Bring Your Product Idea to Life: Recent Episodes

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Have you ever had an idea for a product but wondered where to start?

Starting a product business can feel overwhelming. From finding manufacturers and creating prototypes, to building a brand and bringing your product to market, there are so many unknowns that it's easy to feel stuck before you've even begun.

In this week's episode, I'm joined by Louise Meddar, founder of Louise Meddar London, a luxury handbag brand inspired by her Jamaican heritage and the memory of her late mum.

Louise shares the honest story behind starting a product business, including how she found manufacturers without having industry connections, why asking questions became one of her biggest strengths, and what she's learned from building a premium brand from the ground up.

What I loved about this conversation is that Louise doesn't pretend the journey has been easy. Instead, she shares the realities of learning as you go, trusting your instincts and continuing to move forward, even when you don't have all the answers.

Whether you're just starting a product business, or you've already launched and are navigating the next stage of growth, I hope this conversation gives you the confidence to keep going.

Find Louise Here:

https://louisemeddar.com/

https://www.instagram.com/louisemeddardesigns

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Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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Pricing can feel like one of the hardest decisions you'll make as a product business owner.

Charge too little and you risk under valuing your product, reducing your profits and making it harder to grow.

Charge too much and you might worry that customers won't buy from you.

So how do you find the right balance?

In this episode, I'm joined by pricing and growth strategist Caroline Cookson to talk about pricing strategy and why pricing is about so much more than simply adding a margin to your costs.

We discuss why your pricing should reflect your brand positioning, how to think about competitors without simply copying them, and why reviewing your prices regularly is one of the most important things you can do as your business grows.

Whether you're launching your first product or reviewing an existing range, this conversation will help you approach your pricing strategy with more confidence.

In this episode we discuss:• The difference between setting a price and having a pricing strategy

• Why your customer should be at the centre of every pricing decision

• How much attention you should pay to competitor pricing

• Why cost plus pricing isn't always the best approach

• When promotions make sense, and when they don't

• How to avoid relying on discounts to drive sales

• What to do if you've underpriced your products

• How to increase your prices without damaging customer trust

• Why reviewing your prices every year is so important

• Common pricing mistakes product founders make

• Why pricing is just as much about marketing as it is about finance

• Practical steps you can take to review your pricing this week

One of my biggest takeaways from this conversation was that pricing isn't simply about choosing a number.

Your price communicates something about your brand, your positioning and the value you offer your customers.

Having a clear pricing strategy can help you make confident decisions, rather than constantly second guessing yourself or comparing your prices to everyone else's.

Find Caroline here:

www.cooksonpartners.com

https://www.instagram.com/cooksonpartners/

https://www.linkedin.com/in/caroline-cookson/

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Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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What happens when you've created a fantastic product, but your biggest challenge is that nobody knows it exists?

In this episode, I'm joined by David, founder of Talking Print, a business that's been creating audio greeting cards, video brochures and other innovative printed products for over 15 years.

One of the things I found most interesting about our conversation was the challenge of selling an innovative product. When customers don't know your product exists, they aren't searching for it, which means marketing becomes just as important as the product itself.

David shares how he built a business around innovation, why he's never been afraid to test new ideas, and how selling through platforms like Amazon and Etsy has allowed him to experiment, learn and grow.

Whether you're developing a completely new product, or you're trying to market something different from everything else on the market, this conversation is packed with honest insights and practical advice.

In this episode we discuss:• How David built a business around innovation

• Why selling an innovative product brings unique challenges

• The journey from B2B to B2C

• Creating products people didn't even know existed

• The realities of selling on Amazon and Etsy

• Why testing ideas is such an important part of product development

• The importance of customer service when selling personalised products

• Lessons learned from appearing on Dragon's Den

• Why relationships with manufacturers matter

• How to stand out in a crowded marketplace

• Why marketing is often the biggest challenge for innovative products

• The value of continually trying new ideas

One thing I really took away from this conversation is that innovation isn't just about creating something new. It's also about finding ways to help customers understand why they need it.

David has spent years refining his products, testing new ideas and learning what works, and what doesn't. His willingness to experiment, adapt and keep moving forward is something I think every product founder can learn from.

If you're selling an innovative product, or you're developing something that's a little different from what's already on the market, I hope this episode reassures you that building awareness takes time, but it's worth the effort.

Find David here:

Websites:

B2B: https://www.talkingprint.com

B2C: https://talkiesbytalkingprint.com

Etsy shop: https://talkingprint.etsy.com

Twitter

https://x.com/talkingprintUK

Instagram

https://www.instagram.com/talkingprintofficial/

LinkedIn

https://www.linkedin.com/in/davidhyams/

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If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you've ever felt frustrated by how long it's taking to develop your product, this episode is for you.

One of the biggest misconceptions about product development is that once you've got the idea, everything else should happen quickly. In reality, creating a product you're genuinely proud of often takes much longer than expected.

In this episode, I'm joined by James Fields, founder of British watch brand Swan and Edgar. Although James designs luxury watches, this conversation is about so much more than watches. It's about building products with purpose, staying true to your vision, and resisting the temptation to rush simply to get to market faster.

James shares why developing his first watch took 18 months, how every tiny design decision matters, and why patience has become one of his greatest strengths as a founder.

Whether you're creating your first product or expanding an existing range, this episode is packed with practical insights into product development and what it really takes to build something that lasts.

One of the things I found most interesting about this conversation was hearing how much thought goes into every single decision. From sourcing components to refining tiny design details, James explains why creating a product isn't about finding the quickest route, it's about making decisions that support your brand for years to come.

If you're currently in the middle of product development, or you're about to start creating your first product, I hope this conversation reassures you that taking your time isn't a weakness. Often, it's exactly what's needed to build something you're proud of.

Find James here:

https://swanandedgar.com/

https://www.instagram.com/SwanandEdgar

https://www.facebook.com/SwanandEdgarWatches/

https://www.youtube.com/@swanandedgar

https://uk.pinterest.com/swanandedgar/

https://www.linkedin.com/company/swan-edgar/

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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There's been a lot of talk recently about Amazon's AI shopping tools, with some people claiming they'll completely change how customers shop and others saying that Amazon SEO is dead.

So, what does this actually mean for UK sellers?

In this episode, I'm breaking down what we know so far about Amazon AI for Shopping, including Rufus and Alexa for Shopping, and separating the facts from the fiction.

I explain how these new AI powered shopping tools work, why Amazon is investing so heavily in them, and what they could mean for the future of product discovery on Amazon.

Most importantly, I share what I think you should actually be focusing on right now, without getting caught up in the hype.

If you're selling on Amazon, or you're planning to, this episode will help you understand what's changing, what's staying the same, and how to make sure your listings are ready for the future of Amazon AI for Shopping.

One thing I really wanted to do with this episode was cut through some of the noise. There are lots of headlines suggesting everything is changing overnight, but I don't believe that's the case.

Instead, I think this is another reminder that good Amazon listings have always been about helping customers understand your product. AI is simply giving customers another way to find that information.

Whether you're already selling on Amazon or you're planning to launch your products soon, understanding Amazon AI for Shopping now will help you stay one step ahead as these tools continue to develop.

Chapters00:00 Introduction

00:45 Why Amazon AI for Shopping matters

02:18 What Rufus actually does

04:36 How Rufus uses your product listings

06:59 Alexa for Shopping explained

08:09 Debunking the biggest AI myths

10:26 What sellers should focus on now

13:02 AI powered advertising and sponsored prompts

14:45 My own Rufus testing and what I found

16:15 My biggest takeaway for Amazon sellers

17:30 Join my free Amazon Seller Support and Connect session

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If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you've ever thought about selling your products overseas but assumed exporting was too complicated, too expensive, or only for large businesses, this episode is for you.

In this episode, I'm joined by Tim Reid, Chief Executive of UK Export Finance, to talk about what exporting really looks like for small businesses and why it might be more achievable than you think.

We discuss some of the biggest misconceptions around exporting, the support that's available for businesses looking to sell internationally, and the practical first steps you can take if you're considering expanding into overseas markets.

Tim also explains how UK Export Finance works with businesses of all sizes, helping them access finance, reduce risk and feel more confident about growing internationally.

If you're wondering how to start exporting your products internationally, this conversation is full of practical advice and reassurance.

One of the things I found most encouraging about this conversation was how much support is available for businesses that want to export. It isn't about figuring everything out on your own. There are organisations and people whose job is to help businesses grow internationally and navigate the process with confidence.

More info on us here UK Export Finance

LinkedIn here (14) UK Export Finance: Posts | LinkedIn

Twitter here Profile / X

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If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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Have you ever had an idea for a product but had no idea what to do next?

Many product business owners start with a concept, a sketch, or even just a feeling of something they'd like to create. But turning that idea into a finished product that people can actually buy involves far more than most people realise.

In this episode, I'm joined by product designer and consultant Natalya Koval, founder of Ginger Quikki Studio. Natalya works with founders and established brands to help bring product ideas to life, from the earliest stages of design right through to manufacturing and production.

We talk about what really happens behind the scenes when developing a product, the common mistakes founders make, and why bringing a product to market is often a much longer and more emotional journey than people expect.

Natalya shares practical insights into product design, manufacturing, sampling, factory relationships and customer feedback. She also explains why simplicity is often the key to great design, and why getting the foundations right can save a huge amount of time, money and frustration later on.

If you've ever wondered how to turn a product idea into something people can buy, this episode offers a realistic and honest look at what's involved.

In this episode we discuss:

• How product ideas evolve from an initial concept into a finished product

• Why understanding your customer is essential before you start designing

• The importance of balancing creativity, functionality and budget

• Common mistakes founders make during the product development process

• Why sampling and product development take longer than most people expect

• How to choose the right manufacturer for your product

• The role of factories, pattern makers and production partners

• Why quality control is such an important part of the process

• How customer feedback can improve your product before launch

• The hidden costs that many founders overlook

• Why product development can be an emotional journey

• How to avoid costly mistakes when working with manufacturers

• What happens when products don't succeed commercially

• Practical advice for anyone developing their first product

One of the things I found particularly interesting about this conversation was Natalya's honesty about the realities of product development. We often see the finished product, but rarely hear about the years of work, testing, revisions and problem solving that happen behind the scenes.

Whether you're developing your first product or looking to improve an existing one, there are plenty of practical insights in this episode that will help you approach the process with more confidence.

Connect with Natayla

www.gingerkoiki.com

Instagram

Natalya Koval | LinkedIn

https://gingerkoiki.scoreapp.com

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In this episode, I am talking about a question I think every Amazon seller should be asking regularly, is your Amazon account reaching its full potential?

What I often see is that Amazon does not need to be performing badly for there to be room for improvement. In fact, some of the biggest opportunities come from accounts that are already generating sales, but have stopped evolving. Small gaps in optimisation, visibility, advertising, or operations can quietly limit growth without you realising it.

I also see sellers giving up too early because they assume Amazon is not working for them, when actually the account simply has not had the right attention yet. When you start to look closely, there are usually clear, actionable areas that can improve both sales and profitability.

So in this episode, I walk you through the key signs that your Amazon account reaching its full potential might not yet be happening, what to look for inside your listings and ads, and how small changes can start to compound into meaningful results over time.

Chapters00:00 Introduction, why Amazon accounts often have hidden potential

02:40 Signs your account could be doing more, even if sales feel steady

06:10 Outdated listings and missed optimisation opportunities

09:20 Visibility versus conversion, where sales can be quietly lost

12:10Improving conversions through listings, images and storefronts

15:20 Ads performance, data review and missed opportunities

18:10 Operational improvements and profitability gains

21:10 Final thoughts, why small changes compound over time

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If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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What does it really take to start a product-based business from scratch and grow it into something that reaches international markets?

In this episode, I’m joined by Jason Harvey, founder of Common Coffee, a specialty coffee roastery based just outside Edinburgh that now supplies wholesale customers, retail consumers, and international markets including Dubai and the US.

Jason’s journey didn’t begin with a perfect business plan. It started with an events business, a chance moment at a music festival, and a willingness to follow curiosity rather than certainty.

We talk about how Common Coffee was built from the ground up, including how Jason went from refurbishing a forgotten coffee roaster in a Scottish workshop to launching at the London Coffee Festival just six weeks later.

This is a conversation about momentum, decision-making, and what really happens after you “launch” a business.

One of the biggest themes in this conversation is that building a product business takes far longer than most people expect.

Jason shares how early momentum came from action and deadlines not perfection and how real growth comes from staying consistent long after the launch moment.

We also talk about how setbacks don’t always block progress. In Jason’s case, a £35K packaging error became the unexpected catalyst for expanding into the US market.

Find Jason Here:

Website - https://commoncoffee.co.uk/

Facebook - https://www.facebook.com/iicommon

Instagram - @iicommon

LinkedIn - https://www.linkedin.com/in/jason-harvey-a28721198/ & https://www.linkedin.com/company/common-coffee/?viewAsMember=true

Youtube - https://www.youtube.com/@BedofRoasters

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If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Chapters:

00:00 Introduction to Jason Harvey and Common Coffee

01:01 How a coffee roastery started from an unexpected opportunity

09:10 Taking a business idea from concept to launch in six weeks

11:58 Why deadlines create momentum in a startup

15:35 Building confidence through community and loyal customers

17:29 Expanding internationally through trade shows and networking

19:54 Growing wholesale and online sales together

27:49 Working with family and building the right team

35:15 Turning mistakes into opportunities

38:41 Advice for anyone thinking about starting a business

43:09 What Jason would do differently if he started again

44:51 Jason's number one piece of advice for product business owners

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you're trying to work out how to grow a product business, it can be tempting to focus on increasing sales above everything else. But what happens when your sales are growing and your profits aren't?

In this episode, I'm joined by Christabel Biella, a fractional operator and commercial growth consultant who helps product based business owners build stronger, more sustainable businesses.

We talk about what healthy growth actually looks like, why more sales don't always lead to more profit, and the common mistakes that can make growth feel harder rather than easier.

Christabel shares practical advice on pricing, product ranges, inventory management, hiring and choosing the right sales channels. We also discuss how to spot when something isn't working in your business and the key numbers every founder should understand before making decisions about growth.

If you've ever wondered how to grow a product business in a way that feels sustainable and profitable, there's plenty in this conversation that will help.

Christabel is also offering a free 20 minute commercial model review call for founders who'd like support identifying growth opportunities and improving profitability within their business.

Find Christabel here:

• Website: https://www.cbco.uk

• My Commercial Diagnostic Sprint info page: https://www.cbco.uk/sprint

• LinkedIn: https://www.linkedin.com/in/christabel/

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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In today’s episode I’m joined by website conversion expert Lisa Whalley-Smith to break down how product-based businesses can realistically grow, and even double their website revenue.

Lisa shares the simple but powerful framework she uses with clients to improve performance across three key areas: traffic, conversion rate, and average order value. But as she explains, growth doesn’t start with traffic, it starts with understanding your numbers.

We talk through real examples of brands Lisa has worked with, including businesses going from £8–10K months to significantly higher revenue by making focused, data-led improvements.

In this episode, we cover:

• The 3 key metrics that drive website revenue (and how they work together)
• Why conversion rate should come before traffic
• How to increase conversion rates through better messaging and customer alignment
• Simple but effective ways to increase average order value (including bundling, offers, and free delivery thresholds)
• When and how to focus on increasing website traffic through ads, PR, and social media
• Why understanding your data is the most important first step before making changes

One of the key takeaways from this conversation is that growth doesn’t come from doing everything at once, it comes from focusing on the right lever at the right time, and consistently measuring what works.

If you run a product-based business and want to increase your online sales in a more structured, strategic way, this episode will give you a really practical starting point.

Find Lisa here:

https://www.klaritymarketing.co.uk

https://www.linkedin.com/in/lisawhalleysmith

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Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you’re wondering how to get your first reviews on Amazon, this episode is for you.

Because reviews really do matter.

They help customers trust your products, they improve conversions, and they send strong signals to Amazon’s algorithm that your product is worth showing to more people.

In this episode, I’m breaking down exactly why reviews are so important, why I always recommend focusing on reviews before running ads, and the compliant ways you can start building reviews when you’re launching a new product.

I’m also talking about something I think many sellers worry about unnecessarily, getting the occasional less than perfect review, and why volume of reviews can actually matter more than having a perfect five star rating.

If you’re launching on Amazon, or you’ve got products sitting there with very few reviews, this episode will help you understand what to focus on first.

Everything you need to know about Amazon Vine: https://player.captivate.fm/episode/31085d58-6597-4221-8627-35e4846480ba/

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If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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This week I’m joined by Holly Stafford-Smith from GH Stafford & Son Ltd, a fourth-generation family business that has been supplying leather goods and accessories across the UK for almost 80 years.

In this episode, Holly shares the story of how the business evolved from manufacturing leather goods in post-war Walsall to becoming a long-established wholesale supplier working with retailers and wholesalers across the UK and Ireland.

We talk about what it’s really like working in a family business, balancing tradition with modernisation, navigating generational differences, evolving a product range over time, and why focusing on product quality has helped the business continue to grow after all these years.

There’s also a really honest conversation about the realities of family business life, the challenges, the opportunities, and the deep care that comes with building something across generations.

Whether you run a product-based business yourself or are interested in how long-standing businesses continue to adapt and evolve, there’s so much insight in this episode.

Episode Chapters:

00:00 Introduction to Holly Stafford-Smith and GH Stafford & Son Ltd

01:31 The story behind the family business founded in 1947

03:17 How the business has stayed relevant for nearly 80 years

05:49 Modernising a long-established wholesale business

07:24 Selling through retailers and wholesalers across the UK

09:09 Why the business has stayed B2B only

11:05 How the product range has evolved over the years

13:44 Using customer feedback to shape products

16:44 Growing up in a family business

19:40 Working across different roles in the business

20:43 Navigating family dynamics and generational differences

24:58 The realities of working in a family business

29:30 Holly’s advice for product business owners

Connect with Holly here:

https://ghstafford.com/

https://www.facebook.com/GHStaffordandSon

https://www.instagram.com/ghstaffordandson/

https://www.linkedin.com/in/holly-stafford-smith/

https://www.linkedin.com/company/g.h.stafford-&-son-limited/

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you’ve ever looked at your product and thought, “is my packaging actually helping me sell this?” then this episode is going to be really helpful.

I’m joined by Daniel Poll, founder of No Ramble, a brand and packaging design studio, and we’re talking all about what makes packaging work, both in store and online.

Because the reality is, if your product looks the same as everything else, your customer is far more likely to choose based on price. And that’s not where most of us want to be.

We get into what effective packaging design for Amazon and retail actually looks like, why so many brands end up following the crowd, and what you can do differently if you want to stand out in a way that feels right for your product and your customer.

Packaging isn’t just about making something look good, it’s about helping your customer quickly understand what your product is and why they should choose it.

