HubShots - The Unofficial Down Under HubSpot Podcast: Recent Episodes
Ian Jacob and Craig Bailey
HubShots: the Down Under HubSpot Podcast
Your weekly shots of HubSpot Goodness!
Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot.
https://hubshots.com
This edition we dive into:- How to prepare for an upcoming HubSpot Subscription renewal- The Six Step process for reviewing your portal- Organising Marketing Contacts- Reviewing HubSpot Credits- Comparing Pro to Enterprise Seats in each Hub- Reviewing Add-ons- Planning your contract agreement Full show notes available at: https://www.hubshots.com/episodes/episode-319Recorded: Thursday 02 July 2026 | Published: Friday 10 July 2026
This edition we dive into:- The move to consolidation of tech stacks- Quick HubSpot improvements to GSuite add-in- Custom fonts in marketing emails- AEO tool initial thoughts- Sending SMS to contacts whose emails bounce- Adding line items to deals in a workflow- Bulk updating the domain on pages- Historical snapshot reports on deals- Customer Agent handoff tweaks- HubSpot Assistant tips- SaaS losing relevance- Claude Design launchedFull show notes available at: www.hubshots.com/episodes/episode-318Recorded: Tuesday 12 May 2026 | Published: Friday 15 May 2026
This edition we dive into:- The new Sales Workspace - your command centre for everything sales- Breeze Prospecting Agent - your AI-powered BDR- Conversation-Powered Deal Risk Detection- Guided Actions and Predictive Deal Scoring- AI Meeting Assistant for prep and follow-up- Target Accounts and account-based selling- LinkedIn CRM Sync integration- Smart Deal Progression (new January 2026 beta)- What's changed since Episode 271Full show notes available at: www.hubshots.com/episodes/episode-317Recorded: Wednesday 04 March 2026 | Published: Friday 06 March 2026
This edition we dive into:- AI Approach - AI Basics- Buyer Intent Tool- AI Agents and Assistants- AI Workflow actions- Customer Agent- Smart Properties- External AI IntegrationFull show notes available at: www.hubshots.com/episodes/episode-316Recorded: Wednesday 10 October 2025 | Published: Friday 12 December 2025
This edition we dive into:- The Overwhelm Problem- Our new HubShots Community course- Our top HubSpot updates this year: • Buyer Intent Tool • HubSpot Meeting Recorder • Customer Agent • Company Research Agent • Deal Loss Agent • Smart PropertiesFull show notes available at: www.hubshots.com/episodes/episode-315Recorded: Friday 17 October 2025 | Published: Friday 24 October 2025
This edition we dive into:- INBOUND 2025 Reflections- HubSpot’s Loop Marketing Playbook- What is it? And why?- Inbound Marketing versus the Funnel versus the Flywheel versus the Loop- The good parts - what to embrace- The bad parts - what to ignore- How to practically implement it in your business - The new Design Framework for Loop MarketingFull show notes available at: https://www.hubshots.com/episodes/episode-314Recorded: Friday 26 September 2025 | Published: Friday 03 October 2025
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.This shot we discuss: thinking through the types of content to create these days, given that AI chats and overviews will easily provide the answer to most top level questionsFor full episode show notes and HubSpot related resources visit: https://www.hubshots.comRecorded: 16 May 2025Published: 27 August 2025
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.This shot we discuss: the Buyer Intent Tool in HubSpot - we like it!For full episode show notes and HubSpot related resources visit: https://www.hubshots.comSee a quick walkthrough of the HubSpot Buyer Intent tool in our portal here:https://www.youtube.com/watch?v=Bqw0uQesoqQRecorded: 16 May 2025Published: 15 August 2025
Welcome to HubShots Episode 313! In this episode of HubShots, Ian and Craig walk through how to properly set up and use the HubSpot Ads tool. We also talk about connecting ad platforms like Facebook, Google, and LinkedIn, reporting on ROI, tracking ad interactions, and managing contact attribution. Also, we highlight some common mistakes to avoid and share tips on getting the most value from your ad spend using HubSpot’s reporting and automation tools.In this episode we’ll cover:👉🏻 Connecting your ad accounts to HubSpot👉🏻 Viewing ad performance and ROI inside HubSpot👉🏻 Ways to track ad interactions throughout a contact’s journey👉🏻 Using lists, views, and reporting for ad insights👉🏻 Tips on using HubSpot campaigns, events, smart content, and audiences and more!Watch this episode on YouTube:https://www.youtube.com/watch?v=EWOb_F8SYDQLinks and Resources mentioned in the show:Show notes: https://www.hubshots.com/episodes/episode-313HubShots Daily Tip: https://www.hubshots.com/dailytip/startHubShots Framework: https://www.hubshots.com/frameworkHubShots Community: https://www.hubshots.com/communityWelcome to HubShots - https://www.hubshots.com/ HubShots = HubSpot in the real worldReal world portals. No demo stuff.
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.This shot we discuss:- the HubSpot Customer Success Workspace- how to measure customer satisfaction- NPS surveys as a product feedback processFor full episode show notes and HubSpot related resources visit: https://www.hubshots.comRecorded: 16 May 2025Published: 29 July 2025
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.This shot we discuss: pros and pitfalls of all the AI tools that are popular with consumers, being used inside companies.For full episode show notes and HubSpot related resources visit: https://www.hubshots.com Recorded: 16 May 2025Published: 24 July 2025
This edition we dive into:• Scenarios for HubSpot as a website (Good fit and Bad fit)• Pricing• Usability• Functionality• SEO & Performance• Reporting• Security & Hosting• Integrations & Plugins• Support • Migrating to HubSpot• Scalability• Final thoughtsFull show notes available at: www.hubshots.com/episodes/episode-312Recorded: Friday 14 March 2025 | Published: Friday 21 March 2025
This edition we dive into:• Deep Thoughts…• Should you build your website on HubSpot• Reporting on Form results• HubSpot’s improving the calendar add-ins • Filtering Workflows by Action types• Setting your website domain security settings• Using Quick filters in Help Desk views • AccountScout (tool of the week)• Exporting the list of labels on a property list• Did HubSpot botch the Breeze credits approach?• HubSpot training in our new CommunityFull show notes available at: www.hubshots.com/episodes/episode-311Recorded: Tuesday 25 February 2025 | Published: Friday 28 February 2025
In this episode, we reflect on HubSpot's top features from 2024, including lead scoring, Breeze AI, and productivity tools. We also discuss the role of AI in customer experience, the importance of data accuracy, and our plans to launch a HubSpot-focused community in 2025. Plus, practical tips for workflows, accessibility, and more. Full show notes: https://www.hubshots.com/episodes/episode-310 In this episode we’ll cover:👉🏻 A new version of the HubShots Framework 👉🏻 Our favourite HubSpot releases of 2024👉🏻 Setting Association labels via workflows👉🏻 List exclusions are so much easier now👉🏻 Tips for using the new Lead Scoring tool👉🏻 How to use associated objects in Deal listsHubShots = HubSpot in the real worldReal world portals. No demo stuff.
This edition we dive into:• Quick Wins for new HubSpot Users• CRM fundamentals• Marketing Hub fundamentals to use• Sales Hub fundamentals to use• Key Settings to enable• AI tools to start with• Consider getting access to Enterprise features (at the cost of just a single seat)Full show notes available at: www.hubshots.com/episodes/episode-309Recorded: Wednesday 11 September 2024 | Published: Friday 13 September 2024
This edition we dive into:• Back to Basics (Foundations)• Sending emails to other email addresses on a contact record• Sales Hub permissions improvements (Prospecting workspace)• Setting association labels via HubSpot workflows• What is the key foundation of a modern website?• Ticket lists• ChatSpot - now in the main menu• AI tools - Claude 3.5 Sonnet• The massive content opportunity - artisanal content?• Tracking former employees of companies in HubSpot (common use case)Full show notes available at: https://www.hubshots.com/episodes/episode-308Recorded: Tuesday 16 July 2024 | Published: Friday 19 July 2024
In this episode we’ll cover:• What Content Hub is• What it replaces (ie CMS Hub)• The main features of Content Hub• Why it is a good choice for building websites• The current gaps• Pricing tiers and when to upgrade• How it compares to WordPress, and whether you should move from WordPress to HubSpot for your website• Final thoughts about the future of Content HubFull show notes available at: https://www.hubshots.com/episodes/episode-307Recorded: Sunday 31 March 2024 | Published: Thursday 04 April 2024
This edition we dive into:• Did you start fast in 2024?• 🆕 HubShots Framework version is available• How to build a simple Marketing View of Contacts• How to build a simple Sales View of Contacts• How to efficiently copy up contact properties to a deal• How to use Saved Sections in HubSpot pages• How to view Merged Tickets• Midjourney v6 prompt for adding text• Strategy versus Tactics• Using Associated Objects in ListsFull show notes available at: https://www.hubshots.com/episodes/episode-306Recorded: Monday 22 January 2024 | Published: Friday 26 January 2024
This edition we dive into:• Preparing for a Fast Start in 2024• Quick shots (Loom, Clearbit acquisitions)• Active lists of non-marketing contacts who used to be marketing contacts• How to build a list of ZoomInfo contacts• Adding images in meetings in the HubSpot app• Using LinkedIn Sales Navigator with HubSpot - pros and cons • How to find who created a contact • Sequence sender score analysis• Triggering SMS to contacts from a workflow• Blocking contacts with free email addresses• Smart content rules to block contacts from some countries• Last Message from Visitor ticket property• HubSpot’s Data Model Overview overview• Teamwork Workflows marketplace app• Consultant versus Coach• Tons of training optionsFull show notes available at: https://www.hubshots.com/episodes/episode-305Recorded: Wednesday 29 November 2023 | Published: Friday 08 December 2023
This edition we dive into:• HubSpot’s recent product announcements and what we can learn from them• Is HubSpot a CRM or a Customer Platform?• Campaign Assistant, now with added AI• Prospecting tool benefits• The Workflow cleanup feature is pretty handy• Using WordPress and HubSpot CMS together• HubSpot Guide Creator• What languages does HubSpot Chatbot support• Workflow action: Future Date Calculator• Adding Emojis to record sections• How to reduce hard bounce rate on email sends• Midjourney prompt of the week• HubSpot’s CRM puzzle• Moving notes from HubSpot records to another portalFull show notes available at: https://www.hubshots.com/episodes/episode-304Recorded: Wednesday 04 October 2023 | Published: Friday 13 October 2023
This edition we dive into:• Deal lists and list limitations• Alex Hormozi’s book launch and course • Why Workflow descriptions are useful• Midjourney prompts• HubSpot CMS Hub redirection magic• The end of email tracking is nighFull show notes available at: https://www.hubshots.com/episodes/episode-303Recorded: Friday 25 August 2023 | Published: Friday 01 September 2023
This edition we dive into:
• HubSpot Social Calendar versus Campaign Calendar - which to use? • How to create Contact Views for Sequence activity • How to limit Workflow actions to only execute on specific days • Child Themes are limited to only 5 per Pro and 10 per Enterprise accounts • Why you shouldn’t share Preview links to web pages • Midjourney prompt of the week • A tip for writing headlines that will level up your game • An overview of AI you should read
Full show notes available at: https://www.hubshots.com/episodes/episode-302
Recorded: Wednesday 26 July 2023 | Published: Friday 04 August 2023
This edition we dive into:
• Proactive Mediocrity to Proactive Excellence • Re-Onboarding idea • Should you have a navigation menu on landing pages? • Total Revenue field on company records • Workflow action Copy and Paste • Content Assistant (ie AI in HubSpot) • Wishlist: Import WordPress Comments into HubSpot • Midjourney prompts • Meta Threads: The Kindness Before the Storm • Unclogging your Stuck Pipeline • HubShots Framework poster
Full show notes available at: https://www.hubshots.com/episodes/episode-301
Recorded: Wednesday 12 July 2023 | Published: Friday 21 July 2023
This edition we dive into:
• 7 years and 300 episodes • HubSpot Email List columns layout • Sales pipeline best practices • Ticket pipeline best practices • CMS Hub Content Staging • Wishlist: syncing properties • Shoutout • The best tool to use is the one you know how to use well
Full show notes available at: https://www.hubshots.com/episodes/episode-300
Recorded: Wednesday 14 June 2023 | Published: Friday 23 May 2023
This edition we dive into:• There’s no common, linear path your contacts take• Using Filters on Activity timelines• Bulk Edit contact records• Inbox permissions are important• HubSpot Redirect Domains (and why they are so handy)• Gotcha with sending automated emails when a ticket form is submitted• Email Send Frequency cap (Enterprise feature)• Bad Email content (don’t do this!)Full show notes available at: https://www.hubshots.com/episodes/episode-299Recorded: Thursday 11 May 2023 | Published: Friday 19 May 2023
This edition we dive into:• Be Proactive, Be Honest• Where does Attribution sit in your HubSpot implementation plan?• Form performance tips• How to log replies from Contacts into HubSpot• Renaming Ticket Name based on Ticket Properties• Setting the date format for blog posts (and listing)• Saving Column layouts in Lists• Why Upgrade to HubSpot CMS Hub Enterprise• What is the XML Sitemap used for in HubSpotFull show notes available at: https://www.hubshots.com/episodes/episode-298Recorded: Wednesday 26 April 2023 | Published: Friday 05 May 2023
This edition we dive into:• ‘Everything’ fatigue• Tough economic times and the need to send more, relevant, email • AI tools take off - how should you respond• Creating random samples of contacts from lists (Segmentation)• Results from using Multivariate CTAs on our website (Attribution)• Building a View for sales reps of clients who have been sent an email from another system (Activity)• Last Activity date versus Last Modified date (Properties)• Sending an already sent email to more contacts (Activity)Full show notes available at: https://www.hubshots.com/episodes/episode-297Recorded: Monday 27 March 2023 | Published: Friday 31 March 2023
This edition we dive into:• Are you in a state of overwhelm using HubSpot?• Introduction to the HubShots Framework• The 5 stages of the HubShots Framework• Focus areas of the HubShots Framework • Sneak peek into the HubSpot specific details• 3 real world examples of the HubShots Framework in action• How you can download the HubShots Framework as an A3 Poster PDF• How to get started using the HubShots FrameworkFull show notes available at: https://www.hubshots.com/episodes/episode-296Recorded: Thursday 23 February 2023 | Published: Friday 10 March 2023
This edition we dive into:• Who forgot to plan out their 2023 - it’s not too late• Deactivating a user now releases the paid seat they were consuming• Chat and Slide-in popups competing for attention on the bottom right• Deal close behaviour on Desktop versus in-app• ‘Last email received from contact’ HubSpot ticket property• Notification profiles are so handy• HubSpot Security Centre - is it confusing for you too?• Non Fit personas• Xero invoice sync• Avoiding the ChatGPT inefficiency temptation• 11 Things you’re probably not using in HubSpot that you should beFull show notes available at: https://www.hubshots.com/episodes/episode-295Recorded: Wednesday 08 February 2023 | Published: Friday 10 February 2023
This edition we dive into:• Overview of HubShots hubs in 2023• Areas of opportunity with HubSpot for your business• Email Marketing Approvals• HubSpot Meeting tip for free/busy• Conversation Handoff process improvements• Impersonate a User in HubSpot• Gotcha: Deactivating a user who has a paid seat • Which tools have folders and sub-folders • 11 Things You’re Probably Not Using in HubSpot that You Should Be Online MasterclassFull show notes available at: https://www.hubshots.com/episodes/episode-294Recorded: Thursday 26 January 2023 | Published: Friday 03 February 2023
This edition we dive into:• Obligatory mention of AI• Reducing contact friction with event invitations• The power of lists - using product and line item criteria• Connecting personal inbox versus generic inbox into HubSpot• Understanding Permissions for Notes on Contacts, Deals, Tickets• Goodbye internal SMS notifications in workflows• Quickly see which Hub tiers in a portal (if not an Admin)• Efficiency and Effectiveness and AI• ChatGPT exampleFull show notes available at: https://www.hubshots.com/episodes/episode-293Recorded: Thursday 19 January 2023 | Published: Friday 25 January 2023
This edition we dive into:• How (and when) to merge duplicate contacts in HubSpot• How to use HubSpot’s SEO Analyze tool• How to turn off annoying ‘New Unassigned Conversation’ notifications• How to automate getting a response from contacts on inactive deals• How to use the new Last Viewed column in Dashboards• Listener question: How to change the email sending domain• HubSpot in the real world• How to organise a QuickCheck of your HubSpot portalFull show notes available at: https://www.hubshots.com/episodes/episode-292Recorded: Wednesday 30 November 2022 | Published: Friday 09 December 2022
This edition we dive into:
• Challenging your norms - learn from my mistakes! • Using Emojis in HubSpot • Using calculation fields to calculate commissions • The dangers of editing enabled workflows • The dangers of confirmation biases • The dangers of re-engagement campaigns (revisited) • Choose original sender of email forwards into Conversations • Listener question: Trigger a sequence from a workflow
Full show notes available at: https://www.hubshots.com/episodes/episode-291
Recorded: Tuesday 15 November 2022 | Published: Friday 18 November 2022
This edition we dive into:
• Outcomes versus Activities • Deal pipeline board view currency switcher on totals • Setting lifecycle stages on forms • Setting lifecycle stage when creating deals • Customer ticket portal settings • Re-engagement email campaigns getting accounts suspended • Stopping personal emails from getting logged in HubSpot • Gratitude reminder • The joy of unread books
Full show notes available at: https://www.hubshots.com/episodes/episode-290
Recorded: Wednesday 02 November 2022 | Published: Friday 04 November 2022
This edition we dive into:
• Are Ticket pipelines the real Operations Hub? • Reminder about enabling betas • Inline editing • Using Service Hub for lead qualification processes • Other uses for Ticket pipelines • Association labels - pros and cons • Questions: They Ask, You Answer • Should I write Knowledge Base articles or blog posts? • Knowledge bot benefits
Full show notes available at: https://www.hubshots.com/episodes/episode-289
Recorded: Friday 14 October 2022 | Published: Friday 21 October 2022
This edition we dive into:
• Setting the scene • 2 ‘A’ words ⇒ 2 ‘E’ words • Automation journey • Workflow deep dive • When to upgrade to Pro • When to upgrade to Enterprise • How we can help
Full show notes available at: https://www.hubshots.com/episodes/episode-288
Recorded: Thursday 06 October 2022 | Published: Friday 14 October 2022
In this 2nd episode of HubShots Special, we chat with Kevin Fremon of Helpful Hero about HubSpot CMS SEO tool, CMS Starter thoughts, theme pricing and more!
Full show notes available here: https://www.hubshots.com/episodes/kevin-fremon-part-2 Recorded: Monday 22 August 2022 | Published: Friday 30 September 2022
In this episode, we chat with Kevin Fremon of Helpful Hero.
We interview Kevin Fremon from Helpful Hero, creator of the popular CLEAN theme (including CLEAN Pro and CLEAN Lite) for HubSpot CMS.
We chat in detail about HubSpot CMS, the good, the bad and the awesome.
