Happy Valley Hustle: Recent Episodes
Bill Zimmerman
The Happy Valley Hustle podcast tells the stories of those who run their own businesses, launch side-hustles and make the digital age work for them. It’s a celebration of challenging the old ways of doing things and sharing insights gained from success and failure. It's available the first and third Wednesday of each month on iTunes, Google Play, Stitcher and Spotify.
After four years, host Bill Zimmerman is calling it quits on "Happy Valley Hustle." He reflects on telling stories of entrepreneurship and innovation in Central PA, and the factors that influenced his decision to stop. Bill also breaks down advice from "The Dip" by Seth Godin on how to quit strategically in order to spark new opportunities.
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They say competitive eating is the battleground upon which God and Lucifer wage war for men's souls ... and George Shea is on the front lines. George is the boater hat-wearing hype man behind events like the Nathan's Famous Hotdog Eating Contest every July 4. He's also a founder of Major League Eating and runs his own PR firm, Shea Communications in New York. Hear him discuss entrepreneurship, publicity and the greatness that fuels hotdog eating legend Joey Chestnut.
*George can hype you up with a Cameo video, click for more info.
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- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/billzhustle/
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Nick Gilson's eponymous company is a testament to persistently adapting and tirelessly committing to a vision. Gilson Snow Inc. makes products from locally sourced wood and does it in the U S of A. Hear him discuss the importance of learning from failure, contributing to your community and building a team of people who are smarter and cooler than you.
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- Web: https://www.billzhustle.com/podcast/
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- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/billzhustle/
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Presented by the Penn State Small Business Development Center, host Bill Zimmerman explains the various ways that podcasts can help businesses share messages to key audiences. Hear a discussion on brand storytelling, media outreach and the nuts-and-bolts of publishing a podcast. The talk is moderated by SBDC business consultant Elizabeth Hay.
A video of the presentation is available here.
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- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/billzhustle/
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
For 20 years, Cindy Kolarik has led a nonprofit that brightens the day for young hospital patients. Inspired by the selflessness of one child cancer patient, The Jared Box Project has distributed more than 900K care packages nationwide. Cindy discusses the inspiring story of the organization's namesake, the skills needed to run a nonprofit and the kindness all around that keeps her going.
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- Web: https://www.billzhustle.com/podcast/
- Facebook: https://www.facebook.com/HappyValleyHustle/
- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/billzhustle/
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Communications professor Anne Hoag is driving an initiative to connect community and community news called Centre News Digest. She discusses the challenges facing local media, the need for reliable community coverage and the entrepreneurial thinking that may bring solutions. Connect with Centre News Digest on Twitter and Instagram, and sign up for the newsletter here.
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- Web: https://www.billzhustle.com/podcast/
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- Twitter: https://twitter.com/billzhustle
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Chris Creamer launched his online museum of logos (Sportslogos.net) as a teenager -- now it's a full-time job that often puts him at the center of conversations around design in sports. His recent book, written with designer Todd Radom, "Fabric of the Game: The Stories Behind the NHL's Names, Logos, and Uniforms" reflects the deep love and historical knowledge he brings to his work. Hear him discuss the origins of his site, notable logo redesigns and his advice on finding the best logo for your business.
For further listening on sports logo design and entrepreneurship, listen to the March 2020 episode with Todd Radom "Insights From A Big League Designer & Thriving As A Freelancer."
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News coverage raises awareness and builds credibility for your business, however some ignore these golden opportunities. In this solocast, Bill discusses how news can travel in unexpected ways, including how coverage in a small publication can attract the eyes of big decision makers. You may be surprised the impact that can be made when someone shares a link or a clipping with a friend of loved one. READ the blog post that inspired this solocast: "Why your business should embrace coverage from small, local media."
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Zack Rackovan eye for design and love of the outdoors inspired Ardor & Forge, his micro-brand watch company that's gearing up for the sale of its first line. With resolve as tough as his watches, Zack breaks down how passion and hard work fueled his idea. This episode first published in November 2019. Zack has since pivoted in the space of everyday carry (EDC) goods with his new Hevel Supply Co. and the Arche multitool.
Make sure you always Hear The Hustle:
- Web: https://www.billzhustle.com/podcast/
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- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/billzhustle/
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Fresh off her first victory in professional mixed martial arts, Elise Pone displayed her grit to a national television audience. She's new to the all-female Invicta Fighting Championship league, but she's not a rookie when it comes to fighting or entrepreneurship. As co-owner of the Central PA MMA, she built her business on excelling in both the physical and the mental aspects of owning a gym. Hear her discuss the discipline needed for success in the cage and in business.
See Elise's win at the May 21 Invicta Fighting Championship event.
This episode's "Hear My Hustle" is from SLCKR. Check them out here.
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Recorded during a presentation and workshop with businesses supported by venture fund 1855 Capital, host Bill advocates for a mix of strategy and experimentation when it comes to social media. He also advises on why businesses should look for communication alternatives to social media and maintain more control over the way they share content.
Two founders in 1855's portfolio have been past guests on the podcast. Listen here:
- Matt Roda -- Sharpening Athletes' Minds With Tech
- Hunter Swisher -- Making Entrepreneurial Ideas a Reality
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Alex Nepa is the owner of Mint DJ Events, offering a "boutique approach to event design, lighting and modern DJ talent, without the cheese." As a DJ, he's cultivated a strong personal brand that shows his talent along with the human side of the DJ/entrepreneur lifestyle. He also excels at generating social media content with a heavy dose of humanity as well as presenting and organizing professional development for DJs. In 2021, Alex launched "Sips & Ish," "the podcast where cocktails meet real talk." Hear host Bill Zimmerman on Episode 3. This episode was originally released in March 2018.
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- Twitter: https://twitter.com/billzhustle
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Appalachian Food Works
App Food Works connects you with fresh food, helping local farmers build a more sustainable business
Luke Cimbala created The Band Junkies to build up a thriving music scene in State College, Pa. He's helping local musicians land gigs and promote themselves all while using those same skills to boost his day job in sales. Hear Luke's insights on building a brand, producing video and adapting to change.
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Make sure you always Hear The Hustle:
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- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/billzhustle/
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Hello Social Co.
Social media and content marketing for communities and destinations.
Matt Maris is a history teacher with a side hustle celebrating local history. As co-founder of Local Historia, he's giving tours, organizing immersive experiences and consulting with businesses on the attention-grabbing power of history. Maris shares curious facts about the region, talks about boosting his brand on YouTube and discusses how he's grown by having a side hustle.
More information on the Beer Cave Experience event set for June 20, 2021.