This is one of those episodes that might make you look at your packaging in a completely different way.

Find Daniel here:

Website: https://noramble.co.uk/

Instagram: https://www.instagram.com/noramble/

Personal LinkedIn: https://www.linkedin.com/in/daniel-poll/

Business LinkedIn: https://www.linkedin.com/company/noramble/

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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So many founders delay growing their business because funding feels confusing or out of reach. This episode is here to change that, and give you a clearer way to think about how to fund your business growth.

If I’m honest, funding is something I didn’t really understand for a long time, and I know I won’t be the only one.

When we hear about funding, it’s often things like Dragon’s Den or venture capital, and it can feel quite far removed from everyday business. But actually, there are so many different business funding options, and understanding them can completely change how you approach growing your business.

In this episode, I’m joined by Hazel Nabarro, founder of Femfinity, and she breaks down how to fund your business growth in a way that feels much more clear and manageable.

We talk through the different types of business funding options, including bootstrapping, grants, loans, angel investors, and venture capital, and what each one really looks like in practice.

What I found really helpful about this conversation is that it’s not just about what’s available, it’s about how to make the right decision for you and your business, rather than making choices from a place of panic or pressure.

So if funding is something you’ve been thinking about, or you’re not sure what your next step should be, this will give you a much clearer picture of how to fund your business growth in a way that actually works for you.

Find Hazel here:

Website : www.femfinity.co.uk

Instagram: https://www.instagram.com/tofemfinity/

LinkedIn : https://www.linkedin.com/in/hazelnabarro/ https://www.linkedin.com/company/femfinity/

Chapters:

00:00 Introduction to Hazel and her work in funding and growth

03:20 What funding really means and why it is often misunderstood

06:00 Bootstrapping and using revenue to fund your business

09:30 Grants explained, pros, cons and how to improve your chances

15:10 Loans, risks, and what to consider before borrowing

18:45 Equity funding, angel investors and how it works

23:30 Venture capital explained and whether it is right for you

27:50 When to start thinking about funding your business

31:20 Revenue first growth and building a sustainable business

34:00 Key questions to ask before taking any funding

37:00 Can you say no to investors and why due diligence matters

38:30 Why increasing female investors is so important

41:10 How to become an angel investor and get started

44:30 Final advice on making strategic funding decisions

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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In this episode, I’m doing something a little different, answering your questions in an “Ask Me Anything” style episode.

This episode is designed to give you clarity and practical direction if you’re currently selling on Amazon or thinking about getting started.

I’ve recently launched a free monthly event called Amazon Seller Support and Connect, where sellers (and future sellers) can come together to ask questions, share challenges, and learn from each other. This episode builds on those conversations by tackling some of the most frequently asked questions in more detail.

In this episode, I cover five key Amazon selling topics:

• How much it costs to stand out on Amazon and get visibility
• Whether you’re actually making money on Amazon (and how to check)
• If you should focus only on your best-selling product
• How much you should spend on Amazon advertising
• Whether you should use FBA, FBM, or a mix of both

You’ll learn how Amazon visibility really works, including how relevance, sales history, and reviews affect your rankings.

I also break down why it’s important to understand your numbers early on, how to think about advertising budgets, and why relying on just one product can be risky when scaling.

A key theme throughout this episode is that success on Amazon comes down to understanding your data, making informed decisions, and building a sustainable strategy rather than chasing quick wins.

If you’re selling on Amazon, or planning to, this episode will help you make more confident, informed decisions about your business

Episode 327: What is the Amazon algorithm: https://player.captivate.fm/episode/b3aa9cda-d8d7-4fbf-a949-5335f0473b8b/

Find out more about Amazon Made Easy, my membership for Amazon sellers: https://vickiweinberg.com/membership

Join Amazon Sellers Support & Connect, my free monthly call for Amazon sellers: https://calendly.com/vickiweinberg/new-meeting

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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In this episode, I’m joined by Sam Feller, co-founder of Popcorn Shed, a premium gourmet popcorn brand now stocked across the UK and beyond.

Sam shares the real story behind building a product-based business from scratch, from making popcorn in a home kitchen to scaling across multiple sales channels.

We talk about what it actually takes to launch and grow a physical product brand, including the mistakes, the lessons, and the decisions that make the biggest difference early on.

If you’re developing a product or thinking about starting a product-based business, this episode is full of practical insight you can apply straight away.

In this episode, we cover:

• How Popcorn Shed started and grew into a national brand
• What makes a product stand out in a crowded market
• Why product market fit is more important than passion alone
• The realities of product development (and why it’s so expensive to get wrong)
• How to choose the right sales channels for your product
• What founders often overlook when launching a new product
• When to hire and how to grow your team sustainably
• The biggest lessons from scaling over the past 10+ years

Sam also shares his number one piece of advice for product creators, and it’s something that could save you time, money, and a lot of frustration.

If you’re building a product-based business this is a great listen.

Find Sam here:

https://popcornshed.com

https://x.com/popcornshed

http://facebook.com/popcornshed

http://instagram.com/popcornshed

https://uk.linkedin.com/company/popcornshed

LET’S CONNECT

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Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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Ever feel like your brain is on a constant spin cycle? Like there’s always another task, another email, another decision to make… and never a moment to breathe?

That’s exactly where Finn Prevett, co-creator of The Positive Planner, found herself. She was navigating postnatal depression, juggling life with young children, and trying to find a way to care for her mental health without it taking over her life.

Her solution? Journaling. Simple, prompted journaling that became a lifeline. And from that, the Positive Planner was born, a planner designed to support mental health, wellbeing, and yes, even your business.

In this week’s episode, Finn shares her journey from first starting to journal, to crowdfunding her first planners, building a supportive community online, and eventually partnering with Penguin so she and her co-creator could focus on the creative side of their business, without burning out.

If you’ve ever felt overwhelmed, stuck, or unsure about how to take care of yourself while growing a business, this conversation will give you insight, inspiration, and practical ideas.

Find Finn here:

Website - www.thepositiveplanners.com

Facebook - https://www.facebook.com/thepositiveplanner/?locale=en_GB

Instagram - thttps://www.instagram.com/the_positive_planner/

LinkedIn - https://www.linkedin.com/in/finn-prevett-9975351a2/

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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Burnout in business is something we hear about all the time, but do you actually know what it really is, and how to recognise it before it takes hold?

In this episode, I’m joined by Tamrin Dicks, who helps business owners make more money, keep more cash in the bank, and create more time to actually enjoy their lives. After experiencing burnout herself more than once, Tamrin now works with business owners to help them avoid it, or recover from it if they’re already there.

We talk about what burnout in business really means, and how it’s very different from just feeling stressed, busy, or tired. This was something I personally found really eye-opening, and I think you will too.

If you’ve ever felt constantly exhausted, overwhelmed, or like you’ve lost the enjoyment in your business, this episode will really resonate. And even if you’re not feeling that way right now, it’s an important conversation to help you spot the signs early, both in yourself and in others.

Find Tamryn:

Website: www.pharsyde.co.uk

Instagram: https://www.instagram.com/pharsydesolutions/

LinkedIn: https://www.linkedin.com/in/tamryndicks-gracefulgrowth/

Episode Chapters:

00:00 Introduction and why burnout in business matters

03:30 What burnout really is and how it’s different from stress

07:00 Signs you might be heading towards burnout

10:15 How burnout affects your focus, energy, and decision making

13:30 Common myths about burnout in business

17:30 Why taking time off doesn’t fix burnout

20:30 The root cause of burnout, what’s really going on in your business

25:00 Why you need to focus on yourself before fixing the business

29:00 Boundaries, time management, and protecting your energy

32:30 Why working harder won’t solve burnout

35:30 A simple way to take back control of your week

38:30 The danger of comparing yourself to other business owners

41:00 Practical first steps if you’re feeling exhausted or stuck

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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In this episode, I’m joined by Suzanne Moore, the founder of Nom Nom Kids, who shares how she turned an idea she had on her holiday in America into a business that’s been running for over 12 years, all while navigating life as a busy mum.

Suzanne talks honestly about how she got started designing a reusable pouch to solve her own parenting problem and how she quickly realised that other parents needed it too. We chat about her early mistakes, the leaps of faith she took with manufacturers, and how observing her customers shaped new products she hadn’t even planned for.

We also talk about the challenges of growing a product business, including how to sell to a bigger audience without losing the personal touch, and why showing the person behind the product can make all the difference. Suzanne’s story is a great reminder that even if you’re unsure at the start, taking that first step is often the best way to learn and grow.

This episode is full of practical insights for anyone looking to launch and scale a product business, especially if you’re juggling family life and trying to figure out the best way to turn an idea into something people actually want to buy.

Find Suzanne and Nom Nom Kids here:

https://nomnomkids.co.uk/

https://www.facebook.com/NomNomKids/

https://www.instagram.com/nomnomkids

https://www.linkedin.com/in/suzanne-moore-22ba873/

Episode Chapters00:00 – Introduction

00:44 – Suzanne shares her background and how Nom Nom Kids started

02:56 – Early mistakes and lessons learned in product development

06:44 – Finding manufacturers and taking a leap of faith with production

11:44 – Handling challenges like batch issues and customer complaints

16:07 – Launching products, social media strategies, and early marketing

21:18 – Discovering unexpected ways customers use your products

26:12 – Making products different without trying to please everyone

32:17 – Scaling the business and growth challenges

39:42 – Supporting other businesses and building community

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

40:19 – Suzanne’s final advice for anyone starting a product business

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you’ve ever found yourself stuck in a loop with Amazon seller support, sending messages back and forth and not really getting anywhere, this episode is for you.

Because while Amazon is an amazing marketplace, it isn’t always straightforward. Things do go wrong, and often they happen when you least expect it, whether that’s a listing being taken down, a product being incorrectly restricted, or something just not working the way it should.

In this episode, I’m talking you through how to get the best outcome from Amazon seller support, based on real situations I’m dealing with right now for clients. So this is practical, honest, and based on what actually works, not just theory.

I’m also sharing the kinds of issues you might run into when selling on Amazon, why they happen, and most importantly, how to deal with them without losing time, energy, or patience.

Because the truth is, most issues are fixable. It’s just knowing how to approach Amazon seller support in the right way that makes all the difference.

I’ve also created a free guide, How to get the best out of Amazon Seller Support, which walks you through everything step by step. You can download that below, so there’s no need to take notes while you’re listening.

Get my free guide - how to get the best out of Amazon Seller Support: https://checklist.vickiweinberg.com/sellersupport

Episode chapters:

00:00 Why things don’t always run smoothly on Amazon

01:40 Real examples of Amazon issues and what can go wrong

04:30 What happens if problems aren’t resolved

06:45 How to reduce the chances of issues in the first place

08:40 Understanding Amazon seller support

10:25 How to write a clear and effective support case

12:10 Common mistakes that slow everything down

13:40 When to use chat or phone support

14:55 How to escalate your case

16:25 The mindset that will help you get results

17:40 When to get extra support

18:30 Final thoughts and reassurance

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you run a product based business, your website plays a huge role in whether customers buy from you or leave within seconds.

In this episode, I’m joined by Simon Pryce, Managing Director of Skylight Media, who works with businesses to improve how their websites function, convert and support growth.

We talk about the real role of a product business website, why many websites struggle to convert visitors into customers, and the surprisingly simple changes that can make a big difference.

Simon shares what he sees again and again when businesses come to him because their website “isn’t working”, including the common mistakes that quietly cost sales. We also talk about the importance of product descriptions, strong photography, user experience, and how customers actually behave when they land on a website for the first time.

If you’ve ever looked at your website and wondered whether it’s really doing its job, this conversation will help you think about your product business website in a completely new way.

Towards the end of the episode we also explore something many businesses haven’t considered yet, the impact of AI and what the future could look like when machines begin purchasing products automatically on behalf of customers.

If you want your product business website to work harder for you this year, this episode is packed with practical insight.

Find Simon here:

skylightmedia.co.uk

linkedin.com/in/simondavidpryce

Episode Chapters00:00 Introduction to Simon Pryce and Skylight Media

02:00 The true role of a website for a product business

05:10 The biggest website mistakes product businesses make

09:00 Understanding customer behaviour on websites

14:30 Why some websites don’t convert visitors into buyers

18:30 Design, messaging and functionality, what matters most

22:00 How often should you review or refresh your website

27:00 Improving your website without a huge budget

30:30 What to do if you feel embarrassed by your website

32:00 The future of websites, AI and agentic commerce

38:40 Final advice for making more of your website

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea.

If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your design. You don’t need perfection to begin; progress usually starts with curiosity and willingness to test your idea.

Charles shares how he moved from identifying a simple problem to building and refining a patented product. We also explore why understanding your customer is more important than adding complicated features when you are learning how to develop and launch a product idea.

If you are sitting on a product idea, this episode is a gentle reminder that small steps matter, persistence counts and testing early can help you move forward with confidence.

Find Charlie here:

Website: https://getthemozy.com/

Pinterest: https://www.pinterest.com/getthemozy/

Facebook: https://www.facebook.com/getthemozy

Instagram: https://www.instagram.com/get_the_mozy/#

YouTube: https://www.youtube.com/@getthemozy

Chapters:

00:00 Introduction

01:00 Finding a real problem to solve

04:00 Designing products using thermodynamics principles

07:00 Moving from prototype to sellable product

10:30 Using Kickstarter to validate demand

12:00 Starting sales through small markets and events

14:30 Marketing physical products online

16:30 Learning from product development mistakes

18:30 Simplifying product ranges for efficiency

20:40 Advice for first time product creators

23:20 Persistence in entrepreneurship

24:30 Final thoughts on product ideas

LET’S CONNECT

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you’ve ever wondered why selling on Amazon feels harder than it should, you’re not alone.

In this episode, I unpack why selling on Amazon can feel so complicated, even when you’re capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform often creates unnecessary complexity.

But it is not just a systems issue.

It is the mental load of not knowing whether something is normal.

The second guessing when a change works on one SKU but not another.

The time lost searching Google or watching tutorials that may not apply to your situation.

Selling on Amazon becomes heavier when you are trying to figure it all out alone.

In this episode, I also talk about what actually helps. Faster answers. Ongoing guidance. Being able to sense check decisions. Learning from other Amazon sellers who are navigating the same challenges.

I share more about the Amazon Sellers Support and Connect call I held recently, and my new-and-improved membership, Amazon Made Easy.

Amazon Made Easy is for product based business owners who are already selling on Amazon, or actively preparing to launch, and want practical, ongoing support without paying for full account management. It’s designed to help you take action, grow your account, get support when you need it and feel more confident in your decisions, without carrying the weight of it on your own.

Because while we can’t change how Amazon is built, we can change how supported you feel while building your business on it.

Episode Chapters:

00:00 Welcome, and why selling on Amazon feels harder than it should

01:20 Seller Central, outdated systems and lack of clear training

02:45 The isolation of selling on Amazon alone

04:10 Inconsistencies, suppressed listings and second guessing yourself

05:50 Where most sellers look for help, Google, YouTube and Seller Support

07:10 Why quick answers and ongoing support make such a difference

08:30 The power of community and learning from other Amazon sellers

09:50 Introducing Amazon Sellers Support and Connect

10:40 Amazon Made Easy, what’s changing and why

12:00 Who the membership is for, and who it is not for

13:20 Final thoughts, selling on Amazon does not have to feel this hard

LET’S CONNECT

Episode 338: Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’): https://vickiweinberg.com/membership/

Join Amazon Made Easy: https://vickiweinberg.com/membership/

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.

Whether you’re a jewellery designer, maker, or small business owner, there’s something here for you. Anna’s story reminds us that growing a brand is not just about sales or scaling; it’s about maintaining purpose, creativity, and wellbeing as you navigate challenges.

Find Anna here:

Website: www.annalouoflondon.com

Instagram: @annalouoflondon and @annalouwellness

LinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_ios

Facebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfr

And https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfr

Chapters:

00:00 Introduction

02:00 From Portobello Market to Harvey Nichols: How Anna’s brand first got noticed

06:00 Learning by doing: Starting a jewellery business with no formal training

09:30 Standing out in the market: How to attract attention as a small brand

12:50 Balancing family, business, and personal values while scaling a jewellery business

17:00 Managing cash flow, stock, and the challenges of wholesale

26:30 Finding energy, purpose, and joy in your business through tough times

31:00 Personalisation and why it differentiates your brand from competitors

36:00 Pricing strategy and valuing your craftsmanship and time

43:00 Building a remote and flexible business model to suit your lifestyle

46:20 Anna’s advice for anyone feeling overwhelmed: The power of contemplation

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have.

Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately increase sales. In this conversation, we dive into practical strategies you can implement straight away to improve your online conversion rates without overhauling everything at once.

You’ll learn why small details like clarity, trust signals, and mobile experience are crucial for encouraging customers to buy. We also cover the common myths around conversion, why traffic does not equal sales, and how even simple changes can have a significant impact on your conversion rate.

Whether you sell on your own website or through marketplaces like Amazon, this episode will give you practical steps to increase your online conversion rates and maximise the value of your existing traffic.

Find Carolina here:

https://www.carolinadibb.co.uk/

https://www.instagram.com/carolinadibbconsulting/

https://www.linkedin.com/in/carolina-dibb-15908623/

Episode Chapters:

00:00 Introduction

01:05 Common conversion challenges small and large businesses face

02:10 How to understand your customers and identify their needs

04:24 Practical ways to see your site through your customer’s eyes

05:41 Why clarity on product pages is key to conversion

07:48 Trust signals and social proof: reviews, best sellers, and building credibility

09:15 Where to focus your energy when improving your website or product listing

11:50 Understanding traffic versus conversion and the leaky bucket analogy

14:50 Essentials of a high converting product page: imagery, copy, and formatting

17:08 How small brands can build trust and encourage reviews

20:37 Conversion optimisation for Amazon listings: basics, keywords, and discoverability

24:29 Prioritising changes for maximum impact with limited resources

26:27 Myths about conversion and what conversion rate optimisation really means

28:50 Carolina’s top advice for improving your conversion rate today

30:39 The impact of checkout and payment options on conversions

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

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If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.

In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.

Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..

Chapters:00:00 Why Amazon can feel so challenging

02:05 Built for large sellers, not independent brands

04:10 Designed for scale rather than ease

06:25 Why the platform feels layered and confusing

08:50 The truth about seller support

10:45 Limit your tasks to avoid overwhelm

12:20 Focus on the fundamentals that drive sales

13:55 Create notes and shortcuts to save time

15:20 Use external help and AI when needed

16:35 When to ask for support

17:30 Final reassurance, you are doing better than you think

If you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.

LET’S CONNECT

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Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

membership

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In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.

Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message.

We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it.

If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance.