Full show notes available here: https://www.hubshots.com/episodes/kevin-fremon-part-1
Recorded: Monday 22 August 2022 | Published: Thursday 29 September 2022
This edition we dive into the first blend in-person with online attendees for INBOUND22, our thoughts and favourite takeaways.
Full show notes available here: https://www.hubshots.com/episodes/episode-287
Recorded: Tuesday 13 September 2022 | Published: Friday 16 September 2022
This edition we dive into:
• Asking for help • Converting an Automated Email to a Regular Email • Reminder: Actions Menus on objects • Using Sender personalisation in Snippets • Custom properties on Product library items • HubSpot Campaign Analytics • HubSpot Custom Reporting basic video series now available • Using Comments throughout HubSpot • The dangers of damaged cables • Do you need help with your HubSpot portal?
Full show notes available at: https://www.hubshots.com/episodes/episode-286
Recorded: Wednesday 31 August 2022 | Published: Friday 09 September 2022
This edition we dive into:
• Old school channels - should you still use them? • Confusing HubSpot Form options - explained! • Using the Prospects tool • Tickets created from forwarded emails - best practices • Workflow unenrollment feature • Are you relying on Paid Channels too much? • HubSpot Custom Report Builder - intro series • Reminder about Phishing attacks • Do you need help with your HubSpot portal?
Full show notes available at: https://www.hubshots.com/episodes/episode-285
Recorded: Wednesday 24 August 2022 | Published: Friday 02 September 2022
This edition we dive into:
• Managing contact hygiene • The hidden danger of churn • Finding bounced contacts, including Mailbox full • Unbouncing contacts manually • Managing duplicate contacts • Using surveys to check customer interactions • Automating notifications and tasks to help manage contacts • What to do versus How to do it • Using contact validation services • Quotes of the week • Need help with your HubSpot portal?
Full show notes available at: https://www.hubshots.com/episodes/episode-284
Recorded: Wednesday 17 August 2022 | Published: Friday 26 August 2022
This edition we dive into:
• The power of incremental growth • List layouts can now be saved per list • Make sure you use Email Subscription Types properly • Frequency versus Relevancy in your email strategy • How to update a Contact when they’ve left a company • Automatically Re-Open a Closed ticket when a customer replies (to a Closed ticket) • Compare email performance in a workflow • Workflow gotcha - avoiding race conditions • Custom Reporting tip - using Date Frequency versus Date Part in reports • Target Account recommendation lols • HubShots QuickCheck service now available
Full show notes available at: https://www.hubshots.com/episodes/episode-283
Recorded: Thursday 11 August 2022 | Published: Friday 19 August 2022
This edition we dive into:
• Automation and Attribution • Last Referring Site property • Call Direction when logging calls • Menus on Customer portals • CMS Hub Free announced • CMS Hub Starter improvements • Bad pricing pages
Full show notes available at: https://www.hubshots.com/episodes/episode-282
Recorded: Thursday 28 June 2022 | Published: Friday 08 July 2022
This edition we dive into:
• What HubSpot CTAs are • The 4 Main Benefits of HubSpot CTAs • Where to use them • The types of CTAs (Simple, Multivariate, Smart) • Examples of CTAs • Reporting on CTAs • Using CTAs in Lists, Reports, Workflows • Associating CTAs with HubSpot campaigns • Permissions for limiting access to CTAs • Plus, when not to use HubSpot CTAs
Full show notes available at: https://www.hubshots.com/episodes/episode-281
Recorded: Thursday 15 June 2022 | Published: Friday 24 June 2022
This edition we dive into:
• Types of HubSpot Lists • Categories of list criteria • List Limits • Examples of Active Lists • Active List Power Tips • Static Lists - why would you use them? • Reporting on List growth over time • Using Lists in other Lists • Using Lists in Contact Views • Using Lists in Popup Form Targeting • Using Lists in Email marketing • Using Lists in Workflows • Using Lists in Reports • Using Lists in Dashboards • Using Lists in Smart Content • Using Static Lists in Campaigns • Using Lists for Access eg Customer Portal, KB articles and CMS Pages (Membership) • Using Lists in Integrations (eg Salesforce, Xero) • Creating Static Lists when importing data
Full show notes available at: https://www.hubshots.com/episodes/episode-280
Recorded: Thursday 26 May 2022 | Published: Friday 03 June 2022
This edition we dive into:
• HubSpot Forms in detail, including • Regular forms • Popup forms (including Click through forms) • When and how to use progressive form fields • When and how to use behavioural targeting • How to measure form results • Best practices for form naming conventions • Form integrations • How to trigger workflows from form submissions
Full show notes available at: https://www.hubshots.com/episodes/episode-279
Recorded: Wednesday 18 May 2022 | Published: Friday 20 May 2022
This edition we dive into:
• How to build a marketing campaign in HubSpot from start to finish, including • HubSpot Lists, files, Landing pages, CTAs and emails • HubSpot Workflows and Campaigns • HubSpot Reports and Dashboards • PLUS: A Google doc with all the key details of a campaign end-to-end for you to copy (see Shot 2)
Full show notes available at: https://www.hubshots.com/episodes/episode-278
Recorded: Wednesday 04 May 2022 | Published: Friday 06 May 2022
This edition we dive into:
• Quick tips for improving your HubSpot efficiency and impact, including • Using Progressive Form fields • How to merge contacts in HubSpot * • How to view all properties on a contact • How to export contacts * • How to pin notes on the HubSpot activity timeline * • How to filter activity timeline items • 4 tips for using Views * • How to add a simple feedback popup on your site • How to add NPS survey reminder emails * • Reminder to focus on what you can control • Reminder to not believe everything you read (even on reputable marketing sites) • An example of how a company compared themselves to HubSpot but got just about everything completely wrong - it’s kinda embarrassing
Full show notes available at: https://www.hubshots.com/episodes/episode-277
Recorded: Wednesday 06 April 2022 | Published: Friday 08 April 2022
This edition we dive into:
• Speed of response is your differentiator • Overview of the 6 main areas of HubSpot Service Hub • Quick tips and details using Service Hub • Service Hub Quick Start Guide - how get started with Service Hub • When to upgrade from Service Start to Pro to Enterprise • What’s still missing from Service Hub • Service Hub training course recommendations
Full show notes available at: https://www.hubshots.com/episodes/episode-276
Recorded: Wednesday 23 March 2022 | Published: Friday 25 March 2022
This edition we dive into:
• HubSpot’s Pirate Ad • Expertise versus Opinions • Tips for using Conversations Inboxes for Marketing Email replies • Using Email Scheduling in HubSpot (also works in Gmail extension) to send emails later • Member Protected Knowledge Base articles • Conversations Inbox Allow and Deny settings • The science of when to post • XSync for Xero
Full show notes available at: https://www.hubshots.com/episodes/episode-275
Recorded: Wednesday 2 March 2022 | Published: Friday 4 March 2022
This edition we dive into:
• What is enterprise functionality? • Email open rate data with Apple Mail • Image optimisation settings on web and landing pages • Adding images into a contact timeline • Sales pipeline partitioning • Associating contacts and companies automatically • Shopify attribution tip • Deal and Revenue attribution • Marketing attribution training
Full show notes available at: https://www.hubshots.com/episodes/episode-274
Recorded: Wednesday 23 February 2022 | Published: Friday 25 February 2022
This edition we dive into:
• Reducing friction • The benefits of Marketing Contacts, plus 3 key recommendations for managing marketing contacts • Custom Quote Templates beta • More on Surveys versus Forms • Unenrollment criteria on Deal workflows • ROI in life • Attribution issues with cookie consent • Risk Management versus Efficiency • Systems and processes quote
Full show notes available at: https://www.hubshots.com/episodes/episode-273
Recorded: Wednesday 16 February 2022 | Published: Friday 18 February 2022
This edition we dive into:
• The value of laziness • Understanding internal marketing emails • Setting Deal properties (difference between Create Deal cards and Sidebar cards) • Avoiding Soft 404 errors from Knowledge Base articles • A gotcha with the new Insert Proposed Times feature in Google emails • Cookie settings causing attribution problems • The 15 page limit in CMS Starter continues to frustrate
Full show notes available at: https://www.hubshots.com/episodes/episode-272
Recorded: Wednesday 9 February 2022 | Published: Friday 11 February 2022
This edition we dive into:
• Are webinars dead? • Tons of tips for sales people for using HubSpot more efficiently, including - Meetings - Tasks - Inbox connections - Lead/customer revisit notifications - Documents - Snippets - Templates - Sequences - Calling from App or browser - Reporting (and scheduled dashboards) - Meetings - inserting proposed times in emails • HubSpot translated forms • When to use HubSpot Surveys (instead of using Forms for surveys) • Saved sections in pages • Manage email subscription types in workflows • CRM Suite Start pricing gift horse has bolted • Google Ads Performance Max campaigns
Full show notes available at: https://www.hubshots.com/episodes/episode-271
Recorded: Wednesday 02 February 2022 | Published: Friday 04 February 2022
This edition we dive into:
• Thoughts for 2022 • Having perspective and avoiding distraction • Efficiency and Effectiveness with HubSpot • Using Version history on pages and emails to roll back to previous versions • Attribution reporting in Campaigns • Custom Object properties in Forms • Latest Source properties • Tips for Saving time with HubSpot Sales • Global Search is your friend • Saving Views with your preferred column layout • Speeding up the HubSpot Add-on in Outlook • Cancel and Reschedule Meetings links • Tailoring your HubSpot Notifications • Multi-step Custom Surveys • Enroll in Sequence Workflow action • Antifragility • Reducing LinkedIn Spam • Working with Mentors
Full show notes available at: https://www.hubshots.com/episodes/episode-270
Recorded: Wednesday 19 January 2022 | Published: Friday 28 January 2022
This edition we dive into:
• Systems over goals • The power of Active lists built on active lists • Making some deal properties mandatory • When to use multiple sales pipelines • When to use tagging on knowledge base articles • Tips for using Task queues with multiple users • Staying calm under pressure • A correction about email preference groups • Quote of the week
Full show notes available at: https://www.hubshots.com/episodes/episode-269
Recorded: Monday 06 December 2021 | Published: Friday 10 December 2021
This edition we dive into our favourite features in HubSpot including:
• The timeline • Marketing contacts • Drag and drop page and email builder • Workflows • Popup forms • Layout flexibility on Contacts, Dealers, Objects • Custom Report Builder • Dashboards • Ads integration • Social reporting • Marketing attribution • Campaigns • Design Manager • Conversations Inbox • Snippets and Templates • Meetings • Task Queues
Full show notes available at: https://www.hubshots.com/episodes/episode-268
Recorded: Monday 22 November 2021 | Published: Friday 26 November 2021
This edition we dive into:
The top frustrations we hear from customers about using HubSpot (and possible solutions), including:
• Marketing contact tiers won’t downgrade • Drag and Drop builder doesn’t work for me • Chatflows are confusing to set up • Can’t create multiple knowledge bases • Knowledge base styling is limited • Survey styling is limited • Ads interface is confusing • Can’t create carousel social posts • Campaigns are confusing • Can’t change Lifecycle stage property • Can’t exclude specific email addresses in form submits • Files can be a mess • How do I report on marketing attribution? • Custom Report builder is difficult to learn • No automatic tax line in quotes • Popup form styling is limited
Full show notes available at: https://www.hubshots.com/episodes/episode-267
Recorded: Monday 15 November 2021 | Published: Friday 19 November 2021
This edition we dive into:
• Tools are your friend • HubSpot Email Allow Lists (ie IP addresses for your IT team to implement) • Why HubSpot Email Preference Groups (Enterprise) are finally awesome • Setting up Custom Team Sidebars • Automatically creating and managing Tickets from Conversations • Custom Report Builder is your friend
Full show notes available here: www.hubshots.com/episodes/episode-266
Recorded: Wednesday 10 November 2021 | Published: Friday 12 November 2021
This edition we dive into:
• Overcoming department silos • Service Hub across departments • Your survey feedback - thank you! • Service Hub Knowledge Base tips and best practice checklist • Custom Surveys • Visible versus Invisible costs • An appearance by Baby Yoda
Full show notes available here: www.hubshots.com/episodes/episode-265
Recorded: Monday 01 November 2021 | Published: Friday 05 November 2021
This edition we dive into:
• Solving for the Problem • HubSpot Social Monitoring • Reporting on Meetings • Custom Surveys • Clone Workflow Action • The start of the Google downfall?
Full show notes available here: www.hubshots.com/episodes/episode-264
Recorded: Monday 25 October 2021 | Published: Friday 29 October 2021
This edition we dive into:
• HubSpot Payments announced • HubSpot Roadmaps • Using Analytics Views in Traffic Analytics reports • How to send internal notifications when a new blog post is published • How to optimise channels versus optimising ads in a channel • How to use the Knowledge Base searched for terms to drive content ideas • An example of a terrible sales process • Using In-App Notification workflow actions
Full show notes available here: www.hubshots.com/episodes/episode-263
Recorded: Monday 18 October 2021 | Published: Friday 22 October 2021
This edition we dive into:
• Is the online event format over? • Saved Sections in Emails and Pages • HubSpot Deal Splits • XML Sitemaps for your Knowledge Base articles • HubSpot Clear Property Action in workflows • Facebook fallout • The cutest video of a goat and a monkey eating berries • Are you interested in HubSpot Coaching?
Full show notes available here: www.hubshots.com/episodes/episode-262
Recorded: Monday 11 October 2021 | Published: Friday 15 October 2021
This edition we dive into:
• Breaking down big goals • HubSpot Ads sequences • HubSpot Meetings overview • HubSpot Workflow Action to add contacts to an Ads Audience • Knowledge Base Support Forms • Engagement Progressions • Bookmarks in Google docs
Full show notes available here: www.hubshots.com/episodes/episode-261
Recorded: Monday 27 September 2021 | Published: Friday 01 October 2021
This edition we dive into:
•The relief of single, simple steps •HubSpot blocking knowledge base listing pages (not articles) •HubSpot Email Health Report tips (selecting by Subscription type) •HubSpot Sales reports •HubSpot Rotate Owner Workflow Action (and quick tip) •Avoiding the flight to tactics temptation •HubSpot Password Security reset date setting •Is it still worth it to create content on our sites?