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Make sure you always Hear The Hustle:
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- Twitter: https://twitter.com/billzhustle
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Appalachian Food Works
App Food Works connects you with fresh food, helping local farmers build a more sustainable business
Nick Bayer is the founder and CEO of Saxbys, the coffee chain with a mission to "Make Life Better." The Philadelphia-based business boasts 30 locations and 500+ team of employees, including college students running cafes on campuses such as Penn State, Georgetown and Penn. Nick discusses unifying employees on a shared mission, branding and getting excited every day to tackle work and life. This episode was originally released in February 2020.
FOR more information on B Corp Certification.
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Make sure you always Hear The Hustle:
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Maddy Pryor is immersed in social media, at work and in various side projects. Being ambitious and digitally plugged means having lots of avenues to explore -- but assessing all those ideas takes a lot of energy. In this episode, Bill and Maddy share business ideas and seek clarity when it comes to reigning in your curiosity. As social media specialist at Princeton University, Maddy also shares insights on social media that can be applied in the Ivy League as well as on Main Street.
Check out Maddy's two podcasts:
- "2 Jersey Girls"
- "We Need More Cowbell"
The ideas-based approach to this episode was inspired by the "My First Million" podcast. Check it out here.
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Make sure you always Hear The Hustle:
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Hello Social Co.
Social media and content marketing for communities and destinations.
Cookie bakers and eaters are sweet on Anne Yorks' business, The Flour Box. She took a knack for baking and stirred up a Facebook following that's 1.5 million followers strong. Hear her story of turning passion into profit, tapping into vibrant online communities, and pivoting from baking to suppling materials and knowledge. Anne is also set to publish "The Crafted Cookie," a book featuring step-by-step guides for 50 creative cookie designs.
To close the episode, Neal Goulet shares an update on his business, Stay Apparel Co.
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Make sure you always Hear The Hustle:
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- Instagram: https://www.instagram.com/happyvalleyhustle
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Scott Walker and Joe Putnam wear a lot of hats -- or ball caps -- in their roles with the State College Spikes minor league baseball team. That’s especially true now that the respective general manager and director of communications are fighting to keep their team alive. With one of 42 teams in danger of losing major league affiliation, they’re in the midst of a campaign to save the ball club as their 15th season in town nears. Hear about the plan to Save Our Spikes, take a glimpse behind the scenes of minor league sports and learn strategies that keep fans engaged. This episode was originally released April 2020 -- AND the Spikes have since been saved!
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The rise of electronic sports leagues and gaming content creators, has created opportunities for enterprising gamers as well as investors. Seth Mason, founder and chief marketing officer of The Esport Company, and John Comonitski, creator “JohnyJ25” on YouTube, share their experiences of turning a passion into profit in this emerging industry. This event was recorded in March as part of Startup Week.
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Bees Knees Coffee
Bees Knees Coffee bottles up your favorite drinks and make house calls in Happy Valley.
Guest No. 1, Matt Swayne, returns for the 100th episode of "Happy Valley Hustle"! Matt Swayne's day job is science writer but following his curiosity has lead to some exciting side projects. He's published several books on the paranormal, and is currently a writer for The Quantum Daily, diving deep into the emerging field of quantum computing. Matt discusses how quantum computing could change lives, his own approach to future thinking and how a thirst for knowledge has benefited his life.
ENTER to win a Swag Pack full of goodies from some of Happy Valley's coolest businesses.
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- Twitter: https://twitter.com/billzhustle
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Divine Lipscomb is a student, an entrepreneur and a former inmate. He's dedicated himself to reforming the correctional system and setting up returning citizens for success through Penn State's Restorative Justice Initiative, the Centre County Re-Entry Support Group and his own organization, Corrective Gentlemen. This episode was originally released in December 2018.
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Chris Uhl and Melissa DiJulio have created a guide to help others resist the cultural narratives that can interfere with us finding meaning and happiness. Chris is a professor emeritus of biology and Melissa is a writer/teaching assistant, who have combined to write "Awaken 101: Discovering Meaning and Purpose in Uncertain Times." Hear them share key lessons from the book, their own stories of self-discovery and advice for finding contentment in trying times.
To access further readings and activities from "Awaken 101."
To purchase books:
- Awaken 101: Discovering Meaning and Purpose in Uncertain Times
- Teaching as if Life Matters: The Promise of a New Education Culture
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Make sure you always Hear The Hustle:
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Bees Knees Coffee
Bees Knees Coffee bottles up your favorite drinks and make house calls in Happy Valley.
Host Bill Zimmerman breaks down “Killing the Business: From Backyards to the Big Leagues," a new memoir from wrestling brothers The Young Bucks. The story of Nick and Matt Jackson's tenacity offers up insights on disruption, fan engagement and branding that can help those hustling outside of the squared circle.
ENTER to win a Swag Pack full of goodies from some of Happy Valley's coolest businesses.
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Make sure you always Hear The Hustle:
- Web: https://www.billzhustle.com/podcast/
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- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/happyvalleyhustle
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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What can you gain from taking the road less traveled? What if you're behind the wheel of a 27-foot hotdog? Ashley Ferrara -- or "All-America Ashley," her handle as a Hotdogger for Oscar Mayer -- chose an unconventional job out of college, one that has left her enlivened while many of her peers slogged through Zoom fatigue. Hear what it's like to drive The Weinermobile as well as Ashley's insights on media relations, social media and experiential marketing.
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Make sure you always Hear The Hustle:
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Twenty years ago, Jeremy Frank went from PhD student to founder of KCF Technologies. KCF uses cutting-edge tech to make industrial processes run more smoothly and is projecting significant growth over the next few years. Hear Jeremy share insights on the entrepreneurial mindset, give tips to young problem solvers and discuss how his podcast, "Industrial Transformation," is illuminating listeners on manufacturing in America.
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Make sure you always Hear The Hustle:
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Ellen Matis is returning to the podcast to give you her social media forecast for 2021. As owner of Hello Social, Ellen specializes in helping small businesses maximize the impact of social media and delivers an episode packed with insights. Additionally, Ellen discusses growing her business over the last few years and launching a new podcast “Focus on Local” podcast.
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Make sure you always Hear The Hustle:
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Bees Knees Coffee
Bees Knees Coffee bottles up your favorite drinks and make house calls in Happy Valley.
Recorded last year, "Schlow Labs: Creating and Promoting Your First Podcast" brings together three State College podcasters -- including "Happy Valley Hustle" host Bill Zimmerman -- to guide you through that first podcast. Learn how to set realistic expectations, target the right listeners, promote your episodes and find supportive communities of podcasters.
Hear Jenna Spinelle's "Democracy Works" podcast.
Hear David Pencek's "Elephants Heard" podcast.