Chapters

00:00 Introduction and meet Sophie Bell

01:00 What story telling means for brands

02:20 How successful brands tell simple, effective stories

04:30 Choosing one clear message for your content

07:10 What authenticity really looks like in brand storytelling

09:20 Polished versus informal content and what works best

11:40 Creating quality content without burnout

14:40 Quality versus quantity in brand content

18:45 Why AI is not just for big companies

22:05 How AI can elevate creativity and storytelling

27:05 First steps for experimenting with AI

Find Sophie here:

Website

Instagram

LinkedIn

LET’S CONNECT

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.Find out more:https://vickiweinberg.com/membership

membership

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If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air.

This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements.

If you sell physical products, this episode will help you:

• Stop relying on ads that drain your budget
• Understand how to find influencers who actually drive sales
• Use non-transactional outreach to get influencers excited about your product
• Turn customers into raving fans who do your marketing for you
• Build growth through “boring consistency” rather than chasing the next trend

You’ll learn how to create an influencer “flywheel” that brings in steady sales, keep going even when business feels slow, and build a brand people naturally want to rave about — all without needing loads of products or a big ad budget. It’s full of easy, practical tips you can try right away.

USEFUL RESOURCES

Switch Supplements Website: https://www.switchsupplements.com/

Tomer Hen X: https://x.com/tomerhen

Tomer Hen Facebook: https://www.facebook.com/tomeronline/

Tomer Hen Instagram: https://www.instagram.com/tomer_hen/

Tomer Hen LinkedIn: https://www.linkedin.com/in/tomer-hen/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Black Friday bonus

If you’ve been thinking about getting started on Amazon, I’m running a small Black Friday weekend offer on my masterclass:How to start selling on Amazon when you don’t have the money to invest in helpNormally £49, and for this weekend only you’ll also receive a free fifteen minute follow-up call with me to answer any outstanding questions and help you feel clearer about your next steps.This bonus is available from Friday 28 November to Monday 1 December only.You can buy the masterclass here: https://vickiweinberg.com/how-to-start-selling-on-amazon/

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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To wrap up the year, I’m looking back at the most common questions I’ve been asked by sellers during Power Hours, training sessions and conversations this year.

These questions come up time and time again, whether someone’s just getting started or already established.

In this episode, I cover:

• Why your listing might not be showing up in search
• How to get your first reviews (and what not to do)
• When to start running ads, and how to keep them effective
• The best way to launch a new product
• When it makes sense to expand to other marketplaces

I also reflect on what these questions tell us about where sellers are right now — and how much progress so many have made this year.

If you’ve had any of these questions yourself, you’re not alone. And if you’d like ongoing help with your Amazon strategy, I share how we can work together one-to-one in 2026.

Mentioned in this episode:

• Book a Power Hour or 1:1 training

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Black Friday bonus

If you’ve been thinking about getting started on Amazon, I’m running a small Black Friday weekend offer on my masterclass:How to start selling on Amazon when you don’t have the money to invest in helpNormally £49, and for this weekend only you’ll also receive a free fifteen minute follow-up call with me to answer any outstanding questions and help you feel clearer about your next steps.This bonus is available from Friday 28 November to Monday 1 December only.You can buy the masterclass here: https://vickiweinberg.com/how-to-start-selling-on-amazon/

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with.

Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural nails. Oh, and the best part? They are fully reusable.

Loste is a new kind of press-on. Crafted with 5-layer, soft gel technology, our nails are ultra-strong, ultra-glossy, and long lasting. No UV. No damage.

Each set comes with everything you need for a flawless application in five minutes, whether you’re getting ready for a night out or applying them poolside on holiday.

Christy built her reusable press-on nail brand from scratch — no contacts, no big budget — and shares exactly what it’s really like to develop a product, market it, and keep going when things constantly change.

In this episode, you’ll learn:* How a simple personal frustration can spark a whole product idea * What bootstrapping a physical product looks like behind the scenes * What’s actually working in product marketing right now * How small brands can stand out without competing on price * The power of repeating your brand story

This is a relatable, encouraging episode that’ll leave you inspired to keep going, keep showing up, and keep telling your story.

USEFUL RESOURCES

Loste Nails Website https://getloste.com/

Loste Nails Instagram https://www.instagram.com/getloste/

Loste Nails TikTok https://www.tiktok.com/@getloste

Loste Nails Facebook https://www.facebook.com/getloste/

Loste Nails Pinterest https://uk.pinterest.com/getlostenails/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Black Friday bonus

If you’ve been thinking about getting started on Amazon, I’m running a small Black Friday weekend offer on my masterclass:How to start selling on Amazon when you don’t have the money to invest in helpNormally £49, and for this weekend only you’ll also receive a free fifteen minute follow-up call with me to answer any outstanding questions and help you feel clearer about your next steps.This bonus is available from Friday 28 November to Monday 1 December only.You can buy the masterclass here: https://vickiweinberg.com/how-to-start-selling-on-amazon/

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Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads?

In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return.

We’ll talk through:

• How to decide what you want Amazon to do for your business (sales channel vs brand visibility)
• The importance of optimising existing listings before scaling
• Expanding to new marketplaces (EU and US) — and what to know
• How to add new product lines, bundles, or test virtual bundles (coming soon to the UK)
• When to revisit your ads strategy or your balance between FBA and FBM

I also share real examples from the sellers I’ve worked with — from improving listings to expanding to Germany — and what made each strategy successful.

If you’re planning your next phase on Amazon or looking ahead to 2026, this episode will help you create a clear direction for your business.

Mentioned in this episode:

• Book a Power Hour to plan your 2026 Amazon roadmap

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Black Friday bonus

If you’ve been thinking about getting started on Amazon, I’m running a small Black Friday weekend offer on my masterclass:How to start selling on Amazon when you don’t have the money to invest in helpNormally £49, and for this weekend only you’ll also receive a free fifteen minute follow-up call with me to answer any outstanding questions and help you feel clearer about your next steps.This bonus is available from Friday 28 November to Monday 1 December only.You can buy the masterclass here: https://vickiweinberg.com/how-to-start-selling-on-amazon/

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

View Details

In this episode, Vicki speaks with Lily Llewellyn, of Provide Society, a specialist who supports families, couples, and close friends who work together. Lily combines her background in family psychotherapy and business to help people navigate the practical and emotional realities of running a business with someone they’re personally connected to.

This conversation is particularly useful for product creators and e-commerce business owners who currently work with a family member or are considering bringing one into the business.

What you’ll learn• The most common challenges family-run businesses face

• How to decide who does what

• How to protect both the relationship and the business

• What to discuss before going into business together

• How to handle tensions or conflict

• The difference between what the family needs and what the business needs

• Succession planning without the stress

• What “growth” actually means

If you work with a partner, sibling, parent, or close friend — or you’re considering it — this episode will help you do it with more clarity and much fewer headaches.

USEFUL RESOURCES

Provide Society Website: https://www.providesociety.com/

Provide Society YouTube https://www.youtube.com/@ProvideSociety

Lily Llewellyn LinkedIn https://www.linkedin.com/in/lily-llewellyn-423030183/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Black Friday bonus

If you’ve been thinking about getting started on Amazon, I’m running a small Black Friday weekend offer on my masterclass:How to start selling on Amazon when you don’t have the money to invest in helpNormally £49, and for this weekend only you’ll also receive a free fifteen minute follow-up call with me to answer any outstanding questions and help you feel clearer about your next steps.This bonus is available from Friday 28 November to Monday 1 December only.You can buy the masterclass here: https://vickiweinberg.com/how-to-start-selling-on-amazon/

View Details

Amazon can be a brilliant place to sell — but that doesn’t mean it’s right for everyone.

In this episode, I’ll help you work out whether Amazon is the right platform for your products and business. We’ll go through three simple checks that can save you time, money, and frustration before you even get started.

You’ll learn:

• How to check if your product can be sold on Amazon (including approvals, restrictions, and safety requirements)
• How to assess demand — whether people are already buying products like yours
• How to estimate costs and make sure your product can stay profitable after fees

We’ll also look at some free tools you can use, like the Jungle Scout Sales Estimator, and I’ll share practical examples to help you make informed decisions before you commit.

Whether you’re just starting out or you’ve been on the fence about Amazon for a while, this episode will give you clarity on whether it’s the right move for you.

Mentioned in this episode:

• Jungle Scout Sales Estimator
• Book a 1:1 training session with me

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Black Friday bonus

If you’ve been thinking about getting started on Amazon, I’m running a small Black Friday weekend offer on my masterclass:How to start selling on Amazon when you don’t have the money to invest in helpNormally £49, and for this weekend only you’ll also receive a free fifteen minute follow-up call with me to answer any outstanding questions and help you feel clearer about your next steps.This bonus is available from Friday 28 November to Monday 1 December only.You can buy the masterclass here: https://vickiweinberg.com/how-to-start-selling-on-amazon/

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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In this episode, Vicki chats with Amy Langfield, co-founder of Grow with Iris — a fortified, plant-based drink for children aged 12 months to 4 years. What started as one mum’s search for a safe, nutritious alternative for her allergic daughter has grown into a business helping families all over the UK.

Amy opens up about:

🌱 Turning a personal challenge into a purposeful business — how her daughter’s severe allergies inspired the creation of Grow with Iris.

🌱 Navigating regulations and formulation — the behind-the-scenes work of developing a nutritious, safe, and great-tasting children’s drink.

🌱 Funding innovation — how grants from Innovate UK supported research, development, and sustainability goals (and how you could benefit too!).

🌱 Building a sustainable brand — from eco-conscious packaging to lifecycle analysis

🌱 Practical advice for founders

Amy’s story is the perfect reminder that you don’t have to have all the answers to build something amazing — just a strong “why,” a willingness to learn, and a community around you.

USEFUL RESOURCES:

Grow With Iris Website: https://www.growwithiris.com/

Grow With Iris Facebook: http://www.facebook.com/growwithiris

Grow With Iris Instagram: http://www.instagram.com/grow_with_iris/

Grow With Iris LinkedIn: http://www.linkedin.com/company/79984142

Amy Langfield LinkedIn: http://www.linkedin.com/in/amy-langfield-887b36231/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Black Friday bonus

If you’ve been thinking about getting started on Amazon, I’m running a small Black Friday weekend offer on my masterclass:How to start selling on Amazon when you don’t have the money to invest in helpNormally £49, and for this weekend only you’ll also receive a free fifteen minute follow-up call with me to answer any outstanding questions and help you feel clearer about your next steps.This bonus is available from Friday 28 November to Monday 1 December only.You can buy the masterclass here: https://vickiweinberg.com/how-to-start-selling-on-amazon/

View Details

Fulfilment by Amazon, or FBA, sounds simple - you send your stock to Amazon and they handle the rest.

But what really happens behind the scenes can make a big difference to your profits, rankings and even how smoothly your business runs.

In this episode, I take you through how FBA actually works - from how your stock is received and stored, to the fees you’ll pay, the common pitfalls to avoid, and how to decide whether it’s right for your business.

You’ll learn:

• What FBA really is
• The genuine benefits — including Prime eligibility and customer trust
• The hidden costs and things to consider
• How to decide between using FBA, FBM, or a mix of both
• A simple walkthrough of setting up your first FBA shipment

I also share some of my own experiences — the good and the bad — including what happened when an entire shipment went missing, and how I’d approach things differently now.

If you’re using FBA already, or thinking about it, this episode will help you understand exactly what to expect — and how to avoid costly mistakes.

Mentioned in this episode:

• Amazon FBA Calculator
• The Essential Insurance Guide for Product Businesses - with Gary Ross, Blip
• Book a Power Hour or 1:1 training

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Black Friday bonus

If you’ve been thinking about getting started on Amazon, I’m running a small Black Friday weekend offer on my masterclass:How to start selling on Amazon when you don’t have the money to invest in helpNormally £49, and for this weekend only you’ll also receive a free fifteen minute follow-up call with me to answer any outstanding questions and help you feel clearer about your next steps.This bonus is available from Friday 28 November to Monday 1 December only.You can buy the masterclass here: https://vickiweinberg.com/how-to-start-selling-on-amazon/

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

View Details

What actually makes a product great — not just good, but something people buy again, rave about, and recommend?

In this week’s episode, Vicki chats with Tricia Connor Jackson, who brings a fascinating mix of experience to the table. Tricia is a professional model, actress, and content creator who’s worked with over 350 brands, as well as a former Vice President of Sales at Procter & Gamble and Nestlé. She’s also one of the expert panelists on Amazon Prime’s Shopping Court, where she reviews and judges real-life products in front of a global audience.

This conversation is a goldmine for anyone selling a physical product or building a brand. Tricia shares what she’s learned from reviewing hundreds of products — what makes some shine and others stumble — and gives practical, honest advice to help you make yours the best it can be.

You’ll hear:

What really makes a product stand out – from packaging and price to function and clarity. Tricia explains why it’s never just one thing that wins customers over.

Tiny mistakes that trip brands up – like unreadable labels, unclear instructions, or packaging that looks beautiful but doesn’t actually work.

How to think like a consumer again – testing your own products as if you’d never seen them before.

The dos and don’ts of working with content creators – what to expect, how to brief them properly, and how to build strong, respectful relationships that produce great content.

Why authenticity matters most in creator partnerships – and how a well-chosen creator can become one of your best advocates.

How to make your Amazon listings do the selling for you – and why most brands accidentally undersell themselves online.

Tricia also shares fascinating behind-the-scenes stories from Shopping Court — Amazon’s reality-style product review show — and explains how her judging experience has sharpened her eye for what makes a product truly irresistible.

If you want to improve your packaging, work better with influencers, or simply make sure your product experience delights customers at every touchpoint, this episode is for you.

USEFUL RESOURCES

Tricia Connor Jackson Website: https://triciaconnorjackson.com/

Tricia Connor Jackson Instagram https://www.instagram.com/triciaconnorjackson/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Creating your first Amazon listing can feel daunting, but it doesn’t need to be. In this episode, I’ll walk you through the essentials for building a strong listing — and share some of the common mistakes to avoid.

You’ll learn:

• What you need to set up your Amazon Seller Central Account
• The key elements of a good Amazon listing
• How to avoid the most common listing mistakes

Remember to check out my back catalogue for full episodes on shipping, Amazon fees and more.

Get my FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

If you’d like personalised support with your first listing, I offer Power Hours where we can go through your product and goals together. Book a session here: https://calendly.com/vickiweinberg/powerhour

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

In this inspiring episode, Vicki chats with Corinne Whillock, founder of Lulu and Boo Jewellery, about how she swapped a 20-year career as a midwife for life as an award-winning jewellery designer.

If you’ve ever dreamed of doing something completely different or wondered if it’s too late to start again, this conversation will leave you feeling motivated and reassured that it never is.

Corinne shares how a chance encounter with a friend led her to an evening jewellery class that changed everything – and how she’s built a business rooted in quality, sustainability and authenticity.

You’ll hear:

How Corinne created a brand centred on recycled gold and silver that’s designed to last a lifetime.

Why staying true to your values and “your lane” can help you stand out – even in a competitive market.

The power of being authentic online and letting people see the person behind your brand.

Practical tips on funding, choosing e-commerce platforms, and balancing sustainability with profit.

Corinne’s experience with celebrity endorsements (including Claudia Winkleman!) – and what really drives long-term growth.

Why it’s absolutely not too late to start something new – and how midlife creativity can become your superpower.

This is such an uplifting conversation about courage, craftsmanship and connection. Whether you’re a product creator, maker, or e-commerce business owner, you’ll walk away with ideas, encouragement and the reminder that your business can reflect your values and evolve alongside you.

USEFUL RESOURCES

Lulu And Boo Website: https://luluandboojewellery.co.uk/

Lulu And Boo Facebook https://www.facebook.com/people/Lulu-Boo-Sustainable-Jeweller/100082407024540/

Lulu And Boo Instagram https://www.instagram.com/luluandboosustainablejeweller

Corrine Whillock LinkedIn https://www.linkedin.com/in/corinne-whillock-5784292a7/?originalSubdomain=uk

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Sometimes the biggest drains on your Amazon sales aren’t the obvious ones. In this episode, I uncover some of the hidden issues that quietly eat into your profit — and how to start spotting them.

You’ll learn:

• The hidden problems that affect Amazon sales
• Why these issues often go unnoticed
• How fixing them can boost both sales and profitability

Mentioned in this episode:

• My FREE Amazon audit checklist: https://checklist.vickiweinberg.com/audit
• My Amazon Seller Central audit service: https://vickiweinberg.com/amazon-account-audit/

Mentioned in this episode:

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

If you’ve ever found yourself undercharging, struggling to raise your prices, or feeling guilty about earning money doing something you love — this episode is for you.

This week, I’m joined by Nicky Price, a global transformation therapist and coach who helps women in business break free from the subconscious blocks that hold them back from success and abundance.

We dive deep into money blocks — what they are, where they come from, and how they might be quietly sabotaging your business without you even realising. Nicky explains how our early experiences shape our beliefs about money, worth, and success, and how these old patterns might still be influencing the way we show up in business today.

You’ll hear about:

• The most common money and mindset blocks women in business face
• How to spot when you’re self-sabotaging your income or success
• Why some of your money challenges may have nothing to do with money at all
• Practical tips for increasing your self-worth and your ability to receive
• How changing your energy and awareness can start shifting your results immediately

This is a fascinating, eye-opening conversation that will leave you reflecting on your own relationship with money — and ready to make powerful changes.

💡 Plus, Nicky has kindly shared a free 28-minute video that takes this work even deeper — no opt-in needed! You can watch it at https://mebutfree.com/Vicki

USEFUL RESOURCES

Me But Free Website https://mebutfree.com/

Nicky Price Instagram https://www.instagram.com/nicky_price/

Nicky Price LinkedIn https://www.linkedin.com/in/nickyprice/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

What actually happens during an Amazon account audit? In this episode, I take you behind the scenes and share some of the key areas I check, what they reveal and what you can do to about it.

This is a great way to pick up some tips on the areas you can look at, within your own account, to identify improvements.

You’ll learn:

• The most common areas I review in an Amazon audit
• Real examples of issues I’ve uncovered
• Why an audit can make such a difference to performance

Want me to take a look at your account? I offer tailored Amazon audits to highlight problems and provide actionable steps to fix them.

Find out more here: Want me to take a look at your account? I offer tailored Amazon audits to highlight problems and provide actionable steps to fix them.

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

This week's guest is Anne-Clare Ribbons, founder of the sustainable kids’ craft brand Cotton Twist. Anne-Clare started her business ten years ago with just £400 and a big dream—to make children’s crafts fun, imaginative, and kind to the planet.

Find out how she grew Cotton Twist from hand-cutting paper at her kitchen table to being stocked in hundreds of shops across the UK and worldwide, including John Lewis, National Trust, and English Heritage. Anne-Clare is refreshingly honest about the realities of running a product business—what it takes to grow organically without outside funding, surviving challenges like Covid and postal strikes, and how stubborn determination (and a lot of coffee) kept her going.

