voter turnout in history
[07:30] Apple debuts a buy now, pay later feature
[15:20] Elon Musk puts an end to Tesla’s WFH policy
[20:30] Why is company merch so bad?
[29:40] Morbius Twitter memes spark a 2nd premiere flop
[36:40] Burger King steps into the performative Pride celebrations
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 10! Here's what Dak and Malick discuss:
[04:20] Pepsi drops out as presenting sponsor for the Super Bowl Halftime Show after a 10-year run
[11:40] Almost half of Gen-z and Millennials live paycheque to paycheque - what does this really mean?
[19:40] Microsoft doubles budget for employee salaries to address inflation - will we see other companies follow suit?
[30:05] Sexual abuse being prevalent in the metaverse
[35:45] Are Chief Diversity Officers ever set up for success?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 9! Here's what Dak and Malick discuss:
[05:30] Kendrick Lamar album review - what kind of legacy has Kendrick created?
[15:16] J. Cole signs with the Scarborough Shooting Stars - big moment for Toronto
[21:55] Toxic sports fan culture in the NHL and across other leagues
[31:05] Corporations jump on the Juneteenth bandwagon
[39:48] Andre Drummond’s NFT collab went from $50k to $7 in two weeks
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 8! Here's what Dak and Malick discuss:
[07:40] Anticipating Kendrick Lamar’s new album
[12:09] Twitter confusing Young Thug’s "YSL" with Yves Saint Laurent
[18:18] The success of AirPods for Apple
[23:02] What happens when big corporations steal ideas from small businesses?
[31:20] Empty creative promises in advertising campaigns
Listener segment
[42:18] Vague insights in advertising and why they’re used
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 7! Here's what Dak and Malick discuss:
[05:15] Elon Musk officially buys Twitter for $44B
[12:00] Netflix set to lose 2 million subscribers by the end of Q2 - what are they doing wrong?
[21:55] Brands flirting with one another on social media - who is this for?
[32:45] JPMorgan is tracking their staff’s in-office attendance
[36:45] Are we tired of brand sustainability messaging?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 6! Here's what Dak and Malick discuss:
[06:10] Elon Musk puts in an offer to buy Twitter
[15:05] The ridiculousness of business jargon and why we all use it
[20:25] Distinguishing between your work-self and personal-self
[28:05] A man in Kentucky sues his company for throwing an unwanted birthday party that triggered a panic attack
Listener Questions
[36:01] What’s one barrier you would take away for people trying to get into marketing?
[44:26] What are the biggest challenges after graduating college and how to overcome them?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop!
All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 5! Here's what Dak and Malick discuss:
[06:05] Burger King gets sued for misrepresenting the size of the Whopper in commercials
[14:40] Would a 100k salary be life-changing for you?
[23:45] When equity becomes a problem for the privileged
[31:35] The challenges Black employees face when climbing the career ladder
[36:25] Agencies using Black talent to run their diversity efforts
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 4! Here's what Dak and Malick discuss:
[06:20] Apple’s corporate policy mandates employees in the office at least three days per week
[17:50] Are there going to be career challenges for those staying fully remote?
[24:00] How do you take a work sabbatical and where would we go?
[34:01] Brands and their April Fool’s jokes this year
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 4, episode 3! Here's what Dak and Malick discuss:
[04:10] Benefit of traveling to limit the daily stress of working
[10:40] Deleting social media apps for your mental health
[16:50] Will Smith slaps Chris Rock at the Oscars and the memes are flooding the internet
[24:45] Pusha T and Arby’s release a McDonald’s diss track
[33:33] What is the current pulse on NFT’s?
[39:27] Rising popularity of sports betting
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 4, episode 2! Here's what Dak and Malick discuss:
[10:00] Reflecting on brand messages during Black History Month this year
[14:21] Brand messaging during International Women’s Day and the Gender Pay Bot on Twitter
[27:00] Is it fair for companies to urge their employees to come back to the office?
[33:50] Better.com CEO lays off 50% of staff right before the holidays
[40:40] The popularity of Wordle
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Our season 4 premiere is here! We had the chance to host a guest speaker session for Black History Month with the folks at Cossette. The theme was liberation and we explored what this meant to us as Black men. Enjoy!
[01:50] Introductions and explaining the purpose of The MAD Mix
[05:35] What does liberation mean to us as Black men?
[08:35] What does it mean to bring your “true self” to work?
[17:46] What are some of the barriers that Black employees face in the workplace?
[29:10] What does support look like in an organization towards the advancement of Black employees?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 34! Here's what Dak and Malick discuss for the season 3 finale:
[06:18] Recap of key themes for 2021
[25:55] Highlight and lowlight brand and marketing moments of the year
[36:55] What did 2021 look like in our personal lives and what are we looking forward to in 2022?
[46:41] How have brands responded to social justice and diversity commitments in 2021?
[53:21] What is your biggest flex of the year?
[56:58] What’s next for the podcast in 2022?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 33! Here's what Dak and Malick discuss:
[05:32] Thoughts on the latest COVID restrictions in Ontario
[13:15] YouTube removes the dislike count on videos - but why?
[19:20] Peloton’s reactive marketing to going viral online
[29:05] A 16-hour Twitter Spaces role-play speaks to the randomness of social audio features
[37:00] Will the Metaverse change how we show up to work meetings?
Feel good news of the week
[43:07] Doja Cat and Girls Who Code partner to create the first codable music video
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 32! Here's what Dak and Malick discuss:
[05:30] Analyzing the #SpotifyWrapped campaign
[16:00] Discussing our podcast’s Spotify Wrapped stats
[18:40] Justin Bieber x Tim Hortons partnership called TimBiebs
[28:15] A&W releases a new merch line - who’s buying this?
[37:06] CEO of better.com lays off 900 people on a Zoom call
[40:35] New video of a robot with human-like expressions goes viral - what is the real world application for this?
[44:13] Discussing the self defense guru going viral on TikTok
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 31! Here's what Dak and Malick discuss:
[04:30] The latest IG story trend and how it's taking off
[10:50] Kanye and Drake settle their beef
[13:36] Does Black Friday coming up influence your purchase decisions?
[18:46] When do you know it’s time to quit your job?