Special thanks to Schlow Centre Region Library for hosting the event and authorizing the release of this episode.
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Make sure you always Hear The Hustle:
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Legs are warm and Austin Thomas' brand is on fire thanks to a collection of sherpa-lined jeans. A supply chain student at Penn State, Thomas launched Jerpa (the "J" in jeans + sherpa), and his entrepreneurial venture is generating cash and creating buzz. Hear Austin discuss how innovation, hard work and a team of ambassadors have built his business.
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Make sure you always Hear The Hustle:
- Web: https://www.billzhustle.com/podcast/
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- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/happyvalleyhustle
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Reflexion is a startup in the cutting-edge space of neuro-fitness, using technology to help athletes improve their reactions times and coaches to assess players' abilities. Matt Roda, co-founder and chief marketing officer, went from juggling classes with entrepreneurship to partnering with Major League Baseball. Hear Matt discuss making a pivot, telling compelling brand stories and finding confidence as a young entrepreneur.
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Make sure you always Hear The Hustle:
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- Twitter: https://twitter.com/billzhustle
- Instagram: https://www.instagram.com/happyvalleyhustle
- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
📩 Subscribe and support the show:
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Bees Knees Coffee
Bees Knees Coffee bottles up your favorite drinks and make house calls in Happy Valley.
Host Bill Zimmerman reflects on an end-of-year failure: selling vintage ugly Christmas sweatshirts using Shopify through his side hustle, Cool School Vintage. In this solocast, he outlines what went wrong and what three pieces of information would have predicted that selling this particular item via Instagram through Shopify was a bad idea.
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As a host of "Democracy Works," Jenna Spinelle is generating thoughtful analysis around critical issues and furthering the mission of The McCortney Institute for Democracy at Penn State. She also founded a podcasting network "united around the goal of helping listeners understand what’s broken in our democracy, and how people are working together to fix it." Additionally, Jenna is an educator, writer and presenter. She discusses how to cultivate your own brand in your day job as well as the opportunities and challenges presented by side hustles.
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The world of tea is steeped in culture, natural ingredients and an appreciation for doing things a little more slowly, according to Joyce Yong of Spectral Tea. Joyce shares her story of developing Spectral with the full support of her employer, stirring up an appreciation for tea brewing and how what's in the cup is only half the story.
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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.
Marisa Vicere shares her story of building a nonprofit that's "Opening minds, saving lives" after a family tragedy moved her to action. With the Jana Marie Foundation, she's sparking conversations, building community support and taking the stigma away from mental health topics. Her how she built a nonprofit, generated public support and enabled vital conversations.
This episode's "Hear My Hustle" is from Victor Ariyo of creative collaboration tool Wavlength.
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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.
A quick solocast from Bill offering up 10 content ideas so your brand can generate attention and spark conversations during the holiday season. With shopping events like #CyberMonday, fun social media holidays and a season for reflection, opportunities are plentiful for sharing content that connects. *This is an audio version of the monthly Help Your Hustle tips that appear on the "Happy Valley Hustle" email blast. Sign up to keep the tips coming at https://www.billzhustle.com/.
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Make sure you always Hear The Hustle:
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Nick Unis went from loving sneakers to crafting his own cutting-edge footwear with 3-D printing. Unis Brands' first model, Yin & Yang, is now generating buzz for its design and sustainable footprint, while Nick's story of tenacity and patience is attracting lots of interest. Hear what it's like to 3-D print your dream into reality.
This episode's "Hear My Hustle" is from Rob Dickson of the "Poseidon Performance" podcast.
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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.
Rogue state slogan campaigns, politics-scented candles and T-shirts for our stressed-out times -- Kentucky for Kentucky is a weird and insanely creative brand that knows how to grab attention. Co-founder Whit Hiler tells you how to embrace an opportunity, think creatively and recover from missteps as you search for that next big idea.
This episode's "Hear My Hustle" is from Rick Carabba of the "Two-Cent" email newsletter.
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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.
Greg Woodman's entrepreneurial spirit goes back to college when he recognized the depth of Penn State fandom and created products for those who bled blue & white. He'd go on to sell cardboard cut-outs of legendary coach Joe Paterno, start publications that endure to this day and head up marketing efforts for action sports brand Airwalk. He's currently the CEO of marketing firm Affinity Connection, and publishes the Happy Valley Industry email newsletter. Hear how you can generate ideas, learn from your customers and build excitement around a brand.
This episode's "Hear My Hustle" is from Rachel Braun of the "Braun & Brains" podcast.
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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.
This solocast delivers five steps toward better podcasting. After more than two and half years, Bill reflects on his "Happy Valley Hustle" experience, outlining steps that can help you launch a podcast or revitalize your show.
This was recorded Oct. 12 during a talk with Katie O'Toole's podcasting class at Penn State University.
Take a listen to Katie O'Toole -- Podcasting 101 & Shaping the Next Generation of Storytellers from November 2018. Hear Katie's podcast "Dead Centre" here.
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PJ Mullen had a big idea: Work for Penn State football coach James Franklin. As a popular radio personality with a knack for engaging fans and being a connector in the State College area, Mullen made bold moves toward landing his dream job. Now, he's a director of marketing in Penn State Athletics. Hear how he made his vision a reality, and what's it like to work for a collegiate sports powerhouse.
This episodes "Hear My Hustle" is from Taylor Feinman of the Always Hungry Sometimes Healthy Instagram. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.
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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.
A quick solocast from Bill on why emojis are good for business. Hear how these tiny images can improve the performance of social media posts, make business communications more personal and, even, generate publicity. This is an audio version of the monthly Help Your Hustle tips that appear on the "Happy Valley Hustle" email blast. Sign up to keep the tips coming at https://www.billzhustle.com/.
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As the director of digital marketing for Seth Godin's Akimbo Workshops, Taylor Harrington is immersed in virtual work and online education. Taylor delivers insights into learning from a marketing master (Godin), offers quick Zoom hacks and gives tips for working from home. If you have Zoom fatigue, this is your remedy.
Taylor also recently interviewed Bill for the "Penn State COMMversations" podcast. Listen here.
Learn more about this episode's "Tell Me Your Hustle" -- Beagle Drones.
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Nate O'Brien boasts 733,000+ subscribers on YouTube, delivering advice on productivity, personal finance and minimalism. Only in his early 20s, Nate has found a formula for getting seen and making money on a platform that serves up a billion hours of video to viewers every day. Hear his advice for finding subject matter that will rack up views (2 million+ on one video!) and connecting with your audience.
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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Seth Mason's passion for gaming and entrepreneurial pedigree has led him to having two businesses in his early 20s: The Esport Company and Seth's Socks. He's already learned a lot about engaging people digitally, building a team and preserving through challenges. Hear a breakdown of the burgeoning competitive gaming business, and what you can learn from the tech savvy trailblazers leading the charge.