If you’re a product creator, maker, or small business owner, you’ll love Anne-Clare’s open stories and practical advice on:

• Starting small and testing the market before investing big
• Managing production and sustainability as you scale
• Finding (and keeping!) your passion when things get tough
• Why you should never rely on one sales channel
• How community, creativity, and resilience make all the difference

This is a warm, honest, and motivating chat for anyone building a brand from the ground up—or dreaming of doing so.

USEFUL RESOURCES

Cotton Twist Website https://cottontwist.co.uk/

Cotton Twist Instagram https://www.instagram.com/cotton.twist/

Cotton Twist Facebook https://www.facebook.com/inspiredbycottontwist/

Cotton Twist Pinterest https://uk.pinterest.com/cottontwist/

Cotton Twist LinkedIn https://www.linkedin.com/in/acribbonscottontwist/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Is your Amazon account really working as well as it could? In this episode, I’ll walk you through the clear signs that your account might need a health check — and why small issues left unchecked can end up costing you sales and money.

You’ll learn:

• The signs your Amazon account isn’t performing as it should
• How to spot problems before they become bigger issues
• Why regular health checks are so valuable for long-term success

If you’d like a fresh pair of eyes on your account, I offer tailored Amazon audits to identify problems and give you clear next steps.

Mentioned in this episode:

• Free Amazon audit checklist: https://checklist.vickiweinberg.com/audit
• Find out more about my audits: https://vickiweinberg.com/amazon-account-audit/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Insurance might not sound like the most exciting part of running your business – but it’s one of the most important. In this episode, I’m joined by Gary Ross from Blip, who has over 40 years of experience in the insurance world, to break it all down in a way that’s simple, practical, and surprisingly interesting!

If you’re selling products – whether you make them yourself, import them, or curate them – you’ll learn exactly what types of cover you need, why it matters, and how to avoid nasty surprises down the line.

Here’s what you’ll get from listening:

• A clear understanding of the different kinds of insurance product businesses should consider (public liability, product liability, employers’ liability, stock cover, and more).
• Real-life examples of why having the right cover can make all the difference – including some eye-opening stories Gary shares from his career.
• What sole traders, limited companies, and even side hustlers should be thinking about when it comes to protecting themselves.
• Reassurance that insurance doesn’t need to be overwhelming – and how to work out what you actually need without paying for things you don’t.

Whether you’re just starting out or already running a product business, this is a practical episode that could save you money, stress, and sleepless nights in the future.

USEFUL RESOURCES

Blip Website: https://www.justablip.co.uk/

Blip Instagram: https://www.instagram.com/blip_insurance/?hl=en

Blip LinkedIn linkedin.com/company/justablip

Gary Ross LinkedIn https://www.linkedin.com/in/gary-ross-48149bb/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

This is a re-release. Original episode published in October 2024

Key takeaways:

• Amazon can be an excellent marketplace for small businesses to reach new customers.
• Selling on Amazon involves challenges, but it can significantly increase brand visibility.
• Using Amazon's Fulfilled by Amazon (FBA) service can save time on order fulfillment.
• Many customers shop on Amazon because of its convenient payment and shipping options.
• It's essential to optimise your product listings on Amazon to attract customers.
• Amazon provides opportunities for global sales.

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

In this episode, I chat with Reshma Nagpal, founder of Orregin, a purpose-driven brand bringing beautiful artisan-made accessories and homeware from India to the UK. Reshma is only a year into her business, yet she has so much wisdom to share about starting strong, building trust, and staying true to your mission.

You’ll hear:

• How a difficult time during Covid led to a business idea rooted in purpose and passion.
• The power of working directly with artisans to preserve traditional crafts while creating modern, desirable products.
• Why talking to your customers early and often is one of the most valuable things you can do (and how Reshma does this through pop-ups and fairs).
• The realities of pricing, trial and error, and navigating challenges like logistics and production.
• The three core purposes behind Orregin, and how a strong “why” helps a new brand stand out.
• What it’s really like launching in a tough economic climate, and why sometimes the best time to start is simply now.

If you’re just starting out, or even if you’ve been running your business for a while, this conversation is packed with inspiration and practical reminders that will help you keep moving forward, trust yourself, and lean into feedback from the people who matter most—your customers.

USEFUL RESOURCES

Orregin Website https://orregin.com/

Orregin Instagram https://www.instagram.com/orregin_global/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

I first started selling on Amazon around nine years ago, and while I did a lot right, there’s plenty I’d do differently if I was starting today.

In this episode, I’m sharing both the wins and the lessons learned – so you can avoid the costly mistakes I made and benefit from what’s working for my clients right now.

We’ll cover:

• The things I’d repeat – from having an established product to creating a great listing
• Why I’d skip Amazon’s A+ templates in favour of custom layouts
• How I’d approach stock differently to save on storage fees
• The importance of having FBM as a backup to FBA
• Why I’d use Vine to get early reviews (and avoid my early review struggles!)
• How I’d approach ads with more patience and focus
• What I’d change about my launch and expansion plans

If you’re just starting out – or thinking about a relaunch – this is a chance to learn from my experience and start strong.

Mentioned in this episode:

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Cash flow – it’s one of those topics that every business owner knows is important, but many of us shy away from really getting to grips with it. In this episode, I’m joined by Sarah Mathias, e-commerce consultant and founder of This is Growth, who works with small business owners to cut through the noise and focus on the numbers and strategies that actually drive profit.

Sarah shares:

• The most common mistakes she sees product businesses make with cash flow (and how to avoid them).
• Why poor margins and taking too much money out of the business too soon can be so damaging.
• How to use stock, pre-orders, and even a “sellout model” to keep money flowing and customers coming back.
• Simple ways to track your numbers – even if you don’t consider yourself a “numbers person.”
• Why sometimes the best thing you can do for your business is not to pay yourself (at least at the start).

This conversation is packed with practical, no-nonsense advice that will help you feel more in control of your money and your business. Whether you’re just starting out or a few years in, you’ll come away with fresh ideas on how to keep cash flowing, avoid unnecessary costs, and make decisions with confidence.

If cash flow has ever kept you awake at night, this episode will give you both clarity and reassurance

USEFUL RESOURCES

This Is Growth Website https://www.thisisgrowth.co.uk/

This Is Growth Instagram https://www.instagram.com/thisisgrowthecom/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Q4 is the busiest time of year on Amazon – and the earlier you prepare, the better your results will be.

In this episode, we’ll talk about what you can do right now to make sure your listings, stock, and ads are ready for the increase in traffic and competition.

You’ll learn:

• Why last-minute changes might not get indexed in time
• How to optimise titles, bullets, and images for the season
• The role seasonal keywords can play in increasing visibility
• How to plan your stock levels and avoid costly delays
• Setting up and refining your ad campaigns for Q4 success
• When and how to use promotions to stand out
• The benefit of testing before the busiest weeks hit

If you want to go into Q4 confident and prepared – rather than scrambling to fix things – this episode is for you.

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

This week on the Bring Your Product Idea to Life podcast, I’m joined by Maddie Pirrie, Head of Community at Buy Women Built – a movement shining a light on female-founded consumer brands in the UK.

If you run a product-based business (whether you’re just starting out or already scaling), this episode is packed with insights about the power of visibility, connection, and community. Maddie shares the story behind Buy Women Built, why it exists, and how it’s already making a huge impact for thousands of female founders.

You’ll hear about:

• How Buy Women Built grew from a small WhatsApp group into a nationwide movement.
• The unique support product founders get inside the community – from forums and pods to live events with inspiring founders.
• Why collaborations and partnerships can be a game-changer for your brand.
• The importance of female role models in entrepreneurship – and how visibility changes everything.
• Practical ways you can get involved, no matter what stage your business is at.

If you’ve ever felt like you’re building your product business alone, this episode is a brilliant reminder that community really does make all the difference. Buy Women Built isn’t just about growing your business – it’s about being part of a bigger movement that celebrates and supports female founders.

USEFUL RESOURCES:

Website: https://buywomenbuilt.com/

Submit Your Brand: https://buywomenbuilt.com/submit-your-brand/

Instagram: https://www.instagram.com/buywomenbuilt/?hl=en

LinkedIn: https://www.linkedin.com/company/buy-women-built/?originalSubdomain=uk

Personal LinkedIn for Brand Enquiries: https://www.linkedin.com/in/maddie-pirrie1/?originalSubdomain=uk

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

With Q4 just around the corner, there’s still time to make improvements that can boost your sales – without a full overhaul.

In this episode, I’m sharing simple, strategic tweaks you can make to your Amazon account and listings right now, including:

• Quick title changes that can improve your visibility
• How better images can increase clicks and conversions
• Making the most of your bullet points to highlight benefits
• Updating backend keywords for better search relevance
• Reviewing your pricing and fees before peak season
• Making fulfilment work harder for you – including why having both FBA and FBM can help
• The importance of checking in on your ads

Small changes can have a big impact – especially when made before traffic and competition surge.

Tune in to get a checklist of actions you can start on today.

Find out more about an Amazon Account Audit: https://vickiweinberg.com/amazon-account-audit/

Book a Power Hour with me: https://calendly.com/vickiweinberg/powerhour

Mentioned in this episode:

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

In this episode, I’m joined by Kerry Hawkins, founder of Whist, a wellbeing brand creating refillable candles, home fragrance, and bath products. Kerry shares openly about her journey from running a busy spa to starting a product business with just £100, and the challenges and lessons she’s learned along the way.

We cover:

• The differences between running a service business and a product business.
• How Kerry overcame her fear of showing up on Instagram and why visibility matters.
• Practical ways to sell fragrance products online, including quizzes, discovery packs, and strong scent descriptions.
• Using customer feedback to shape products and build loyalty (Whist now has a 70% returning customer rate).
• Why staying focused on your own path matters more than chasing trends.

This conversation is full of useful, real-world insights for anyone growing a product business – whether you’re just starting out or looking to strengthen what you’ve already built.

Useful Resources

Whist Website https://www.whistuk.com/

Whist Instagram https://www.instagram.com/whist_uk/

Whist Facebook https://www.facebook.com/Whistuk/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

If you’ve been “nearly ready” to launch on Amazon all summer, this is your sign to go for it.

In this short, focused episode, I’m sharing why September is one of the smartest months to launch your Amazon store – even if you feel like you’ve missed the boat for the year.

We’ll cover:

• Why September gives you enough time to set up properly before Q4 kicks in
• How launching now helps you avoid being drowned out in peak season noise
• Why it’s the perfect moment to build reviews and traction before the busiest months
• How this timing gives you space to fix any issues and go into Q4 feeling confident

Whether you’re chasing Q4 sales or setting yourself up for next year, the sooner you start, the better. And if you need help getting everything set up, my Amazon Launch Package can take care of it for you.

Find out more about my Amazon Launch Package: https://vickiweinberg.com/amazon-launch-package/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Is your branding secretly holding your business back? In this episode, I’m joined (once again!) by brand consultant Cara Bendon to explore the four big signs that your branding might be working against you rather than for you.

We dig into:

• How to tell if people really understand what your product is (or if you’re leaving them confused).
• Why attracting the wrong customers could be a sign your brand positioning needs tweaking.
• The importance of consistency across your website, social media, packaging, and even Amazon listings.
• What it means if you secretly feel embarrassed about your branding — and how that could be stopping you from taking opportunities.

Cara shares practical tips, real-life examples, and plenty of encouragement to help you spot where your branding could use a refresh. Whether you’re just starting out or you’ve been running your product business for a while, this episode will help you see branding not just as a logo, but as the whole experience you’re creating for your customers.

If you’ve ever wondered why sales feel harder than they should, why people aren’t quite “getting” your product, or if you’ve hesitated to put yourself out there because of your visuals or packaging — this episode is for you.

USEFUL RESOURCES

Do you ever wonder how others perceive your brand? Whether your logo is up to scratch, and if your colour and font choices feel right for your product and your audience? Wonder no more – get your brand in front of a branding expert for free, instant feedback on your branding and your website.

This week’s podcast guest, Branding Expert Cara Bendon, usually offers brand audits for £250, but she’s offering free mini-audits for my Amazon Made Easy members during a special bonus session in September.

If you’ve been on the fence about joining, sign up now to benefit from this free session (only available to my members) - plus get access to everything else already included within the membership. All for £29 a month!

This session is worth the membership alone, but I'm pretty confident you'll love the supportive and helpful space we've created and want to stay with us!

Amazon Made Easy Membership https://vickiweinberg.com/membership/

Website - www.carabendon.com

Instagram - https://www.instagram.com/carabendon/

LinkedIn - https://www.linkedin.com/in/carabendon/

YouTube - https://www.youtube.com/@CaraBendon

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

This week I’m re-releasing one of the most downloaded episodes of the podcast – and for good reason.

There are so many myths out there about selling on Amazon, and if you’re just getting started (or even if you’re not), they can really hold you back.

In this episode, I’m talking through some of the biggest misconceptions I hear – like needing a huge budget to launch, or thinking that just listing your product will lead to instant sales. I’ll also explain why you don’t need to be the cheapest seller to succeed.

If you’ve ever wondered whether Amazon’s too competitive, too expensive, or just too complicated – this one’s for you.

Let’s clear up the confusion and help you move forward with more confidence.

Mentioned in this episode:

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

If you’ve ever wondered whether joining an industry association is worth it, this conversation will give you the inside scoop.

This week on the podcast I’m joined by Victoria Louise, Head of Membership at the Giftware Association. The Giftware Association supports businesses across the home and gift sector, from brand-new startups to well-established companies, offering advice, connections, and opportunities to help you grow.

In this episode, you’ll discover:

• Why being part of a trade association can take away the loneliness of running a product business.
• The many ways membership can support you — from legal and HR advice to international growth, marketing, and introductions to buyers.
• How the Gift of the Year Awards can put your products in front of the right people and open doors you might never have imagined.
• Real examples of members who’ve used their membership to raise their profile, build community, and grow their brand.
• Why networking and saying “yes” to opportunities (even when it feels scary!) can make such a difference.

Whether you’re just starting out or further along your business journey, this episode will help you see how the right support network can give you confidence, connections, and the chance to take your brand further.

USEFUL RESOURCES

The Giftware Association Website https://www.giftwareassociation.org/

Giftware Association Instagram https://www.instagram.com/the _ga_uk

GIftware Association LinkedIn https://www.linkedin.com/company/the-giftware-association/

Victoria Louise LinkedIn https://thevertfest.vfairs.com/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Q4 is the biggest sales period of the year on Amazon – but to make the most of it, you need a plan.

In this episode, we’re talking about how to get your promotions in place early, so you’re not scrambling when Black Friday hits. Whether you're launching your first seasonal offer or refining your strategy from last year, this is a great time to think ahead.

You’ll learn:

• How to choose which products to promote
• What types of Amazon promotions are available – and how to use them
• How far in advance you need to plan for Q4 events like Black Friday
• Why it’s important to think about stock, pricing, and marketing together
• And how to make sure your promotions actually convert

It doesn’t need to be overwhelming – but a bit of planning now can make a big difference to your Q4 results.

Links and resources:

• Book a Power Hour: https://calendly.com/vickiweinberg/powerhour

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

If you’ve ever wondered how to turn a personal problem into a product that changes lives, this conversation with Kelly Newton, co-founder of NIXI Body, will leave you feeling inspired and ready to take action.

NIXI Body create washable, absorbent and very discreet knickers for periods and little bladder leaks. Designed to be discreet and comfortable, keeping women moving through menstruation, motherhood and menopause.

Kelly shares the incredibly honest and often funny story of how she went from being a foster mum with no business background to running a fast-growing brand selling discreet, washable knickers for periods and light bladder leaks. Along the way, she’s navigated product development, niching down, retail partnerships (including a store on Regent Street!), and building a loyal community of customers who shout about her products.

In this episode, you’ll discover:

• How Kelly spotted a gap in the market and created a product she wished had existed for her.
• The brave decision to niche down into the sports market — and how it led to game-changing opportunities.
• Why community, storytelling, and being relatable can be your biggest marketing superpowers.
• Handling negative feedback without losing confidence (and even turning one-star reviews into five-stars).
• The power of partnerships — how meeting her co-founder transformed the business.
• Tips for getting into retailers, selling across multiple channels, and keeping control of your brand message.
• Why it’s vital to know your long-term goal for your business — whether that’s selling, scaling, or pivoting.

Whether you’re just starting out, growing your product range, or trying to find your niche, Kelly’s mix of humour, resilience, and practical tips will give you the confidence to go for it — and keep going when it gets tough.

USEFUL RESOURCES

NIXI Body Website https://www.nixibody.com/

NIXI Body Instagram https://www.instagram.com/nixibody

NIXI Body TikTok https://www.tiktok.com/nixibody

Kelly Newton LinkedIn https://www.LinkedIn.com/kellynewton007/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Amazon is always changing – and in 2025, there have already been some important updates that sellers need to be aware of.

In this episode, I’m covering three key changes that could impact your listings, visibility, and performance on Amazon. Whether you’re actively selling or planning to launch soon, this is your chance to get ahead of the curve and make sure your listings are in the best possible shape.

We’ll cover what the new brand analytics reports could mean for your keyword strategy

What’s changing with Amazon’s title requirements – and how to make sure your listings stay compliant

And the rollout of new AI tools like Project Amelia and Enhance My Listing – including why I still recommend human-led listing support for now

There’s a lot to keep up with – but I’ll break it all down in a clear, practical way so you know what matters and what (if anything) you need to do next.

Links and resources:

• Watch the original episode: https://youtu.be/k87JyYOxWDE
• Book a Power Hour: https://calendly.com/vickiweinberg/powerhour
• Find out more about Amazon Made Easy: https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

If you're a product-based business, Christmas PR isn’t just a nice-to-have — it can be one of the most powerful ways to boost your visibility and sales all year. Getting your products featured in festive gift guides and seasonal stories can lead to a surge in traffic, a flurry of orders, and some seriously valuable brand credibility. In this episode, we’re talking about how to make it happen (even if you’ve never done PR before).

I'm joined by the brilliant Louise Cox, a small business publicity expert who specialises in helping product-based brands get featured in the press. We dive into why now (yes, in August!) is the perfect time to start planning your Christmas PR – and exactly how to do it, even if you're on a budget or doing it all yourself.

In this episode, you'll learn:

• How to get your products featured in Christmas gift guides
• What journalists are really looking for – and how to make your product stand out
• Simple steps to pitch your product, even if you’ve never done PR before
• Free and low-cost ways to find press opportunities
• Other festive PR ideas beyond gift guides that can help raise your profile

Whether you’re just starting out or looking to get more press coverage this year, this episode is packed with practical advice and simple steps you can take straight away.