[27:12] Crypto.com purchases the naming rights to the Staples Centre
[34:00] Scotiabank is testing out removing resumes for campus hiring to ease the barriers for employment
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 30! Here's what Dak and Malick discuss:
[04:10] Nike announces plans to join Metaverse, selling digital sneakers and accessories
[12:15] 8 people died and hundred injured at Astroworld Festival - how does something like this happen?
[22:12] Is it cringe when brands change their tone to appeal to Gen z?
[28:05] Ranting about LinkedIn polls and the posts that get the most engagement
[35:55] New livable wage report shows you need to make at least $22 per hour to afford basic living in Toronto
[40:55] POCAM’s visible and vocal study returns this fall highlighting experiences of BIPOC advertising and marketing professionals
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 29! Here's what Dak and Malick discuss:
[06:00] Facebook rebrands their parent company as “Meta”
[14:02] The Working for Workers act in Ontario that aims to make life easier for employees in the province
[27:14] Sexual assault case covered up for years by Chicago Blackhawks - brand responses after backlash
[36:29] 75th season of the NBA and acknowledging the growth and progressiveness of the league
[42:03] Apple is selling a $19 cloth to clean screens - product of the year?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 3, episode 28! Here's what Dak and Malick discuss:
[06:36] Examples of brands executing Halloween campaigns
[12:24] Dionne Warwick’s Twitter fame and interaction with brands
[17:50] Megan Thee Stallion promotes Cash App in an unconventional way
[22:50] Do you think Drake is behind his own memes for promotion?
[28:28] Donald Trump is launching a new social media platform - what are the ramifications of this?
[37:32] NBA player Enes Kanter speaks out on Nike’s use of child labor in China
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 3, episode 27! Here's what Dak and Malick discuss:
[03:20] The impact of Squid Game and its unpredictable success
[10:31] Red flags trend on Twitter and all the brands get involved
[17:40] Facebook, Instagram, and WhatsApp goes down and the jokes start rolling in
[22:57] Is there no pressure for dominant brands to lead in innovation?
[31:00] How do we actually tackle mental health issues in advertising and performative agency support
[40:10] Former CEO of Pepsi mentions she doesn’t believe employees should ask for a raise and should be happy they have a job
Feel good news of the week
[42:56] Jermaine Jupiter celebrates getting 100 Black people jobs in tech.
Listen to our podcast episode with Jermaine here
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 26! Here's what Dak and Malick discuss:
[04:00] Recap of the federal election in Canada
[06:25] When brands are late to the meme - Jack Astor’s CLB billboard ad
[15:50] What sparks the need for legacy brands to change their branding?
[25:06] Ad Agencies recreating office environments through digital games - how do we think this will be used?
[31:35] Apple is looking to test and see if your iPhone can detect a decline in your mental health
[40:00] Ryerson University is offering a course on Drake & The Weeknd's business moves
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 3, episode 25! Here's what Dak and Malick discuss:
[03:13] Discussing the federal election in Canada and the quick turnaround for campaigning
[11:50] TikTok is officially being watched more than YouTube - what's the future of the platform?
[20:04] Facebook and RayBans collaborate to launch smart glasses - will it take off?
[28:12] Taco Bell is trialing a subscription service for tacos in the U.S
[37:05] Would you rather sit down for lunch with Jay-Z or receive $500k?
Check out our guest episode on the UnorthoTalks podcast: https://open.spotify.com/episode/39C33Oy69eomSZujHwcE4M?si=OqZHzwsaRFGuLkHQa5MIsQ&dl_branch=1
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@the_madmix
@malickbba
@dakturner
Season 3, episode 24! Here's what Dak and Malick discuss:
[02:45] Initial thoughts on Certified Lover Boy and breaking down the overall promotion
[19:45] Is all publicity good publicity?
[28:00] LinkedIn says goodbye to their Stories feature due to low engagement
[33:50] Is having a vaccine passport in Ontario fair?
[42:10] Private companies stepping up when the government doesn’t - Uber, Lyft, and Bumble respond to the Texas abortion ban
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 23! Here's what Dak and Malick discuss:
[06:10] Initial thoughts on Kanye’s album and its promotion
[15:40] Drake’s recent promotional efforts for his upcoming album
[23:13] OnlyFans suspends their ban after a few days - did public backlash play a part?
[31:50] Should you see your coworkers as your “family”?
Feel good news of the week
[41:10] Airbnb offers housing for 20k Afghan refugees
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
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@the_madmix
@malickbba
@dakturner
Season 3, episode 22! Here's what Dak and Malick discuss:
[03:40] Is it fair to require a vaccination to attend sports venues?
[10:15] OnlyFans is removing all sexually explicit content this fall to refocus their image. Is it too late to pivot?
[18:35] Tesla is releasing a new human-sized robot and it begs the question whether or not this will do more harm than good
[27:55] Are there brands that have reached a point where they don’t need to run ads anymore?
[37:50] Endy mistakingly releases a promo offer that took 95% off a product and then canceled all orders the next day with a CEO response
Listener topics
[42:40] What are our thoughts on DaBaby’s controversial statements towards the LGBTQ+ community?
Positive highlight of the week
[47:10] The Arkells brought out and celebrated a doctor on stage during their Toronto show
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 21! Here's what Dak and Malick discuss:
[04:43] Is there a future for ads and art being streamed from outer space?
[15:44] Taco Bell uses a subliminal advertising approach with their latest campaign
[23:00] Jagmeet Singh, the leader of the NDP leveraging Tik Tok
[30:15] Should kids under 16 have full access to social media?
[37:05] A Whitney Houston hologram to headline a Las Vegas residency - cool or unethical?
Listener topics
[44:00] How do you feel about product placement in media?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 20! Here's what Dak and Malick discuss: [06:10] Is it fair that Sha'Carri Richardson was suspended rom competing in the olympics, while Megan Rapinoe is able to promote the use of CBD? [14:04] Why Burger King’s award-winning ads don’t translate to business performance [23:40] Would you quit your job if you had to return to the office full-time? [34:40] Twitter gets rid of their Stories due to lack of interest and an unexpected app adds Stories to their platform [37:54] Should billionaires receive backlash for spending money on space travel?