📥 DOWNLOAD the Future Proof Worksheet to heighten awareness and encourage lifelong learning as you steel yourself for the future of your industry.
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The host, Bill Zimmerman, dives into his plan for future-proofing himself in an age of disruption. He discusses building your own strategy for motivation, knowledge acquisition and objective-setting. Hear how you can use this model to heighten awareness and encourage lifelong learning.
📥 DOWNLOAD the Future Proof Worksheet as you steel yourself for the future of your industry.
The book titles mentioned in the podcast:
- "How to Break Up with Your Phone: The 30-Day Plan to Take Back Your Life" by Catherine Price
- "The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning" by Scott Galloway
- "White Fragility: Why It's So Hard for White People to Talk About Racism" by Robin DiAngelo
- "Facebook: The Inside Story" by Steven Levy
- “The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives” by Peter Diamandis and Steven Kotler
- “Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking” by Jeremy Gutsche
- “How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro” by Steve Stockman
- Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business” by Jay Conrad Levinson
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Joe Battista made his name in the ice arenas of Penn State and is now delivering a mindset wake-up call that's like a check into the boards. Hear him break down what it means to dream big, keep it real and get things done. It's important to have dreams, Battista says, but you also need a clear-eyed understanding of current realities and your talents along with a plan for accomplishing goals. To go deeper, check out Joe's book "The Power of Pragmatic Passion: 7 Common Sense Principles to Find Success in Your Personal and Professional Life." (*As an Amazon Associate I earn from qualifying purchases.)
📥 DOWNLOAD the Future Proof Worksheet to heighten awareness and encourage lifelong learning as you steel yourself for the future of your industry.
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Make sure you always Hear The Hustle:
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Ashley AsShire balances a full-time gig in higher education with a side business offering career mentoring. She's monetizing her expertise through coaching with Mentor Me and advancing her brand with a podcast, "Schoolin Life." Hear what it takes to be a thought leader -- find your skills, create materials and promote your services.
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Host Bill Zimmerman reflects on his vintage clothing side hustle and how Etsy sales have made up for an absence of pop-up vendor markets. Hear his three tips for making more sales on Etsy, Facebook and other digital marketplaces.
*Visit the Cool School Etsy shop.
*For 15% percent off, click this link or use promo code: COOL 15.
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While serving time in federal prison, Hector Guadalupe found a path to bettering his life: personal training. After his release, he built a business and founded a nonprofit to help formerly incarcerated individuals rebuild their lives by building bodies. Hear his story of self-belief, resourcefulness and advocacy.
Learn more about the Centre County Re-Start Seed Fund providing micro-loans to help formerly incarcerated individuals with business ideas.
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Erik Foley, the director of sustainability in Penn State's Smeal College of Business, explains how a more enlightened idea of business success is taking hold and what Penn State is doing to further this sustainable approach. As more brands take a stand for racial justice and express compassion during a pandemic, Erik also discusses how businesses need to back up rhetoric with real action.
You can learn more by reading the the Center for the Business of Sustainability's blog, Triple Bottom Lion.
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CEO Cindy Pasquinelli and her team at the nonprofit Strawberry Fields have taken a entrepreneurial approach to furthering their mission and raising money: a coffee shop. Opened in 2018, Good Day Cafe is staffed by adults with intellectual disabilities and mental health diagnoses. Cindy shares insights gained from decades guiding a nonprofit, and discusses how work can empower the people she serves.
This was recorded live as part of Happy Valley LaunchBox's Spring Speaker Series. For information on the virtual Summer Speaker Series, go to https://www.facebook.com/hvlaunchbox/
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Rising from Western Pa. to the Ivy League to the C-suite, Keith Ferrazzi has acquired hard-won lessons in networking, mentorship and leadership. He's shared those lessons in the New York Times bestsellers "Who’s Got Your Back" and "Never Eat Alone," and he just released "Leading Without Authority: How the New Power of Co-Elevation Can Break Down Silos, Transform Teams, and Reinvent Collaboration." Ferrazzi is the founder and CEO of Ferrazzi Greenlight, a management consulting and team coaching company. A graduate of Harvard Business School, he rose to become the youngest CMO of a Fortune 500 company during his career at Deloitte, and later became CMO of Starwood Hotels. Hear his journey and hear his advice for being better in office and home life.
(*As an Amazon Associate I earn from qualifying purchases.)
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Emperor of Fun David Raymond spent 16 years under the green fur of the Phillie Phanatic, gaining insights that would shape his professional life long after his mascot hijinks ended. Now, he helps others use fun to be happier, healthier and more productive. He's the founder of the Mascot Hall of Fame in Whiting, Indiana, and helps teams unleash mascot power with his Raymond Entertainment. From the Philadelphia Flyers' Gritty to the Miami Heat's Burnie, Raymond has made a mark on professional and collegiate sports. In this talk, he teaches you how to embrace the attitude of a mascot -- no heavy, sweaty costume required.
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Bob Morgan is taking lessons learned from decades of entrepreneurship to now generate content that educates and inspires with his company Talaria Media and nonprofit Pivotal Moments. He's also the Penn State Donald P. Bellisario College of Communications' innovator-in-residence, but you don't have to be on campus to hear his advice on devloping mental wellness, making powerful content and working for yourself.
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Sponsor: Tailgater Taters, “The Original Blue & White Chip”
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With coronavirus creating fear, restrictions and new challenges to doing business, small business owners are making major adjustments. Three friends of the show, explain how they’re coping with the disruption:
- Susan Lopez, Rony's Place Restaurant & Pizzeria
- Eddie Fisher, Badger & Hound Barber Co.
- Zack Rackovan, Ardor & Forge
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Scott Walker and Joe Putnam wear a lot of hats -- of ball caps -- in their roles with the State College Spikes minor league baseball team. That’s especially true now that the respective general manager and director of communications are fighting to keep their team alive. With one of 42 teams in danger of losing major league affiliation, they’re in the midst of a campaign to save the ball club as their 15th season in town nears. Hear about the plan to Save Our Spikes, take a glimpse behind the scenes of minor league sports and learn strategies that keep fans engaged.
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Sponsor: Tailgater Taters, “The Original Blue & White Chip”
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With coronavirus creating fear, restrictions and new challenges to doing business, small business owners are making major adjustments. John Peterson, business consultant with the Penn State Small Business Development Center, explains the situation and highlights an the expanding system of educational and financial resources. Additionally, three former guests of the show, explain how they’re coping with the disruption:
- Ellen Matis, Hello Social Co.