USEFUL LINKS

Louise Cox PR Website https://www.louisecoxpr.co.uk/

Louise Cox Instagram https://www.instagram.com/louisecoxpr/

Readly https://gb.readly.com/

Mailtrack https://mailsuite.com/en/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Is your Amazon listing looking a little tired?

Summer is the perfect time to give it a quick refresh before the busy Q4 season creeps in.

In this episode, I’m sharing 5 simple ways to improve your product listings – all things you can do right now, even if you’re short on time. Whether you're brand new to Amazon or already selling, these practical updates could help boost your visibility and improve conversions.

You’ll learn:

• Why your main image matters more than you think
• How to rerun your keyword research (and what tools to use)
• What to look for in your bullet points and description
• How customer reviews can guide your content updates
• Why A+ Content is worth revisiting – and how to make yours better

Each of these tips is quick, doable, and designed to help your product stand out in search and sell more.

Links and resources:

• Get my free Amazon audit checklist:https://checklist.vickiweinberg.com/audit
• Book a Power Hour: https://calendly.com/vickiweinberg/powerhour
• Learn more about Amazon Made Easy: https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Vicki speaks with Freddie Titcombe, co-founder of Evolve Journey, about developing and growing a product-based business with purpose. Freddie shares the journey of creating the Evolve Journal—a goal-setting and habit-building journal—and how feedback, testing, and customer insights have shaped the product over time.

Find out:

• The early mistakes they made bringing their journal to market—and what they’d do differently
• How regular customer feedback has improved both the product and the business
• Tips on managing suppliers and avoiding costly errors
• The benefits of repeat customers and building a strong product community
• What it’s like to run a business with a family member—and the importance of being aligned

USEFUL RESOURCES

Evolve Website https://www.evolvejourney.co.uk/

Evolve Instagram https://www.instagram.com/evolve.journey

Freddie Titcombe LinkedIn https://www.linkedin.com/in/freddietitcombe/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Today, I'm sharing how to conduct a DIY audit on your Amazon Seller Central account, which is super important for keeping your sales in check.

I'm going to break down crucial metrics like account health, inventory performance, and sales performance, helping you spot any issues before they escalate.

I've even created a free Amazon audit checklist that pairs perfectly with this episode, making the whole process smoother for you.

Whether you’re already tracking your metrics or just getting started, this is the time to take a good look and make necessary tweaks for better results. So grab that checklist and let’s ensure you’re set for success!

MENTIONED IN THIS EPISODE

• Get your free Amazon audit checklist: https://checklist.vickiweinberg.com/audit

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

If you’ve ever sat staring at a blank screen wondering what on earth to post on Instagram, or if you’ve felt torn between staying “authentic” and keeping up with content creation, this episode is for you.

Vicki is joined by Helen Williams, a social media strategist who helps business owners create magnetic content on Instagram using AI – and crucially, in a way that still feels like you.

Helen’s approach is all about saving time and reducing overwhelm, while helping you show up consistently and connect with your audience. In this conversation, she shares:

• How AI can boost your creativity – from generating content ideas to writing hooks and captions that stop people scrolling.
• Why authenticity matters more than ever – and how to train AI tools like ChatGPT to write in your voice and reflect your brand personality.
• Practical, simple ways to get started with AI (even if tech makes you nervous).
• Clever ways to use AI for strategy and planning – so you’re not scrambling to create content at the last minute.
• Tips for balancing AI with your personal touch – especially when it comes to visuals, storytelling, and building real connections.

Whether you’re a product-based business owner or a creative entrepreneur, you’ll come away with a ton of ideas on how AI can save you hours of time, spark inspiration, and help you show up online without feeling robotic or salesy.

USEFUL RESOURCES

Hey Helen Williams Website https://hey-helen-williams.newzenler.com/

Hey Helen Williams Instagram https://www.instagram.com/heyhelenwilliams/

FREE MASTERCLASS How Psychology Behind How I Engineered A Viral Reel (And Turned It Into Sales) https://hey-helen-williams.newzenler.com/f/the-psychology-behind-how-i-engineered-a-viral-reel

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Feeling like your sales are dragging? Well, you're definitely not alone! In this episode, we dive into the all-too-common struggle of slower-than-expected sales on Amazon.

I break down the reasons behind these slow sales and explore practical steps to troubleshoot and improve your situation. From analysing your data and optimising your listings to understanding seasonal trends and competition, I share some actionable insights that can help reignite your sales. So, grab a coffee, and let’s get into it!

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Have you ever dreamed of opening your own shop — or wondered what it’s actually like to go from selling online to running a bricks-and-mortar store?

In this episode, I catch up with the brilliant Sarah Birchall, founder of joyful clothing brand Cub & Pudding, seven months after she opened her first physical shop in Forest Hill, London. Cub & Pudding is a one-woman brand built on passion, not formal training, that believes in the power of colour to lift moods and boost confidence.

Sarah shares all the behind-the-scenes highs and lows of life as a real-life shopkeeper.

We cover

• What made Sarah decide to open a physical shop
• How she found her space and negotiated her lease
• What “fitting out” a shop actually involves
• The realities of juggling online and in-store sales (including how she manages stock and customer orders)
• Honest reflections on footfall, and seasonal slumps
• How opening a shop has boosted Sarah’s confidence
• Some surprising challenges
• The joy of building local community

Whether you’re a seasoned product-based business owner, dipping a toe into markets and pop-ups, or simply curious about what it takes to have a physical retail space, this episode is packed with insights.

USEFUL RESOURCES

Episode 245 - Opening A Physical Store

Cub and Pudding Website

Cub and Pudding Instagram

Episode

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

View Details

Navigating the world of Amazon selling can be a bit of a rollercoaster ride, and today we're diving into the nitty-gritty of troubleshooting common issues that sellers face.

I'm sharing my best tips on how to avoid pitfalls, handle unexpected hiccups, and know when to reach out for help.

This isn’t just about keeping your listings live - it’s about being prepared for anything that might come your way, from listing problems to shipping headaches.

So whether you’re facing a setback now or just want to be ready for the future, this episode is packed with practical advice you won’t want to miss!

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

10 Amazon Q&A slots avaialble

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

10 Amazon Q&A hours available

This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.

Book a selling on Amazon Power Hour

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Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you.

This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce brands thrive on Meta, Pinterest, and TikTok. While Aggie knows ads inside and out, this conversation is all about organic content – and how to make it work before you even think about running ads.

• Learn how to create a content strategy that feels manageable and purposeful
• Hear the kinds of posts that really resonate – from unboxings to founder stories to behind-the-scenes snippets
• Find out why buying followers is a huge no-no – and what to do instead
• Discover which platforms make the most sense for your product and your audience
• Learn simple ways to repurpose content (hello, ChatGPT!) so you’re not always starting from scratch
• Understand what metrics actually matter and how to know if your content is working

Aggie shares loads of practical tips in a super approachable way – no jargon, no pressure, just helpful advice you can take away and try today.

Whether you’ve got one product or a whole range, you’ll come away feeling clearer, more confident, and ready to show up online in a way that feels good (and gets results).

USEFUL RESOURCES

Whitebee Digital Website

Whitebee Digital Instagram

Aggie Meroni LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Thinking of starting a podcast for your business – but not sure where to begin?

I’ve hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence.In this one-to-one session, we’ll cover whatever you need – from tech and format to episode ideas – and you’ll also get a free Podcast Starter Kit with my go-to kit, tools and software.Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hour

Podcast power hour

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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Today, we’re diving into the nitty-gritty of setting up an Amazon seller account and doing it the right way the first time around.

I’ll explore the common pitfalls that can trip up so many new sellers, like rushing through listings and not optimising them for visibility. I share a real-life story of a brand that struggled for six months without making a single sale because they didn’t have a solid setup.

But don’t worry, I’ll guide you step-by-step through the essential actions you need to take, from choosing your seller plan to crafting compelling product listings. Plus, I’ve got a free Amazon Setup Checklist for you to grab, so you can keep everything on track without scrambling for notes while you’re multitasking!

MENTIONED IN THIS EPISODE

• Download my FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Thinking of starting a podcast for your business – but not sure where to begin?

I’ve hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence.In this one-to-one session, we’ll cover whatever you need – from tech and format to episode ideas – and you’ll also get a free Podcast Starter Kit with my go-to kit, tools and software.Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hour

Podcast power hour

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Today, we're featuring Amber Taylor, the founder of Chomp®, a multi award-winning children’s tableware brand supporting families with feeding essentials that bring more ease, style and magic to mealtimes.

Amber walks us through her entire product journey – from spotting a gap in the market during those early weaning days with her son, all the way through to launching on Amazon, tweaking her approach, and ultimately building a standout brand that's been seen on BBC One, featured by Stacey Solomon, and celebrated by Small Business Britain.

We talk about:

• The step-by-step process Amber used to create and launch her hero product – and what she'd do differently next time
• The research that helped her refine her idea (and avoid expensive mistakes)
• Selling on Amazon – what worked, what didn’t, and how to know if it's the right fit for your product
• How Amber has built credibility and brand trust through networks, awards, and authentic influencer marketing
• The power of business communities – and her favourite (genuinely helpful) ones to join
• Encouragement and advice for navigating the tough times and staying motivated

Amber doesn’t sugarcoat the challenges, but she shares them in such a generous, relatable way – this episode is like having a chat with a friend who’s been there, made the mistakes, and is cheering you on.

Whether you're feeling stuck, overwhelmed, or just curious about how others have made it work, this one’s a must-listen.

USEFUL RESOURCES

Chomp Website

Chomp Instagram

Chomp Facebook

Chomp TikTok

RECOMMENDED NETWORKS:

https://helpbnk.com/

https://buywomenbuilt.com/

https://smallbusinessbritain.uk/

https://www.theopaphitissbs.com/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Thinking of starting a podcast for your business – but not sure where to begin?

I’ve hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence.In this one-to-one session, we’ll cover whatever you need – from tech and format to episode ideas – and you’ll also get a free Podcast Starter Kit with my go-to kit, tools and software.Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hour

Podcast power hour

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Today, we're diving into how to know if you and your product are ready to sell on Amazon.

Getting started on Amazon can be tricky, and I want to help you avoid the procrastination trap I fell into. I share some key signs that indicate you're ready - and how to tell that you're not quite there yet.

MENTIONED IN THIS EPISODE

• Get my FREE checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
• How to stand out on Amazon, even if your product isn't unique: https://vickiweinberg.com/captivate-podcast/how-to-stand-out-on-amazon-even-if-your-product-isnt-totally-unique/
• How to use the Amazon Fee calculator: https://youtu.be/Mso8UMYNCfo

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Thinking of starting a podcast for your business – but not sure where to begin?

I’ve hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence.In this one-to-one session, we’ll cover whatever you need – from tech and format to episode ideas – and you’ll also get a free Podcast Starter Kit with my go-to kit, tools and software.Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hour

Podcast power hour

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If you ever feel overwhelmed by stock decisions, unsure how much to order, or frustrated by cash tied up in products that aren’t selling… this episode is definitely for you.

In this super practical conversation, Vicki chats with merchandising expert Anna Youngson, founder of Majury Merchandising. Anna works with independent brands to help them truly understand what their stock and sales data are telling them – so they can buy better, sell more, and keep more cash in the business.

You’ll come away from this episode with:

• Clear ideas for how to better forecast your sales and plan your stock accordingly
• A fresh take on pricing strategies (including why it's OK to price differently in different markets!)
• Smart ways to shift slow-moving stock – without slashing prices or harming your brand
• What key numbers to track and how they can help you make better buying decisions

Whether you’re new to selling products or scaling up your range, this episode is packed with actionable advice that will help you feel more confident and in control of your stock.

USEFUL RESOURCES

Majury Merchandising Website

Majury Merchandising Instagram

Anna Youngson LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Thinking of starting a podcast for your business – but not sure where to begin?

I’ve hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence.In this one-to-one session, we’ll cover whatever you need – from tech and format to episode ideas – and you’ll also get a free Podcast Starter Kit with my go-to kit, tools and software.Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hour

Podcast power hour

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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Selling on Amazon can feel like one long to-do list – and when you’re not sure what matters most, it’s easy to get stuck. In this June episode, I help you prioritise your next steps based on your goals, time and stage of growth. Whether you need a quick win or a longer-term strategy, this episode will help you move forward with clarity.

You’ll learn:

• How to deal with the overwhelm of “too much to do”
• Quick wins to build momentum
• What to focus on mid- and long-term
• How to know what matters now – and what can wait
• Why having a clear plan is better than chasing trends

Mentioned in this episode

• FREE Amazon audit checklist: https://checklist.vickiweinberg.com/audit

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Thinking of starting a podcast for your business – but not sure where to begin?

I’ve hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence.In this one-to-one session, we’ll cover whatever you need – from tech and format to episode ideas – and you’ll also get a free Podcast Starter Kit with my go-to kit, tools and software.Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hour

Podcast power hour

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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In this episode of Bring Your Product Idea to Life, Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller.

Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Find out how a personal need led to a groundbreaking, science-backed solution that treats the cause of indoor allergies, not just the symptoms.

• Learn what it takes to create a product in a science-led, highly regulated space
• Get practical tips on launching (and growing!) your product on Amazon
• Discover how user-generated content and telling your story can drive sales
• Why founder wellbeing matters just as much as the bottom line

Whether you’re creating your first product, thinking about selling on Amazon, or working on a game-changing idea that’s taking longer than you’d hoped—this episode will reassure, inspire, and equip you with plenty to take away.

Useful Resources:

Allergy Defender Website

Allergy Defender Instagram

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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Amazon ads can boost visibility – but if your listing isn’t converting, you’re just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right.

You’ll learn:

• What Amazon ads can and can’t do
• Why ads don’t solve deeper listing problems
• Key signs your listing needs improvement before you spend on traffi
• A checklist to help you prepare for effective advertising
• How to use ads to grow – without wasting money

Mentioned in this episode:

• Amazon Made Easy: https://vickiweinberg.com/membership/
• How to write product listings that actually convert: https://player.captivate.fm/episode/2867148e-c3f0-48db-a946-79de4a79131a/
• Why your Amazon product might not be selling – and what to do next: https://player.captivate.fm/episode/3b145f99-d9fc-49d7-a799-6be7303f0bdd/
• Introduction to Amazon Ads: Tips and Tricks for Success: https://player.captivate.fm/episode/b8fceddc-0d0b-471c-9d5a-55a49fcd1814/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Thinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it’ll cost, or if it’s even worth it?

This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google Ads for product-based businesses.

Whether you’ve never run an ad before, or you’ve dabbled but felt a bit lost, this is a must-listen.

USEFUL RESOURCES

StubGroup Website

drpbo

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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Is your product similar to others already on Amazon? Don’t worry – that doesn’t mean you can’t stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how great presentation drives conversion.

You’ll learn:

• Why differentiation isn’t always about being first or fastest
• How to lead with value and connect with your ideal customer
• The small shifts that make a big impact in crowded categories
• What to include in your title, bullets and images
• Examples of how real businesses have improved their positioning

Mentioned in this episode:

• Amazon Made Easy: https://vickiweinberg.com/membership/
• Why your Amazon product might not be selling – and what to do next: https://player.captivate.fm/episode/3b145f99-d9fc-49d7-a799-6be7303f0bdd/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Today we have a catch-up episode where I chat with some amazing guests from 2022 to see what they've been up to!

First up is Kresse Wesling from Elvis & Kresse, who's been busy growing her sustainable business.

Then, we hear from Marika Syed of Snackzilla, who decided to pass her brand on to a new owner.

Lastly, Emma Sims from Soulstar Sanctuary shares how her energy healing practice has evolved, focusing more on bespoke products for her clients.

We’ll explore the changes, challenges, and successes these entrepreneurs have faced over the past three years. Stick around for some insightful updates and advice!

Plus, we will of course hear each of them share their number one piece of advice for other product creators!

LISTEN TO THE ORIGINAL EPISODES

Business impact vs business growth - with Kresse Wesling: https://player.captivate.fm/episode/d3b8874c-80c4-4551-af0f-edda8ccd5bb7/

Creating a food business and getting stocked in major supermarkets - with Marieke Syed: https://player.captivate.fm/episode/91183f38-2863-4c0a-acf1-de777aa71926/

The importance of experimenting when creating your products - with Emma Sims: https://player.captivate.fm/episode/37752cc0-ba4d-4fb8-a3db-1fc816fa046e/



LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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You’ve launched your product on Amazon, the listing’s live, but the sales just aren’t coming. You’re not alone. In this episode, I break down the most common reasons your Amazon listings might not be converting – and what to check before slashing your price or throwing money at ads. (Please don't do either - at least until after you've listened!)

From overlooked image issues to keyword-heavy copy, we’ll cover simple but effective tweaks that can make all the difference.

You’ll learn:

• The most common reasons products don’t sell (even with great potential)
• Why good listings focus on benefits, not just features
• What to do before considering price cuts or advertising
• How to look at your listing like a customer would
• Why small changes can lead to big results

Mentioned in this episode:

• Amazon Made Easy: https://vickiweinberg.com/membership/
• how to get sales and product reviews - particularly if you’re fairly new to Amazon: https://player.captivate.fm/episode/be806954-df44-48c4-b9c4-50a78dee7227/
• What's Amazon Vine and how does it work? https://player.captivate.fm/episode/31085d58-6597-4221-8627-35e4846480ba/
• How to write product listings that actually convert: https://player.captivate.fm/episode/2867148e-c3f0-48db-a946-79de4a79131a/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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If you're a product creator, e-commerce business owner, or simply someone with a sustainable vision, this episode is a goldmine of inspiration and real-world wisdom.

Vicki is joined by the brilliant Jeroo Doodhmal, the Founder of Pip & Henry. Driven by a love for the environment, Pip & Henry creates beautifully stylish, comfortable and responsibly produced shoes for children. Their playful footwear is made from sustainable materials and can be recycled when outgrown. Better yet, if recycled, customers receive a discount off their next order.

Jeroo had zero background in footwear or fashion—and yet she's created a brand that combines joyful, playful design with real environmental impact.

We cover:

• How Jeroo went from corporate banking to running a kids’ footwear brand with no prior industry experience.
• Funding tips
• The highs and lows of building a brand rooted in sustainability
• Honest lessons in marketing – Why shouting about sustainability alone didn’t work—and what really gets customers on board.
• What it’s really like to run a purpose-led product business

Whether you're just starting out or ready to take your sustainable product business to the next level, this episode will leave you feeling energised and full of practical ideas.

USEFUL INFORMATION

Pip & Henry

Website

Instagram

Facebook

LinkedIn

Optimise all your tasks, sales platforms, orders and shipping with Hustl.

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)

https://2ly.link/26OYk

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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So you’ve listed your product and you’re officially live on Amazon – now what?

In this episode, I’m walking you through exactly what to expect after your product goes live. From your first sale to managing stock and understanding what all those reports mean, I’ll help you feel confident about what comes next.