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
This week, we're joined by Akiel Gallina - a creative producer who recently moved from Toronto to Berlin, Germany in pursuit of a change in environment and career. Here's what we covered:
[04:50] Experience moving to a new country during the pandemic and starting from ground zero
[11:20] Rejecting the culture of over-working
[17:40] The importance of not having your identity completely tied to your career
[21:40] Reassessing your career and passions during the pandemic
[26:30] How do you approach personal branding without focusing too much on your career?
[35:40] Experience navigating the ad industry as Black men and feeling the need to conform
[47:59] Advice to those thinking about moving to a new country
Follow Akiel on Instagram and check out his portfolio
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 18! Here's what Dak and Malick discuss:
[08:55] Controversy surrounding Rachel Nichols' comments on race
[20:16] TikTok allows creators to apply for jobs with partnering companies through the platform
[26:25] An influencer loses her broadcast reporting gig due to backlash on Twitter about her privilege
[33:20] Should case studies from the Cannes Festival be more widely accessible?
Positive highlights of the week
[42:20] Black Owned Toronto opens their first retail store in the Scarborough Town Centre
Check out the AdWeek article about the creative team's efforts towards making Cannes case studies more accessible: https://www.adweek.com/creativity/this-creative-team-is-taking-on-the-might-of-cannes-lions/
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 17! Here's what Dak and Malick discuss:
[05:40] Bumble’s CEO announces a full paid-week off to manage employee burnout - can this work for other companies/industries?
[14:30] A viral tweet suggests putting in extra work on weekends while you're young is best for your career
[24:45] Coca-Cola under fire for the name restrictions of their “Share a coke” campaign for Pride Month
[33:00] Victoria Secret tries to reinvent their brand with a deeper focus on inclusivity
[40:20] Venmo spends 100k on 100 lucky followers
Positive highlights of the week
[43:26] MLSE and Scotiabank open up the arena as a pop-up clinic for vaccines
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 16! Here's what Dak and Malick discuss:
[03:55] Juneteenth is officially a federal holiday in the U.S and brands had deals ready to go
[11:10] Should we be celebrating Canada Day this year given the constant mistreatment and injustice towards indigenous communities?
[20:10] Spotify steps into the social audio space with Greenroom - why is every social platform doing this?
[27:21] Rant on LinkedIn “influencers”
Positive highlights of the week
[34:26] Jordan Brand adds to the progression of WNBA athletes
[38:22] A 100% driver-owned ride hailing app has launched in NYC to compete with Uber/Lyft
[41:22] An HBO intern’s mistake goes viral - reflecting on mistakes we’ve made during internships
Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Jenna Tharani - a Strategy Manager in Global Partnerships at Maple Leaf Sports & Entertainment. Here's what we covered:
[05:00] What does a strategist actually do?
[10:50] How has the business of sports evolved during the pandemic?
[21:00] Are we making progress with the brand promises of diversity improvements from 2020?
[27:09] Why do DE&I efforts keep falling on BIPOC employees?
[38:53] Does your support of a brand depend on their values?
[42:39] Are there brands that advertise during Pride Month well without being performative?
Follow Jenna on Instagram
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 14! Here's what Dak and Malick discuss:
[05:15] The mistreatment of employees is catching up to employers now that service workers are opting out of their jobs
[12:50] EXTRA gum celebrates post-pandemic behaviour in their ad - is it appropriate or tone deaf when the pandemic isn’t “over”?
[23:05] Has Clubhouse peaked in popularity?
[29:00] Basecamp fumbles the bag with their new policy changes
[37:42] Consumer sentiments on Airbnb and Uber changing as prices increase with service quality decreasing
[45:50] Burger King using augmented-reality in such an impractical way - who’s the ad for?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Teresa Tam - a freelance designer/art director, and former associate creative director for an ad agency in Toronto. Here's what we covered:
[03:10] In an ad agency, what is the difference between an Art Director and a Designer, and how do they work together?
[07:30] Which brands stand out the most in terms of design and which one’s could use help?
[15:50] How do you future proof a design system for a brand?
[26:30] Navigating working freelance, client-side, and for agencies
[36:16] How can we improve the relationship been marketers and designers?
[45:20] How do creatives feel about rankings within the ad industry?
Follow Teresa on Instagram and LinkedIn
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 12! Here's what Dak and Malick discuss:
[02:20] Reactions to the Derek Chauvin trial and the Las Vegas Raiders tweet
[13:05] McDonald’s announces a new BTS meal - why aren’t we seeing other QSR’s implement celebrity collabs like this?
[22:51] Rogers fumbles the bag with a nationwide power outage - Missed opportunity from other telecommunication brands?
[26:55] Rolling Loud festival announced for July - when will we be comfortable in large gatherings like this again?
Uplifting news of the week
[36:25] The viral #JoshFight and the randomness of social media
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 11! Here's what Dak and Malick discuss:
[10:05] Follow up on NFT’s - How can you sell a moment that hasn’t happened yet?
[17:57] Continuous performative allyship amongst ad agencies - the receipts are overdue.
[31:15] Strategy’s 2021 Creative Report Card results are in - a ranking system for advertisers and creatives.
[38:40] Freshii upgrades their product offering and introduces vitamins and supplements.
Uplifting news of the week
[43:13] Google’s new ad for the vaccine, saying farewell to virtual lockdown activities.
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 10! Here's what Dak and Malick discuss:
[02:34] Brands inserting themselves in the Suez Canal memes. Is there a right/wrong way to do it?
[09:30] Krispy Kreme giving away a free donut every day for vaccinated customers
[16:10] Will we start to see brands offer more incentives to vaccinated customers?
[22:30] How brands are getting involved in NFT’s and what the future might look like in this space
[35:58] Spain is piloting a 4-day work week. Could we see this happening in Canada?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Ash Phillips & Miro LaFlaga - founders of creative agency Six Cinquième in Montreal. Here's what we covered:
[04:00] How the agency Six Cinquième got started and what’s its overall purpose.
[13:45] Is it important to have the label “Black-owned” or can it hold you back?
[23:30] How can more Black people start their own agencies? What’s the path that Ash and Miro took?
[36:49] Collaborating with over Black-owned agencies and the importance of having your own lane.
[46:05] What’s next for Six Cinquième?