Full show notes available at: www.hubshots.com/episodes/episode-260
Recorded: Monday 13 September 2021 | Published: Friday 17 September 2021
This edition we dive into:
• Learning from HubSpot’s pricing models • HubSpot CRM Suite Professional • What it includes • Who it’s for • When you should upgrade • Interesting upgrade examples
Full show notes available at: www.hubshots.com/episodes/episode-259
Recorded: Monday 06 September 2021 | Published: Friday 10 September 2021
This edition we dive into: • Custom Surveys • Workflow email actions (there’s 4 of them!) • Notification filters • Options for Unsubscribe links in email footers • Brands don’t create categories
You can listen to this episode of the show here: https://www.hubshots.com/episodes/episode-258
Recorded: Monday 30 August 2021 | Published: Friday 03 September 2021
This edition we dive into:
• HubSpot CRM Suite Starter • What it includes • Who it’s for • When you should upgrade • How it fits into your company’s technology stack
Full show notes available here: www.hubshots.com/episodes/episode-257
Recorded: Monday 16 August 2021 | Published: Friday 20 August 2021
This edition we dive into:
• The new CMS Hub Starter edition • What’s included, what’s missing • Who it’s ideal for • Where it fits in the overall HubSpot strategy
Full show notes available here: www.hubshots.com/episodes/episode-256
Recorded: Monday 09 August 2021 | Published: Friday 13 August 2021
This edition we dive into:
• Fortune Cookie tweets are gold • HubSpot Workflow Minimap feature is rolling out - very cool • The power of HubSpot Task Queues • Expand All and Collapse All on your timeline • What marketers can learn from debating champions • What COVID statistics can teach us about marketing channel attribution • How to measure content performance • Satya Nadella quote from Hit Refresh
Full show notes available here: www.hubshots.com/episodes/episode-255
Recorded: Monday 26 July 2021 | Published: Friday 30 July 2021
This edition we dive into:
• Having a growth mindset • HubSpot Workflow actions for Enrolling in another Workflow • And how they enable Parent versus Child workflows • Create Deal Attribution cards • Service Hub forms for creating new tickets when the KB doesn’t have the solution you’re looking for • How to reach out to marketing agencies you want to work with • Benjamin’s Google Analytics 4 Overview
Full show notes available here: www.hubshots.com/episodes/episode-254
Recorded: Monday 19 July 2021 | Published: Friday 23 July 2021
This edition we dive into:
• Why am I seeing Smart TV on my Device Reports? • Our favourite workflow actions (new weekly shot!) • Using the Delay until Event action for marketing and sales • Using Custom Reports to get a list of Contacts with their count of Deals and Tickets • YouTube viewing trends • LinkedIn Ads tips
Full show notes available here: www.hubshots.com/episodes/episode-253
Recorded: Monday 12 July 2021 | Published: Friday 16 July 2021
This edition we dive into:
• Solving a problem, versus solving a need • The very handy HubSpot Website Site Tree listing • Reporting on Sequences • Do you use a Testing Backlog • Using Conversations Workflows to Update Service Hub tickets • Storytelling and relatability: Judith Love Cohen
Full show notes available here: www.hubshots.com/episodes/episode-252
Recorded: Wednesday 07 July 2021 | Published: Friday 09 July 2021
This edition we dive into:
• Psychology studies that have been ‘reversed’ (ie debunked) • What this means for marketers • And how this can motivate us to do A/B testing • How to do A/B testing in HubSpot • Is HubSpot testing whether they can make us do more testing? • Be wary of your biases • The importance of your website’s visual presentation • GA4 guide
Full show notes available here: https://www.hubshots.com/episodes/episode-251
Recorded: Wednesday 30 June 2021 | Published: Friday 02 July 2021
This edition we dive into:
• Robots.txt editing in HubSpot • Deal pipeline partitioning • Emailing of dashboard reports tip • Custom report on Dashboards gotcha • Jobs To Be Done personas • Dharmesh on User Experience (and Netflix) • SEO Checklist resources • Ad spotting on Bing - it’s harder than you think
Full show notes available at: www.hubshots.com/episodes/episode-250
Recorded: Monday 21 June 2021 | Published: Friday 25 June 2021
This edition we dive into:
• Twitter and inefficiency • Apple announces new privacy that will essentially report email open rates as 100% • The power of HubSpot Marketing Email reporting to analyse audience characteristics (with examples from our client portals) • Setting your Sales notifications in HubSpot • HubSpot Tracking URLs reminder • Where’s the Edit Menus section in HubSpot? • Why your product’s user experience is likely your best marketing campaign • Netflix merch store and the power of Focus • Why I teared up watching Nightbirde’s performance on AGT • HubSpot Jobs (new Shot showcasing HubSpot roles that we’ve vetted) • Debunking marketing stats (again) • Photopea - it’s Photoshop, but in your browser • SEO resources for beginners
Full show notes available at: www.hubshots.com/episodes/episode-249
Recorded: Monday 14 June 2021 | Published: Friday 18 June 2021
This edition we dive into:
• Old versus New • Google rolling out a major algorithm update • HubSpot Form Translations • Comparing HubSpot Forms • How to use Never Log settings to ensure you don’t accidentally log sensitive stuff into HubSpot • How to export out your list of HubSpot users • The Peak and End Rule • Shifting your content budget to customer enablement • Amazing map of the online world
Full show notes available at: www.hubshots.com/episodes/episode-248
Recorded: Monday 07 June 2021 | Published: Friday 11 June 2021
This edition we dive into:
• Creating simple Training • Using Smart Rules in emails • HubSpot Sales Pro clarity on pricing and switching users • How to spy on your competitor’s Facebook ads • Skipping some property updates on contact imports • Email marketing monster guide (and stats malarky) • Benjamin Mangold’s Google Marketing update • Bing Pages (beta) • How blind people create content for TikTok
Full show notes available at: www.hubshots.com/episodes/episode-247
Recorded: Monday 31 May 2021 | Published: Friday 04 June 2021
This edition we dive into:
• The ‘Amazon Experience’ and content personalisation • HubSpot Smart Content enhancements and tips • Embedding external content in HubSpot dashboards • How people read online in 2021 • Google I/O 2021 was on • Insight: Thinking past marketing (for CMOs) • So many bonus links it hurts
Full show notes available at: www.hubshots.com/episodes/episode-246
Recorded: Monday 24 May 2021 | Published: Friday 28 May 2021
This edition we dive into:
• Being mindful about the channels you put energy into • HubSpot Form flexibility with custom properties • Using the HubSpot keyboard on your mobile device • Setting Tasks based on NPS survey results • Can’t add a 3rd ad account in HubSpot Starter • Digital media consumption trends (from Deloitte) • Adding a goat to your next zoom call • ‘Hey guys’ and ‘Hi guys’ as a YouTube greeting • ARK Invest’s Big Ideas for 2021
Full show notes available at: www.hubshots.com/episodes/episode-245
Recorded: Tuesday 11 May 2021 | Published: Friday 14 May 2021
This edition we dive into:
• Why you may not need a funnel or flywheel • HubSpot CMS Hub Child Themes • Ability to sync your iCloud/Apple contacts • The value of customer service • Deal card customisation • A common domain misconfiguration in HubSpot • Logging from Outlook/Google to HubSpot versus Conversations Inbox • You may not need a marketing funnel/flywheel after all • Recommended newsletters
Full show notes available at: www.hubshots.com/episodes/episode-244
Recorded: Monday 03 May 2021 | Published: Friday 07 May 2021
This edition we dive into:
• HubSpot’s new Operations Hub announcement • HubSpot User permissions get even more control • Data organisation • Visualising Your Marketing Curve • Set your foundations • The sickening extent some will go to to get Likes
Full show notes available at: www.hubshots.com/episodes/episode-243
Recorded: Tuesday 27 April 2021 | Published: Friday 30 April 2021
This edition we dive into:
• HubSpot Workflows versus Sequences - which should you use? • Do you need to Show the Cookie Consent Popup • Dashboards for sales • Google Tag Manager integration in HubSpot • Admitting mistakes • Service analytics
Full show notes available at: www.hubshots.com/episodes/episode-242
Recorded: Monday 19 April 2021 | Published: Friday 23 April 2021
This edition we dive into:
• Whether you actually read these notes • HubSpot Public Product Roadmap • HubSpot SEO tool revisited • Core Web Vitals resources • HubSpot Dashboard Annotations • A gotcha with HubSpot popup form targeting • How to spot LinkedIn outreach spam emails • Google Search Console adds regex support • How to actually use regex without losing your mind • What content to put on your B2B website (that visitors actually want to see) • Social media channel use in 2021 • SEO Checklist for 2021
Full show notes available at: www.hubshots.com/episodes/episode-241
Recorded: Monday 12 April 2021 | Published: Friday 16 April 2021
This edition we dive into:
• Taking time to recharge • HubSpot Conversational Workflows • Setting the HubSpot Files domain • HubSpot Calls • The power of perception in your marketing • Get feedback, post a phone consultation • Task based versus Outcome based marketing • Google’s growing zero-click search behaviour • Suez Canal memes
Full show notes available at: www.hubshots.com/episodes/episode-240
Recorded: Monday 29 March 2021 | Published: Friday 02 April 2021
This edition we dive into:
• Our upcoming HubShots 28-Day Challenge • Subscribe versus Follow • HubSpot RSS Emails (and Gotchas) • Using HubSpot Snippets to save time and reduce errors • Redirecting HubSpot Files (Eg a PDF) revisited • Should I put my blog on a subdomain versus a subfolder? • Electric ferries
Full show notes available at: www.hubshots.com/episodes/episode-239
Recorded: Monday 15 March 2021 | Published: Friday 19 March 2021
This edition we dive into:
• Love • The Bud of Mended Bones - a poem for Brian Halligan • HubSpot List Performance Reports • HubSpot Inbox Automation • HubSpot Flexible Redirects • Google 3rd party cookies and privacy lols • Plus Tom Cruise Deepfakes
Full show notes available at: www.hubshots.com/episodes/episode-238
Recorded: Monday 08 March 2021 | Published: Friday 12 March 2021
Welcome to HubShots Episode 237: HubSpot Tasks, Proactive versus Reactive Marketing
This edition we dive into:
• Facebook versus Australia follow up • HubSpot Marketing Tasks • HubSpot Task permissions • Proactive versus Reactive Marketing • Latest Academy Course
Full show notes available at: https://www.hubshots.com/episodes/episode-237
Recorded: Monday 01 March 2021 | Published: Friday 05 March 2021
Welcome to HubShots Episode 236: Owned, Earned and Paid Media plus some new HubSpot settings you need to know about
This edition we dive into:
• Don’t build your house on rented land • With the Facebook news removal in Australia being the latest example • Digging into HubSpot settings for Forms and Deals • Plus a little known related feature in the knowledge base
Full show notes available at: https://www.hubshots.com/episodes/episode-236
Recorded: Monday 22 February 2021 | Published: Friday 26 February 2021
Welcome to HubShots Episode 235: Should you do less on social?
This edition we dive into:
• Inbound 2021 dates announced • What are lazy loading images and why do they matter? • Sales forecasting • NPS internal notification tips • Why does my social traffic show up in Direct traffic? • Pick your social media channels - less is more • Umarell • Clutch Malarky Award
Full show notes available at: www.hubshots.com/episodes/episode-235
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Recorded: Wednesday 17 February 2021 | Published: Friday 19 February 2021
Welcome to HubShots Episode 234: What is CRM?
This edition we dive into:
• Thinking about CRM and how it relates to marketing • HubSpot’s SEO audit tool gets an update • Deal workflows • NPS Surveys • Google Analytics bot spam • What is ‘value’ and are you providing it? • GA4 Mini course • Fun stuff
Full show notes available at: www.hubshots.com/episodes/episode-234
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Recorded: Monday 08 February 2021 | Published: Friday 12 February 2021
Welcome to Episode 233: Be wary of marketing stats
This edition we dive into:
• The importance of accurate conversion tracking • HubSpot auto company creation • Deal change history • Service survey reporting • Your first steps down strategy lane… • Being wary of marketing stats • Valuing the right people
Full show notes available here: https://www.hubshots.com/episodes/episode-233
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Recorded: Monday 01 February 2021 | Published: Friday 05 February 2021
Welcome to HubShots Episode 232: Strategy = Research + Insights
This edition we dive into:
• Simple differentiation • Video embedding in HubSpot drag and drop editor • Running HubSpot Sequences on non-marketing contacts • Thinking about what ‘strategy’ really is (hint: the show title gives the answer) • Improving site performance using Google’s web.dev tool • Bonus links on technical SEO
Full show notes available here: https://www.hubshots.com/episodes/episode-232
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Recorded: Monday 25 January 2021 | Published: Friday 29 January 2021
This is a special mini episode we prepared for you to discuss goal settings for 2021.
Recorded: Monday 08 December 2020 | Published: Friday 8 January 2021
This is a New Years Special mini episode we prepared for you. Happy Holidays!
Recorded: Monday 08 December 2020 | Published: Friday 1 January 2021
This is a Christmas Special mini episode we prepared for you. Happy Holidays!
Recorded: Monday 08 December 2020 | Published: Friday 25 December 2020
Welcome to HubShots Episode 231: Reflecting on 2020
This episode we change things up a little and end the year reflecting on the good, the bad and the future.
You can listen to this episode of the show here.
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Recorded: Monday 08 December 2020 | Published: Friday 18 December 2020
Welcome to HubShots Episode 230: What parts of HubSpot do Enterprises focus on?
This edition we dive into:
• the parts of HubSpot we see Enterprises focussing on, including: • Lifecycle management • Lead scoring (when it becomes relevant) • User Management and Teams • Content Partitioning • Service Hub Pro NPS surveys • Attribution reporting • Advanced Workflows
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Recorded: Monday 07 December 2020 | Published: Friday 11 December 2020
Welcome to HubShots Episode 229: How To Improve Your Sales Results using HubSpot Sales Professional
This edition we dive into:
• Deal stage, task, and lead rotation automation • Sales analytics • Record customization • Required fields • Custom reporting • Sequences • 1:1 video creation • Smart send times • eSignature
Full show notes available at: www.hubshots.com/episodes/episode-229
You can listen to this episode of the show here.
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Recorded: Monday 30 November 2020 | Published: Friday 04 December 2020
This edition we dive into:
• Automation/Workflows • Personalisation/Smart content & reporting • SEO recommendations & optimizations • ABM tools • A/B testing • Campaign reporting • Custom reporting
Full show notes available at: https://www.hubshots.com/episodes/episode-228
You can listen to this episode of the show here.
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Recorded: Monday 23 November 2020 | Published: Friday 27 November 2020
Welcome to HubShots Episode 227: HubSpot for Small Businesses This edition we dive into:
• How a small business can quickly setup HubSpot • The top priority items to focus on • The key integration to enable • Tips for getting the most out of HubSpot in the first month
Full show notes available at: www.hubshots.com/episodes/episode-227
Recorded: Monday 09 November 2020 | Published: Friday 13 November 2020
Welcome to HubShots Episode 226: Shopify & HubSpot plus HubSpot Form Analytics
This episode we discuss:
• The value of carving out analysis time • HubSpot Form analytics • Using Shopify with the HubSpot Ecommerce pipeline • What is a good form conversion rate? • Understanding Google My Business busyness metrics • How to build campaign implementation momentum
Full show notes available at: www.hubshots.com/episodes/episode-226
Recorded: Monday 02 November 2020 | Published: Friday 06 November 2020
Welcome to HubShots Episode 225: 3 Ways we Use HubSpot to Generate Leads
This episode we discuss:
• How we use HubSpot active lists to surface high intent leads • Using Active Lists with Views for maximum flexibility • Recommended HubSpot Academy courses for segmenting your database • Listener tip about number of sales activities versus last sales activity date • A gotcha with HubSpot product library items
Full show notes available at: www.hubshots.com/episodes/episode-225
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 26 October 2020 | Published: Friday 30 October 2020
Welcome to HubShots Episode 224: HubSpot Internal Notification Workflow Tips
This episode we discuss:
• The Power of Pillows • New Google Analytics V4 rolling out • HubSpot Workflows for Internal notifications of Deals closing • Using Call Outcomes on Sales calls • Tips for HubSpot Custom Analytics Views (thanks Rebecca!) • Customer Journey Mapping (HubSpot Academy course) • Fake Authentic Direct Mail • Google Search gets even more AI (hum a song)
Full show notes available at: www.hubshots.com/episodes/episode-224
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Please forward this on to your work colleagues.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 19 October 2020 | Published: Friday 23 October 2020
Welcome to HubShots Episode 223: HubSpot Active Lists and Analytics Reports
This episode we discuss:
The power of Active lists The value of negative customer feedback The beauty of HubSpots’ Sales Analytics tools The usability of HubSpot Traffic Analytics filtering Plus how Mark in the UK got ahead in dating
Full show notes available at: www.hubshots.com/episodes/episode-223
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Tuesday 13 October 2020 | Published: Friday 16 October 2020
Welcome to HubShots Episode 222: HubSpot Keyboard on your phone
This episode we discuss: • HubSpot Smart CTA example • HubSpot Keyboard on iPhone and Android • Updating renewal dates each year on contacts and deals • Should you create location specific pages on your website? • Deciphering Google Search Console Index Coverage issues • The end of the American internet • Logical fallacies
Full show notes available at: www.hubshots.com/episodes/episode-222
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Wednesday 07 October 2020 | Published: Friday 09 October 2020
Welcome to HubShots Episode 221: HubSpot Report Builder Beta This episode we discuss:
HubSpot’s new Report Builder BETA (it’s awesome) HubSpot Meetings Team Round Robin meetings Gotchas with using Zoom in HubSpot Meetings Creating Facebook Audiences of people engaged on your website Shoshin Are you overcomplicating your buyer personas? You can listen to this episode of the show here.
Full show notes available at: www.hubshots.com/episodes/episode-221
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Please forward this on to your work colleagues.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Wednesday 30 September 2020 | Published: Friday 02 October 2020
Welcome to HubShots Episode 220: Inbound 2020
This jam packed episode we discuss: • The latest product announcements from Inbound 2020 • Our 5 year podcasting anniversary is coming up next week • Marketing Hub update: Marketing Contacts • Sales Hub updates • Service Hub tip • A tricky gotcha that happens with the Original Source Drill-down properties • Answer to listener questions • Email examples: done right and done wrong • Facebook ditching its 20% text rule on ads
Full show notes available at: www.hubshots.com/episodes/episode-220
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 24 September 2020 | Published: Friday 25 September 2020
Welcome to HubShots Episode 219: How to use Service Hub for Sales, Inserting tracking using the WordPress Plugin and LinkedIn Ads retargeting
This episode we discuss: • HubSpot quick updates • Using the HubSpot WordPress plugin to insert LI and FB pixels • Using HubSpot Service Hub for sales follow ups • Using LinkedIn Sponsored InMail with retargeting campaigns • Bing Ads adding LinkedIn targeting
Full show notes available at: www.hubshots.com/episodes/episode-219
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Wednesday 16 September 2020 | Published: Friday 18 September 2020
Welcome to HubShots Episode 218: Thinking through Attribution. Again. And How HubSpot provides Attribution reporting
This episode we discuss:
• Attribution - what is it, and how can we make it actionable • HubSpot’s Attribution reporting tools • Average Days to Close Sales report • Are virtual events worth attending? • Viral Post Title Generator • Is Apple creating their own Search Engine? • Australia versus Google and Facebook
Full show notes available at: www.hubshots.com/episodes/episode-218
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Wednesday 09 September 2020 | Published: Friday 11 September 2020
Welcome to HubShots Episode 217: HubSpot Lists, HubSpot Site Search, How to work with invalid contacts
This episode we discuss:
• Sign up for HubShots Weekly Insights • Setting up HubSpot Site Search • How to work with Invalid contacts • A primer on using HubSpot lists (Active versus Static) • A gotcha with the HubSpot Consent to Communicate checkbox • Using Quora Ads • Case study on the power of social proof • A bunch of recommended reading and resources
Full show notes available at: www.hubshots.com/episodes/episode-217
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 27 August 2020 | Published: Friday 04 September 2020
Welcome to HubShots Episode 216: Deal forecasting, Progressive form fields example, Showing respect
This episode we discuss: • The full show notes are now sent in our weekly notifications email • Adding lots of bonus links each episode • An example of using Progressive Form Fields in HubSpot forms • Deal forecasting reports • A gotcha to avoid in CTA links • Showing respect for people • Recording your name on LinkedIn • Our App of the week
Full show notes available at: www.hubshots.com/episodes/episode-216
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 20 August 2020 | Published: Friday 28 August 2020
Welcome to HubShots Episode 215: HubSpot Email A/B testing, Deal Workflow tip, Google Trends report
This episode we discuss the beautiful Google Trend analysis report, HubSpot A/B email testing, plus a tip for Deal pipeline automation.
Full show notes available at: www.hubshots.com/episodes/episode-215
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 13 August 2020 | Published: Friday 21 August 2020
Welcome to HubShots Episode 214: HubSpot for COVID tracking, In-App Notifications, and you have no privacy
This episode we discuss having no privacy, plus using HubSpot to meet COVID guidelines, plus HubSpot in-app notifications.
Full show notes available at: www.hubshots.com/episodes/episode-214
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 06 August 2020 | Published: Friday 14 August 2020
Welcome to HubShots Episode 213: HubSpot Conversations Trends, HubSpot Sequences
This episode we discuss Conversations trends, HubSpot Email Reporting insights, and HubSpot Sequences.
Full show notes available at: www.hubshots.com/episodes/episode-213
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 30 July 2020 | Published: Friday 07 August 2020
Welcome to HubShots Episode 212: GPT-3, Core Web Vitals, HubSpot AI & HubSpot Workflow Delay until Event Actions
This episode we discuss GPT-3, Core Web Vitals, HubSpot AI, HubSpot Delay until Event Workflow Actions, plus a Drag and Drop email gotcha.
Full show notes available at: www.hubshots.com/episodes/episode-212
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 23 July 2020 | Published: Friday 31 July 2020
Welcome to HubShots Episode 211: Bogus outreach emails, banning TikTok, PieSync tip
This episode we discuss bogus outreach emails, banning TikTok and how to use PieSync to sync HubSpot customers into Xero.
Full show notes available at: www.hubshots.com/episodes/episode-211
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 16 July 2020 | Published: Friday 24 July 2020
Welcome to HubShots Episode 210: PieSync - the good, the bad, and the snugly
This episode we discuss paying for content, plus dig into PieSync.
Full show notes available at: www.hubshots.com/episodes/episode-210
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 09 July 2020 | Published: Friday 17 July 2020
Welcome to HubShots Episode 209: Email Features, Trends and Personalisation
This episode we discuss email features, trends and personalisation along with the importance of testing quickly.
Full show notes available at: www.hubshots.com/episodes/episode-209
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 02 July 2020 | Published: Friday 10 July 2020
Welcome to HubShots Episode 208: What should you report on?
This episode we discuss the key items to report on for your stakeholders, clients and team members. Plus the awesome update to the Gmail extension.
Full show notes available at: www.hubshots.com/episodes/episode-208
Plus we follow up on our comment last time about rolling back automation of reports, and answer a listener question about what reporting to provide to small business clients.
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 25 June 2020 | Published: Tuesday 30 June 2020
Welcome to HubShots Episode 207: How to show Form Submit reports on HubSpot Dashboards
This episode we discuss how automation can be a bad thing, plus how to show Form Submit details on HubSpot dashboards.
Full show notes available at: www.hubshots.com/episodes/episode-207
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 11 June 2020 | Published: Friday 19 June 2020
Welcome to HubShots Episode 206: Workflow Actions you may not know about
This episode we discuss workflow actions, starting with the new workflow delays action.