- Alex Nepa, Mint DJ Events
- Travis Lesser, Appalachian Food Works
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Husband and wife team Laura Mustio and Justin Gruneberg are creating something to write home about with Cards Don't Matter. Their greeting card startup celebrates the power of hand-written messages coupled with bright, quirky designs. With their spring collection now available, the artistic duo discusses connection, inspiration and teamwork in pursuing the entrepreneurial path.
Sign up for the Cards Don't Matter Handwritten Love Personality Type Quiz.
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Goat cheese, meatballs, honey, mac 'n' cheese -- the minds of Snap Pizza know the ingredients for making memorable and delicious pies. In this live interview, co-founder Aaron Nocks and partner Rob Wasserman, give a clear-eyed look at entrepreneurship, including how to bounce back from failure, embrace experimentation and define your mission.
The panel was recorded in November 2019 as part of Penn State's Global Entrepreneurship Week. Startup Week, the next university-wide entrepreneurship event, kicks off March 30.
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He doesn’t have any championship rings, but Todd Radom has been winning in multiple sports for more than 25 years as a graphic designer. He’s left his mark by designing branding elements for the likes of the Los Angeles Angels, the MLB All-Star Game and even the Super Bowl. He’s also the author of “Winning Ugly: A Visual History of the Most Bizarre Baseball Uniforms Ever Worn." Hear Todd as he speaks on big league design work, entrepreneurship and getting things done when you work for yourself.
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Adriana Lacy is all in on the digital age. As an audience engagement editor at The Los Angeles Times, she’s tasked with driving eyeball’s to journalists’ work using various digital strategies, and she's committed to helping others tap into the power of the digital world. She’s an adjunct instructor at USC, distributes a newsletter on the intersection of tech and journalism, and created a website listing paid media internships and offering mentorship from media professionals. Hear the Penn State grad’s advice on growing professionally, mastering social media and creating solutions amid challenges.
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Rob Z has built a conference: L.I.T. (Leadership, Impact & Technology) 2020, coming Feb. 28 to Altoona. Rob is leveraging connections made through podcasting, broadcasting and social media marketing to assemble a lineup of speakers ready to light a fire under entrepreneurs, innovators and leaders. Hear how he pulled it off and how a willingness to learn from others has enriched his life.
Get your tickets to L.I.T.
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Nick Bayer is the founder and CEO of Saxbys, the coffee chain with a mission to "Make Life Better." The Philadelphia-based business boasts 30 locations and 500+ team of employees, including college students running cafes on campuses such as Penn State, Georgetown and Penn. Nick discusses unifying employees on a shared mission, branding and getting excited every day to tackle work and life.
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No brick-and-mortar? No problem. Pop-ups and food trucks are presenting entrepreneurs with less costly entries into doing business. Hear how vision, persistence and community create a recipe for success.
The panelists are:
- Flávia Barger, Brazilian Munchies
- Brad Groznik, Pop-Up Ave
- Pamela Luu, Still Hot A Hippie
- Dan Murphy, State College Borough council member
The panel was recorded in November 2019 as part of Penn State's Global Entrepreneurship Week. Startup Week, the next university-wide entrepreneurship event, kicks off March 30.
Please take a moment to complete a brief survey to make the "Happy Valley Hustle" podcast better for you in 2020.
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In the first solocast of 2020, host Bill Zimmerman reflects on a lifelong struggle with taking risks and challenging the status quo. His solution in the new year: Being more weird. Hear his three-step plan for thinking boldly and getting comfortable being uncomfortable.
To hear the two podcast episodes mentioned in the solocast:
- Christian Baum -- Making A Life That's Creative ... And A Little Weird
- 413 🎙️ 5 Ways a Podcast Can Change Your Life
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Print isn't dead -- especially when there's a compelling story to tell with a lot of passion and engaging imagery. Maggie Anderson and Matt Fern are the minds behind Provisions Magazine, a quarterly magazine "dedicated to exploring and celebrating every ingredient throughout Pennsylvania’s food scene, from the farms to the food to the chefs." Hear what it takes to launch a magazine and how to build community around your brand. Don't listen to this episode on an empty stomach!
Please take a moment to complete a brief survey to make the "Happy Valley Hustle" podcast better for you in 2020.
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In the 2019 solocast wrap-up, host Bill Zimmerman discusses goals for monetizing the podcast, gives his recommendations for the must-listen episodes of the year and seeks listener feedback to take "Happy Valley Hustle" to the next level in 2020.
Please take a moment to complete a brief survey to make the "Happy Valley Hustle" podcast better for you in 2020.
Thanks for a wonderful year, and keep hustling!
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Christian Baum is a renaissance man -- a designer, an entrepreneur and a collector of experiences that shake up his way of seeing things. Christian discusses his philosophy and his creations, including Giv Local, a startup that directs businesses' credit card fees toward local charities.
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Penn State senior Zac Cowell has fashioned the ideal side hustle, one that connects his passion for clothes with making money. Exclusively doing business through Instagram at Joe Pa's Closet, he tracks done Penn State apparel from the '80s and '90s, and sells it to Nittany Lions looking to make a fashion statement. Zac discusses the art of picking, his best finds and the grails that still need to be discovered.
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Marisa Cameron is a junior at Penn State, taking on real clients as part of the student-run PR agency Happy Valley Communications. HVC is getting out the word about Global Entrepreneurship Week at Penn State and programming from Nov. 10 to 14 can help Penn Staters and community members make their ideas a reality.
At GEW, host Bill Zimmerman will moderate a panel discussion titled: "Pop Up Startups: How to Shake Up the Typical Storefront" at 6 p.m. Nov. 11 at Discovery Space.
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Zack Rackovan eye for design and love of the outdoors inspired Ardor & Forge, his micro-brand watch company that's gearing up for the sale of its first line. With resolve as tough as his watches, Zack breaks down how passion and hard work fueled his idea.
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Jamie Bestwick is an X Games legend -- 20 medals won from 1996 to 2019! -- as well as an entrepreneur and philanthropist. Jamie discusses his journey from England to America and how the same commitment to success in BMX vert has fueled his Rothrock Coffee venture. It's a game plan for never settling.
This episode was recorded at Happy Valley LaunchBox as part of the fall speaker series.
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After stellar one-day sales, host Bill Zimmerman and his girlfriend, Lena Holderman, take a victory lap after the urban flea Pop Up Ave in downtown State College. Bill's Cool School Vintage side hustle finally made a profit -- hear what improvements got him there and what's next.
Visit the Cool School Etsy shop.
Several past guests get mentioned in this episode. Hear their hustle:
- Josh Helke -- Building Organic Climbing & Not Compromising On Your Vision
- Neal Goulet -- Wearing Hometown Pride On Your Sleeve With Stay Apparel Co.