Get in touch with Ash & Miro and learn about Six Cinquième @Sixcinquieme | sixcinquieme.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Fatma Othman - a social engagement lead for a large QSR company. Here's what we covered:
[05:05] The differences working in social media for agencies vs client side
[07:40] The challenges of being a social media marketer and why it's not as easy as many think
[16:03] Breaking down the Burger King tweet that used a sexist joke, from a social media marketer's perspective
[26:05] A recent study highlights how women of colour feel less welcomed in marketing environments
[34:09] Why do diversity efforts always fall on POC’s?
[40:00] Discussing the general response to George Floyd’s murder last year and on-going police brutality
Follow Fatma @xphat
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 7! Here's what Dak and Malick discuss:
[03:35] Importance of International Women’s Day and how brands can genuinely participate
[10:10] Burger King’s tweet sparks outrage for using a sexist joke to push their community efforts
[16:05] Twitter roles out “Super Follow”, a new revenue modal for social apps. Is this the beginning of paying for socials and will it take off?
[29:00] Ads for “the new normal” - at what point will ad messaging shift to a more celebratory tone?
[33:30] Reflection on a year of being in lockdown - how comfortable will things be when we’re vaccinated?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Stephanie Small - a Creative Operations Manager in advertising and the creator of BLACK TAXI. Part talent incubator, part employee resource group, the goal of BLACK TAXI is to find, hire, and retain Black talent in the Advertising industry. Here's what we covered:
[03:56] Getting started in D&I and the progression in that space so far
[10:17] Ad agencies and their performative support of D&I efforts
[22:00] What is BLACK TAXI and how did it start?
[42:30] What was it like being responsible for something as big as BLACK TAXI? What kind of pressure did that create?
[45:55] What does the future of BLACK TAXI look like?
[49:07] How did POCAM (People of Colour in Advertising & Marketing) start and what’s the future of the organization?
Keep up with Stephanie and connect with her on LinkedIn
Learn more about BLACK TAXI: www.agency.taxi/blacktaxi
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 5! Here's what Dak and Malick discuss:
[03:30] Aunt Jemima is rebranded as “Pearl Milling Company”. Was this a good strategy?
[16:10] Kendall Jenner getting dragged for her latest tequila venture due to cultural appropriation. Is there a way for those outside of a culture to attach themselves in a respectful way?
[23:40] Clubhouse is next up - what do we think of the platform and how might brands make use of it?
[44:07] Recognizing new packaging design across fast-food restaurants like McDonald's and Burger King. Which brand could use a refresh right now?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 4! Here's what Dak and Malick discuss:
[04:50] Overall thoughts on the SuperBowl ads this year. Which ones were the standouts and which ones fell flat?
[17:30] Research in Canadian advertising has shown that over 50% of BIPOC employees have reported discrimination. What can agencies learn from this?
[31:10] Analyzing the Gorilla Glue girl incident and the expected brand response in viral accidents.
[37:50] Microsoft’s latest patent might allow chatbots to replicate a deceased loved one you can interact with. Tech going too far?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 3, episode 3! Here's what Dak and Malick discuss:
[02:25] What’s going on with GameStop stock and how Robinhood fumbled the bag
[12:25] What do we expect from companies during Black History Month?
[20:36] Sports leagues and their performative ally-ship
[27:32] What’s going to be the tone for SuperBowl ads this year (pandemic, social justice, usual humour, etc)?
[35:17] A viral NoFrills anime ad sparks frustration considering the mistreatment of workers
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Patrick James, a recent graduate and current account coordinator for an ad agency in Toronto. Here's what we covered:
[02:20] The journey from a BBA at Laurier to an ad agency
[07:40] What was the experience like graduating and job hunting during the pandemic?
[17:05] How you can get stuck in a role thinking it defines who you are
[22:01] Navigating companies looking to fulfill a token Black hire right now
[28:30] What does ‘culture fit’ really mean and is it being used appropriately?
[34:20] Working with the Black Talent Initiative in getting more Black people in advertising/marketing
[51:00] How we’ve adjusted mentally and physically to working from home
Follow Patrick on Instagram and connect with him on LinkedIn
Stay informed on the Black Talent Initiative: https://blacktalentinitiative.network/
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Our season 3 premiere and 50th episode is here! Here's what Dak and Malick discuss:
[05:50] Social media apps take a stand against Donald Trump - why did it take so long?
[14:30] Do we expect brands to take a political stance?
[21:30] The white re-branding of Mahjong and the issues of cultural appropriation within products
[32:20] AdAge gets called out for their insensitive article targeting Bozoma Saint John
[38:40] Is it ethical for AirCanada to still promote domestic travel during a pandemic?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Our season 2 finale is here! Here's what Dak and Malick discuss:
[02:30] Reflecting on what we’ve learned and what we’ve observed in 2020
[14:16] Less talk more action. Will agencies keep the same energy in 2021?
[26:28] What were some of the Ws from brands in 2020?
[33:46] GoDaddy taking advantage of employees through a phishing test
[37:10] Thoughts on Apple working on a self-driving car by 2024
[41:40] What’s in store for The MAD Mix Podcast in 2021?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Brent Choi, an ad agency creative with over 25 years of experience who most recently held the CEO/CCO position at DDB Canada. Here's what we covered:
[02:58] The importance of having a combination of business acumen and creativity for senior roles in the ad industry
[09:30] The impact the global pandemic has had towards workplace culture
[15:50] The experience of being a minority in the ad industry
[28:30] Navigating imposter syndrome as you become more senior
[35:20] At what point is a campaign simply taking advantage of situations for industry recognition?
[41:40] What it takes in the ad industry to truly be one of the best
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
Follow Brent on Twitter: @brentchoi
@the_madmix
@malickbba
@dakturner
Season 2, episode 25! Here's what Dak and Malick discuss:
[03:10] The brilliance of the Spotify Wrapped 2020 campaign
[10:10] New Apple 'AirPods Max' headphones - When will we stop mindlessly buying their products?
[13:50] Spotify Stories - The nuance behind their Stories and why it could work
[15:30] What will the vaccine distribution look like in Canada? Will brands get involved?
[24:40] Why do brands need to tie in social engagement to their charitable efforts?
[32:44] Businesses are masquerading as black owned for the added promotion
[40:44] Is it too early to bring back sports outside of a contained bubble?
Shout out again to all those that have had The MAD Mix in their Spotify Wrapped 2020 list!
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 2, episode 24! Here's what Dak and Malick discuss:
[03:00] What did Black Friday/Cyber Monday look like this year?