Full show notes available at: https://www.hubshots.com/episodes/episode-206
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 04 June 2020 | Published: Friday 12 June 2020
Welcome to HubShots Episode 205: How to use HubSpot Smart CTAs
This episode we discuss Smart CTAs, smart email content, and how to copy a form submitted field into a deal.
Full show notes available at: https://www.hubshots.com/episodes/episode-205
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 28 May 2020 | Published: Friday 05 June 2020
Welcome to HubShots Episode 204: HubSpot and COVID
This episode we discuss HubSpot and some covid learnings.
Full show notes available at: https://hubshots.com/episode-204/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 21 May 2020 | Published: Friday 29 May 2020
Welcome to HubShots Episode 203: HubSpot ABM V2
This episode we chat about further improvements to HubSpot’s ABM approach including new functionality, plus Google’s May algorithm update.
Full show notes available at: https://hubshots.com/episode-203/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 14 May 2020 | Published: Friday 22 May 2020
Welcome to HubShots Episode 202: Agile Marketing, HubSpot User Permissions This episode we chat about Agile marketing, HubSpot Email Analysis tools, Task Queues and Improved permissions.
Full show notes available at: https://hubshots.com/episode-202/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 07 May 2020 | Published: Friday 15 May 2020
Welcome to HubShots Episode 201: HubSpot CMS Hub Content Staging
This episode we chat about the often overlooked HubSpot CMS Content Staging feature. Plus, how to prioritise your Chatflows.
Full show notes available at: https//hubshots.com/episode-201
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to the HubShots YouTube channel
Subscribe to the HubShots Spotify channel
Join the HubShots Facebook group
Follow the HubShots Twitter feed
Follow the HubShots Instagram updates
Follow the HubShots LinkedIn page
Connect with Ian Jacob on LinkedIn and Craig Bailey on LinkedIn
Recorded: Thursday 30 April 2020 | Published: Friday 08 May 2020
Welcome to HubShots Episode 200: How HubSpot, Marketing, Sales and Service has changed in the last 4 years
This episode, our 200th, we reflect on how much has changed in the last 4 years, including HubSpot’s focus and positioning, as well as the larger sales and marketing ecosystem.
Full show notes available at: https://hubshots.com/episode-200/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to the HubShots YouTube channel
Subscribe to the HubShots Spotify channel
Join the HubShots Facebook group
Follow the HubShots Twitter feed
Follow the HubShots Instagram updates
Follow the HubShots LinkedIn page
Connect with Ian Jacob on LinkedIn and Craig Bailey on LinkedIn
Recorded: Thursday 23 April 2020 | Published: Friday 01 May 2020
Welcome to HubShots Episode 199: HubSpot CMS Hub Smart Content This episode we chat about HubSpot CMS Hub again, plus Conversations and Chatflow. And playbooks.
Full show notes available at: https://hubshots.com/episode-199/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 16 April 2020 | Published: Friday 24 April 2020
Welcome to HubShots Episode 198: HubSpot CMS Hub
This episode we chat about HubSpot’s new HubSpot CMS Hub tiers – Professional and Enterprise. Plus an interesting fact about what Google does with descriptions.
Full show notes available at: https://hubshots.com/episode-198
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 09 April 2020 | Published: Friday 17 April 2020
Welcome to HubShots Episode 197: HubSpot Popup Form Gem and Dashboard Libraries
This episode we chat about a tiny but mighty new HubSpot popup form feature. Plus Dashboard libraries and business innovation in the current environment.
Full show notes available at: https://hubshots.com/episode-197/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 02 April 2020 | Published: Saturday 11 April 2020
Welcome to HubShots Episode 196: Keep on Learning
This episode we chat about HubSpot’s Not Another State of Marketing report, plus tweaks to blog SEO, and how to get free Moz SEO training.
Full show notes available at: https://hubshots.com/episode-196/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 26 March 2020 | Published: Friday 03 April 2020
Welcome to HubShots Episode 195: Encouragement amidst crisis
This episode we chat about the opportunity in the current state of Inbound uncertainty and how you can rise above it and prepare for the next season.
Full show notes at: https://hubshots.com/episode-195/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 19 March 2020 | Published: Tuesday 31 March 2020
This episode we chat about HubSpot Forms, Sales Qualified Leads, plus tips for improving your Google My Business listing.
Full notes available at: https://hubshots.com/episode-194/
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 12 March 2020 | Published: Friday 27 March 2020
Welcome to Episode 193 of HubShots!
This episode we chat about improvements to Quotes in HubSpot Sales Hub. And why you should use the SEO recommendations tool plus the importance of Business Process Optimisation.
Full show notes available at: https://hubshots.com/episode-193/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 03 March 2020 | Published: Friday 13 March 2020
Welcome to HubShots Episode 192.
This episode we chat about our favourite recent workflow automation features, plus Taylor Swift and Justin Bieber.
Full show notes available at: https://hubshots.com/episode-192/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 27 February 2020 | Published: Friday 06 March 2020
This episode we chat about Workflow Go Actions, Third Party Cookies and what Chrome’s upcoming crackdown on them means, plus Instagram ECommerce. Oh, and McMuffins!
Full show notes available at: https://hubshots.com/episode-191/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing and sales results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 20 February 2020 | Published: Friday 28 February 2020
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about HubSpot’s ABM features, start playing with Quote based workflows, and test a neural network powered content creation tool, plus making your Google business listing awesome!
Full show notes available at: https://hubshots.com/190/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 13 February 2020 | Published: Friday 21 February 2020
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about a bunch of little but useful HubSpot features.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 06 February 2020 | Published: Friday 14 February 2020
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about HubSpot’s super useful new option in workflows for avoiding merged contact issues. Plus tips for automating some of your key sales tasks.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 30 January 2020 | Published: Friday 14 January 2020
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about the new, deeply powerful, HubSpot Marketing Enterprise 2020 re-launch. Plus multi IF/THEN workflow branching.
Full show notes available at: https://hubshots.com/episode-187/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 23 January 2020 | Published:
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat more about using behaviour targeting on HubSpot popup forms. Plus we ponder whether you should show ads to existing customers.
Full show notes available at: https://hubshots.com/episode-186/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Wednesday 11 December 2019 | Published: Friday 24 January 2020
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about the new targeting features in popup forms, plus we remember Lil BUB.
Full show notes available at: https://hubshots.com/episode-185/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Tuesday 05 December 2019 | Published: Friday 10 January 2020
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about a bunch of incremental HubSpot and marketing updates. And then discuss how incremental updates over time amount to massive change.
Full show notes available at: https://hubshots.com/episode-184/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Wednesday 20 November 2019 | Published: Friday 3 January 2020
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about adding ad reports on HubSpot dashboards, avoiding template gotchas, and whether you need to prepare for CCPA.
Full show notes available at: https://hubshots.com/episode-183/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Connect with Ian on LinkedIn here: https://www.linkedin.com/in/ianjacobau/
Connect with Craig on LinkedIn here: https://www.linkedin.com/in/craigbailey/
Recorded: 14 November 2019 | Published: 13 December 2019
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about HubSpot’s Landing Page options in HubSpot Starter
Full show notes available at: https://hubshots.com/episode-182/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Welcome to Episode 181 of Hubshots!
APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about HubSpot tasks, and having a mindset of openness.
Full show notes available at: https://hubshots.com/episode-181/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Monday 28 October 2019 | Published:
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode is a special episode: The HUGcast, involving the Sydney HubSpot User Group.
Full show notes available at: https://hubshots.com/episode-180/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: 2019 | Published: Friday November 29, 2019.
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about how HubSpot Conversations saves you time, plus testing emails in HubSpot.
Full show notes available: https://hubshots.com/episode-179/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Wednesday 23 October 2019 | Published: Friday 8 November 2019
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about how to avoid a gotcha when merging contacts, plus think through how to ‘test and measure’ video engagement.
Full show notes available at https://hubshots.com/epsiode-178/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar
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Recorded: Wednesday 23 October 2019 | Published: Friday 1 November 2019
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about enforcing deal stage properties, setting social permissions for users, and why changing your mind is a good thing.
Full show notes available at: https://hubshots.com/episode-177/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar
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Recorded: Tuesday 08 October 2019 | Published: Friday 25 October 2019
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about enterprise attribution reporting. Getting emails into HubSpot CRM, Plus is Boris Johnson secretly an SEO guru?
Full show notes available at: https://hubshots.com/episode-176/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 03 October 2019 | Published: Friday 18 October 2019
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we chat about recording a live podcast, about podcasting. Plus more on keeping your database contact list clean.
Full show notes available at: https//hubshots.com/episode-175/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 26 September 2019 | Published: Monday 14 October 2019
Welcome to Episode 174 of HubShots!
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about Brian’s keynote at Inbound, play further with Quotes in HubSpot Deals, and being relaxed about Google’s changes to rel=nofollow in links.
Full show notes available at https://hubshots.com/episode-174/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Wednesday 18 September 2019 | Published: Friday 27 September 2019
Welcome to Episode 172 of HubShots! HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about Inbound 2019 – some of the announcements and what we especially liked. Plus, why having a 6-pack is important.
Full show notes available at https://hubshots.com/episode-173/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Tuesday 09 September 2019 | Published: Friday 20 September 2019
Welcome to Episode 172 of HubShots! Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we chat through sales workflows, keeping contact lists clean, challenges with personas, plus advertising on billboards.
Listen to the episode here: https://hubshots.com/episode-172/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Wednesday 04 September 2019 | Published: Saturday 14 September
Welcome to Episode 171 of HubShots! HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we chat about HubSpot’s new Go Action in Workflows, the trauma of having a contact list get quarantined, plus a look at how Seth Godin is using Instagram
Full show notes available at https://hubshots.com/episode-171/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Tuesday 27 August 2019 | Published: Friday 6 September 2019
Welcome to Episode 170 of HubShots!
HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about popup forms (yes again!) plus more on using HubSpot marketing automation to help sales.
Full show notes available at https://hubshots.com/episode-170/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Tuesday 13 August 2019 | Published: Friday 30 August 2019
Welcome to Episode 169 of HubShots! HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips, features and strategies for growing your sales and marketing results.
This episode we chat about community marketing events, HubSpot sales and marketing features, plus how to respond if your boss says ‘we need to redo the website’.
Full show notes available at https://hubshots.com/episode-169/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 08 August 2019 | Published: Friday 23 August 2019
Welcome to Episode 168 of HubShots!
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about things we are thankful for. In marketing, business and life.
Full show notes available at https://hubshots.com/episode-168/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 01 August 2019 | Published: Friday 16 August 2019
Welcome to Episode 167 of HubShots!
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about HubSpot tracking and privacy, and (likely) your lack of it. Plus, an update on adding CTAs in drag and drop emails. Also, Google’s take on how they keep search relevant.
Full show notes available at https://hubshots.com/episode-167/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 25 July 2019 | Published: Wednesday August 7 2019
Welcome to Episode 166 of HubShots!
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we chat about HubSpot’s decision to include basic email sends in HubSpot free, plus Social Robots.
Full show notes available at https://hubshots.com/episode-166/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 18 July 2019 | Published: Friday 26 July 2019
Welcome to Episode 165 of HubShots! Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we revisit the new drag and drop email editor and discover that it doesn’t support CTAs, but there is a workaround. Plus Google’s Analytics Intelligence. And a really simple way to qualify leads to determine if they are sales ready.
Full show notes available at https://hubshots.com/episode-165/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Tuesday 09 July 2019 | Published: Friday 19 July 2019
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we chat about buyer journeys, using HubSpot workflows to set contact owners, how to find out what ads a company is running on Instagram, and what it means to be a Head of Marketing.
Full show notes available at https://hubshots.com/episode-164/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 04 July 2019 | Published: Wednesday 10 July 2019
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot's CEO, Brian Halligan does.
This episode we discuss HubSpot’s approach to using AI in its product, plus dive into attribution reports, and then chat about paying $130 for a mug to keep your coffee warm.
Full show notes available at https://hubshots.com/episode-163/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Tuesday 25 June 2019 | Published: Friday 28 June 2019
Welcome to Episode 162 of HubShots!
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we look at replacing yourself with tools, plus avoiding HubSpot workflow mistakes.
Full show notes available at https://hubshots.com/episode-162
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar
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Recorded: Tuesday 14 June 2019 | Published: Friday 21 June 2019
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we look at HubSpot’s drag and drop email editor, plus a gotcha when using Facebook Lead Form Ads that sync to HubSpot and some sales pro tips.
Full show notes available at https://hubshots.com/episode-161/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Tuesday 04 June 2019 | Published: Friday 14 June 2019
Welcome to Episode 160 of HubShots!
This episode we investigate HubDB and whether you need to be a geek to use it. Also, restoring contacts and deals in HubSpot, plus fixing up what Facebook shares about a website page after you’ve updated it.
Full show notes available at https://hubshots.com/episode-160/
HubShots, the podcast for marketing managers and sales professionals who want to grow better with HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 30 May 2019 | Published: Friday 07 June 2019
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat through a round up of tips, tricks and tools for marketers including GA and Davinci Tools, discuss what ‘long tail’ means, plus welcome back Inbound Buzz.
Full show notes available at: https://hubshots.com/episode-159/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Monday 20 May 2019 | Published: Friday 31 May 2019
Welcome to Episode 158 of HubShots!
APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about HubSpot Snippets and how they can help you systematise a whole bunch of processes. Plus scheduling HubSpot popup forms.
Full show notes available at: https://hubshots.com/episode-158/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 16 May 2019 | Published: Friday 24 May 2019
Welcome to Episode 157 of HubShots!
HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at 3 Big Mistakes we see Clients make in their HubSpot portals, and how you can ensure you don’t make the same mistakes.
Full show notes available at https://hubshots.com/episode-157/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Wednesday 08 May 2019 | Published: Friday 17 May 2019
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”
This episode we focus on Marketing tips and tricks with HubSpot, including HubSpot’s new Ad reports, using multiple LinkedIn conversions in campaigns, plus a frustrating HubSpot Starter Gotcha.
Full show notes available at https://hubshots.com/episode-156/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 18 April 2019 | Published: Friday 10 May 2019
Make sure you check out episode 155 for our Sales focussed episode.
Welcome to Episode 155 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at a recap of what is inbound sales, importing contacts from your phone into HubSpot with a couple of clicks, prospect insights and contact lead intelligence.
Full show notes available at: https://hubshots.com/episode-155/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Thursday 18 April 2019 | Published: Friday 3 May 2019
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about some useful HubSpot updates, including a nice enhancement to HubSpot Social reporting.
Full show notes available at: https://hubshots.com/episode-154/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Tuesday 09 April 2019 | Published: Wednesday 24 April 2019
Welcome to Episode 153 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we discuss three of our favourite HubSpot Workflow tips. Plus think through uses for the Lead Status field. And social strategy versus social tactics.
Full show notes available here: https://hubshots.com/episode-153/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Wednesday 03 April 2019 | Published: Friday 12 April 2019
Welcome to Episode 152 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot email testing, content audits, HubSpot form enhancements, and why many marketing trend stats are useless. Plus, why your customers don’t care about your new logo.
Full show notes available here: https://hubshots.com/episode-152/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: Wed 13 Mar 2019 | Published: Tuesday 02 April 2019
Welcome to Episode 151 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at the decisions we make as marketers – should we be mindful of where we are advertising? Plus, some marketing stats malarky.
Full show notes available here: https://hubshots.com/episode-151/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: 28 February 2019 | Published: Friday 15 March 2019
Welcome to Episode 150 of HubShots! Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at a simple HubSpot Workflow tip, think through Ad attribution reporting, ask What is lead intelligence, and talk about why it is important to start things and persist.
Full show notes available here: https://hubshots.com/episode-150/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
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Recorded: 20 February 2019 | Published: 01 March 2019
Welcome to Episode 149 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at using global suppression lists in workflows, plus solve a gotcha when trying to integrate zoom with HubSpot. Plus we riff about Seth’s riff on the quarter-inch drill bit.
Read the full show notes here: https://hubshots.com/episode-149/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Follow us on Twitter here: https://twitter.com/hubshots
Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/
Recorded: Thursday 07 February 2019 | Published: Tuesday 26 February 2019
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at what people mean when they say they want to ‘do SEO’, plus a review of customer journeys and solving for the problem, and we chat through ‘buying cheaper petrol versus batching your travel’.
Full show notes available here: https://hubshots.com/episode-148/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Follow us on Twitter here: https://twitter.com/hubshots
Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/
Recorded: Wed 23 Jan 2019 | Published: Wed 13 February 2019
Welcome to Episode 147 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
Recorded: 17 January 2019 | Published: 01 February 2019
This episode we chat about the opportunities with Google My Business, look at HubSpot’s rollout of re-enrollment on Deal, Company and Ticket workflows, plus thinking through the customer journey in relation to time based campaigns.
Full show notes available here: https://hubshots.com/episode-147/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Follow us on Twitter here: https://twitter.com/hubshots
Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/
Welcome to Episode 146 of HubShots!
Recorded: 17 January 2019 | Published: 26 January 2019
HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about how to best plan for the year ahead in terms of your marketing. We dive into HubSpot’s super-useful auto rotation functionality for contacts, companies, deals and tickets. Plus, how Google does SEO for their own sites.
Full show notes available here: https://hubshots.com/episode-146/
Hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Follow us on Twitter here: https://twitter.com/hubshots
Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/
Welcome to Episode 145 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot sequences versus HubSpot Workflows and highlight where to use each. Plus we chat about using Email Sender Personalisation and a little gotcha. And A-Ha.
Full show notes available here: https://hubshots.com/episode-145/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Follow us on Twitter here: https://twitter.com/hubshots
Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/
Recorded: Thursday 20 December 2018 | Published: Friday 28 December 2018
Welcome to Episode 144 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about HubSpot’s decision to include a baby version of their Ads add-on in all Pro and Enterprise accounts, plus we discuss the benefits of Google Search Console.
Full show notes available here: https://hubshots.com/episode-144/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Follow us on Twitter here: https://twitter.com/hubshots
Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/
Recorded: Tuesday 04 December 2018 | Published: Thursday 20 December 2018
Welcome to Episode 143 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at 5 ways you can improve your SEO using HubSpot.
Full show notes available here: https://hubshots.com/episode-143/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Follow us on Twitter here: https://twitter.com/hubshots
Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/
Recorded: Thursday 28 November 2018 | Published: Friday 14 December 2018
Welcome to Episode 142 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot Lead Rotation, testing assumptions and how to be an introvert in an extrovert world.
Full show notes available here: https://hubshots.com/episode-142/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Details of Michele Connolly's new book How To Be an Introvert in an Extrovert World available here: https://louderminds.com/new-book/
Recorded: Thursday 15 November 2018 | Published: Tuesday 10 December 2018
Welcome to Episode 141 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at new Marketing Enterprise features including content partitioning and domain filtering, plus how to supercharge your Google Ads campaigns. And… Christmas is coming.