- Brad Groznik -- Building Something Big With Pop Up Ave
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As a life coach and owner of The PYP Studio, Kerry Bestwick trains the body and the mind to help people live their best lives. Kerry discusses her own path to personal and professional fulfillment as well as that of her family, including husband and X Games legend Jamie. This is a heavy dose of audio inspiration.
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With a deep background as an insurance industry executive at the likes of Cigna and Humana, Greg Wolf is now aiming to make more harmonious and effective workplaces through his venture Knowted. A Penn State alumnus who has based his business in State College, Greg freely shares his insights with local entrepreneurs and gives plenty of advice in this interview, including tips for being a leader who makes others better.
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Emily Burns is a graphic designer, painter and professor who founded Maake magazine, a high-quality, limited-run publication showcasing the work of emerging artists. Emily and Maake are visible in art hubs such as New York City but she's based in State College, where she'll soon be opening an artist space called Maake Projects. Emily discusses making money while maintaining artistic credibility and gives design advice to non-artist entrepreneurs.
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Craig Markovitz shares his entrepreneurial journey, one that ends with a $275 million acquisition after years of persistence and a whole lot of stress. Markovitz is the entrepreneur in residence in the Swartz Center for Entrepreneurship and an assistant teaching professor of entrepreneurship in the Tepper School of Business at Carnegie Mellon and sat down for a discussion as part of the Happy Valley LaunchBox's Summer Speaker Series. Markovitz is also offering his entrepreneurial expertise through consultations and resources at Startup Breakdown.
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Britta Teller and the team at Steller Innovations are disrupting the hardwood flooring industry by creating a system for easy installation -- think 40 square feet of oak flooring installed in under 4 minutes -- and removal. The sales and communications director, Teller discusses how she transitioned from academic to entrepreneur and the best methods for promoting a new product. Teller shared her story as part of the Summer Speaker Series at Happy Valley LaunchBox; the next event is at noon Wednesday, Aug. 7, with Emily Burns of Maake Magazine.
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Todd Miner found inspiration out West for a new way to get Penn Staters from Point A to Point B. Hear about the origin of Vamos! Lion Chariot, plus how generating good vibes and creating memorable experiences leads to happy customers who come back.
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Recorded live as part of Happy Valley LaunchBox's Summer Speaker Series, Josh Helke of Organic Climbing tells how he went from making climbing gear in his kitchen to manufacturing it in a solar-powered factory. Hear about Organic Climbing's commitment to customer service, quality products and sustainability.
For details on the Summer Speaker Series.
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Eddie Fisher gives straight razor shaves, tight haircuts and good conversations at Badger & Hound. Hear how he brings craftsmanship, curiosity and compassion to his distinct barber shop in downtown State College
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New Penn State alumna Ellie Rosen meets the demand for bold, one-of-a-kind fashions on game days with SnipTeez. Hear how a love of a thrifting, a knack for sewing and an eye for design have led to a fun and profitable side hustle.
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Host Bill Zimmerman and his girlfriend, Lena Holderman, reflect on their experience with Cool School Vintage during the past weekend's urban flea Pop Up Ave in downtown State College. Hear about the inspiration and the aspiration behind a side hustle devoted to discovering and selling vintage stylings from the 1990s.
Visit the Cool School Etsy shop.
Listen to Episode 6 with Pop Up Ave organizer Brad Groznik.
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Proud nerds Stephanie Madden and Elaine Meder-Wilgus have created a monthly event for celebrating our nerdy obsessions and expanding our horizons: Nerd Nite State College. In this talk, they explore geek culture, give public speaking tips and discuss building community.
The next Nerd Nite is at 7 p.m. Wednesday, May 8, at Webster's, 133 E. Beaver Ave.
Submit your idea for a future Nerd Nite presentation.
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Host Bill Zimmerman describes his own side hustle, Cool School Vintage, and the upcoming urban flea Pop Up Ave in downtown State College. Hear about the inspiration and the aspiration behind a side hustle devoted to discovering and selling vintage stylings from the 1990s.
Pop Up Ave runs from 11 a.m. to 4 p.m. Saturday, April 27, on Fraser Street in downtown State College.
Visit the Cool School Etsy shop.
Listen to Episode 6 with Pop Up Ave organizer Brad Groznik.
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Recorded April 2 during Penn State Startup Week, this panel discussion offers a candid look at what it takes to be an entrepreneur. Moderated by "Happy Valley Hustle" host Bill Zimmerman, "The Entrepreneur’s Journey: Learning from Successes and Setbacks" features:
- Hillary Murray, founder and CEO of Lumi Juice
- Nova Lorraine, founder and editor-in-chief of Raine Magazine
- Rich Thompson, managing partner of Factory LLC
This talk, and others from Startup Week, can also be viewed on YouTube.
Special thanks to Chris Wahlmark, James Delarttre, Lee Erickson and Jason Huber for helping make this episode happen.
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Travis Lesser is the founder of Appalachian Food Works, a farmer-focused, nonprofit food hub working to build a more equitable local food system with greater access to food grown and raised in Central Pennsylvania. Travis also talks extensively about his own entrepreneurial journey, switching careers to reconnect with his enterprising roots. He's currently running a crowd-funding campaign to help the nonprofit with administrative startup costs such as website hosting and insurance.
Make sure you always Hear The Hustle:
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Michael Olmstead promotes fun and fitness with Left Right Repeat, putting his own twist on the community road race. The Left Right Repeat brand means wine tastings, costumes and camaraderie mixed with running. Next up is the Donut Dash For Dyslexia 5K at 11 a.m. April 6 at the Centre County Grange Fairgrounds.
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Dave Housley is a literary champion, writing his own works, publishing others' pieces and creating experiences for scribes to hone their skills. As a founding editor of Barrelhouse, he publishes a literary journal that "bridges the gap between serious art and pop culture," and aims to create a more inclusive and accessible literary world. With a full-time job, Dave explains how developing a routine and turning off your inner editor can help you accomplish your writing goals. Books by Housley and past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle.
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Spud Marshall is all in when it comes to making Happy Valley better. A spark plug in the community, Marshall is currently leading efforts to open a space for artistic and innovative experiences in downtown State College called 3 Dots. In addition, he's helping dole out monthly $1,000 grants for community projects through The Awesome Foundation. Hear his vision for cultivating dynamic communities.
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Dana Ray helps leaders, creatives and founders find their reasons for being and maximize their messages in the digital space. Or as the Bellefonte, Pa.-based communications consultant describes it, she's assisting in "visual branding with words." Hear about the place reflection plays in clarifying a path toward success.