[10:20] Is there still a need for Cyber Monday with more consumers purchasing online during Black Friday?
[14:10] Will we see an increase in supporting small businesses for holiday shopping over the big retailers?
[20:46] Is the mysterious metal monolith showing up in different continents and disappearing a marketing ploy?
[26:06] Wealthsimple Cash is being ambitious with their e-transfer takeover strategy. Will it be effective?
Listener topics
[33:14] Why do you think some marketers/brands lag behind on the potential of gaming and e-sports?
[39:00] Will Snapchat’s new feature “Spotlight” that mirrors Tik Tok take off?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 2, episode 23! Here's what Dak and Malick discuss:
[07:10] Updates made to Instagram to further push Marketplace and Reels on the user base.
[18:07] Twitter introduces Stories and it raises the question of: “Are social media platforms running out of innovative ideas?”
[24:22] Apps like Clubhouse that use exclusivity to build hype. Is it warranted?
Listener topics
[35:55] How will brands try to innovate/change messaging to align with lockdown #2?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 2, episode 22! Here's what Dak and Malick discuss:
[04:10] Release of the ps5 - Is the lack of pre-order slots available tied to hype marketing?
[11:37] Do we expect brands to be vocal about politics? Do we care?
[22:05] Facebook/Twitter’s role in handling misinformation in the 2020 Election
[30:30] What are CGI influencers and where do we see this going? What are the negative implications?
Listener topics
[39:25] Will we see brands doing things differently for Black Friday 2020?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 2, episode 21! Here's what Dak and Malick discuss:
[02:35] After a few months, have agencies made efforts towards a more diverse industry?
[12:00] 2020TheGame - Why an ad agency making a joke about the death of George Floyd and BLM went way too far and the importance of calling these things out publicly
[22:15] Brands taking a political stance and pushing “VOTE” messaging. Will this have an impact on voter turnout?
[30:40] Why did Quibi fail?
Listener’s topics
[38:40] Would you pay for ad-free social media?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 2, episode 20! Here's what Dak and Malick discuss:
[04:35] Viral Tok Tok that featured an Ocean Spray bottle - Breaking down the brand’s response to the moment
[16:11] At what point should a brand respond if they are featured in a viral moment?
[19:55] What is it that we love/hate about Apple’s marketing? Does it always work?
[29:14] Uncle Ben’s has rebranded as “Ben’s”. How does this help the brand?
Listener’s topics
[32:48] Have we set a dangerous precedence with ad agency timing because of the pandemic?
[39:50] How do you separate work from your personal life? Digital detoxing for digital marketers
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Season 2, episode 19! Here's what Dak and Malick discuss:
[05:05] What does returning to work in a physical office look like right now?
[10:00] How should brands be preparing for a potential second wave of COVID?
[18:00] LinkedIn and Twitter introduce Stories to their platform
[30:46] What will Black Friday shopping look like during a pandemic?
[37:34] What does the future of AI look like in advertising?
Have a topic you want us to discuss or a question? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, it's Malick and Dak unpacking their thoughts on The Social Dilemma documentary-drama on Netflix. Here's what was covered:
[01:50] Our initial thoughts on The Social Dilemma
[12:00] Is having our online behaviour sold to advertisers really that bad? What are the dangers?
[22:05] Mental health impact of social media on teenagers
[32:20] What if we just got rid of certain social media features like the “like” button?
[38:55] Will The Social Dilemma have a long term impact on social media use?
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, it's Malick and Dak covering the following topics:
[01:00] The Travis Scott x McDonald’s collaboration
[11:40] How authentic are influencers today?
[21:03] Popeyes’ marketing strategy for chicken sandwich hype in Canada
[27:00] The battle of the chicken sandwich in Canada - KFC vs Popeyes
[34:13] Why are brands still trying to use MAGA and flip it into something else?
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Jerome Cheng, a creative producer for MLSE (Maple Leafs Sports & Entertainment). Here's what we covered:
[12:20] Impact of NBA player strike and movement around social justice
[25:38] Is there a responsibility for NBA players to speak up on issues of injustice?
[27:34] History of WNBA players protesting for change and the differences in the approach compared to the NBA
[37:04] The clear impact of the diversity issues in the NHL
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
Follow Jerome on Twitter: @blackdragonroll
@the_madmix
@malickbba
@dakturner
This week, it's just us covering the topics on our own! Here's what we covered:
[01:10] What is the “new normal” that we’re experiencing months into lockdown?
[18:30] Is remote work the future for ad agencies?
[25:47] Do we think Instagram Reels will strive considering the competition?
[35:26] Potential subscription model for Twitter in the future. Would you ever pay to use parts of social media?
[41:20] NBA introducing different strategies to keep the game going and fans engaged
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
This week, we're joined by Jermaine Murray, a career strategist and tech recruiter. Here's what we covered:
[15:07] Why aren’t black people being hired for high paying jobs?
[25:27] What does a recruiter do exactly?
[32:35] Why recruiters should focus on genuinely trying to improve the situation of their candidates
[38:46] What does long term change look like for brands that are starting to focus on hiring black talent?
[42:10] Is there a pipeline problem and how do we get more black people in marketing/tech roles?
To connect with Jermaine Murray about your career goals or questions in that space, visit www.jupiterhr.ca/ and let him know The MAD Mix sent you!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Places you can donate to and petitions to sign:
ACLU
https://www.aclu.org
Black Lives Matter
https://blacklivesmatter.com/
Justice for Breonna Taylor
https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor
https://www.standwithbre.com
NAACP Legal Defense Fund
https://www.naacpldf.org/about-us/
Innocence Project
https://www.innocenceproject.org/
Donation for Elijah Mcclain
https://www.gofundme.com/f/elijah-mcclain
Donations for various organizations
https://linktr.ee/britany_murphs
This week, we're joined by Janice Liu, a senior vice president in the digital ad space, a tech founder, and so much more. Here's what we covered:
[10:20] How Janice balances running Filling the Gap, an initiative helping empowering women in the professional space while also working her “9 to 5”
[21:30] Balancing multiple projects in addition to a day-to-day job without dropping the ball
[28:40] What barriers have you experienced as a woman of color in advertising/tech?
[34:20] Companies addressing diversity as a trend. What does long term change look like?