Whether you’ve just launched or are preparing to go live, this episode will take the mystery out of those crucial first weeks.

What we cover:

• What happens when your product goes live
• How long it might take to make your first sale
• What numbers to pay attention to (and what to ignore)
• How reviews work – and what you can and can’t do
• What to focus on in your first few weeks

Mentioned in this episode:

• Download my free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
• Find out more about Amazon Made Easy: https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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If you're running a product-based business and wondering how to balance growth with real life, this episode is for you. I chat with retail strategist Lucy Horden about what it really means to grow a product business with ease—and how to do it in a way that aligns with your life, not someone else’s idea of success.

Lucy supports 6 & 7 figure product business owners overcome overwhelm & unlock the power of strategy & insight to grow with purpose & profit.

Whether you're just starting out or already scaling and feeling overwhelmed, Lucy’s calm and practical approach will help you see that you don’t have to do it all (and certainly not all at once!). You’ll come away with tips you can actually use, and reassurance that it’s okay to want a business that supports your life—not one that takes it over.

What we cover:

• Why your business goals need to match your life goals
• What it really means to grow sustainably and intentionally
• The signs that it’s time to get strategic (and why that’s not a scary word!)
• How to use your data to make better decisions—even if numbers aren’t your thing
• What to do when your sales are growing but profits aren’t
• How to reduce overwhelm and avoid shiny object syndrome
• Why growing with ease starts by identifying what’s creating friction in your business

Ideal if you're ready to get clear on what to focus on next.

USEFUL RESOURCES

Lucy Horden Website

Lucy Horden Instagram

Lucy Horden LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Optimise all your tasks, sales platforms, orders and shipping with Hustl.

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)

https://2ly.link/26OYk

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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You’ve got your product – now you need a listing that doesn’t just exist... it sells.

In this episode, I’m breaking down how to write clear, persuasive Amazon product listings that give your product the best chance of success. Whether you’re starting from scratch or tweaking what you’ve already got, these simple tips will help you feel more confident and get better results.

What we cover:

• Why your listing is more important than you think
• What to focus on in your title, bullets, and description
• The role of keywords (and how to find them)
• Common mistakes to avoid
• Real-world examples of small tweaks that make a big difference
• Why “done” is better than “perfect”

Mentioned in this episode:

• Useful blog post: https://vickiweinberg.com/writing-a-product-description/

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If you’re a product creator or e-commerce business owner looking for inspiration on how to turn a personal challenge into a successful business, this episode is for you. Danielle Wathes, the founder of Discovery Journal, shares her journey from hand-making journals at her dining room table to creating a range of mental health-focused products that are changing lives. Danielle designs and make products which aid in the recovery of mental illness. The products specialise in data collecting to find triggers of anxiety and stress.

Danielle shares

• How she turned a personal struggle into a business
• Moving from handmade to scaled productions
• Adapting and expanding the product range
• Navigating criticism and staying focused

USEFUL RESOURCES

The Discovery Journal Website

Instagram

Facebook

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Optimise all your tasks, sales platforms, orders and shipping with Hustl.

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)

https://2ly.link/26OYk

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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This episode is a re-release of one of my most downloaded episodes – because the process of setting up your Amazon account hasn’t changed much, but the questions I hear about it haven’t gone away either!

If you’ve been putting off setting up your Amazon seller account because it feels overwhelming, this episode is for you.

I’ll walk you through everything you need to know – from choosing the right account type, to avoiding the most common setup mistakes. If you want to get your Amazon business off the ground without getting stuck in the admin, this is a great place to start.

What we cover:

• The difference between individual and professional accounts
• What you need to have ready before you begin
• How to avoid account delays and verification issues
• Step-by-step guidance to make setup smooth and simple

Mentioned in this episode:

👉 Download the free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon.

Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales. We assess your product listings to identify why they’re not converting as well as they could. Then, we recommend actionable changes and optimise your listings with striking photography and compelling infographics. Whether you need a full-service transformation or just a few adjustments, we’ll highlight what you’re already doing brilliantly and what can be improved to take your listings to the next level.

If you’re an e-commerce business owner or product creator, this episode is packed with practical advice to level up your product listings and increase your sales. We dive deep into:

• The Power of Visual Branding
• Images That Sell
• Brand Store & A+ Content
• Avoiding Common Mistakes
• The Secret to Cross-Selling

Why You Should Listen:

If you want your products to stand out on Amazon, increase brand recall, and boost sales, this episode is for you.

Head over to YouTube if you want to see the visuals Eleanor talks about, but rest assured, you can get all the insights just by listening too.

Website

LinkedIn

Instagram

Facebook

Book a discovery Call with Eleanor

Newsletter Signup

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Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)

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LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you.

In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to consider before diving in.

Whether you're brand new to Amazon or you're still weighing it up, this is the clarity you’ve been looking for.

What we cover:

• What kinds of products tend to do well on Amazon
• When Amazon isn’t the right choice
• Myths that hold sellers back
• The truth about fees, fulfilment and customer expectations
• Real-world examples to help you decide
• How to test the waters if you're unsure

Mentioned in this episode:

• Download my free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
• Find out more about Amazon Made Easy: https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:

• How TrekTots began
• Designing the product from scratch
• Finding a manufacturer
• Dealing with trademark challenges
• Marketing on a budget – Using influencers, press, and Theo Paphitis’ SBS network to build visibility.
• Juggling business and family
• Learning as you go and the value of community

USEFUL RESOURCES:

Trek Tots Website

Facebook

Instagram

TikTok

Small Business Sunday

Guy Raz

Optimise all your tasks, sales platforms, orders and shipping with Hustl.

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)

https://2ly.link/26OYk

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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We’re only a few months into 2025 and already a lot has changed on Amazon!

Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up.

In this episode, I cover:

• The launch of Amazon Ireland – and why it could be a great opportunity
• How Amazon’s new European Expansion Settings could affect your listings
• The expansion of Amazon Global Logistics and what it means for stock shipping
• Increased focus on brand protection – and what Brand Registered sellers can expect
• What you need to know ahead of Amazon Prime Day 2025
• Updates to FBA inbound and storage fees – and why it’s time to double-check your margins

If you're feeling a bit overwhelmed by all the changes (and there are a lot!), you’re not alone.

I’m here to break it down for you – and if you’d like personalised support for your business, you’re always welcome to book a free intro call.

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask.

I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should a key person, business partner, or themselves suffer a serious illness or pass away. Jo then puts together a plan as to how they would deal with this and make sure they have the right insurances in place to fund it.

Whether you’re running your business solo, have a small team, or dream of scaling up one day, this is one of those episodes that might just change the way you think. Jo shares the different types of business protection available (spoiler alert: it’s not just about insurance for big businesses!), and why getting the right cover in place could save your business – and protect your loved ones – if something unexpected happens.

You’ll learn:

• What business protection really means (hint: it’s not just liability insurance!)
• Real-life examples of what can go wrong without it
• The types of cover small businesses should consider – even if you’re a solo founder
• How the right protection can keep your business afloat if you get ill
• Why it’s more affordable (and more relevant) than you might think

A must-hear if you want to protect what you’ve worked so hard to build.

Useful Resources:

Pangea Life Website

Pangea Life LinkedIn

Pangea Life Facebook

Pangea Life Instagram

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much.

In today’s episode, I'm busting 10 common myths about selling on Amazon, including:

• Why you don’t need thousands of pounds to start
• What it really takes to get sales (hint: it’s not automatic!)
• Why you don’t have to be the cheapest to succeed
• How much control you actually have over your brand on Amazon
• Why it’s definitely not too late to start selling in 2025
• Whether you can start with just one product
• How ads fit into the picture - and if you really have to run them
• What really happens with account suspensions (and how to stay safe)
• Why having your own website still matters
• And why it’s not as impossible as it might feel!

If you’ve been feeling overwhelmed by mixed messages or just want a bit of clarity before you dive in, this episode is for you.

MENTIONED IN THIS EPISODE:

Amazon Made Easy: https://vickiweinberg.com/membership/

My FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination.

Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then reproduces her designsas high quality giftware and eco-conscious greeting cards.

Her story is full of insight, heart, and practical advice—whether you’re just getting started or looking to take your product business to the next level.

We discuss:

• How Lucy started her business with just £850 (and a creative way of earning it!)
• Tips for getting stocked in shops—including the power of in-person visits and building relationships with local retailers
• Why trade shows are valuable (even if you’re not exhibiting)
• The benefits of joining The Giftware Association—a hidden gem for product-based businesses
• Lucy’s refreshingly honest take on growing slowly and letting data guide your product development
• How being young (or just new!) can actually be an advantage in business

Whether you’re navigating wholesale, exploring new product ideas, or just love hearing how others are doing it, Lucy’s story is a real treat.

Useful Resources:

Share A Little Frankie Website

Share A Little Frankie Instagram

Share A Little Frankie Facebook

Lucy Kendall LinkedIn

Giftware Association

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Thinking about selling on Amazon but feeling a little overwhelmed?

In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads!

I answer:

• How much it costs to start selling on Amazon
• How long it typically takes to get up and running
• How to choose the right keywords for your listing
• How to get those important first sales
• Whether you need to use Fulfilment by Amazon (FBA)
• Bonus: How Amazon ads work - and whether you really need them

If you’ve been thinking about starting - or have questions holding you back - this episode will give you some honest, practical advice to move forward with confidence.

MENTIONED IN THIS EPISODE

How much does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA

How to use the Amazon fees calculator: https://youtu.be/Mso8UMYNCfo

How to send stock in to FBA: https://youtube.com/shorts/E40EMTjJvbs

My FREE selling on Amazon checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

JungleScout: https://get.junglescout.com/qmzowcok8yj3

Amazon Made Easy: https://vickiweinberg.com/membership/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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Think your product packaging is “just a box”? Think again.

In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes forever.

I'm joined by Dane Whitehurst, Creative Director at award-winning packaging company Burgopak. With over two decades of experience, Dane shares how packaging can transform the moment of unboxing into a powerful, joyful brand experience your customers won’t forget—and will want to share.

Dane shares:

• Why packaging is way more than protection—it's a chance to build your brand
• How to create a memorable unboxing moment that gives your customer a dopamine hit
• Real examples of clever, creative packaging (and how they work on a practical level)
• How to balance cost and creativity, even if you’re working with tight margins
• Simple sustainability tips that make a big difference
• Why packaging design could be your best friend when it comes to shareable social content

Dane also shares one key piece of advice that hardly anyone talks about when it comes to packaging—but it could save you time, money and stress down the line.

By the way this is one episode you might want to watch as well as listen. Dane shows off a few brilliant packaging examples during the chat—so head over to YouTube to really see the magic in action.

USEFUL RESOURCES:

Burgopak Website

Burgopak Instagram

Burgopak YouTube

Burgopak LinkedIn

Dane Whitehurst LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line.

USEFUL LINKS

Join Amazon Made Easy: https://vickiweinberg.com/membership/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges.

Dylan shares her tops tricks and tips for selling on Etsy including:

• Why Etsy might be the perfect home for your products—even if you thought it was only for crafters.
• How to set up your Etsy shop for success
• The main mistake most new Etsy sellers make—and what to do instead.
• How to test and position one product in multiple ways to reach different customers
• Tips on scaling smartly, outsourcing, and avoiding burnout as your shop grows.
• Why great photos and customer-led thinking matter more than ever.
• Helpful advice on pricing, trends, and how starting with lower prices can build early traction and reviews

Whether you’re already on Etsy or just starting to explore it, this episode offers plenty of ideas and insights to help you see what’s possible.

USEFUL RESOURCES

Dylan Jahraus Website

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.

Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business?

I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you.

If you’re thinking about starting, I want to be sure you have a full understanding of what's involved.

USEFUL LINKS

Amazon Launch package: https://vickiweinberg.com/amazon-launch-package/

What does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you’ve already created or are developing.

Flora’s advice is clear, practical, and full of “ah-ha” moments. From reading Amazon reviews the right way, to getting brutally honest feedback on prototypes (even if they’re in crummy jars!), this conversation will show you how research can help you stand out without second-guessing yourself or getting stuck in perfectionism.

Listen in to discover:

• Why market research isn’t scary – and how it can actually spark new ideas
• Simple, affordable ways to gather data that actually helps
• How to use customer reviews (especially the bad ones!) to improve your product
• Where to spot the “hidden gaps” in the market you can fill
• How to avoid going head-to-head with big players and find your own space to shine
• Tips for doing research at every stage – from vague idea to finished product

If you’ve ever found yourself wondering “Is this product really going to sell?” or “What do my customers actually care about?” – this episode is for you.

USEFUL RESOURCES

Flora Leung, is the founder of Aspire Marketing Studios. Flora helps brands and small businesses turn their ideas into products. By combining market insights and customer data, Flora works with clients to create products that stand out and resonate.

Website

AMS Competitive Analysis Template - FREE DOWNLOAD

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them.

This is a great introduction to advertising on Amazon.

Takeaways:

• It's essential to have well-optimized product listings to maximize the effectiveness of your ads.
• There are three primary types of Amazon ads: sponsored products, sponsored brands, and sponsored display.
• Using negative keywords can help you save money and improve the performance of your campaigns.
• Regularly monitoring and optimising your ad campaigns is crucial for long-term success.
• Setting a realistic budget for your advertising is key.

MENTIONED IN THIS EPISODE

Amazon Made Easy is my membership for Amazon sellers, who want support and guidance with selling on Amazon, for less than £1 a day: https://vickiweinberg.com/membership/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

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It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here.

As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a year ago.

Moving Little Minds provide literacy focused teacher and parent workshops, online courses, and teacher support materials that use research-backed methods in fun and engaging ways.

Melissa originally launched her business selling early literacy products to parents, but in the past year, she’s made a big pivot—now focusing on preschool directors and teachers instead.

She shares the lessons she’s learned, from launching on Amazon and stocking boutiques to realizing who her real customers are. If you're a product-based business owner, you’ll love this honest, behind-the-scenes look at the ups and downs of finding your niche, refining your products, and learning what it really takes to grow a business.

USEFUL RESOURCES

Moving Little Minds Website

Melissa's First Podcast Appearance: Episode 205

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t.

I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I’ll share some solid tips on product listings, customer engagement, and inventory management.

Stick around, because we’ll also cover some mistakes I made and what you can learn from them.

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty!

My guest is Sam Chapman, a product coach who helps business owners stand out, attract customers, and sell more–without discounting their products. Sam has a wealth of experience, having run his own successful hair salon and product line, and now he shares his knowledge to help others create a thriving business.

If you’ve ever wondered how to differentiate your products, increase customer trust, and boost sales while maintaining your profit margins, this episode is packed with valuable insights just for you!

We cover:

• Sam’s journey from struggling business owner to thriving entrepreneur
• The importance of having a strong why behind your business
• Common mistakes product business owners make—and how to avoid them
• The three essential types of products every business should have in their range
• How to create irresistible offers that attract customers and boost sales
• The power of mindset in business success

With Sam’s expert insights, you’ll learn how to position your products, connect with your ideal customers, and build a profitable, sustainable business.

USEFUL RESOURCES:

Sam Chapman Website

Sam Chapman Instagram

Sam Chapman YouTube

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names.

I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling for a while, these tips are meant to help you navigate through Amazon’s tricky waters. Stick around for straightforward solutions that could save you a lot of hassle!

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets?

My guest this week is Sarah Johnson. With decades of experience across high street brands and ASOS, Sarah Johnson saw a gap to bring big-business merchandising to smaller retailers, in a flexible, affordable way. Flourish Retail was the result, an award-winning consultancy which helps brands harness their product data to scale sustainably, boost sales, cut costs, and drive profitability.

Struggling with pricing, stock management, or keeping up with retail trends? Sarah Johnson is here to help! In this episode, she reveals insider merchandising strategies that big brands use—so you can boost sales, cut costs, and grow your business with confidence.

We cover:

Retail Merchandising Demystified: What it really means, how it goes beyond visual merchandising, and why it's the key to business growth

The Smart Way to Manage Inventory: How to buy the right amount of stock at the right time—so you don’t tie up cash or end up with unsold products

How to Price Your Products for Profit: The biggest pricing mistakes small businesses make and how to avoid them

Retail Trends for 2025: What’s changing in the industry and how you can stay ahead, including the impact of pricing shifts, sustainability trends, and customer buying behaviour

Why Data is Your Best Friend: Sarah’s #1 tip for small businesses—how to use your sales data to make better decisions, avoid common pitfalls, and increase profitability

Plus: Sarah shares one powerful action you can take today that will make an immediate impact on your business—so don’t miss the end of the episode!

USEFUL RESOURCES

Flourish Retail Website

Flourish Retail Facebook

Flourish Retail Instagram

Sarah Johnson LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales.

First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away.

Then, we’ll talk about optimising your bullet points - to not just describe but also sell your product.

Finally, we’ll cover refreshing your images to showcase your product better . So, let’s roll up our sleeves and get to improving those listings!

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own!

Lauren shares her journey from experimenting with formulas in her kitchen to collaborating with a freelance chemist and manufacturer to bring her products to market. She discusses the challenges of product development, compliance, and marketing while balancing a busy home life with five kids.

We talk about how to make your product stand out, why it’s so important to understand your customers and build your brand around what they really need, and how sustainability and convenience are shaping the way people shop. Whether you're just starting out or looking for ways to grow, Lauren’s journey is packed with inspiration and practical tips to help you along the way.

Natrie Website

Natrie Facebook

Natrie Instagram

Lauren Daly LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right?

l share some key strategies that can help you get noticed in this crowded marketplace.

From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand out. Plus, we’ll touch on the importance of driving traffic and utilising tools like FBA and Brand Registry to enhance your sales potential.

Stick around for some straightforward tips that can make a real difference for your Amazon journey!

Links referenced in this episode:

• amazonmadeeasy.co.uk

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Could you turn your creative passion into a full-time business?

This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary ’everyday’ jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hannah also works to commission and runs beginners jewellery workshops.

Hannah shares her journey from making jewellery as a child (with a little encouragement from her mum) to selling at craft fairs and eventually leaving her teaching career to run Hannah Weston Jewellery full-time.

We get into:

• How Hannah turned a side hobby into a business (without even realising it at first!)
• The moment she sold her first piece to a stranger—and how that changed everything
• The transition from working a day job to running a business full-time (spoiler: there's never a "perfect" time!)
• The ups and downs of selling on Etsy vs. running your own website
• The importance of believing in yourself and just going for it

Hannah’s story is so relatable for anyone who’s juggling a creative business alongside work or family life. If you’re dreaming of making your business your full-time thing, you’ll love this chat—it’s full of inspiration, honesty, and practical takeaways.

USEFUL RESOURCES

Hannah Weston Jewellery Website

Hannah Weston Facebook

Hannah Weston Instagram

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy

If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need!