Full show notes available here: https://hubshots.com/episode-141/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 07 November 2018 | Published: Saturday 17 November 2018
Welcome to Episode 140 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at setting up HubSpot Users, Teams and Permissions. Plus think through the Chatbots versus Live Chat. And revisit No Pong!
Full show notes available here: https://hubshots.com/episode-140/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 23 October 2018 | Published: Sunday 04 November 2018
Welcome to Episode 139 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot’s reporting tools, including the new custom reports.
Full show notes available here: https://hubshots.com/episode-139/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 17 October 2018 | Published: Saturday 27 October 2018
Welcome to Episode 138 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot’s Marketing Starter Stack including HubSpot Conversations, and discuss our recommended marketing stack for startups and small-medium businesses.
Full show notes available here: https://hubshots.com/episode-138/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 10 October 2018 | Published: Saturday 13 October 2018
Welcome to Episode 137 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about canceling HubSpot, decentralising privacy and identity and how this will affect marketing in the future. Plus we look at the Activity Feed, and multivariate testing of HubSpot CTAs.
The show notes are available here: https://hubshots.com/episode-137/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 03 October 2018 | Published: Sunday 07 October 2018
Welcome to Episode 136 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot’s continued focus on Lead Flows and Bots, recommend some HubSpot Community suggestions, think through Google’s experiments and future plans, drill into Zoho Reports, and consider user behaviour when Facebook has an outage.
Full show notes available here: https://hubshots.com/episode-136/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 26 September 2018 | Published: Thursday 27 September 2018
Welcome to Episode 135 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about Inbound 2018, and then start working our way through the first of the new HubSpot product announcements. Plus we start diving into bots in HubSpot.
Full show notes available here: https://hubshots.com/episode-135/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Thursday 13 September 2018 | Published: Thursday 20 September 2018
Welcome to Episode 134 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we get a bit geeky investigating some of the recent HubSpot releases including time on page calcs and topic discovery, plus a few gotchas. And a wonderful piece by Seth Godin.
Full show notes available here: https://hubshots.com/episode-134/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 22 August 2018 | Published: Thursday 20 September 2018
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about strategy versus tactics, the declining Facebook news feed experience, email outreach ideas both good and bad, plus the pain of data importing with third party tools.
Full show notes available here: https://hubshots.com/epsiode-133/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Thursday 16 August 2018 | Published: Thursday 20 September 2018
Welcome to Episode 132 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot’s decision to release Conversations for free and where HubSpot is heading. Plus dive into some more Lead Flow goodness.
Full show notes available here: https://hubshots.com/episode-132/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Thursday 09 August 2018 | Published: Monday 03 September 2018
Welcome to Episode 131 of HubShots! Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at some little known HubSpot tips, tricks and hacks. Plus we chat about Google’s new marketing features including the push into automatically creating ads and landing pages for you.
Full show notes available here: https://hubshots.com/episode-131/
Recorded: Wednesday 01 August 2018 | Published: Thursday 30 August 2018
HubShots is hosted by Ian Jacob from Search & Be Found and with me is Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Welcome to Episode 130 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at chat about Landing Pages, Removing Google Analytics from HubSpot, understanding the purpose of your website, In-App notifications, and schnitzel!
Recorded: Thursday 26 July 2018 | Published: Wednesday 29 August 2018
Full show notes available here: https://hubshots.com/episode-130/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Welcome to Episode 129 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode, we chat with the head of HubSpot’s Service Hub, Michael Redbord about service mindset and customer centric strategy.
Full show notes and transcript available here: https://hubshots.com/episode-129/
Join the HubShots Facebook group: https://www.facebook.com/groups/hubshots/
Subscribe to the HubShots YouTube channel: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Recorded: Tuesday 17 July 2018 | Published: Monday 13 August 2018
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we take another look at Conversations (Inbox) in HubSpot Service Hub, think through a few Chat related thoughts from Jon Dick, and ponder the amount of time we spend on social.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Subscribe to our YouTube channel: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Recorded: Wednesday 11 July 2018 | Published: Saturday 04 August 2018
Full show notes available here: https://hubshots.com/episode-128/
Welcome to Episode 127 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at the revamped content strategy tool wizard (plus a workaround), think through the impact of data decay, and making calls from HubSpot.
Full show notes available here: https://hubshots.com/episode-127/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube Channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Tuesday 26 June 2018 | Published: Wednesday 25 July 2018
Welcome to Episode 126 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about the HubSpot Community, plus dive into Google Tag Manager.
Full show notes available here: https://hubshots.com/episode-126/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 20 June 2018 | Published: Monday 02 July 2018
Welcome to Episode 125 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at getting back to basics with personas and targeting, plus some neato HubSpot features such as sending SMS from workflows.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 13 June 2018 | Published: Monday 25 June 2018
Full show notes available here: https://hubshots.com/episode-125/
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot’s State of Inbound report for 2018, plus the importance of ‘Insight’.
Full show notes available here: https://hubshots.com/episode-124/
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Welcome to Episode 123 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot’s Slack integration, some tips for using Google Search Console, plus the importance of user experience (UX) for… everything! Product usage, Facebook ad relevance, Google rankings.
Full show notes available here: https://hubshots.com/episode-123/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 24 May 2018 | Published: Monday 28 May 2018
Welcome to Episode 122 of HubShots! Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we geek out with Service Hub.
Full show notes available here: https://hubshots.com/episode-122/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Tuesday 15 May 2018 | Published: Wednesday 23 May 2018
Welcome to Episode 121 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot’s new menu, email tips and benchmarks, and some Apple Fun Facts.
Full show notes available here: https://hubshots.com/episode-121
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Wed 02 May 2018 | Published: Wednesday 16 May 2018
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Welcome to Episode 120 of HubShots! Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we think through buyer profiles and buyer personas. Plus a bunch of HubSpot tips and tricks.
HubShots, the podcast for marketing managers who use HubSpot, is hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Thursday 26 April 2018 | Published: Saturday 05 May 2018
Full show notes available here: https://hubshots.com/episode-120/
Welcome to Episode 119 of HubShots!
This episode we chat about HubSpot’s decision to add Forms in HubSpot Free and Starter. Plus look forward to Shopify integration. And then we chat about how growing companies can effectively run their business on HubSpot Starter.
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wed 11 April 2018 | Published: Friday 13 April 2018
Full show notes available here: https://hubshots.com/episode-119/
Welcome to Episode 118 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at LinkedIn’s sponsored video push, think through dark social, review HubSpot features for deal stages, and consider how CB insights tweaks their newsletter headlines to increase open rates.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Thursday 05 April 2018 | Published: 07 April 2018
Show notes coming soon at: https://hubshots.com/episode-118/
Welcome to Episode 117 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we discuss tailored Lead Flows, HubSpot’s upcoming integration with ManyChat, improved HubSpot Meetings functionality and our favourite feedback from the Sydney HubSpot User Group this week.
Full show notes available here: https://hubshots.com/episode-117/
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Thursday 29 Mar 2018 | Published: Tuesday 03 April 2018
Welcome to Episode 116 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
Full show notes available here: https://hubshots.com/episode-116/
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”
This episode we chat about community events including a quick recap of Grow with HubSpot Melbourne learnings. Then chat through HubSpot marketing and CRM features, before thinking through how to be contrarian in our marketing channel choices.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 21 March 2018 | Published: Friday 23 March 2018
Welcome to Episode 115 of HubShots!
In this episode we talk about growing… with HubSpot in Melbourne. Plus we look at HubSpot’s new features, especially on the sales side of the product. We look at how to use Google Search Console to check keyword rankings (now that HubSpot is killing its keyword tool). And we finish with a ton of interesting resources to embiggen your marketing thinking!
Full show notes available here: https://hubshots.com/episode-115/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
HubShots is APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: Wednesday 07 March 2018 | Published: Friday 09 March 2018
Full show notes available here: https://hubshots.com/episode-115/
Welcome to Episode 114 of HubShots! Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”
This episode we chat about video trends, HubSpot Quarantined contacts, understanding empathy and compassion, and creating tasks in HubSpot workflows.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots
Recorded: Thursday 22 Feb 2018 | Published: Sunday 04 March 2018
Full show notes available here: https://hubshots.com/episode-114/
Welcome to Episode 113 of HubShots!
Welcome to HubShots, APAC’s #1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we have a ton of HubSpot Tips and Gotchas to chat through, plus a cool tip in Excel. Brought to you by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Thursday 15 February 2018 | Published: Sunday 25 February 2018
Full show notes available here: https://hubshots.com/episode-113/
Welcome to Episode 112 of HubShots!
This episode we chat about some of the recent and coming HubSpot updates, plus adding Nicholas Cage’s face to every movie…
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: Thursday 08 February 2018 | Published: Saturday 17 February 2018
Full show notes available here: https://hubshots.com/episode-112/
Welcome to Episode 111 of HubShots! In this episode, we chat about new HubSpot features we like, some upcoming inbound marketing events, understanding HubSpot versions, cool resource for Facebook audiences.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: 31 Jan 2018 | Published: Friday 09 February 2018
Full show notes available here: https://hubshots.com/episode-111/
Welcome to Episode 110 of HubShots! Asia-Pacific’s #1 HubSpot focused podcast
This episode we chat about Inbound 2018, the Sydney HubSpot User Group, XML Sitemaps in HubSpot, forcing SSL in HubSpot, Mobile Search Ranking factors, HubSpot Workflows versus Sequences, plus a good post from Seth Godin.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Monday 22 January 2018 | Published: Sunday 04 February 2018
Full show notes availalbe at: https://hubshots.com/episode-110/
Welcome to Episode 109 of HubShots!
Asia-Pacific’s #1 HubSpot Focussed podcast. Possibly. We think.
This episode we chat about community, HubSpot integrations, Facebook News feed shenanigans, Google My Business listings add video, and a new Creative Top 10.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Monday 15 Jan 2018 | Published: Tuesday 30 January 2018
Full show notes available here: https://hubshots.com/episode-109/
Welcome to Episode 108 of HubShots!
This episode is different to usual.
In this episode we had caught up with our good friend Moby from the Inbound Buzz podcast, and chatted about:
- After the ebook
- Highlights of the Year
- The biggest things we learnt in 2017
- The danger of blindly following industry leaders
- How much focus should we be putting on video?
Recorded: Wednesday 20 December 2017 | Published: Friday 26 Jan 2018
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Show notes coming soon.
Welcome to Episode 107 of HubShots!
Our first episode for 2018.
Recorded: Wednesday 10 Jan 2018 | Published: Friday 12 Jan 2018
This episode we discuss email etiquette, HubSpot Lead Flow email series, canonical URLs and our HubSpot Creative Top 10.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-107/
Welcome to Episode 106 of HubShots!
Our last episode for 2017.
This episode we chat about how inbound is changing, some nice little HubSpot features that have been released, a few HubSpot gotchas, plus a ton of resources to read and reflect on over the holiday break.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems .
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Recorded: Wednesday 20 Dec 2017 | Published: Sunday 31 Dec 2017
Full show notes available here: https://hubshots.com/episode-106/
Welcome to Episode 105 of HubShots! This episode we chat about how inbound is changing, some nice little HubSpot features that have been released, a few HubSpot gotchas, plus a ton of resources to read and reflect on over the holiday break.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Listen to the post here:
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Recorded: Thursday 14 Dec 2017 | Published: Friday 22 Dec 2017
Full show notes available here: https://hubshots.com/episode-105/
Welcome to Episode 104 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Tuesday 12 September 2017 | Published: Friday 15 December 2017
Full show notes available here: https://hubshots.com/episode-104/
In this episode we chat through being remarkable, take a look at the HubSpot Facebook Ads integration, discuss a few insights from Mary Meeker's latest internet trends report, plus Craig gets all excited about the new HubSpot User custom field type.
Welcome to Episode 103 of HubShots! Note: this is another episode we recorded back before Inbound.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
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Recorded: Tuesday 12 September 2017 | Published: Friday 08 December 2017
Full show notes available at: https://hubshots.com/episode-103/
Welcome to Episode 102 of HubShots!
Recorded: Wednesday 23 August 2017 | Published: Thursday 30 November 2017
Note: this is an episode we recorded back before Inbound – and didn’t get around to posting. Enjoy!
Today we talk about…
- tips for improving email conversions
- how to identify AdWords Display traffic in HubSpot reports,
- creative ideas for distributing content,
- HubSpot product updates to the contact timeline,
- Ian and Craig’s App and Chrome extension recommendations,
- plus HubSpot’s Research report on AI revisited (47% of people would Buy from a Bot).
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available from: https://hubshots.com/episode-102
Welcome to Episode 101 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes here: https://hubshots.com/episode-101/
Recorded: Wednesday 15 Nov 2017 | Published: Wednesday 22 Nov 2017
In this episode we explain why we've been on a break, and hint at some big changes coming. Then we chat through some of the key issues we notice in customer HubSpot portals - and how we typically manage them.
Welcome to Episode 100 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode, we chat with Brian Halligan, CEO and Co-founder of HubSpot. We discuss marketing past, present and future.
Brian Halligan discusses how the Grateful Dead were inbound marketing pioneers and shaped HubSpot's mission. He then looks to the future and where sales and marketing is heading and how to take advantage of current opportunities.
Full show notes and transcript available at: https://hubshots.com/episode-100/
Recorded: Wednesday 12 July 2017 | Published: Friday 15 September 2017
It’s a fascinating insight into Brian’s love of The Grateful Dead, a band who pioneered the idea of inbound marketing.
We then learn more about how HubSpot developed as a company in the early days, through to how they are embracing machine learning and what Brian refers to as Convert 2.0.
The interview finishes with Brian’s advice for marketing managers and marketers keen to accelerate their careers.
Full show notes and transcript available at: https://hubshots.com/episode-100/
Welcome to Episode 99 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode, we chat about HubSpot’s latest research piece that highlights the strong link between business growth and customer service, HubSpot’s new bot filtering setting (you should turn it on), Google My Business’s new features, tips for managing deals, plus a handy productivity tip.
Full show notes available here: https://hubshots.com/episode-99/
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Recorded: Wednesday 16 August 2017 | Published: Saturday 26 August 2017
Welcome to Episode 98 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode we chat about the new HubSpot blog format (it’s a winner!), check out HubSpot’s keyword tool for identifying ranking opportunities, note a cool Google My Business listing tip, try out a Databox hack, discuss proactive dashboards, and check out a tool for working out the best time to send emails to recipients with specific job titles.
Recorded: Wednesday 16 August 2017 | Published: Friday 18 August 2017
Full shot notes available here: https://hubshots.com/episode-98/
Welcome to Episode 97 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-97/
In this episode Ian and Craig discuss the need to be responsible marketers based on Kipp Bodnar’s recent post on how marketers ruin everything. Next up are the cool HubSpot tips including viewing field history, and the new HubSpot Teams setting in Settings.
Then the news of P&G slashing their advertising spend and yet increasing sales.
They provide a strategic overview of how accounting practices can use Facebook for marketing.
There’s a good post from Databox featuring Inbound podcasts, plus a bunch of great resources including the new HubStrap landing page builder.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode Ian and Craig talk about switching to https://, analyse what makes a post go viral and think up some creative ideas to drive traffic to accounting practice sites.
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Recorded: Wednesday 19 July 2017 | Published: Friday 04 August 2017
Welcome to Episode 95 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-95/
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Recorded: Wednesday 19 July 2017 | Published: Friday 28 July 2017
In this episode Ian and Craig review the recent Grow With HubSpot Sydney event, play with the new reports on the HubSpot dashboard and investigate new properties when moving between Deal stages in HubSpot CRM.
Welcome to Episode 94 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-94/
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Recorded: Wednesday 05 July 2017 | Published: Thursday 27 July 2017
Welcome to Episode 93 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Wednesday 21 June 2017 | Published: Friday 14 July 2017
Full show notes available here: https://hubshots.com/episode-93/
In this episode we chat through a quick tip for using the HubSpot calendar, plus a hack for sending weekly sales reports even if you don't have the HubSpot reporting add-in.
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Welcome to Episode 92 of HubShots!
Full show notes available here: https://hubshots.com/episode-92/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
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Recorded: Wednesday 21 June 2017 | Published: Friday 12 July 2017
Welcome to Episode 91 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-91/
In this episode Ian and Craig discuss why leads with gmail addresses are potentially valuable, plus diving into a very handy Reporting Add-On tip for analysing leads
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Recorded: Thursday 08 June 2017 | Published: Friday 30 June 2017
Welcome to Episode 90 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode we take a look at the revamped HubSpot social tools, and start analysing some Facebook ad hacks.
Recorded: Thursday 08 June 2017 | Published: Monday 26 June 2017
Full show notes available here: https://hubshots.com/episode-90/
Welcome to Episode 89 of HubShots!
Full show notes available here: https://hubshots.com/episode-89/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Wednesday 24 May 2017 | Published: Sunday 18 June 2017
In this episode Ian and Craig discuss some naming conventions for HubSpot workflows. Large sites can easily have hundreds of workflows, so naming them is a must for maintenance.
Welcome to Episode 88 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-88/
Ian and Craig dive into some super handy but easy to miss HubSpot settings.
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Recorded: Wednesday 24 May 2017 | Published: Thursday 08 June 2017
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-87/
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Recorded: Wednesday 17 May 2017 | Published: Friday 02 June 2017
Welcome to Episode 86 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Wednesday 17 May 2017 | Published: Friday 26 May 2017
Full show notes available here: https://hubshots.com/episode-86/
Welcome to Episode 85 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Recorded: Wednesday 03 May 2017 | Published: Friday 19 May 2017
Full show notes available here: https://hubshots.com/episode-85/
In this episode we dive into how to setup and use HubSpot 'sub-workflows'. Plus more on Databox, and 10 creative ideas for newsletter signup form buttons!
Welcome to Episode 84 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-84/
Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Welcome to Episode 83 of HubShots! Or is it InboundShots Episode 01?
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-83/
Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: Wednesday 26 April 2017 | Published: Friday 05 May 2017
This week we have a special episode - the crossover episode!
We chat with our good friend Moby Siddique from Inbound Buzz.
In this cross-over episode we discuss:
- Is the blog dead?
- Is SEO dead?
- Is cold-calling dead?
- No Pong
Full show notes available here: https://hubshots.com/episode-83/
Welcome to Episode 82 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr
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Recorded: Wednesday 26 April 2017 | Published: Friday 28 April 2017
Full show notes: https://hubshots.com/episode-82/
Welcome to Episode 81 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-81/
Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr
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Recorded: Wednesday 19 April 2017 | Published: Thursday 20 April 2017
Welcome to Episode 80 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr
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Recorded: Thursday 13 April 2017 | Published: Tuesday 18 April 2017
Full show notes available here: https://hubshots.com/episode-80/
Welcome to Episode 79 of HubShots!