[45:00] When is it okay to call out racially insensitive moments at work?
[50:58] When allyship can come into play for speaking up during racially insensitive moments
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Places you can donate to and petitions to sign:
ACLU
https://www.aclu.org
Black Lives Matter
https://blacklivesmatter.com/
Justice for Breonna Taylor
https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor https://www.standwithbre.com
NAACP Legal Defense Fund
https://www.naacpldf.org/about-us/
Innocence Project
https://www.innocenceproject.org/
Donation for Elijah Mcclain
https://www.gofundme.com/f/elijah-mcclain
Donations for various organizations
https://linktr.ee/britany_murphs
This week, we're joined by Fiorella Campodonico, a social media manager and digital marketer currently working for one of the world's largest beverage companies. Here's what we covered:
[10:20] #StopHateForProfit - Brands boycotting buying ads on Facebook. What’s going on with this movement?
[17:12] From the consumer perspective, what would boycotting Facebook look like?
[22:50] Are brands being authentic with their Facebook boycott or is it performative?
[40:15] Nike boycotts the Washington Redskins until they change their name. What will be the impact?
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
Follow Fiorella on Twitter @fiorellaxlucia
@the_madmix
@malickbba
@dakturner
Places you can donate to and petitions to sign:
ACLU https://www.aclu.org
Black Lives Matter
https://blacklivesmatter.com/
Justice for Breonna Taylor
https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor https://www.standwithbre.com
NAACP Legal Defense Fund:
https://www.naacpldf.org/about-us/
Innocence Project
https://www.innocenceproject.org/
Donation for Elijah Mcclain
https://www.gofundme.com/f/elijah-mcclain
Donations for various organizations
https://linktr.ee/britany_murphs
This week, we're joined by Danica Nelson, a senior marketing communications manager, marketing consultant, and Diversity, Equity, & Inclusion advocate. Here's what we covered:
[07:26] What is the role of Diversity, Equity, & Inclusion (DEI) teams and how to approach and set them up properly
[16:47] How can we get more Black people and POC's in marketing/advertising and tech?
[20:57] Bringing your true self to work - what does it mean to be unapologetically Black in the workplace?
[31:35] White people stepping down from their roles to make room for a Black replacement. Is it genuine?
[35:55] What does long term change look like from brands in the Diversity, Equity, & Inclusion space?
[41:09] Will you stop supporting brands that aren’t handling anti-black racism initiatives well?
Places you can donate to and petitions to sign:
ACLU
https://www.aclu.org
Black Lives Matter
https://blacklivesmatter.com/
Justice for Breonna Taylor
https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor
https://www.standwithbre.com
NAACP Legal Defense Fund:
https://www.naacpldf.org/about-us/
Innocence Project
https://www.innocenceproject.org/
Donation for Elijah Mcclain
https://www.gofundme.com/f/elijah-mcclain
Donations for various organizations
https://linktr.ee/britany_murphs
This week, we're joined by Seth Waterman, a business director for an ad agency in Toronto. Here's what we covered:
[04:36] The impact of Juneteenth. How should companies handle this?
[12:50] Snapchat removing a lens for Juneteenth that received backlash. Is lack of representation the reason this keeps happening?
[22:25] Brands finally addressing racism within their products like Aunt Jemima and Uncle Ben’s + The social power of Tik Tok
[28:00] Who does diversity and inclusion initiatives fall on?
[37:10] When is cancel culture justified?
[41:48] Lack of representation within production companies in Toronto exposed. What’s the impact?
Places you can donate to:
ACLU
https://www.aclu.org
Black Lives Matter
https://blacklivesmatter.com/
Justice for George Floyd
https://ca.gofundme.com/f/georgefloyd
Justice for Breonna Taylor
https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor
NAACP Legal Defense Fund:
https://www.naacpldf.org/about-us/
Innocence Project
https://www.innocenceproject.org/
This week, we're joined by Anton Mwewa, an art director and photographer working for an ad agency in Toronto. Here's what we covered:
[4:24] Brand responses during the protests that have stood out
[8:18] Where is the internal Black representation for companies?
[13:10] #BlackoutTuesday posts from brands as lazy support. What does long term support look like?
[22:10] What’s it like being black in a predominantly white creative space?
[32:30] What are some of the differences we can expect for the rest of Pride month with the current BLM protests?
[41:38] When do we start holding brands accountable for their lack of support?
Places you can donate to:
ACLU
https://www.aclu.org
Black Lives Matter
https://blacklivesmatter.com/
Justice for George Floyd
https://ca.gofundme.com/f/georgefloyd
Justice for Breonna Taylor
https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor
NAACP Legal Defense Fund:
https://www.naacpldf.org/about-us/
Innocence Project
https://www.innocenceproject.org/
This week, we're joined by Joshua Richards, the director of creative technology for john st advertising, and a diversity and inclusion advocate. Here's what we covered:
[3:10] Why it’s important to stay informed right now with racism in America
[10:45] At what point is the support on social media inauthentic?
[17:42] Brands responding during the protests
[26:07] Do brands have the privilege to be silent?
[31:39] Do you want your company to speak up?
[41:00] Opportunity for diversity and inclusion
ACLU
https://www.aclu.org
Black Lives Matter
https://blacklivesmatter.com/
Change.org - Justice for George Floyd
https://www.change.org/p/mayor-jacob-frey-justice-for-george-floyd
Minnesota Freedom Fund:
https://minnesotafreedomfund.org/
NAACP Legal Defense Fund:
https://www.naacpldf.org/about-us/
Innocence Project
https://www.innocenceproject.org/
Here's what was covered on episode 7:
Things are starting to re-open but is it safe? [1:45]
Reopening strategy for the NBA [8:00]
“I’m watching cause I’m bored in quarantine" (esports, Last Dance documentary) [13:40]
Wimbledon’s pandemic insurance payout and the impact their planning will have on other companies [19:50]
Airbnb layoffs and what travel might look like post-COVID [25:40]
Can you become a billionaire or a trillionaire, ethically? [30:00]
Versuz battles on IG live and the lack of brand sponsorship/presence [39:37]
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
For episode 6, we brought back Fanny R-K, a guest from season 1, an experienced brand strategist, and hilarious stand-up comic. Here's what we covered:
Which quarantine measures will remain long term? [3:07]
How will the way brands approach marketing change post-quarantine? [9:00]
How might consumers’ perception of brands change? [20:55]
Masterclass ads and the desire to be productive right now [27:17]
Travis Scott’s Fortnite performance and the opportunity for virtual experiences [32:20]
You can check out Sunday Best Comedy, a show hosted by Fanny every Sunday: https://www.instagram.com/sundaybestcomedy/
Follow Fanny on IG @savoury_boy
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Episode 5 is here and there's still so much to talk about related to COVID-19. Malick and Dak talk about how their personal lives might change post-pandemic, how the services we used before might become obsolete, brands advertising during COVID-19, and whether or not this celebration of essential workers will last.