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Gritty, the orange bearded, googly-eyed new mascot of the Philadelphia Flyers, rode an initial wave of social media ridicule to rabid fandom in the span of a few days this fall. Gritty's creator, freelance Illustrator Brian Allen, discusses the rise of an "anti-mascot" and what it's like to spark a pop culture phenomenon. Recorded at his home Flyland Designs studio, Brian also offers a glimpse at his transition to self-employment and gives advice for thriving as a freelancer.
Make sure you always Hear The Hustle:
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Curiosity and love for his adopted hometown, led Neal Goulet to launch Stay Apparel Co. Neal and his wife, Sara, emphasize local pride, American-made clothing and cool designs in the Sweetest Place on Earth: Hershey, Pa. Hear Neal's startup story and his case for why shopping/STAYing local matters. Neal's entrepreneurial grind also includes running his own PR firm, Goulet Communications.
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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"Happy Valley Hustle" host Bill Zimmerman reflects on the podcast's inaugural year, thanks the folks who helped make it happen and looks forward to a BIG 2019. Happy hustling in the new year!
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Divine Lipscomb is a student, an entrepreneur and a former inmate. He's dedicated himself to reforming the correctional system and setting up returning citizens for success through Penn State's Restorative Justice Initiative, the Centre County Re-Entry Support Group and his own organization, Corrective Gentlemen.
THIS is the final episode of 2018 but The Hustle will return in 2019!
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Host Bill Zimmerman reflects on his love of malls as a playground for curious minds.
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Graphic designer and Central PA native Jack Zerby had a close-up look at the rise of some notable tech companies and has spearheaded his own startup ventures. The former design director at video-sharing site Vimeo and founder of School of Action, is sharing stories of entrepreneurship as well as the habits and philosophies that have set him up for success.
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Katie O'Toole is a gifted storyteller with a lot of tips for helping you connect with subjects and uncover compelling content. A public broadcasting veteran, she's now educating students on podcasting in Penn State's Donald P. Bellisario College of Communications. Plus, as president of the Centre County Historical Society, she's telling the region's colorful history on the "Dead Centre" podcast.
Make sure you always Hear The Hustle:
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- LinkedIn: https://www.linkedin.com/in/billfzimmerman/
Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Countless hours in the gym have strengthened A.J. Madden's body and mind. The man behind Unfinished Business Consulting, discusses how the discipline, toughness and heightened sense of self acquired through martial arts, can steel you for professional and personal challenges. Be ready to take notes, A.J. delivers an unrelenting barrage of good advice!
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Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Jobe Matula of The LiveFirst Co. (https://www.mypawproof.com/) and Derek Barnett of Tutoration (https://www.tutoration.com/) grew their startups with help from the Happy Valley LaunchBox this summer. Currently juggling their undergrad studies and entrepreneurship, these two Penn Staters open up about the rush and the struggle that come with making your ideas a reality. For more information on the latest LaunchBox programs: https://launchbox.psu.edu/application-2/ Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Books and music by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle A video of this episode is available at https://www.facebook.com/HappyValleyHustle/videos/2122903311369050/
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A full-time economics instructor with a few side hustles, James Tierney's hard work and creativity shine in the classroom and on the stage. As a founder of Happy Valley Improv (https://www.happyvalleyimprov.com/), he's bringing improvisational comedy to State College, entertaining audiences with regular performances and helping others tap into the personal and professional benefits of improv through workshops. And, oh yeah, he also launched a photo-sharing app for pet fanatics called Pets I've Met (http://www.petsivemet.com). Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Books and albums by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Penn State student Katie DeFiore has lept into the world of podcasting, tackling multiple projects in a short amount of time. A podcasting course awakened an interest that has led to series such as "An Entrepreneurial State of Mind" (https://itunes.apple.com/us/podcast/entrepreneurial-state-mind/id1176627399?mt=2) and "Voices of Penn State" for The Daily Collegian (https://www.collegian.psu.edu/multimedia/podcasts/). Plus she's a resident of the co.space, an innovative housing arrangement for "changemakers" in the community. Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Books and albums by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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From the wrestling ring to the entrepreneurial ring, Diamond Dallas Page brings intensity to his hustles. The creator of the DDP Yoga fitness plan (https://ddpyoga.com), Page discusses the importance of persistence, authenticity and self-belief. He also explains how social media has been a game-changer in promoting his brand. Give yourself a Self High Five and get motivated by DDP! Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Ken Pasch shapes leaders -- as a faculty member in Penn State's Executive Programs and as president/CEO of KiVisions Inc. (https://www.kivisions.com/). Drawing from his time in the Air Force, his experience as a manager and the principles of his latest book, Ken shares advice for growing as a leader and energizing your people. Ken's book "On Course: Become a Great Leader & Soar!" is available at https://www.amazon.com/dp/1683505131/?ref=exp_loc_pl_happyvalleyhustle Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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From Penn State to the classrooms of Philly and Phoenix to rapping around the globe, Raheem Jarbo has leveled up through his creativity and commitment. As Mega Ran, he has built a passionate following by embracing a love of gaming in his lyrics as well as engaging with his fans across multiple platforms. He even owns a Guinness record, immortalizing his unconventional approach to rhyming. The Digital Age is working for him! Featured in this episode are two songs from Mega Ran: "If I Could" and "Infinite Lives"
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Host Bill Zimmerman reflects on teaching the "Change: Where Do I Go From Here" course in Centre County Correctional Facility through Centre Peace (http://www.centrepeace.org/) and Penn State's Restorative Justice Initiative (http://rockethics.psu.edu/people/efrain-marimon). Hear what inmates are being taught about personal branding, interviewing and pitching, PLUS how these lessons could help you. Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Professor of biology Dr. Chris Uhl (http://bio.psu.edu/directory/cfu1) is a highly influential educator who has gained fame at Penn State for his BiSci 3: Environmental Science course, "an invitation to actively engage with SCIENCE and with YOUR LIFE!" His thoughtful teaching philosophy is explained in his book "Teaching as if Life Matters" (https://jhupbooks.press.jhu.edu/content/teaching-if-life-matters) as he advocates for a holistic approach to education focused on compassion and awakening self-discovery. He also helps lead the Holistic Education Learning Circle, a collective of Penn State faculty focused on growing as educators through mindfulness and other contemplative practices. Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Books by past "Hustle" guests -- including "Teaching as if Life Matters" -- are available at https://www.amazon.com/shop/happyvalleyhustle