Whether you're just starting out or looking to grow, I’ve got you covered.

Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence.

Doors are open now – but only until 28th February! Don’t miss your chance to join.

Head to vickiweinberg.com/membership to find out more and sign up today!

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy, my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales.

I’ll cover:

• Who the membership is for and how it can help you
• What’s included – from live Q&A calls to exclusive training and community support
• Why now is the best time to join and take your Amazon business to the next level

If you’re feeling stuck, unsure what to do next, or simply want a clear path to Amazon success, this episode is for you!

Join Amazon Made Easy today: www.amazonmadeeasy.co.uk

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone!

In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparison—two common struggles for product creators and e-commerce business owners.

Claire Hill helps people create and sell their own physical products. Claire is a self-belief and business coach and helps online business owners, with a warrior spirit to make their business dreams happen by teaching business and productivity tools, with mindset shifts. Claire is the founder of The Vivid Business Club and host of No Rest For The Vivid Podcast.

Claire shares her insights on why we feel like imposters, how self-doubt creeps in, and why comparison can be so damaging to your progress. More importantly, she gives practical advice on how to break free from these mindset traps so you can confidently grow your business. Whether you're just starting out or already selling, this conversation will give you the boost you need to believe in yourself and your products.

USEFUL RESOURCES:

Claire Hill Website

Claire Hill Instagram

Claire's Previous Podcast Appearance: Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy

If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need!

Whether you're just starting out or looking to grow, I’ve got you covered.

Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence.

Doors are open now – but only until 28th February! Don’t miss your chance to join.

Head to vickiweinberg.com/membership to find out more and sign up today!

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Selling on Amazon can be tough! Today I share my best tips for dealing with issues and contacting Amazon Seller Support

Takeaways:

• Selling on Amazon can be overwhelming for beginners, but many common issues can be resolved with persistence.
• It's essential to document all issues clearly when contacting Amazon Seller Support for help.
• Use screenshots and clear descriptions to communicate effectively with Amazon about your problems.
• Be patient and persistent when dealing with Amazon, as responses can take time and may require follow-up.
• Consider joining a supportive community or membership for additional guidance and assistance when selling on Amazon.

Mentioned in this episode:

Download my free checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool.

Based in rural Wales, Eleanor saw an opportunity to repurpose local wool—a resource farmers were struggling to profit from—into something totally unique: beautiful, biodegradable woolen coffins. She shares how she turned a simple idea into a growing business, completely rethinking an industry steeped in tradition.

This episode is packed with insights for anyone creating a product from scratch, especially if you’re figuring things out as you go. Eleanor’s journey shows the power of persistence, how she navigated product development (including some serious trial and error), and why she’s so passionate about making a positive impact—both for the planet and the farming community.

If you’ve ever had a business idea and thought, Where do I even start?, this episode is for you. Eleanor’s advice? Just start. You’ll figure it out along the way!

USEFUL RESOURCES

The Woollen Cwtch Company

The Farmers Wool Fund

Eleanor Hunt LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Struggling to stand out on Amazon?

Join my live masterclass, 5 Ways to Be More Visible on Amazon – Without the Overwhelm, happening at 12pm on Tuesday 18th February.

I’ll share five actionable strategies to boost your visibility, attract more customers, and grow your sales – all without adding stress or extra work.

Spots are limited, so confirm yours now at https://calendly.com/vickiweinberg/get-visible

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Today I share 3 practical ways you can use your Amazon reviews to improve your SEO, optimise your listings, reduce returns and grow your sales.

Takeaways:

• Your Amazon reviews provide valuable insights that can refine your sales strategies and product listings.
• Incorporating keywords from positive reviews can enhance your product visibility and improve ad performance.
• Addressing common concerns found in negative reviews can reduce customer returns.

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

How do you get your product stocked in high street stores? Is that the right decision for you?

Today on the podcast, my guest is Sara Allbright from Retail 100 Consulting, a company founded on 100 years of combined buying and merchandising experience.

With 20 years in retail, Sara has helped brands, sellers, and associations grow their businesses by sharing her expertise in home and giftware categories, focusing on consumer engagement and strategic growth.

Sara shares a huge amount of really useful information, including the right way to use pop up shops, what the big retailers will be looking for, how these partnerships work, understanding margin and the importance of nurturing relationships with buyers.

USEFUL RESOURCES

Retail 100 Consulting Website

Sara Allbright LinkedIn

Brands Mentioned:

Aery Living

Scandinavisk

Neom

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

This is an Ask Me Anything Episode. It's short and sweet with just a few questions - but some very useful answers!

JOIN MY MEMBERSHIP WAITLIST: https://forms.gle/6bejsW3HQLo73a3u9

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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This week my guest is Nadine Maggi, managing director of Sweet Freedom—a brand known for creating healthier food products. Sweet Freedom began in 2009 with two women on a mission to tackle the harms of refined sugar. Their first product, an innovative fruit syrup made with apples and carob, kickstarted the brand's success and led to a range of healthier products now found in major supermarkets.

If you're working on your own product, this episode is packed with practical advice. Nadine breaks down the long but rewarding journey of getting products into stores, how to highlight what makes your product stand out, and why accelerator programs can be game-changers. She also dives into how to connect with consumers by telling a compelling story and showcasing health benefits in ways that resonate with today’s shoppers.

There are also some great tips on building resilience, creating a strong team culture, and spotting trends to design products that meet real needs.

USEFUL RESOURCES

Sweet Freedom Website

Sweet Freedom Instagram

Sweet Freedom Facebook

Nadine Maggi Linked in

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have to.

I also give practical advice on the things you can do to overcome some of the challenges you're likely to face.

Whether you’re about to launch or are feeling stuck, this episode is packed with insights to help you move forward with confidence.

🎧 Listen now and save yourself from making these common mistakes!

Mentioned in this episode:

• The costs of selling on Amazon: https://youtu.be/KabTbQrvtjA
• Watch my explainer of the FBA fees calculator: https://youtu.be/Mso8UMYNCfo
• Book a call with me: https://calendly.com/vickiweinberg/powerhour
• How to deal with Amazon Seller Support: https://player.captivate.fm/episode/a3805fa1-9a5b-4e43-a058-0b580f7f3a8b/

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London.

Huib explains the intricacies of perfume creation, where the balance of top notes, heart notes, and base notes is essential for a harmonious scent. Huib shares how in a product market dominated by conglomerates he has discovered a demand for niche perfumes, catering to more adventurous and unconventional scents that may not appeal to the mass market. We also discuss the challenges of marketing scented products online and the creative strategies he has developed to promote his brand.

From learning more about the process of making perfumes, to inspiring marketing ideas to try yourself, there is lots to take away here.

USEFUL RESOURCES

Pairfum Website

Pairfum Instagram

Pairfum Facebook

Pairfum LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Today I take you through the main steps involved for getting started with selling on Amazon.

Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist

Takeaways:

• Before selling on Amazon, check it's the right marketplace for your product.
• Understanding Amazon's policies is critical to ensure you meet all listing requirements.
• Creating optimised product listings is essential for visibility
• Driving traffic to your Amazon listings through advertising and promotions is crucial for success.

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Today is an extra-special episode—it’s our 250th!

Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible.

To celebrate episode 250, I’ve put together a roundup of some of the best advice shared by our incredible guests this year. Each of these experts brings unique insights into creating and selling products, and this episode is packed with valuable tips that can inspire and guide you in your own business journey.

We cover everything from mindset to marketing, deep dives into tech tools such as Many Chat and Klaviyo, using wholesale platforms, and fundamentals such as how to keep your customers coming back for more.

USEFUL RESOURCES

Full Podcast Episodes

How to use spreadsheets to help run your products business - with Alison Pollecutt - Excel Confidence 197

How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch 202

How to (confidently) get visible online - with Helen Williams 203

How to keep your customers coming back - with Rebecca Hilliard 210

Marketing with Personality - with Maddy Shine 216

How to sell more products - with Mark Endacott 218

Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics 222

Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination 228

Mastering Google Shopping Ads: Tips from Expert Sara Jones 232

How to have wholesale success on Faire - with Lucy Jeffrey 239

Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers 241

Packaging and Sustainability: Best Practices from Design Expert Denisa Parker 242

How to Confidently Pitch Your Product: Insights from Kate Freeman 244

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards?

What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers.

That's what Jen King, the founder of addSquirrel has created. Jen's innovative product that combines traditional greeting cards with modern technology creating a unique gifting experience.

Jen shares her journey in the greetings card industry, discussing the challenges of launching a new product and the importance of understanding consumer behavior.

We also cover:

• Strategies Jen uses to market addSquirrel, including gifting samples to encourage trial and adoption.
• Insights on managing stock effectively.
• Tips on diversifying income streams for product creators

USEFUL RESOURCES

addSQUIRREL Website

addSQUIRREL Instagram

addSQUIRREL Facebook

addSQUIRREL TikTok

addSQUIRREL YouTube

Jen Winnett Art Website

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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What Does a Sales Plan Look Like for a Small Business?

You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets?

These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow.

In this episode, we discuss:

• Why a sales plan is essential for every business, no matter its size or stage.
• How to set realistic sales targets.
• The importance of avoiding perfectionism—making educated guesses and refining them over time.
• How to use your sales plan to track performance and adapt your business strategy.

If you often feel like you’re constantly putting out fires in your product-based business, this episode is for you. Learn how to shift from being controlled by your business to being in control of it.

USEFUL RESOURCES:

The Resilient Retail Club Website

Catherine Erdly Facebook

Catherine Erdly Instagram

Catherine Erdly LinkedIn

Catherine Erdly TikTok

Catherine's Previous Podcast Appearance: Preparing To Sell Your Products At Christmas

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

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This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products.

The episode outlines the criteria for sellers to join the program, as well as what to expect in return.

Key takeaways:

• Amazon Vine is a program that helps sellers gain reviews.
• Participating in Vine can boost product awareness and help drive sales through reviews.
• Receiving reviews through Amazon Vine is not guaranteed to be positive, but it can be beneficial.

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

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Are you ready to discover how AI can help your small business save time and work smarter?

I have the perfect guest this week to help us, Jennifer Cooper of Jennifer Cooper Timesaver.

Jenny is a timesaving business mentor and strategist who helps purpose-driven entrepreneurs work smarter, grow their visibility, and overcome mindset challenges. Jenny is passionate about showing entrepreneurs how to tap into the potential of AI, sharing fresh ideas and opportunities to boost your business in ways you might not have imagined

Jenny shares her expertise on leveraging AI tools to streamline tasks and overcome common productivity hurdles. From generating creative content ideas to automating repetitive tasks, Jenny emphasises that AI is not here to replace jobs but to enhance them.

She provides practical examples of how entrepreneurs you can use AI for marketing, email writing, and even generating frequently asked questions for their websites. By tapping into these resources, business owners can free up time to focus on what truly matters—growing their business and connecting with customers.

USEFUL RESOURCES:

Jennifer Cooper Timesaver Website

Jennifer Cooper Timesaver Instagram

Jennifer Cooper Linked In

FREE DOWNLOAD: Timesaving Guide To AI Tools

AI TOOLS MENTIONED:

Chat GPT

Claude

Google Gemini

Goblin Tools

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience.

Key takeaways:

• Setting up Amazon sponsored product ads is one of the quickest ways to generate initial sales.
• Using promotions, deals, and discounts can significantly increase visibility and attract customers.
• Engaging with your existing customers can help in obtaining reviews and driving sales.
• Consider leveraging social media and email marketing to inform potential customers about your products.
• Participating in Amazon Vine can provide a legitimate way to gain product reviews.

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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How do you grow your customer base year after year for a seasonal product?

This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies.

She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and Oliver Bonas, and how she expanded her audience this year by launching sales on Amazon.

In our discussion, Selina highlights the benefits of selling on Amazon, including the opportunity to reach a wider audience and the convenience of using Fulfillment by Amazon (FBA) to serve customers across Europe.

USEFUL RESOURCES:

Selina Barker Website

Selina Barker Shop

Selina Barker Amazon Store

Selina Barker Instagram

Loveday Social

Kickstarter

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered!

Download my Amazon Setup Checklist —it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head here to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results.

Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With practical tips on utilising Amazon's features and tools, this episode equips you with the insights to enhance your product visibility and drive sales.

Key takeaways:

• To rank well on Amazon, your product listings must be optimised with relevant keywords.
• Sales performance is crucial; higher sales lead to better visibility in search results.
• Using Amazon advertising can help new products gain visibility and improve organic rankings.
• Relevancy in search results depends on conversions; ensure your listing reflects the product accurately.

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Have you ever considered making the step from product business owner to store owner?

That's exactly what this week's guest has done. Sarah Birchall is founder of the vibrant clothing brand Cub and Pudding and designs colourful, fun clothing with the aim of bringing a dose of cheer to people's wardrobes.

Initially starting with unisex children's wear, Sarah pivoted to adult clothing based on customer feedback and a desire to express her creativity. We discuss the complexities of sizing in the fashion industry, and the value of incorporating customer feedback in her designs.

Plus Sarah shares her journey from trialling pop up shops to opening her first standalone shop in Forest Hill, South East London, and the learning points along the way.

Useful Resources:

Cub and Pudding Website

Cub and Pudding Facebook

Cub and Pudding Instagram

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose the specific Amazon warehouse for their stock, the location ultimately has little impact on their sales. The episode also covers the logistics of shipping, including the advantages of using Amazon's own shipping service over third-party couriers. With practical advice and encouragement, this episode aims to empower entrepreneurs to navigate the FBA process with confidence.

Key takeaways:

• To send stock to Amazon FBA, you must create an Amazon shipping plan.
• You can't choose the warehouse.
• Providing accurate size and weight information for your items is crucial.
• Using Amazon Shipping is often more efficient and cost-effective than using external couriers.
• Always prepare your items according to Amazon's requirements to avoid delays in processing.

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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If you are looking to secure partnerships with retailers or investors you need to know how to pitch your product. But how on earth do you do this?

I asked the perfect guest to join me on the podcast to share her expert insights, Kate Freeman.

Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping them to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur.

We discuss:

• The elements of a successful pitch
• The importance of through research and preparation
• How to structure your pitch
• Practical tips on delivering your pitch
• Follow up strategies for after the presentation

The goal is to leave you feeling inspired and ready to start pitching your product as soon as possible!

Useful Resources:

Kate Freeman Website

Kate Freeman LinkedIn

Kate Freeman Instagram

Episode 220: Kate Freeman: When & How To Scale Your Business

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program.

Takeaways:

• Amazon Brand Registry is essential for protecting your intellectual property and managing product listings.
• Having a registered trademark is a requirement to enroll in Amazon Brand Registry.
• Brand Registry provides tools to enhance your listings, including A+ content which can boost sales.
• Without a registered trademark, setting up your Amazon products can lead to future complications.
• Using the same brand name for your trademark and Amazon listings is crucial

Mentioned in this episode:

https://brandregistry.amazon.co.uk/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Do you need prior business experience to build a successful product business? No.

Today's guest is proof of that. Sarah Dixon Dale, a self-made entrepreneur and owner of the fast-growing lifestyle brand Bombaby, was a secondary school teacher who decided to launch own product business specialising in handmade block print bedding and accessories.

A teacher for two decades, Sarah dived into the world of ecommerce nearly three years ago now with absolutely ZERO business experience - she'd never even filed a tax return and didn't know what SEO stood for - but my business is now VAT registered, has a strong online presence, and is working with many well-known influencers. Bombaby designs, make and import beautiful block print bedding, artisan made homewares and luxury boho fashion from Jaipur, India. Everything is designed in leafy Rutland but handmade by my teams in India.

Sarah shares the complexities of importing goods from India, emphasising the importance of building strong relationships with her suppliers and maintaining creative control over her products.

Sarah explains how upskilling in areas like marketing and design has contributed to her success and independence. We also discuss the very real challenges of balancing a demanding job like teaching with growing a successful ecommerce brand, a positive mindset has been key!

USEFUL RESOURCES

Bombaby Website

Bombaby Facebook

Bombaby Instagram

Sarah Dixon-Dale LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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So you have created your product - but have you thought about the packaging?

It is easy to forget that packaging plays a crucial role in the customer experience and can significantly influence purchasing decisions.

This week my guest is Denisa Parker, a brand designer and founder of Kind and Ivy, a design studio that works with product-based and e-commerce businesses to help them stand out in their industry and show the value of their product through branding, packaging and website design.

Denisa joins Vicki Weinberg to discuss the importance of thoughtful packaging, particularly in relation to sustainability and brand identity. We explore how packaging should not only protect the product but also tell a story and create a memorable experience for customers. Denisa emphasizes the need for packaging to reflect the values of the brand, especially in today's market where consumers increasingly prioritise eco-friendly options. Throughout the conversation, we share practical tips for entrepreneurs looking to enhance their packaging strategy while maintaining cost-effectiveness.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

Useful Resources:

Kind And Ivy Website

Kind And Ivy Instagram

Denisa Parker LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

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Are you unsure whether to choose a free or professional Amazon selling plan?

This episode dives into the key differences between the two options to help you make an informed decision.

This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business.

Mentioned in this episode:

The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses.

Mel is an experienced Meta marketer, helping product brands maximise their sales and leads through Facebook ads and chat funnels.

As well as working with ecommerce brands to scale their sales through ads, Mel is also known as the 'Manychat queen' - helping businesses to personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.

Mel explains how to make the most of Facebook and Instagram ads and connect better with customers using chat funnels.

Mel shares helpful advice on running effective Meta ads, like testing different ad types (such as carousel, video, and catalogue ads) to reach the right audience, understanding your customer acquisition costs, and adjusting your ads regularly to keep them fresh.

Mel also introduces ManyChat, a tool that lets you set up automated, personalised messages for Instagram and Facebook DMs, making it easy for customers to interact without leaving the platform. With ManyChat, you can automate replies to boost engagement, increase sales, and keep customer relationships strong without overwhelm. If you have seen a post saying comment ‘insert word of choice’ and I will send you the link - they are likely to be using a Chat Funnel!

It’s a great, in depth practical episode, that will help you decide how to harness the best tech to boost your product sales.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

ManyChat

Mel Eilers Instagram

Mel Eilers Linkedin

Socially Sound Website

Contact Mel

This episode is sponsored by my new membership - Amazon Made Easy.

I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are.

Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.

I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership.

Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pay forever!)

Here’s the link

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business.

I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies.

Key takeaways:

• FBA means Amazon handles your fulfillment, allowing you to focus more on sales.
• FBM requires you to manage shipping yourself, giving you control over the process.
• Choosing between FBA and FBM depends on your business model and customer needs.
• Using both can maximise your sales potential on Amazon.

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses.