How our personal lives might change post-COVID [8:03]
Trends between brands running ads right now. Are they being authentic or capitalizing on the moment? [15:11]
Will this celebration of essential workers remain post-COVID? [34:07]
What services or experiences will be limited or extinct post-COVID? [38:30]
GIVE-19.com a donation platform during COVID-19 created by Dak and friends to help people get the extra funds they need [43:00]
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
For episode 4, Malick and Dak continue the podcast remotely during the COVID-19 pandemic. They give their opinions on how society will react and change when it's safe to be outside again, break down some of the challenges and benefits of working from home, discuss brands pushing ad messages during this time and why they don't work, and much more!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Malick and Dak are here with the third episode of a new season. COVID-19 has been the top of news for the last couple of months and the duo dive right into its effect on all industries. They discuss how companies have responded so far, what it might look like for industries if the pandemic continues much longer, and the part we play as citizens in all of this.
Be sure to subscribe to the podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com
@the_madmix
@malickbba
@dakturner
Malick and Dak are back with episode 2, and joined by Duncan Boyd (copywriter), Jay Fleming (strategist), and Dan Pozzebon (market researcher) to break down the following:
Political memes and brand inauthenticity [2:00]
Tim Horton's new Roll Up the Rim experience [18:10]
Are we still addicted to our phones? [24:30]
Vine coming back as Byte [30:00]
Burger King's moldy burger campaign [34:40]
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com
Production credits: Christian Byrne
@the_madmix
@malickbba
@dakturner
The duo is back in the new year with a new name for the podcast, a new look for the website, and kicking off episode 1 of a new season. On this episode, Malick and Dak talk about Popeyes Chicken giving a Family Feud contestant $10k, the 2020 U.S. election and the part Facebook and other social apps will play, Tim Hortons potentially tarnishing their brand and much more!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com
Production credits: Christian Byrne
@the_madmix
@malickbba
@dakturner
For the season 1 finale episode of All About the Mix, Malick and Dak reflect back on 2019 and paint the picture for 2020 goals and updates with the podcast. They discuss how to set new years resolutions and stick with them, the biggest brand fails and successes of the year, projected trends that fell flat and their favourite memes of course, along with much more!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop!
themadmix.com
Production credits: Christian Byrne
@the_madmix
@malickbba
@dakturner
For Episode 21 of All About the Mix, Malick and Dak have a bunch to talk about! They dive into the latest controversy surrounding the Peloton ad and why it caused so much social media buzz, the genius or lack-thereof of the Tesla Cybertruck and its promotion, what a 4-day work week could look like in North America, the Baby Yoda craze, and much much more!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! themadmix.com
Production credits: Christian Byrne
@the_madmix @malickbba @dakturner
For Episode 20 of All About the Mix, Malick and Dak sit down with Carly Bright, a freelance studio artist and the one and only content manager and dog mom for @deanthebasset, a dog influencer with nearly 500,000 social followers. They dive right into her journey working for different ad agencies and discuss how she was able to take an Instagram page for her dog all the way to brand deals and a Webby Award years later. They also talk about the launch of Disney+ and the true value of nostalgia amongst so much more.
Want to follow all things Dean? Check out his Facebook and Instagram pages @Deanthebasset
Production credits: Christian Byrne
themadmix.com
@the_madmix @malickbba @dakturner
For Episode 19 of All About the Mix, Malick and Dak sit down with Octavia Ramirez, CEO of Paper and Coin and a freelance copywriter. They dive right into her journey as an entrepreneur and what lead her to launching a new magazine for her brand earlier in November. Octavia discusses the drive needed for entrepreneurship, why it made sense to release a print magazine in 2019 for millennials, how to demand what you're worth, and so much more.
Check out paperandcoin.ca and look out for a copy of their FW-19 magazine in Indigo bookstores all over Canada.
Follow Octavia on IG @octaviafaith
Production credits: Christian Byrne
themadmix.com
@the_madmix @malickbba @dakturner
For Episode 18 of All About the Mix, Malick and Dak sit down with Regan Bartlett-Green, an experienced strategy planner for a media agency in Toronto. They all discuss the "beef" between media agencies and creative agencies and why the tension can exist, the upcoming election and why political ads suck, what the future of Netflix and other streaming services might look like, and much more!
Follow Regan on IG here @r.bartlettgreen
themadmix.com
@the_madmix @malickbba @dakturner
For Episode 17 of All About the Mix, Malick and Dak sit down with Neal Owusu, the current director of production at a popular cannabis company in Toronto. Neal has had quite the career creating his own magazine, working as an integrated producer for various agencies, building websites, and most recently creating short films. On this episode Neal discusses some difficult conversations and projects he's had to tackle in his career, what makes a killer producer, tackling multiple creative projects while maintaining a 9-5, and much more!
To keep up with Neal's creative projects, check out his work at: https://nealowusu.com/
Follow Neal on IG here @that_guy_neal.exe
themadmix.com
@the_madmix
@malickbba
@dakturner
For Episode 16 of All About the Mix, Malick and Dak sit down with Jay Fleming, a friend, former colleague, and currently a senior brand strategist for an agency in Toronto. They all discuss the need for creative strategy and the future of the role, what makes a good strategist and advice for juniors, brands capitalizing on Area 51 memes, and much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop. Also, please take a moment to rate our podcast on whichever platform you're listening on. Follow Jay on IG here @jayfleming33
https://themadmix.com
@the_madmix @malickbba @dakturner
On episode 15 of All About the MIX, Malick and Dak dive right into the latest iPhone announcement and whether or not Apple is running out of steam, Instagram getting ready to copy TikTok, problems with vaping and how they've been marketed, and much more!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! themadmix.com
@the_madmix @malickbba @dakturner
On episode 14 of All About the MIX, Malick and Dak dive right into the current controversy and protests outside of the Toronto Chic Fil A location and what it means for the brand, new tools in tech and the dangers that come with, why millennials might be drinking less beer than before, and much more!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop!
https://themadmix.com
@the_madmix @malickbba @dakturner
We're back! For episode 13 of All About the Mix, Malick and Dak sit down with Fanny, an old friend, experienced brand strategist, and hilarious stand-up comic. They talk about her experience working in an agency vs in-house environment, what it means to be an authentic brand in 2019, what makes a good ad, managing industry burnout, and so much more!