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Tom Phillips (https://www.wwe.com/superstars/tom-phillips) is the voice of WWE "SmackDown Live" AND a proud Penn Stater. He talks about the smart moves he made in Happy Valley and the extensive work he puts into preparing for broadcasts and critiquing his performances. Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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Hunter Swisher is the founder of Phospholutions (https://www.phospholutions.com/), a State College-based company designed to reduce the environmental impact of fertilizers. Only 23, Hunter talks about developing his company as a Penn State student, his team's recent winning of $75,000 as the top team in the university's Tech Tournament and taking advantage of local resources like Happy Valley LaunchBox (http://launchbox.psu.edu/). Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
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A Spanish teacher turned UFC fighter who is now a speaker, Charlie Brenneman (https://charliespaniard.com/) calls himself "The World's Toughest Lifelong Learner." Who's going to argue with him? He's a prolific podcaster who is embracing the idea of the entrepreneur as a media company. Learning from failure, overcoming fear, connecting with your audience -- Charlie offers a fistful of insights. You can hear his podcast, "Spaniard 101: Learn to Be Bold," here: https://charliespaniard.com/podcast/ Charlie's book, "Driven: My Unlikely Journey From Classroom to Cage," is available at https://www.amazon.com/shop/happyvalleyhustle. AND Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Centre Gives (https://centregives.org/) is right around the corner, and nonprofits are gearing up for the 36-hour fundraising event. Last year, donors gave $1.2 million, and all indicators are pointing to a bigger total for 2018. In this episode, Molly Kunkel, executive director of the Centre Foundation (https://www.centre-foundation.org/) discusses how the annual campaign creates healthy competition and innovative approaches to fundraising. She also delves into the art of asking for money and the role storytelling plays in inspiring donors to give. CENTRE GIVES IS MAY 8 AND 9. You can give to your favorite organizations at https://centregives.org/ LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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A longtime DJ who launched his own social media marketing company, Rob Wentz (http://www.robzradio.com/) is also the man behind "Rob Z Radio," a burst of positivity where he offers advice, entertainment and a civic boost to his hometown of Altoona. His "brain in audio form," the podcast has amassed 340+ episodes with topics that span from cryptocurrency to yoga to professional wrestling. He's truly making the Digital Age work for him. While you're at it, give Rob Z's interview with host Bill Zimmerman on "Rob Z Radio" a listen: https://lnkd.in/eyu3VMd LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle AND Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Host Bill Zimmerman carries the weight on this bonus episode, reflecting on WrestleMania 33, "The Showcase of the Immortals" and the wrestling fan pilgrimage he made in 2017. A multi-day celebration of wrestling that seemingly makes misfit wrestling fans the majority in whatever city that hosts the event, WrestleMania is a feast for the senses, and Bill has your overview. Plus, you'll learn insights on WWE's massive, multi-pronged approach to fan engagement and maybe get some ideas for better connecting with your fans, customers, members, alumni, etc.
LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
Read the companion blog post, "Four Ways WWE Has a Bear Hug on Fan Engagement," at https://www.linkedin.com/pulse/four-ways-wwe-has-bear-hug-fan-engagement-bill-zimmerman/
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Brad Groznik, along with his wife, Andrea, are the architects behind Pop Up Ave (https://www.popupave.com/), State College's answer to the urban flea markets they once frequented in New York City. The event will once again bring food, beer, entertainment and an array of vintage and artisanal goods to downtown State College from 11 a.m. to 7 p.m. April 28. Brad also runs his own PR firm (http://groznikpr.com/about-the-grozniks/) and teaches as an adjunct at Penn State, so he pretty much personifies Happy Valley Hustle. Follow Pop Up Ave at http://instagram.com/popupave and https://www.facebook.com/popupave. LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Dr. Jack V. Matson is retired, but he hasn't stopped innovating as an educator and entrepreneur. Professor emeritus in the Penn State College of Engineering, Jack helped develop a massive open online course that reached more than 200,000 people and is the author of "Innovate or Die: A Personal Perspective on the Art of Innovation." In this episode, he talks at-length about unlocking creativity, turning failure into success and how a lightning strike transformed his way approach to thinking. For more on Jack's hustle: https://www.engr.psu.edu/ce/directory/websites/matson_j.html www.matson-associates.com https://www.amazon.com/Innovate-Die-Personal-Perspective-Innovation/dp/0965444902 https://www.coursera.org/learn/creativity-innovation LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Make sure you always Hear The Hustle: Web: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Alex Nepa is the owner of Mint DJ Events (http://www.mintdjevents.com/), offering a "boutique approach to event design, lighting and modern DJ talent, without the cheese." As a DJ, he's cultivated a strong personal brand that shows his talent along with the human side of the DJ/entrepreneur lifestyle. He also excels at generating social media content with a heavy dose of humanity as well as presenting and organizing professional development for DJs. LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Make sure you always Hear The Hustle: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/ThisIs_BillZ Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Not too long ago, Ellen Matis made the entrepreneurial leap with Hello Social LLC (http://hellosocialco.com/). Now she's the inaugural tenant at SpringBoard Business Incubator (https://spring-board.squarespace.com/) in Bellefonte and is using her social media savvy to help local businesses harness the power of social media. Hello Social is currently managing 60+ social media accounts in addition to offering strategies for growth to businesses and individuals. LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Make sure you always Hear The Hustle: http://bit.ly/HVHustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/ThisIs_BillZ Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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At Happy Valley LaunchBox, Lee Erickson is demystifying entrepreneurship and helping propel innovative ideas into the stratosphere. in this episode, Lee tells you how LaunchBox can elevate your ideas, how to develop an entrepreneurial mindset and how Penn State is driving economic development with innovation across the state. For more info: http://launchbox.psu.edu/ LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Make sure you always hear "The Hustle": Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/ThisIs_BillZ Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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He's a wrestler, a podcaster, a documentarian, a stand-up comedian AND he was nice enough to share his story of DIY attitude and reinvention. After being cast off by WWE, Colt Cabana (http://coltcabana.com/) created his own platform, "The Art of Wrestling" podcast, opening up multiple pathways for expression as well as income. The interview was original conducted by host Bill Zimmerman for an article titled "How social media helped fuel indie wrestling’s resurgence," available at https://theconversation.com/how-social-media-helped-fuel-indie-wrestlings-resurgence-88837 Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/ThisIs_BillZ Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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The Happy Valley Hustle podcast kicks off with author Matt Swayne (www.mattswayne.com). Born on Halloween, Matt is drawn to the spooky. A research writer by trade, he's turned his passion for compiling ghost stories into book sales, speaking appearances and guest spots on some of the most notable paranormal podcasts. LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/ThisIs_BillZ Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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Happy Valley Hustle is a celebration of can-do attitude. Starting Jan. 10, the spotlight will turn on those in Central Pennsylvania who run their own businesses, launch side-hustles and make the digital age work for them. LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle HEAR THE HUSTLE: Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/ThisIs_BillZ Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/
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