Full show notes available here: https://hubshots.com/episode-79/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
HubShots Facebook Chatbot: http://m.me/HubShotsPodcast
Recorded: Wednesday 05 April 2017 | Published: Friday 07 April 2017
Full show notes available here: https://hubshots.com/episode-79/
Welcome to Episode 78 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-78/
Join our WhatsApp group here: http://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
https://m.me/g/AbYPyswc4gtK5d5c
HubShots Facebook Chatbot: http://m.me/HubShotsPodcast
Recorded: Wednesday 29 March 2017 | Published: Friday 31 March 2017
Welcome to Episode 77 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Full show notes available here: https://hubshots.com/episode-77/
Join our WhatsApp group here: http://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
https://m.me/g/AbYPyswc4gtK5d5c
HubShots Facebook Chatbot: http://m.me/HubShotsPodcast
Recorded: Monday 20 March 2017 | Published: Friday 31 March 2017
Welcome to Episode 76 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode there are a lot of learnings lol. Seriously though, the Moz analysis of Google Search User behaviour is fascinating, and we spend a ton of time going through some HubSpot marketing and sales items in detail. Plus a few tips around sales calls and some ecommerce optimisation recommendations.
Join our WhatsApp group here: http://hubshots.com/whatsapp/
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We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
https://m.me/g/AbYPyswc4gtK5d5c
HubShots Facebook Chatbot: http://m.me/HubShotsPodcast
Recorded: Wednesday 15 March 2017 | Published: Thursday 16 March 2017
Full show notes available at: https://hubshots.com/episode-76/
Welcome to Episode 75 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: http://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
https://m.me/g/AbYPyswc4gtK5d5c
HubShots Facebook Chatbot: http://m.me/HubShotsPodcast
Recorded: Wednesday 08 March 2017 | Published: Thursday 09 February 2017
Full show notes available here: https://hubshots.com/episode-75/
Welcome to Episode 74 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode: Announcing the HubShots Chat Bot, and discussing chatbots in general. Plus HubSpot's keyword tool history drill down. Also some HubSpot frustrations, plus a bogus tip!
Join our WhatsApp group here: http://hubshots.com/whatsapp/
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We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
https://m.me/g/AbYPyswc4gtK5d5c
Recorded: Monday 27 February February 2017 | Published: Thursday 23 February 2017
Full show notes available here: https://hubshots.com/episode-74/
Welcome to Episode 73 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Ever responded to a promotion of a free trial only to find out they then ask for your credit card? Infuriating right? We highlight a recent experience, plus review some of the new HubSpot features including the new ShutterStock integration - sweet!
Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c
Recorded: Monday 20 February February 2017 | Published: Friday 24 February 2017
Full show notes available here: https://hubshots.com/episode-73/
Welcome to Episode 72 of HubShots! The 20th Anniversary Edition! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: http://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
https://m.me/g/AbYPyswc4gtK5d5c
Recorded: Wednesday 15 February 2017 | Published: Saturday 18 February 2017
Full show notes available here: https://hubshots.com/episode-72/
Welcome to Episode 71 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: http://hubshots.com/whatsapp/
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Recorded: Tuesday 07 February 2017 | Published: Thursday 09 February 2017
Full show notes please visit: https://hubshots.com/episode-71/
Welcome to Episode 70 of HubShots!
Another Late Night Special
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Wednesday 01 February 2017 | Published: Thursday 02 February 2017
Full show notes available here: https://hubshots.com/episode-70/
Welcome to Episode 69 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Wednesday 25 January 2017 | Published: Friday 27 January 2017
Full show notes available here: https://hubshots.com/episode-69/
Welcome to Episode 68 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: http://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Book in 15 minutes with us on 25 January in Sydney to discuss any HubSpot feature or topic. Book here: https://hubshots.com/cafe-consulting/
Recorded: Tuesday 17 January 2017 | Published: Thursday 19 January 2017
Full show notes available here: https://hubshots.com/episode-68/
Welcome to Episode 67 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Monday 09 January 2017 | Published: Thursday 12 January 2017
Full show notes available here: https://hubshots.com/episode-67/
Welcome to Episode 66 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: http://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: Thursday 05 January 2017 | Published: Saturday 07 January 2017
Full show notes available here: https://hubshots.com/episode-66/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Thursday 22 December 2016 | Published: Friday 06 January 2017
Full show notes available at: http://hubshots.com/episode-65/
Welcome to Episode 64 of HubShots!
Full show notes are available here: http://hubshots.com/episode-64/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 19 December 2016 | Published: Friday 23 December 2016
Shot 1: Inbound Thought of the Year Thinking back on 2016 and some of the key inbound learnings:
Craig’s biggest a-ha moment: Kipp Bodnar’s approach to: “solve for the problem”
http://hubshots.com/episode-40/
It has fundamentally changed our approach to everything – in business and in personal activities as well
Ian’s biggest a-ha moment: I have to say that “solve for the problem” has been it. But to give you something different I would say “be informed, read up and deep dive into topics” as that is how you learn and become a practitioner.
Shot 2: HubSpot Feature/Tip of the Year Craig’s favourite new items in 2016:
Lead Flows – quickest wins we’ve had lately
Ian’s favourite new feature in 2016:
HubSpot Projects
Shot 3: Pro Tip (Reminder) of the Week Analysing content in HubSpot:
- Check your Page Performance report (Under Reports menu)
- Check the SEO optimisation of each page (start with your top 10 most popular pages)
- Update the content for latest findings and accuracy
- Update internal links to increase relevance and freshness
- Update ‘Last Updated’ date
- Add a tailored Lead Flow slide-in onto the page
- Check the CTA results for the page and if needed create a variation to test the - - CTA against to increase click through and conversion
Shot 4: Opinion(s) of the Week A look at:
What has changed in 2016 What won’t change in 2017 How to combine the two – with examples Thinking about Artificial Intelligence Planning for the new year should include some analysis of what is new, but also what isn’t changing.
What has changed in 2016 First, a look at 2016 in terms of marketing and what is changing:
https://contently.com/strategist/2016/12/16/biggest-marketing-storylines-2016/
- Digital advertising overtook TV advertising for the first time.
- Facebook dominates attention and marketing dollars
- VR and AR take off (eg Pokemon Go)
- AI starts changing from science fiction to reality
- Enterprises are all changing to be media companies as part of the offering
- Martech gets huge – Microsoft purchased LinkedIn
- Privacy, fake news, data collection, Native advertising guidelines
What ISN’T going to change in 2017 Thinking about what ISN’T going to change in the next few years.
Recall Jeff Bezos’ advice:
https://www.goodreads.com/quotes/966699-i-very-frequently-get-the-question-what-s-going-to-change
What things will remain constant for your customers?:
Prospects and customers want help and value and answers and solutions - They want quick response (consider whether you should invest in chat tools and the costs of having them managed) - They want trusted advisors, they want to feel safe - They want to feel like individuals, so focus on anything that will help to personalise their experience and make them feel special - They want a good user experience
Artificial Intelligence Paul Roetzer discusses AI in marketing:
http://content.inbound.com/content/origins-of-the-marketing-intelligence-engine
https://www.narrativescience.com/quill-engage
https://www.quillengage.com/
IBM Watson is driving AI based products:
https://www.ibm.com/watson/
Eg their Customer Support tool is an example of where the industry is heading:
https://www.ibm.com/marketplace/cloud/cognitive-customer-engagement/au/en-au#product-header-top
Shot 5: HubShots Resource of the Year Interviews with 7 Marketing Experts from HubSpot Sydney
http://hubshots.com/the-hubspot-interviews
We will be updating this in 2017 with more information!
Shot 6: Quote of the Week “Christmas is doing a little something extra for someone.” ~ Charles M. Schulz
Welcome to Episode 63 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Wednesday 14 December 2016 | Published: Friday 16 December 2016
Full show notes available here: http://hubshots.com/episode-63/
Welcome to Episode 62 of HubShots!
Full show notes available at: http://hubshots.com/episode-62/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 05 December 2016 | Published: Thursday 08 December 2016
Shot 1: Inbound Thought of the Week Keynote: Charles Duhiggcharles duhigg 9627 Some highlights:
People Think differently Most productive people think more deeply Some learnings from Qantas flight 32 check the story. QF32 By Richard De Crespigny
People tell them stories on what to expect. Cognitive tunnel. Can we pivot so we put ourselves back in charge. He constantly challenges mental models. Craig’s notes re Charles’s presentation (view the comments):
Looking forward to Charles’s Duhigg’s presentation being made available on the Inbound site.
BTW the Alec Baldwin keynote is now available:
http://content.inbound.com/content/alec-baldwin-keynote
Also: Rosalia Cefalu’s session is now available: http://content.inbound.com/content/youre-starting-a-sales-enablement-team-now-what
Shot 2: HubSpot Feature/Tip of the Week More on Lead Flows Aiming for extreme targeting
Name your Lead Flows based on the offer they have, and then add to a few pages.
Each time you post a new blog post add the blog post URL to the appropriate Lead Flow.
Simplicity is the key: test lots of different Lead Flows. Note that they are simple eg can’t A/B test them or even report on them eg can’t do breakdowns based on device or anything like that
Keep testing: eg on one site we’ve had more than 30 Lead Flow submits in the last week (ie almost as many as the normal leads collected) whilst on another site they’ve had very little response. Which indicates that the way the offer is expressed needs further testing.
Keep testing your Lead Flows to improve conversion rates.
Gotcha: can’t have LeadIn plugin and the WordPress plugin both active on a site or else the Lead Flows won’t work.
Shot 3: Challenge of the Week How to stop people you work with making on the fly irrational decisions.
How do you solve it?
Have a brief when doing work. This way you can tie it back to the brief in a logical way. Complete your personas Do a content audit and tie it to a content plan
Shot 4: Stat of the Week
From think with Google – A Marketer’s Guide to Holiday Supershoppers
Tip: Check your Apple Maps listing > https://mapsconnect.apple.com/. You will need an apple id.
Shot 5: Opinion(s) of the Week https://mention.com/blog/inbound-2016-marketing-experts/
Super useful post, tons of good insights, a range of formats. Has been shared a lot.
Aside: Has zero comments.
Opinion: We’re taking comments off some sites, and also removing social sharing in some cases. If they aren’t social proof they can sometimes be social disproofs.
Shot 6: Pro Tip of the Week Perform an end of year content audit. https://blog.hubspot.com/customers/long-term-content-marketing
Goal: with the content audit it will help you identify all of the marketing assets that you have at your disposal and potentially identify gaps or opportunities in your content strategy.
― Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business
Welcome to Episode 61 of HubShots!
Full show notes available here: http://hubshots.com/episode-61/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 28 November 2016 | Published: Thursday 01 December 2016
Shot 1: Inbound Thought of the Week 1: Highlights from Brian Halligan: http://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote
Is cold calling really dead? Or is it just called something else these days…?
2: A look at Gary Vee’s trip to #Inbound16 https://www.youtube.com/watch?v=gdGgBp4hoTk
Notice how he engages with people before the keynote – he’s very involved.
3: ecommerce interviews coming up BTW stay tuned for our upcoming interviews with HubSpot marketers: all about ecommerce – look out for them over the Holiday period!
Shot 2: HubSpot Feature/Tip of the Week Tip 1: Lead Flows HubSpot Marketing Free:
http://www.hubspot.com/products/marketing/free
Lead Flows:
http://www.hubspot.com/product-updates/introducing-lead-flows-for-hubspot-marketing
Gotcha: if you have LeadIn installed as well as HubSpot then the Lead Flows won’t show. So disable LeadIn on your WordPress site if you already have HubSpot installed.
Good to test with sites. Simple to setup and target, and easy to add to smart lists.
In smart lists, include Form Submits from forms that have Lead Flow names.
Contacts who fill out Lead Flows can be enrolled in Workflows, just like any other form submit.
Interesting that Lead Flows are under the Content menu, and not under Contacts – I thought they’d be more like Forms (which is under Contacts). HubSpot considers it a Call to Action, rather than just a Form.
Tip 2: Excluding your IP address in HubSpot Go to Report Settings and scroll to the bottom
Shot 3: Challenge of the Week Don’t be rude to telemarketers – they are people just like you and me
Tip: Live as though every interaction will be broadcast for the world to see.
Shot 4: Stat of the Week virtual reality marketing technology ads 01 01
Source: Google Data, Global, May 2016.
Shot 5: Opinion(s) of the Week Black Friday Buyer’s Remorse
http://www.craigbailey.net/black-friday-buyers-remorse/
Good comparison of how complementary working with an agency can be with your internal marketing team. Oh, and hi Zoe!
https://www.brandchemistry.com.au/blog/why-just-hiring-in-house-marketing-is-not-enough
Rented Land can be used to your advantage:
https://medium.com/@karolian/we-put-our-website-on-facebook-for-free-and-it-drove-a-ton-of-traffic-561b43611cbe#.ujvoy6v3c
Storytelling like Tesla:
https://readthink.com/tell-your-company-story-like-tesla-b10c815b9124#.6e9k2rk39
Shot 6: Pro Tip of the Week Optimising Website Forms
Here is the HubSpot Project > https://app.hubspot.com/projects/l/templates/64108
You can also collect data through hidden form fields > http://knowledge.hubspot.com/forms-user-guide/how-to-pass-hidden-contact-property-values-with-forms
Shot 7: Resource of the Week Land page examples:
https://klientboost.com/cro/landing-page-trends/
Not really trends, but more a list of examples to get inspiration from.
We are starting to build long landing pages to test response.
Here’s an example of a long landing page from HubSpot:
http://offers.hubspot.com/competitor-analysis-guide
Shot 8: Updated Mobile App of the Week None to report!
Shot 9: Mobile App of the Week Stocard – Loyalty Cards Wallet
Store ALL your loyalty cards in one app. Get rid of all the plastic cards in your wallet!
iPhone: https://itunes.apple.com/au/app/stocard-loyalty-cards-wallet/id444578884?mt=8
Android: https://play.google.com/store/apps/details?id=de.stocard.stocard&hl=en
Shot 10: Podcast of the Week At the risk of being too insular…
Moby gives an excellent roundup of SEO trends and tools in the latest episode of InboundBuzz.
http://www.redpandas.com.au/ep42/
Welcome to Episode 60 of HubShots!
Show notes available at: http://hubshots.com/episode-60/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 21 November 2016 | Published: Thursday 24 November 2016
Shot 1: Inbound Thought of the Week Inbound quick takeaways.
Key value points from Rand Fishkin’s session:
http://content.inbound.com/content/how-to-keep-up-with-google
http://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond
Some stats:
1.19% of searches on Google.com in US result in an ad click => ie 98% of searches don’t click on an ad. 51% of Google.com US search clicks, click on an organic link. 40% of searches result in no clicks eg weather results 25% of searches are in progress eg Chrome instant, so the searcher is still refining their search Google’s keyword planner tool is becoming less useful (vague ranges) – https://moz.com/blog/google-keyword-planner-dirty-secrets
Tip:
Put your video on Wistia first and embed that on your website to get links and build your asset. Then add it to YouTube 3 months later.
Shot 2: HubSpot Feature/Tip of the Week Lots of new stuff announced:
http://hubspot.com/new
HubSpot Marketing Free:
http://www.hubspot.com/products/marketing/free
Basically just LeadIn rebadged, but also cut down (eg only keeps 7 days of history in Free version).
Shot 3: Challenge of the Week Emoji in podcast show notes will break iTunes parsing of the feed.
Shot 4: Stat of the Week Rand had a stat about blog post length in his session – but it was from 2015:
http://contentmarketinginstitute.com/2015/11/latest-blogging-trends/
According to an @orbiteers survey, a typical blog post is almost 900 words – 10% longer than in 2014
SnapAgency have an update for 2017 on what the best length is for 2017:
https://www.snapagency.com/blog/blog-posts-2017-whats-best-length-seo/
Shot 5: Opinion(s) of the Week If you want to appear smart about marketing, just talk about bots:
http://blog.hubspot.com/marketing/bots-major-growth-opportunity-agencies
Shot 6: Pro Tip of the Week
http://www.jonloomer.com/2016/11/10/facebook-page-engagement-custom-audiences/
Shot 7: Resource of the Week Dharmesh lists his favourite free tools – shock, HubSpot free is on there:
November 16:
https://readthink.com/the-free-growth-tools-i-recommend-for-modern-businesses-to-grow-scale-1ec27843a3c8#.ov1fz8ife
(note: he lists the Google Keyword Planner tool – which may not be as good as it used to be – see also Rand’s session)
He also lists GrowthBot – which is an interesting inclusion.
November 10:
http://blog.hubspot.com/marketing/free-growth-tools#sm.00013kpsm83zefj8yjb1eqxwr59gr
Another reminder to be cross-posting your content on other channels. (Note to self…)
Shot 8: Updated Mobile App of the Week Medium app just keeps getting better and better:
https://itunes.apple.com/au/app/medium/id828256236?mt=8
https://play.google.com/store/apps/details?id=com.medium.reader&hl=en
Shot 9: Mobile App of the Week Craig has just read: How Not To Die – about better eating (it promotes a plant based diet):
http://nutritionfacts.org/book/
https://www.amazon.com/gp/product/1250066115/
Daily Dozen – food app for eating well
https://itunes.apple.com/au/app/dr.-gregers-daily-dozen/id1060700802?mt=8
https://play.google.com/store/apps/details?id=org.nutritionfacts.dailydozen&hl=en
Bonus App – Chemical Maze – Shopping Companion
https://itunes.apple.com/au/app/chemical-maze-shopping-companion/id363470500?mt=8
https://play.google.com/store/apps/details?id=au.com.gridstone.chemicalmaze
Shot 10: Podcast of the Week Perpetual Traffic Podcast: https://itunes.apple.com/au/podcast/perpetual-traffic-by-digital/id1022441491?mt=2
http://www.digitalmarketer.com/podcast/
Shot 11: Quote of the Week Make user experience the cornerstone of your SEO.
~ Rand Fishkin
Welcome to Episode 58 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 07 November 2016 | Published: Saturday 12 November 2016
Welcome to the Election Episode
Shot 1: Inbound Thought of the Week http://inboundcountdown.com – less than 14 hours left!
Looking forward to Charles Duhigg – just read his book The Power of Habit – tons of interesting insights into how people can reset their habits for better productivity and achievement.
Join the HubShots Facebook Group:
https://www.facebook.com/groups/1608138752821574/
We had a bit of an early taste – visiting the HubSpot offices this morning, running into Luke Summerfield, Bertie, Mo, Varun, Brent, Ryan, Kat, Angus, Madison
Shot 2: HubSpot Feature/Tip of the Week HubSpot’s new learning centre – for managing all your certifications
Another reminder to do the training – so much good content.
Takeaway: never say things along the way about talking about the releases.
Shot 3: Challenge of the Week How Slack uses Twitter:
https://slackhq.com/finding-our-twitter-voice-2684669345ab#.218db7v1l
Document a process for how you ‘speak’ on each of your company channels.
Shot 4: Stat of the Week INBOUND is sold out! I heard from a birdy that there is around 20,000 people attending this year!