Today, I’m speaking with Candice Mason from Mother Cuppa. Candice is a tea sommelier and herbal tea blender focused on supporting women’s hormone health and overall wellbeing. Her journey, shaped by experiences with endometriosis, induced and reversed menopause, and early menopause, led her to create blends that not only taste great but also support holistic health.

In this episode, we explore:

• The art of tea blending, its origins, and how different ingredients can enhance your health and wellbeing.
• How Candice turned her passion into a business with a strong focus on ethical product creation and sustainable packaging, free from microplastics.
• The benefits of marketing to a niche audience and growing her customer base naturally through ecommerce and face-to-face events, including high-profile festivals like CarFest and Happy Place. These in-person interactions have helped her build genuine connections with customers, creating a unique experience beyond typical customer service.
• The introduction of a subscription-based model, allowing customers to enjoy her unique tea blends regularly and conveniently.

There’s lots to to take away and try in your own business.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Mother Cuppa Website

Mother Cuppa Facebook

Mother Cuppa Instagram

Candice Mason LinkedIn

This episode is sponsored by my new membership - Amazon Made Easy.

I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are.

Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.

I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership.

Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pay forever!)

Here’s the link

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

View Details

This episode delves into the costs associated with selling products on Amazon, giving you an overview of the fees to consider. By the end, you'll have a clearer understanding of all the financial factors to consider when launching your product on Amazon.

Key takeaways:

• Setting up an Amazon Seller Central account involves choosing between a professional or free plan - we talk about both!
• Referral fees on Amazon range from 5% to 15% based on the product category.
• Using Fulfilled by Amazon (FBA) incurs fees for storage and shipping based on product size.
• It's crucial to calculate all costs involved in selling on Amazon to ensure you can make a profit

Mentioned in this episode:

FBA profitablity calculator: https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/

My guide to using the calculator: https://youtu.be/Mso8UMYNCfo

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

View Details

Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well.

I know many of you have been asking about Faire, and I've been looking for someone who really knows their stuff to come and talk about it. When I found out Lucy was not only succeeding on Faire but also helping other businesses do the same through her YouTube channel and consulting work, I knew she'd be perfect for this conversation.

In this episode, we're going to talk about:

• Why Faire can be a great replacement for traditional trade shows
• How the money side works - from commissions to managing your margins
• The perks of using Faire, like how they handle the risk of unpaid orders and take care of all the paperwork
• Getting started on Faire - from getting approved to being found by customers
• Building up those all-important customer reviews

Lucy has built a great relationship with the Faire team and is a regular at their events. Her success story really shows what's possible on the platform - she's grown her business significantly through Faire's digital marketing and continues to bring in new customers every day.

So whether you're just thinking about joining Faire or you're already on there but want to do better, Lucy's got some really practical advice to share with us today.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Lucy is very kindly offering the first 20 listeners who use the code VICKI50 50% off her digital course and SEO templates here

Faire

Wholesale email newsletter templates 📧

Wholesale acquisition emails

Fix your Faire SEO with ONE template 🤯

Candid Founders YouTube

If you are interested in consulting email Lucy on hello@candidfounders.com

Bare Kind

This episode is sponsored by Therese Oertenblad & Small Business Collaborative

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

View Details

Welcome to my new series of mini-episodes focused exclusively on the intricacies of selling on Amazon. Designed for entrepreneurs at all stages, these concise episodes will provide targeted insights and practical strategies to help you sell on Amazon.

I hope that by the end of the episode you'll be left with a sense that, despite the challenges, selling on Amazon could be a great opportunity for your business.

Key takeaways:

• Amazon can be an excellent marketplace for small businesses to reach new customers.
• Selling on Amazon involves challenges, but it can significantly increase brand visibility.
• Using Amazon's Fulfilled by Amazon (FBA) service can save time on order fulfillment.
• Many customers shop on Amazon because of its convenient payment and shipping options.
• It's essential to optimise your product listings on Amazon to attract customers.
• Amazon provides opportunities for global sales.

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

If you are an Amazon seller, this is the episode for you. Amazon made some big changes over the summer, and in this episode I run through what they are and how they might impact you.

We cover VAT being added to all Amazon sellers fees, the end of Amazon VAT services and changes to the inventory view in Seller Central.

It’s a short one, packed full of lots of useful information.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Masterclass: How To Start Selling On Amazon

FREE AMAZON CHECKLIST

FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling

Blog post about writing product listings

Podcast: Common Amazon issues and how to resolve them

Podcast: The tools I use to run my business on Amazon

HOW I CAN SUPPORT YOU ON AMAZON:

My Free Resources

Book a Power Hour with me

Is Amazon Right For You? Mini Strategy Session

Amazon Account Audit

Amazon Launch Package

Amazon Training Q&A Hour

This episode is sponsored by Therese Oertenblad & Small Business Collaborative

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

In today’s episode, we’re joined by Ruth Sturdy, founder of Colour Chronicles—a company dedicated to creating modern, guided memory journals for every age and stage, with a strong focus on inclusivity. Ruth’s vision is to celebrate and honour every family, regardless of their unique makeup.

Ruth shares how she identified a gap in the market for journals that didn’t assume traditional family structures, such as “mum and dad” or two sets of grandparents. By addressing this need, Colour Chronicles aims to avoid isolating families or leaving gaps in their memories.

We also dive into the journey of growing Colour Chronicles, from designing and printing journals with beautiful fabric covers to expanding the product range. Ruth discusses how the business has evolved from a kitchen-table operation to partnering with a fulfilment centre, and scaling from selling to friends in NCT groups to using a digital marketing agency.

Ruth highlights her experiences as part of the Santander mentoring program, which helped her build a team and bring in expertise for platforms like Shopify and Klaviyo. She also talks about the challenges and opportunities that came with transitioning from Squarespace to Shopify, adapting to shifts in the market—once dominated by Not On The High Street and Etsy —to now finding success on platforms like TikTok Shop, Amazon FBA..

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Colour Chronicles Website

Colour Chronicles Instagram

Colour Chronicles Facebook

This episode is sponsored by Therese Oertenblad & Small Business Collaborative

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is open

I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

It’s the question we all ask ourselves. How do you plan for Q4? And how do you make the most of the upcoming seasonal sales opportunities and manage your workload?

I asked Elle Williamson of The Ecommerce Assistant to join me to discuss this and more. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online.

We talk about when you should launch your Christmas ranges and how to manage your messaging whilst also juggling Halloween and Black Friday. We also cover the steps you can take to plan ahead, manage your workload and focus your marketing efforts in the right areas. There are so many good tips that you can implement right away.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

The Ecommerce Assistant Website

The Ecommerce Assistant Instagram

Elle Williamson Linked In

Elle’s Klaviyo Services

Podcast 162: How to get the most out of Shopify with Elle Williamson

Podcast 178: Email Marketing & Klaviyo - with Elle Williamson

This episode is sponsored by Therese Oertenblad & Small Business Collaborative

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

Today on the podcast my guest is Michelle Ferron the founder of Good Tuesday (previously Once Upon A Tuesday), a female led brand and B Corp. Good Tuesday creates stationery for people who want to organise in all areas of life in style, from design-led annual calendars to diaries, weekly planners and notebooks printed in England and created in a sustainably conscious and ethical way.

If you're curious about what it means to become a B Corp and how businesses can achieve that status, this podcast is for you. In this episode, I dive into that very question with Michelle, but our conversation doesn't stop there. We also discuss what it takes to grow a successful brand, especially when it comes to building and managing a team. Michelle shared that she now leads a team of eight, and we explored how to know when it’s the right time to hire, the roles to prioritise, and the ins and outs of team management as your business expands.

If you're currently thinking about growing your own team or have plans to do so in the future, this episode is packed with insights you won't want to miss!

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Good Tuesday Website

Good Tuesday Instagram

Good Tuesday Facebook

Good Tuesday Tik Tok

Good Tuesday YouTube

B Impact Assessment - free tool

This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon?

Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.

Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?

If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.

Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Here’s the link:https://vickiweinberg.com/how-to-start-selling-on-amazon/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered.

With the holiday season just around the corner, now is the perfect time for product-based businesses to tap into seasonal PR opportunities. In this episode, I chat with Jenna about how to get your products featured in Christmas gift guides and media roundups, even if you’re starting a little late in the game. Jenna shares insider tips on identifying the right media outlets, crafting pitches that grab attention, and providing journalists with everything they need to showcase your product.

Whether you’re new to PR or have some experience, Jenna’s advice will help you make the most of the Christmas PR window and get your products in front of a wider audience. Don’t miss out on her expert tips to boost your business this holiday season.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Jenna Farmer Website

Jenna Farmer Instagram

Jenna Farmer Linked In

Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer

Free Resource: How To Write The Perfect Press Release

Readly

This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon?

Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.

Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?

If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.

Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Here’s the link:https://vickiweinberg.com/how-to-start-selling-on-amazon/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

View Details

Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by providing eco-friendly period products to those in need.

Em explains what period poverty is, and how it is very much a domestic problem, as well as global, citing a survey in Brighton where 43% of the participants said they struggled to afford period products each month. Em is really keen to destigmatise menstrual health. Em explains how she created her product and set up a buy one give one format. We discuss the unique challenges of marketing a period product, getting the pricing right so the product is accessible, and the changes that need to happen to eradicate period poverty in the UK.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

In The Flow Website

Emma Anastasi Linkedin

In The Flow Instagram

This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon?

Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.

Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?

If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.

Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Here’s the link:https://vickiweinberg.com/how-to-start-selling-on-amazon/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

View Details

Do you use Google Shopping to sell your products? Do you know what Google Shopping is?

This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy.

Back when I ran my own product business, I tried to set up Google Shopping, but got very confused and didn’t stick with it for long. That was 8 years ago.

Sara completely changed my mind on it, she explained what is is, all the improvements that have been made, and how to set it up. There are plugs in so you can sync it with you ecommerce website. Sara also shares her top tips for how to do well, how to make sure your ads are performing, and she even has some advice on how to optimise your website so that Google Shopping really works for you.

It could be a great new income generator for you. Let me know how you get on.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

The Online Retail Academy Website

Sara Jones Instagram

Online Retail Academy Facebook

Online Retail Academy YouTube

This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon?

Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.

Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?

If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.

Download now, keep forever and watch in your own time.

https://vickiweinberg.com/how-to-start-selling-on-amazon/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new life.

Richard's expertise goes beyond his craft—he’s the jewellery expert on the popular BBC TV show The Repair Shop, where he brings his knowledge and passion for restoration to a wider audience. In our chat, we dive into the world of goldsmithing, the meticulous work it involves, and the importance of preserving traditions through apprenticeships. We also discuss the value of personalised service, with Richard sharing how customised experiences can benefit any business.

Even if jewellery isn't your primary interest, I believe you'll find a lot to learn from Richard's approach to craftsmanship and customer care.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Richard Talman Instagram

RTFJ Website

Emilice Instagram

Emilice Website

Hatton Garden

Podcast: How to keep your customers coming back with Rebecca Hilliard

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon?Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?If so, my masterclass is exactly what yo need to find out more about how to start selling on Amazon - without paying for help.Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Masterclass

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

View Details

Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a jug with a gluggle is not an easy task!

This week’s podcast guest fell in love with the Gluggle Jug when shown it by a friend she was having dinner with. Sophie Mahlo wanted to share her love for the jug, and went on to become distributor for the jug in Germany, then Europe and now owns the Gluggle Jug Factory itself. It’s a truly remarkable story of how a German lawyer ended up saving the jobs at a factory in Stoke On Trent, and helped the Gluggle Jug go from strength to strength.

Sophie shares her journey, how she manages a business from afar, how to scale the business whilst maintaining a healthy profit and the importance of valuing yourself, and paying yourself a decent wage. It is an utterly brilliant episode, and I can’t wait for you to listen!

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

The Gluggle Jug Factory Website

Gluggle Jug Instagram

Gluckigluck Instagram

Gluckigluck Facebook

Gluggle Jug Twitter

Great Pottery Showdown Gluggle Jug Episode

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon?Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?If so, my masterclass is exactly what yo need to find out more about how to start selling on Amazon - without paying for help.Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Masterclass

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

View Details

Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean and flexible. Georgie is passionate about making the business as ethical and sustainable as possible so we discussed ways of doing this, and designing a product business that you love which fits in with her yoga teaching.

It is a lovely, inspiring episode about the power of creating a business that works for you.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Yogipod Website

Yogipod Facebook

Yogipod Instagram

Yogipod Pinterest

Yogipod YouTube

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen.

I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt, imposter syndrome, all the things that crop up and stop us from doing the things we want to do in our businesses and in our lives.

Claire is here to help us all get unstuck, work out what is holding us back, and what we can do to move forward. It’s such a great conversation, and so relatable as we have all been there!

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Claire Hill Website - The Vivid Business Club

Claire Hill Instagram

The Big Leap by Gay Hendricks

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT:

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

View Details

Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this?

Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by & named after wonderful places across the planet. Colourfully made in Oxfordshire by industry experts with a mission to add joy to a saturated market of boring branding & the same interior scents.

Sasha talks about her experience as a scent marketer and how she started her own fragrance brand, inspired by her travels and memories from amazing places around the world.

You'll learn about the practical process of creating scents, how to use scent marketing, and the ups and downs of running your own business. Sasha shares how she stayed true to her vision, even when the fragrance industry tends to stick to the same trends and aesthetics.

This episode is packed with inspiring stories and practical tips for anyone looking to launch a product that stands out. Sasha's journey shows the importance of being authentic and passionate about your work. Tune in to get inspired and learn how to create a product that not only looks good but also makes a real emotional connection with customers.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Lord’s Fragrance House

Lord’s Fragrance House Instagram

The Aroma Company

The Fragrance Foundation

DISCOUNT CODE:

Podcast listeners can get 15% off LORDS Fragrance House products with the code: producttolife

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product.

The journey doesn't end with the product launch; creators face the additional challenge of promoting and selling their innovation. Many juggle this process while maintaining other jobs, a balancing act that requires dedication and strategic time management.

This week's guest, engineer and entrepreneur Scott Deas, exemplifies this journey. Scott created Ooshky, a unique whiskey water pourer that combines the functionality of a bulb dropper and a pipette. This water drop-shaped jug allows whisky enthusiasts to add either a splash or a precise drop of water to their dram.

Scott sells Ooshky directly to consumers through his website and Amazon, and has also secured placement in over 20 retail shops. He shares his experience of bringing Ooshky to life, from the initial idea to prototype development and current manufacturing processes. Scott also discusses the unique marketing challenges of introducing a product so innovative that many people are unaware of its existence.

As a startup founder with a full-time job, Scott offers valuable insights into time management, task prioritisation, and the importance of identifying which activities to eliminate to make room for both his career and entrepreneurial pursuits.

Scott's story is a realistic perspective on the dedication required to turn a product idea into a successful venture while maintaining work-life balance.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Ooshky Website

Ooshky Facebook

Ooshky Instagram

Ooshky LinkedIn

Ooshky TikTok

Ooshky Youtube

UK Government: Flexible Working Policy

Episode 202 How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

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How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line.

In this episode, Natalia explains what scaling up means, how to determine if your business is ready to scale, and practical strategies for sustainable growth. We explore key indicators of readiness, such as identifying where growth is stalling, increasing average customer spend, and attracting new customers. Additionally, we discuss the importance of adapting to new platforms like TikTok Shop and the rise of experiential marketing.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Natalia Chappell Website

Natalia Chappell Instagram

Natalia Chappell LinkedIn

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

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This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals.

The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They believe that overall wellness impacts skin health. By harnessing the skin-boosting minerals of the Dead Sea, they champion simple, effective, and natural skincare. They encourage transforming your skincare routine into moments of self-care, positively affecting both your wellbeing and skin health.

Serina co-founded the business with her siblings, and in today’s interview, shares how you can do this without falling out! There are lots of great tips for how to define roles and responsibilities, useful for anyone setting up a business in partnership with others.

Serina also discusses the origins of their products, the inspiration behind their business, and why implementing a brand ambassador programme has worked so well for them.

Additionally, Serina talks about the impact of winning the Enterprise Nation Adobe UK Small Business Goes Big competition. This win included a two-day pop-up shop and advertising on Oxford Street, which provided invaluable exposure and allowed customers to experience their products firsthand.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

The Dead Sea Co Website

The Dead Sea Co Instagram

The Dead Sea Co Facebook

Enterprise Nation

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

View Details

Can you run a successful product business alongside your day job?

That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga.

Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her business and why she operates her business the way she does. We discuss the challenges of launching and running a business alongside a high-tempo day job.

If you are juggling a day job whilst also trying to build your own business, this is a brilliant episode as Maysun shares how the skills she has learned in one role transfer to the other, and that it is possible to do the two roles simultaneously.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Ladina Yoga

Ladina Yoga Instagram

Ladina Yoga Facebook

Maysun Hassanaly LinkedIn

The Artist’s Way by Julia Cameron

Yoga with Adrienne

Bad Yogi

The Multi-Hyphen Method by Emma Gannon

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

View Details

In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is)

My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo.

Don’t worry if you are not using Klaviyo, Hannah’s tips can be applied to whichever email marketing platform you are using.

We discuss:

• The type of emails you should be sending
• How you can automate your emails
• The types of automations you can use
• How to segment your list (and what this means)

Whether you are just starting out with sending emails, or would like to drive more sales from what you are doing, this is the podcast for you.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Hannah Spicer Consulting Website

Hannah Spicer Instagram

Hannah Spicer LinkedIn

Klaviyo

Mailchimp

Ometria

Emarsys

This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.

They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.

Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!

If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here

Book a call with Cara

Cara Bendon Brand Consultancy Website

Cara Bendon Brand Consultancy Instagram

Cara Bendon LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online. They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant. If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call for my listeners.

Book a free 30-minute call with Cara Bendon

View Details

Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model.

Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need.

Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life.

I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product, and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

The Better Company Website

The Better Company Instagram

Ruth Marsden LinkedIn

This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.

They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.

Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!

If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here

Book a call with Cara

Cara Bendon Brand Consultancy Website

Cara Bendon Brand Consultancy Instagram

Cara Bendon LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online. They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant. If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call for my listeners.

Book a free 30-minute call with Cara Bendon

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Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin?

In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman.

Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur.

We discuss how to tell if it is the right time to scale, and the sort of things that you will need to have in place. We cover the importance of knowing the market, understanding your customers, gathering customer feedback and making sure your supply chain can handle growth. If you are ready to take your business to the next level, you won’t want to miss this episode.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Kate Freeman Website

Kate Freeman LinkedIn

Kate Freeman Instagram

Podcast Episode: How To Keep Your Customers Coming Back with Rebecca Hilliard

This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.

They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.

Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!

If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here

Book a call with Cara

Cara Bendon Brand Consultancy Website

Cara Bendon Brand Consultancy Instagram

Cara Bendon LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online. They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant. If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call for my listeners.

Book a free 30-minute call with Cara Bendon

View Details