You can check out Fanny's stand-up every Sunday night at The Corner Comedy Club East http://www.thecornercomedy.com/tickets/sundaybest
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop. Also, please take a moment to rate our podcast on whichever platform you're listening on.
Follow Fanny on IG here @savoury_boy
https://themadmix.com
@the_madmix
@malickbba
@dakturner
On episode 12 of All About the MIX, Malick and Dak sit down with Jonah Goldberg, a passionate marketer taking a huge leap in his career and in life. Jonah drops enough gems to write a book about stepping out of your comfort zone to welcome new experiences and how that brought him to jumping into an opportunity in Tanzania working on a local enterprise development project. You can learn more about this in the links below. Malick, Dak, and Jonah also discuss the authenticity of brands getting involved in Pride month, what it means for Canada now that we're NBA champs, and much more! You can learn more about the project in Tanzania with Cuso International and how you can get involved at: https://bit.ly/2IYYB9v @jonah_mg Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop. Also, please take a moment to rate our podcast on whichever platform you're listening on! https://themadmix.com @the_madmix @malickbba @dakturner
On episode 11 of All About the MIX, Malick and Dak sit down with Maddie & Ela, an advertising creative team that has worked on some of Canada's biggest brands and for Canada's best ad agencies. The duo discusses some of the challenges and perks with being a creative team, how they maintain a healthy work-life balance, whether or not creativity is truly subjective, and they also drop some major gems to help those in an intern position land a full-time offer.
You can learn more about Maddie & Ela and see their work at: https://madandela.com
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop. Also, please take a moment to rate our podcast on whichever platform you're listening on.
https://themadmix.com
@the_madmix
@malickbba
@dakturner
On episode 10 of All About the MIX, Malick and Dak sit down with Jeff Lei, a social media strategist, sneakerhead and founder of @matter.to clothing. They discuss Kawhi Leonard and New Balance's collaboration, innovative strategies brands implement on social media, Jeff’s journey into starting his own business and how he balances a his full-time job with his passion project, and whether or not a four year college degree is still needed in 2019. Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! www.themadmix.com @matter.to @jeffahlei @the_madmix @malickbba @dakturner
On episode 9 of All About the MIX, Malick and Dak discuss the latest Sonic the Hedgehog trailer and the backlash it received online, Burger King's new campaign receiving mixed reviews on its representation of mental health, the Beyond Meat craze causing brands to further approach sustainability, and much more!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop!
www.themadmix.com
@the_madmix
@malickbba
@dakturner
The MAD Mix team is back with another episode of All About The MIX. Malick and Dak dive right into the hype surrounding The Avengers and brands leeching onto to the blockbuster franchise, a future where your Tesla car can earn money for you while you sleep, Instagram potentially removing likes from their platform, and much much more!
Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop!
www.themadmix.com
@the_madmix
@malickbba
@dakturner
Joshua Kennedy, a mechanical engineering student, professional photographer, and investor is our guest for this week. The MAD Mix team and Joshua dive into the lack of diversity in engineering, investment tips & tricks and the importance of creating different streams of income, how Joshua was able to stand out in the sea of Toronto photographers and much more!
Be sure to subscribe to our podcast channel so that you're one of the first to know when new episodes drop!
www.themadmix.com @the_madmix @malickbba @dakturner
Where to connect with Joshua: @_j_photos www.j-photos.com
On the sixth episode of All About The MIX, Malick and Dak discuss Google Stadia, a new video gaming service set to disrupt the industry, subscription based services across different industries with examples from Lyft and Burger King, and a new feature on Instagram that will make online shopping even easier.
Be sure to subscribe to our channel so that you're the first to know when new episodes drop! www.themadmix.com
@the_madmix @malickbba @dakturner
Taylor Squires, an advertising account manager/aspiring social media influencer is our guests for this week. The MAD Mix team and Taylor discuss workplace burnout in the advertising industry and how to recognize and avoid it, the state of brick & mortar stores in Canada, brands being inclusive in 2019, foldable smartphones, and much more! Be sure to subscribe to our channel so that you're the first to know when new episodes drop! http://www.themadmix.com @tayshrinksdown (fitness account) | @ttsqs (main) @the_madmix @malickbba @dakturner
On the fourth episode of All About The MIX, the team discusses Facebook's new dating platform and what it means for the current online dating landscape, NBA All-Star weekend sponsorships and their effectiveness, Sephora's promo code PR disaster, and much more! Be sure to subscribe so that you don't miss our weekly episodes! http://www.themadmix.com @the_madmix @malickbba @dakturner Music produced by Paul Dzioba | @pauldzioba
On the third episode of All About The MIX, the team discusses brands capitalizing off of black history month, whether or not Super Bowl ads are effective anymore, and NBA legend Dennis Rodman's interesting promo strategy on Instagram.
Be sure to subscribe so that you don't miss our weekly episodes!
http://www.themadmix.com
@the_madmix
@malickbba
@dakturner
Music produced by Paul Dzioba | @pauldzioba
Brian Jones, a social media manager and friend of The MAD Mix team joins this episode to discuss all things positive and negative with social media today. We chat about social media addiction, FOMO, influencer marketing, and how Fyre Fest capitalized on all three.
Be sure to subscribe to our channel so that you're the first to know when new episodes drop!
http://www.themadmix.com
@briannjoness
@the_madmix
@malickbba
@dakturner
On the first episode of All About The MIX, Malick and Dak discuss the virility of Bird Box and AirPods memes, the future of smart technology, New Year's resolutions and more.
Be sure to check in on Wednesday every week for a new episode!
http://www.themadmix.com
@the_madmix
@malickbba
@dakturner