Shot 5: Opinion of the Week A contrarian, but I think accurate, look at how Google is destroying the search ecosystem:
http://www.seobook.com/securing-fear-and-mobile-monetization
Shot 6: Pro Tip of the Week What types of content get shared:
http://buzzsumo.com/blog/magical-content-gets-links-shares-new-research-buzzsumo-majestic/
Our research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are:
Authoritative content that answers popular questions, such as ‘what is ..?’ Strong opinion posts and political posts Content that provides original research and insights Content that leverages a trending topic but that also provides practical insights Authoritative news content on new products or developments Shot 7: Resource of the Week Lead scoring and nurturing:
https://medium.com/startup-grind/how-to-design-lead-nurturing-lead-scoring-and-drip-email-campaigns-9961024f6605#.h6lgnbmr6
Although it covers a different product – Drip – the approaches he goes through are well worth reviewing.
Particularly understanding lead nurturing versus customer nurturing, and also the different types of nurturing that apply to early startup companies versus established companies.
Shot 8: Updated Mobile App of the Week Some updates to the HubSpot all in one mobile app for iOS
https://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8
What’s New in Version 2.5.1
– New GrowthBot widget, the chatbot for marketing and sales
– You can now send tracked email from the app
Shot 9: Mobile App of the Week Life Cycle https://itunes.apple.com/us/app/life-cycle-track-your-time/id1064955217?mt=8
http://www.northcube.com/lifecycle/
Life Cycle automatically tracks your time and maps your life. Best part is it uses only 1% of your battery.
Shot 10: Podcast of the Week HubnSpoke by the team at The Kingdom:
https://www.thekingdom.com.au/hubnspoke
Adam Steinhardt and Zaahn Johnson
Shot 11: Quote of the Week Directly from the new HubSpot office in Boston.
Success is making those who believed in you look brilliant.
~ Dharmesh Shah
Welcome to Episode 57 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 31 October 2016 | Published: Friday 04 November 2016
Full show notes available here: http://hubshots.com/episode-57/
Welcome to the Halloween Episode
Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 8 days left!
We’ll be in the air when this episode goes live.
New speaker announcements: Charles Duhigg
http://www.inbound.com/speakers/charles-duhigg
http://charlesduhigg.com/the-power-of-habit/
Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business has spent over a year on the New York Times bestseller list.
Join the HubShots Facebook Group:
https://www.facebook.com/groups/1608138752821574/
Shot 2: HubSpot Feature/Tip of the Week http://www.hubspot.com/integrations/hotjar
[HubSpot Connect] – Hotjar Integration
Tip: make sure you include HotJar events in the timeline filter in HubSpot:
Shot 3: Challenge of the Week Trying to decide on which sessions to attend!
Shot 4: Stat of the Week Ultra-engagement:
https://apac.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html
Half of 18-34 year olds would drop whatever they are doing to watch a new video by their favourite creator!
This is how powerful video can be – as part of your audience building plan.
Shot 5: Opinion of the Week Strategising your lead generation
https://entrepreneurs.maqtoob.com/are-your-leads-qualified-strategize-your-lead-generation-4499e6f9e99f#.wzwaoegfg
The 2 most important criteria for leads you should be looking for are:
Closing potential — Determine how easy will the lead convert into a customer. Revenue potential — Determine the revenue that will be generated from the lead over a lifetime or the time period of your contract. Then goes on to discuss what ‘quality’ looks like
Shot 6: Pro Tip of the Week Another call to ‘test and measure’:
https://medium.com/the-mission/the-battle-of-conversion-rates-user-generated-content-vs-stock-photos-7bc8f3c76ea8#.vlbfnejy6
Running a series of ecommerce product page tests, testing user generated images with stock photos: in 3 out of 4 tests the UGC won (by a large margin).
Example: the one of the left had a 3X conversion rate
Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/
Pg.57 How do you prefer to communicate for business purposes?
HubSpot State of Inbound Report 2016 pdf page 57 of 64
In Australia there seems to be a high proportion of email, face-to-face and phone. This is not far from what we have seen when talking to people at HubSpot.
HubSpot State of Inbound Report 2016 pdf page 58 of 64
Would love to know what is in the ‘Other’ category!
Shot 8: Resource of the Week http://www.marketingaiinstitute.com/
Interesting perspectives on how artificial intelligence is helping with marketing – especially with natural language generation.
From Paul Roetzer and the PR 20/20 team
https://moz.com/blog/the-technical-seo-renaissance
Nice work by Mike King (iPullRank)
An example of an awesome article that is so long that I haven’t read it all, but will gladly share it!
If you like reading about things that refer to 304 response codes, then this is the article for you.
Shot 9: Mobile App of the Week HubSpot’s new all in one mobile app for iOS
https://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8
Notification Center HubSpot
With widgets!
Shot 10: App of the Week Facebook Groups App
https://itunes.apple.com/us/app/facebook-groups/id931735837?mt=8
See all of your Facebook groups in one place!
Join our Group and stay in touch > https://www.facebook.com/groups/1608138752821574/
Shot 11: Quote of the Week
Welcome to Episode 56 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Tuesday 25 October 2016 | Published: Saturday 29 October 2016
Full show notes available here: http://hubshots.com/episode-56/
Welcome
Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 14 days left!
Brian and Dharmesh not announcing new stuff – leaving that to Christopher O’Donnell
Less than 50% of attendees at Inbound are HubSpot customers. So it makes sense that the keynote is more about industry trends than it is about product.
As Karl say: Inbound Platform versus Inbound movement
Shot 2: HubSpot Feature/Tip of the Week Merge companies in HubSpot CRM:
https://knowledge.hubspot.com/articles/kcs_article/companies/what-happens-when-i-merge-two-companies
Another sign that HubSpot is pushing into the more sophisticated space when it comes to CRM.
Note: You will not have the option to merge company records if your account is integrated with Salesforce.
Shot 3: Challenge of the Week Looking for the next window of opportunity…
Example: Facebook has been so good for B2B in the last 12 months, but it is becoming much more competitive now as companies wake up and jump on. Which in turn means that the results are dropping.
So how do find the next window of opportunity?
By channel: eg Instagram, Medium
By format: eg cinemagraphs, podcasts, video
By intent: eg removing gates, pushing higher value assets earlier, lead forms
Key point: if there’s something amazing you could do now, do it now – especially if your competitors aren’t yet doing it
Marketing managers are starting to have difficult discussions with their bosses about results – the costs of gaining leads are increasing – as a marketing manager how do you handle this?
Shot 4: Stat of the Week 700,000 domains have published AMP pages, more than 600M AMP pages published:
https://amphtml.wordpress.com/2016/10/07/amp-a-year-in-review/amp/
People discussing Google’s AMP pages:
https://www.alexkras.com/google-may-be-stealing-your-mobile-traffic/#comment-55336
We first discussed AMP pages back in December in Episode 11:
http://hubshots.com/episode-11/
https://www.ampproject.org/
Shot 5: Opinion of the Week https://www.zoho.com/projects/blog/basecamps-work-can-wait-pledge-why-were-not-recommending-it.html
Shot 6: Pro Tip of the Week In Google Analytics we often see a big interest in the About pages of sites – so it’s worth putting some time, thought and effort into optimising them – here’s 12 tips from Lauren Holliday:
https://medium.com/@laurenholliday_/12-sections-to-consider-including-on-your-about-page-the-most-important-page-on-your-website-7ab5c29a82a0#.2hjn3ih12
https://www.blog.google/products/g-suite/five-new-ways-reach-your-goals-faster-g-suite/
Ian check this out
Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/
What do people look for in a job:
job criteria
Opportunities for growth is the biggest factor across both sales and marketing respondents.
Takeaway: as a marketing manager, make sure you provide growth for your marketing team
Shot 8: Resource of the Week Yet another list of free stock image sites:
https://medium.com/wd-tips-tricks/free-stock-photo-websites-ce1c614bf767#.x42zncqsg
Shot 9: Mobile App of the Week TripIt – All your travel plans, in one place – https://www.tripit.com/
from Ryan Bonnici
Shot 10: App of the Week Captions Made Simple for Facebook videos.
https://www.rev.com/caption
Shot 11: Quote of the Week “Don’t try to take market away from your competition. If the market is big enough there should be enough non-consumers you can be selling to.”
Dharmesh Shah, Author and Co-founder of Hubspot
Welcome to Episode 55 of HubShots!
Full show notes available here: http://hubshots.com/episode-55/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 17 October 2016 | Published: Friday 21 October 2016
Welcome
Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 22 days left!
If you could meet one speaker and chat with them, who would it be?
Shot 2: HubSpot Feature/Tip of the Week The new dashboard offers more robust performance graphs to track the success of emails over time, and provides actionable tips to help boost your email metrics.
Easily manage your emails. More comprehensive email performance data at a glance. Tips to improve your emails. Easily make comparisons across multiple emails. Discover emails with the highest bounces, unsubscribes, and spam reports. More control over your reporting timeframe. http://www.hubspot.com/product-updates/new-email-dashboard
Moving to the familiar Manage and Analyze format of having two tabs for viewing email details
Now Officially Live > HubSpot Projects – listen to episodes 50, 51 and 52 for examples of using the Project tools
Shot 3: Challenge of the Week Delivering the WOW.
Shot 4: Stat of the Week Nathalie Nahai – Conversions@Google 2016
https://www.youtube.com/watch?v=Z0JQtCJI84U&app=desktop
A rating of 3.9 and above leads to higher conversions, 3.8 or less can impact conversions
https://www.nathalienahai.com/
Shot 5: Opinion of the Week The One Email Tactic That Publishers Shouldn’t Ignore
https://contently.com/strategist/2016/10/14/better-newsletter/
Consider using newsletters to test exclusive content, as well as testing ideas before they make it into a formal offering.
Shot 6: Pro Tip of the Week Also our Podcast of the Week: http://www.superfastbusiness.com/list-all/
10 Classic Facebook Advertising Mistakes ( And How To Fix Them)
http://www.superfastbusiness.com/business/501-10-classic-facebook-advertising-mistakes-and-how-to-fix-them/
Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/
Content Marketing teams today use a wide range of resources to write their blog content. From what we see the majority of the heavy lifting is done by staff, but executives, freelancers and even guest posters help fill the blog queue.
The participation rates across the board are higher in 2016, pointing to continued investment in creating blog content.
In terms of time taken to write a 500 word blog post in ANZ is looks on par with North America.
Average blog post length is under a 1000 words with a high percentage being 500 words or less.
Shot 8: Resource of the Week https://inbound.org/article/how-to-calculate-the-cac-of-content-marketing-spreadsheet-model-included
https://www.growandconvert.com/content-marketing/customer-acquisition-cost/
Shot 9: Podcast of the Week Moby Siddique interviews George B Thomas on Inbound Buzz:
https://www.redpandas.com.au/ep33/
https://twitter.com/georgebthomas
Shot 10: Thought of the Week What a Decade of Working in Digital Marketing Has Taught Me
https://moz.com/ugc/what-a-decade-of-working-in-digital-marketing-has-taught-me
“Each channel has unique traits that make it right for different purposes. The point is to simply look at your goals and work backwards to see which channel(s) are better for achieving them.”
~ Gabriel Goldenberg
Shot 11: Quote of the Week “I learned a lesson I’d never forget. The lesson was that, when you have setbacks and failures, you can’t overreact to them.”
― Angela Duckworth, Grit
Welcome to Episode 54 of HubShots!
Full show notes available here: http://hubshots.com/episode-54/
Welcome to HubShots, the podcast for marketing managers who use HubSpot.
Recorded: Monday 10 October 2016 | Published: Thursday 13 October 2016
Welcome
Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 29 days left!
http://www.inbound.com/blog/what-i-read-and-how-i-read-it-kim-scott
“The craft of editing is not sufficiently rewarded online. In fact, since editing is slow, it’s punished. As a result, we all spend too much time reading rough drafts rather than deeply considered writing. People don’t take time to THINK about or DEBATE ideas before they publish them. They don’t challenge their own thinking, or ask others to do so. We’re all encouraged to spout off and ship it. There is so much pressure on the velocity and quantity of content creation online; it would be better if more of us could slow down and think deeply about the valuable ideas we want to share. “
Thought Leadership
Reasons to attend Inbound:
Inbound tips:
Get there early for the opening night keynote, seats go fast Go to the food court for meals, avoid the food trucks Aim for centre aisle seats Join the HubShots WhatsApp group for details on where to meet with others Shot 2: HubSpot Feature/Tip of the Week New dashboard being forced on everyone this week – I’ll miss the old dashboard.
Target Your Subject Lines for Different Audiences
Here’s the original Ideas item from 2013:
http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/4892661-create-smart-subject-lines
Feature request: be able to report on the results per subject line
I’ve added it as a request:
http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/16583179-show-stats-for-email-subject-line-smart-content-pe
Please vote it up!
Shot 3: Challenge of the Week Networking events versus preparing meaningful, targeted content.
Attending an event can easily chew up 3-4 hours or time. Could this time be used more effectively preparing content?
Effective = doing the right thing
Efficient = doing it the right way
Shot 4: Stat of the Week 27% of Australians prefer to buy their Christmas presents online, rather than in store.
84% start online1
1 McCrindle Research 2015; GCS 2014).
Takeaway: is your business there when people are looking online?
Shot 5: Opinion of the Week What percentage of revenue do companies spend on sales and marketing:
https://vtldesign.com/inbound-marketing/content-marketing-strategy/percent-of-revenue-spent-on-marketing-sales/
https://inbound.org/discuss/what-percent-of-revenue-do-companies-spend-on-marketing
10% seems to be the magic number for sales and marketing (note: this doesn’t include headcount costs).
Shot 6: Pro Tip of the Week From Gary Vaynerchuk’s #AskGaryVee book: Digital should be seen as a gateway to human interaction, but not as a replacement for it.
Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/
Content distribution channels businesses plan to add to their marketing efforts in the next 12 months
HubSpot State of Inbound Report 2016 pdf page 45 of 65
In ANZ plans are to leverage YouTube and Facebook video in the future.
Shot 8: Resource of the Week http://blog.hubspot.com/marketing/types-of-people-at-conferences
Craig is #2 – The Sponge
Ian is more #2 and wants to work to #1 – Sponge to networker!
Shot 9: App of the Week Google Maps – https://itunes.apple.com/au/app/google-maps-navigation-transport/id585027354
Tip: Save maps offline when travelling so you don’t get stuck when you don’t have data > https://support.google.com/maps/answer/6291838?co=GENIE.Platform%3DiOS&hl=en
Shot 10: Thought of the Week Visualize the leaks From Seth Godin
http://sethgodin.typepad.com/seths_blog/2016/10/visualize-the-leaks.html
Shot 11: Quote of the Week ‘If you work hard at trying to be good at many things, you’ll get good at many things’.
Welcome to Episode 53 of HubShots!
Recorded: Wednesday 05 October 2016 | Published: Thursday 06 October 2016
Welcome
Full show notes available here: http://hubshots.com/episode-53/
Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 34 days left!
A beautiful spring day in Sydney – just after a long weekend!
What speakers read:
http://www.inbound.com/blog/what-i-read-and-how-i-read-it-iliyana-stareva
http://www.inbound.com/blog/what-i-read-and-how-i-read-it-will-critchlow
http://www.inbound.com/blog/what-i-read-and-how-i-read-it-arvell-crag
Reasons to attend Inbound:
http://www.agencies2inbound.com/blog/20-reasons-all-inbound-marketing-agency-owners-should-attend-inbound-16
Our Inbound tip of the week: Get ready for Clam Chowder!
Shot 2: HubSpot Feature/Tip of the Week Blog Author stats
http://www.hubspot.com/product-updates/see-which-authors-are-driving-conversions
Shot 3: Challenge of the Week Lifting our game in AdWords We’ve been getting advanced AdWords training and seeing big benefits especially in Display.
The challenge to go from above average to exceptional.
Shot 4: Stat of the Week
Revenue at Amazon increases by 1% for every 100ms it cuts off page load times.
Shot 5: Opinion of the Week https://contently.com/strategist/2016/09/29/gain-lose-ungated-content/
Shot 6: Pro Tip of the Week
http://blog.hubspot.com/marketing/content-your-audience-actually-wants
Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/
Last week we discussed the State of Inbound item about top marketing challenges:
http://hubshots.com/episode-52/
pasted image 0 8
Good to hear George and Marcus has basically the same take on it as us:
https://www.thesaleslion.com/hubcast-111-inbound16-breakout-sessions-fat-elephants-author-analytics/
But then Marcus goes on to discuss one item he thought was missing from the list of challenges: Getting Management Buy-in for Inbound
Two examples we’ve seen many times:
Wanting to skip personas Expecting quality and quantity immediately
Shot 8: Resource of the Week Stratechery: excellent resource for people wanting to get insight into what is happening in tech companies: https://stratechery.com/
B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/
Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful.
pasted image 0 7
Shot 9: Community Item of the Week http://blog.hubspot.com/marketing/how-b2b-vendors-can-generate-trust-with-website
4: Buyers don’t trust websites filled with distractions
Website elements that annoy your users enough to make them leave right away include lack of contact information, intrusive live chat features, animated ads, popups, poor design or navigation, and video or audio that plays automatically. Almost half of respondents declared that they would ditch a vendor’s website simply because it fails to clearly communicate what the company does!
pasted image 0 9
Shot 10: App of the Week Skyscanner – https://www.skyscanner.com.au/mobile.html
Hopper – https://www.hopper.com/
Hotels.com – https://au.hotels.com/hotel-deals/app/
Shot 11: Podcast of the Week Marketing School with Neil Patel & Eric Siu
http://www.stitcher.com/podcast/eric-siu/marketing-school-with-neil-patel-eric-siu
Shot 12: Thought of the Week Gary Vaynerchuk on Gratitude
He basically says: As long as my family and I are healthy, I’m happy and enormously grateful.
Shot 13: Quote of the Week “Lack of money is a common excuse for not being creative.” – Aaron Ross, Predictable Revenue
Welcome to Episode 52 of HubShots!
Recorded: Monday 26 September 2016 | Published: Thursday 29 September 2016
Full show notes available here: http://hubshots.com/episode-52/
Welcome
Special offer: Free set of steak knives for the most creative tweet to us @HubShots : http://www.ebay.com.au/itm/NEW-ROUND-TIP-STEAK-KNIFE-SET-Plastic-Handle-Knives-Handle-Stainless-Steel-/181931151878?var=&hash=item2a5bf11206:m:m_wnPX5REmSDd9bO-33BpZQ
Shot 1: Inbound Thought of the Week
Inboundcountdown.com – 42 days left! Will be in the 30s when this is live!
New Featured Speaker – Michael Strahan – http://www.inbound.com/inbound16/speakers/michael-strahan
Emmy winner and Super Bowl Champion Michael Strahan currently co-hosts ABC’s “Good Morning America” and serves as an analyst for “Fox NFL Sunday.”
Here is his book, Wake Up Happy – http://wakeuphappy.com/
Shot 2: HubSpot Feature/Tip of the Week Point out the product updates page > http://www.hubspot.com/product-updates
In Beta – New HubSpot Marketplace – where are the drag and drop templates filter? New Collected Forms Dashboard in LeadIn Reminder tips:
Episode 49: HubSpot Smart lists and forms: http://hubshots.com/episode-49/
Episode 50: Lead scoring: http://hubshots.com/episode-50/
Episode 51: Workflow settings: http://hubshots.com/episode-51/
Shot 3: Challenge of the Week Buyer’s Remorse – https://en.wikipedia.org/wiki/Buyer%27s_remorse
Buyer’s remorse – a big problem often created by conflicting KPIs.
Shot 4: Opinion of the Week
Bad app experience. Eg. Band App where it was forcing you to enable notifications. Why do people cause friction between people?
Shot 5: Pro Tip of the Week HubSpot research > https://research.hubspot.com/
Use this for metrics in your presentations and talking to your business.
Shot 6: State of Inbound Item of the Week
http://www.stateofinbound.com/
http://blog.hubspot.com/marketing/state-of-inbound-stats
2 key takeaways:
1: Marketers find tracking and making sense of their metrics a challenge. SOI blog X Most Revealing Stats 3
2: Inbound organizations with an SLA are over 5X as likely to be effective.SOI blog X Most Revealing Stats 4
Shot 7: Resource of the Week Focus on subscription goals as part of your goal set:
http://contentmarketinginstitute.com/2016/09/ignored-subscription-goal/
Shot 8: Community Item of the Week Penguin now part of the Google Algorithm: https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html
Aaron Wall comments: http://www.seobook.com/penguin-40-update
Key point: “Anyone operating at scale chasing SEO with automation is likely to step into a trap.”
Shot 9: App of the Week The advertising ROI calculator: https://www.hubspot.com/ads-calculator
hubspot ads roi calculator
Shot 10: Podcast of the Week InboundBuzz – Episode 30: https://www.redpandas.com.au/ep30/
Shot 11: Thought of the Week https://medium.com/killericscancer/returning-to-normal-4cbeb9606edf
“I used to dream about a future where I was rich and successful. These days, I dream about a future where Bryn, Eric and I can all go have a picnic in the park together.
It turns out all that really matters to me is my family being healthy, happy, and together. If we have that then I’ll feel like the richest person in the world.”
A reminder to appreciate the ‘little’ things…
Shot 12: Quote of the Week The team that is the most focused and executes the best is the team that wins. That’s usually the team that can handle the pressure of the situation. ~ Michael Strahan
Welcome to Episode 51 of HubShots!
Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016
Full show notes available here: http://hubshots.com/episode-51/
Welcome
Shot 1: Inbound Thought of the Week
Inboundcountdown.com - 50 days until Inbound
Another spotlight speaker announced - Angela Duckworth
http://www.inbound.com/speakers/angela-duckworth
Author of Grit - http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191
Craig is reading this at the moment - and she would have been one of his predictions!
HubShots meetup plan - we’ll use WhatsApp to tell you where we are, so you never have to feel isolated.
Varun mentioned that there 60-70 Australian HubSpotters attending.
Shot 2: HubSpot Feature/Tip of the Week
Something new: http://www.hubspot.com/2016-product-refresh
Something old: Using Settings in Workflows: Suppressions and Priorities:
hubspot workflow suppressions
This isn’t new - it’s been there for ages - but a good reminder to use these features.
Shot 3: Opinion of the Week
When people say they want a new website, actually they are saying they want a new web strategy
If you are planning a new web site and you only focus on look and feel you’ve missed a key part.
Takeaway: ask the ‘5 Why?s’ : https://en.wikipedia.org/wiki/5_Whys
Shot 4: Challenge of the Week
Even though a business has made sales does not mean everything on a website is geared to drive sales.
So we are working on a website that sells a product on a recurring payment. What we analysed and went to optimise the content on the site we discovered that there were many points of friction.
No one thought about the buyer’s journey. Offers at each stage of the journey were not clear. The path to conversion was unclear. Takeaway - don’t believe everything someone tells you, go look for yourself and evaluate the buyer’s journey and the content.
Shot 5: Pro Tip of the Week
LinkedIn conversion tracking is now available - finally:
https://business.linkedin.com/marketing-solutions/conversion-tracking
Shot 6: State of Inbound Item of the Week
The new State of Inbound report is now available:
http://www.stateofinbound.com/
P29 Sales challenges:
Getting a response is now the biggest difficulty:
p29 sales difficulty
Key takeaway: get creative about getting cut-through. Quality over quantity.
Notice: Customer references is a big influence:
p107 sources of purchase information
Key takeaway: use case studies in your consideration and decision mode strategies.
Shot 7: Resource of the Week
Larry Kim and Jon Loomer - as usual :-)
http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/
1200 x 627 versus 1200 x 628
Great place to start is Canva when creating images.
Shot 8: Community Item of the Week
Facebook news feed hacking - from Larry Kim:
http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm
Shot 9: Podcast of the Week
BROADCAST - Inbound Learning Broadcast
By HubSpot Academy
png 2
https://itunes.apple.com/au/podcast/broadcast-inbound-learning/id990728424?mt=2
Shot 10: App of the Week
Lil BUB Weather: http://lilbub.com/
http://www.weatherbubapp.com/
Here’s some of our favourite tools:
SEMrush BuzzSumo Google Docs Slack Ahrefs Google Analytics Google Tag Manager Canva Shot 11: Quote of the Week
“Purpose - the intention to contribute to the well-being of others”
― Angela Duckworth
Welcome to Episode 50 of HubShots!
Recorded: Monday 05 September 2016 | Published: Thursday 15 September 2016
Full show notes available here: http://hubshots.com/episode-50/
Welcome Shot 1: Inbound Thought of the Week
Inboundcountdown.com - 64 days left
Good interview by George from The HubCast with Kim Darling who is the Event manager for Inbound: https://www.thesaleslion.com/hubcast-107-inboud16-interview-kim-darling/
Thursday morning keynote still needs to be filled, who will it be: Serena Williams?
Shot 2: HubSpot Feature/Tip of the Week Using the HubSpot Lead Scoring Academy Project: http://academy.hubspot.com/projects/customer-projects-lead-scoring
This is another one of the HubSpot tools that is under utilised. You can start with some simple engagement behaviours, and also demote certain contact attributes eg free email accounts:
And also use some custom properties that others in the team have marked eg:
Determine point values
PRO TIP: For the best results, you'll want to stick to a 0-100 point scale and weight the points in relation to how ready that lead would be to talk to a sales rep.
Shot 3: Opinion of the Week Should we value leads who use free email addresses?
Yes, in the majority of cases we should still value free lead addresses but then use the implicit behavioural data to further qualify/disqualify.
It can depend on industry as well eg if you are marketing to Tradespeople, then them having a @bigpond.com.au address is often normal.
Shot 4: Challenge of the Week If you are all online what are you doing in an offline channel to assist people in making a choice? Eg. Real estate agent who dropped a card saying they got the best price for a property in your area. Shot 5: Pro Tip of the Week
Using Google Analytics to find your hidden sources of quality leads
Example: global brand running 2 campaigns at the moment: TOFU campaign driving ebook signups - cost is <$5 per lead BOFU campaign driving supplier search - cost is ~ $38 per qualified lead
But via Analytics we found that 20% of ebook leads clicked on a link in their email nurture to view the supplier search, and 84% of them then became qualified leads
Summary the TOFU campaign generated cheaper qualified leads Shot 6: State of Inbound Item of the Week Part 2 of the Blog optimisation project: Blog Optimisation SUGGESTED TIME TO COMPLETE: 2 HOURS
Completing the steps will allow you to:
Increase the online traffic to your blog. Better target your buyer personas. Generate new qualified leads.
PRO TIP: Here's an example of a good Editor's Note: “This post was originally published in December 2014 and has been completely revamped and updated for accuracy and comprehensiveness."
Academy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization
Shot 7: Resource of the Week http://contentmarketinginstitute.com/2016/08/linkedin-profile-tips/
For next week: http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm
Shot 8: Community Item of the Week Interesting stats re content marketing’s success: http://contentmarketinginstitute.com/2016/08/content-marketing-stats/
200 million people now use ad blockers The median time people spend on articles is 37 seconds Shot 9: Podcast of the Week George B Thomas interviews Kim Darling from HubSpot’s Inbound team: https://www.thesaleslion.com/hubcast-107-inboud16-interview-kim-darling/ Shot 10: App of the Week Google Analytics What do we like in it? Check bounce rates. Where people enter your site Where people exit your site Shot 11: Quote of the Week
“What we want you to do is to change the mode of your website from a one-way sales message to a collaborative, living, breathing hub” ― Brian Halligan
Welcome to Episode 49 of HubShots!
Recorded: Monday 29 August 2016 | Published: Saturday 10 September 2016
Welcome to the Wolverine episode ?
Thanks to George and Marcus for giving us a shoutout – like listening to Wolverine
Shot 1: Inbound Thought of the Week Inboundcountdown.com – 71 days left
New speaker announced
https://www.inbound.com/speakers/ta-nehisi-coates
Shot 2: HubSpot Feature/Tip of the Week Let’s say you wanted to build a smart list based on how contacts first came into contact with you, eg this detail at the start of their timeline:
What is their First Touch?
Original Source contact property is in the Web Analytics properties:
You can use it to build smart lists, and even direct workflows.
Shot 3: Challenge of the Week Improving User Experience https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html
To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.
Official Google Webmaster Central Blog Helping users easily access content on mobile
Reminder: The ‘morality’ of popups discussion:
http://hubshots.com/episode-44/
Shot 4: Opinion of the Week https://readthink.com/what-does-the-future-of-content-marketing-look-like-spoiler-far-less-content-812ac1512902#.c2y2qbkft
Think of content creation as being like a Product Manager
http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/12460560-workflow-building
Having a visual workflow builder would be a big improvement to the product
Shot 5: Pro Tip of the Week Creating a SMART CTA in HubSpot
Create a series of CTAs and then use Lists to drive people through a series of them eg create smart lists for contacts NOT in a conversion list.
https://knowledge.hubspot.com/search?q=smart%20cta&filters=quickAnswers&products=marketing%20sales
Shot 6: State of Inbound Item of the Week Blog Optimisation SUGGESTED TIME TO COMPLETE: 2 HOURS
Completing the steps will allow you to:
Increase the online traffic to your blog. Better target your buyer personas. Generate new qualified leads. Step 1: Pick one blog post to optimise
PRO TIP: Pick the post that is generating the most traffic to your blog.
Step 2: Determine which buyer persona the post is targeting
PRO TIP: Tailor the language of your blog post to mirror the language of your persona.
Step 3: Identify one primary long-tail keyword
PRO TIP: If the keyword that you’ve selected is too difficult, try a variation of it. Use a free tool like keywordtool.io to get suggestions of related keyword phrases.
Academy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization
Shot 7: Motivation of the Week Marcus and George mentioned us on the HubCast:
https://www.thesaleslion.com/hubcast-106-live-chat-inbound-growth-big-5-e-books/
Shot 8: Resource of the Week Tl;dr: hashtags are getting abused, and basically becoming worthless unless specifically related to an event or popular meme:
https://medium.com/the-mission/we-looked-at-167-943-tweets-found-out-hashtags-are-worthless-because-of-bots-37d5190d1569#.36g8ceqei
Ie if you are a brand and trying to get traction for a hashtag, don’t bother
Shot 9: Community Item of the Week Useful to see how many different custom audiences and approaches he uses in order to drive signups for a webinar – he has 10,000 signed up for his next webinar:
http://www.jonloomer.com/2016/08/26/promoting-webinar-series-facebook-ads/
Shot 11: Podcast of the Week The Hubcast
Shot 12: App of the Week HubSpot Marketing App http://www.hubspot.com/products/mobile
http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html
Welcome to Episode 48 of HubShots!
Recorded: Monday 22 August 2016 | Published: Thursday 01 September 2016
Full show notes available here: http://hubshots.com/episode-48/
Today is the closing ceremony of the Olympics – go for gold…
Speaking of gold, congratulations to Search and Be Found on becoming a HubSpot Gold Partner! One of only 8 in Australia.
Shot 1: Inbound Thought of the Week Inboundcountdown.com – 78 days left
Consider doing some training to take your knowledge to the next level > http://www.inbound.com/inbound16/trainings
Shot 2: HubSpot Feature/Tip of the Week HubSpot Website Platform has topped G2 Crowd’s Grid for Web Content Management Software, and been named #1 in both Market Presence and Customer Satisfaction with a total score of 89 out of 100
http://www.hubspot.com/company-news/hubspot-named-the-top-web-content-management-software-by-g2-crowd
There’s HubSpot up in the top right corner!
Shot 3: Challenge of the Week Knowing where all your digital assets are Having access to them Eg. Many people don’t know how to access their domain or where their website is hosted!
Some tools we use:
LastPass > https://lastpass.com/
1Password > https://1password.com/teams/
Shot 4: Opinion of the Week Real Time Platform Selection
The benefit of being able to select your platforms based on need, and then quickly changing.
Gary Vaynerchuk talks about this in his book, and David Meerman Scott discusses the benefit of real time content creation.
Why Marketers Already Like Instagram Stories Better Than Snapchat
http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/
Shot 5: Pro Tip of the Week How to Optimize Video for Every Medium
http://conversionxl.com/optimize-video-for-every-medium/
What is your main business objective? Then use the medium that fits.
Here are each by their main business objective (not necessarily their only objective):
Conversions: Your Website. Traffic: YouTube. Retention and Branding: Facebook, Twitter, Instagram. Key reminder: Solve for the problem!
Also: YouTube Spotlight Annotations
https://support.google.com/youtube/answer/92710?hl=en
Shot 6: State of Inbound Item of the Week Setting up your first Inbound campaign in HubSpot – Part 3
Last week we mentioned the Projects available in the Productivity menu
Promote your content on twitter at least 4 times, test different times, text and images.
Academy projects to see this all together and not in your portal > http://academy.hubspot.com/projects/customer-projects-content-offer
Shot 7: Motivation of the Week Facebook Advertising results for an eBook campaign: <$5 leads
Shot 8: Resource of the Week Guidance for moving from HTTP to HTTPS – ie SSL on your site
http://www.aleydasolis.com/en/search-engine-optimization/http-https-migration-checklist-google-docs/
http://xen.com.au/best-practice-switching-elcomcms-site-http-https/
Shot 9: Community Item of the Week The results from using SlideShare with CTAs
https://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views
Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded – which itself has a CTA.
Similar to the YouTube CTA annotation – embed a YouTube video with a CTA in it.
Shot 10: Listener Tip of the Week Don’t automatically Promote all your FB page posts, wait for some initial feedback:
fb promotion
Then promote heavily and get optimised results:
Shot 11: Podcast of the Week Moby’s Inbound Buzz – interview with David Meerman Scott
https://www.redpandas.com.au/ep25/
Shot 12: App of the Week Momentum is a personal dashboard designed to eliminate distraction and provide inspiration, focus, and productivity.
https://momentumdash.com/
Welcome to Episode 47 of HubShots!
Recorded: Tuesday 16 August 2016 | Published: Friday 26 August 2016
Full shownotes available here: http://hubshots.com/episode-47/
Welcome
Shot 1: Inbound Thought of the Week Inboundcountdown.com – 84 days left
New Spotlight Speaker – Serena Williams – http://www.inbound.com/speakers/serena-williams
Shot 2: HubSpot Feature/Tip of the Week Point out the product updates page > http://www.hubspot.com/product-updates
May 17:
http://www.hubspot.com/product-updates/a-simple-focused-writing-experience-in-hubspot
In BETA – New Composer in Blog
Composer HubSpotLooks like you can manage the editorial process all within HubSpot!
Craig’s comment: seems a bit underwhelming at this early stage, will be interesting to see how it develops from here. Like how it will paste from Google Docs and clean up the formatting.
Shot 3: Challenge of the Week Prepare more PowerPoint presentations
PowerPoint all the things!
Shot 4: Opinion of the Week Big agency work is going to be under fire from smaller agencies.
For all of their ‘research’ they often miss big players in the market if they don’t understand the industry well.
Understanding your customer’s industries is vital and can’t be substituted with general research.
If you have an intimate knowledge of your business and industry this gives you a distinct advantage over other companies that enter the market and rely on outside research.
Shot 5: Pro Tip of the Week Larry Kim had an awesome Facebook Likes post a few weeks back:
https://medium.com/marketing-and-entrepreneurship/one-weird-trick-to-get-more-facebook-likes-for-free-68ae523542fd
Shot 6: State of Inbound Item of the Week Setting up your first Inbound campaign in HubSpot – Part 2
Last week we mentioned the Projects available in the Productivity menu
Over the next few weeks we’re going to discuss the Content Offer Campaign:
pasted image 0
Last week: Content creation => content offer => persona => buyer’s journey stage
This week:
Content campaign Next week:
Content promotion hubshots content offer project
Very important:
Define campaign details:
Set attainable visit, lead, and customer goals. Determine a timeline (if applicable). Associate the buyer persona(s). 2 tools we use:
For creating Content Downloads quickly use > Beacon – http://beacon.by/
To create Call to Actions and blog and social images use > Canva – https://www.canva.com/
Shot 7: Motivation of the Week Focussing on the positives – email stats
hubshots hubspot email stats
Shot 8: Resource of the Week 3 Unusual Hacks to Dramatically Up Your LinkedIn Game
Shot 9: Community Item of the Week The results from using SlideShare with CTAs
https://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views
Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded – which itself has a CTA.
Shot 10: Listener Tip of the Week Justin Theng: Sometimes when you’re testing your smart fields and progressive forms, in order for it to work you have to put your browser in incognito mode ?
Justin mentioned that in our HubShots WhatsApp group – you should join us: http://hubshots.com/whatsapp/
Shot 11: Podcast of the Week Marketing School – I’m a fan now too:
https://itunes.apple.com/au/podcast/marketing-school-digital-marketing/id1138869817?mt=2
Shot 12: Thought of the Week Do we allocate time to think & plan?
Shot 13: Quote of the Week I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care. – Gary Vee
Welcome to Episode 46 of HubShots!
Recorded: 08 August 2016 – Published: 18 August 2016
Full show notes available here: http://hubshots.com/episode-46/
Welcome to the Olympic edition
Shot 1: Inbound Thought of the Week Ali Wong is the comedian (last year it was Amy Schumer)
http://www.inbound.com/
91 days and counting to INBOUND! http://inboundcountdown.com
Chris Brogan’s post on how to survive as an introvert at a big event:
https://www.inbound.com/blog/networking-for-introverts-and-others
See also Craig’s wife’s tip:
http://louderminds.com/introverts-guide-networking-events/
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Shot 2: HubSpot Feature/Tip of the Week Email Smart Send
http://blog.hubspot.com/customers/email-engagement
Schedule your email to adjust to each recipient’s local time zone.
Shout out to Chris Mottram who produces our podcast: http://www.mottrammediagroup.com/
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Craig’s request: make it available for RSS-to-Email sends as well…
Shot 3: Challenge of the Week Customers wanting to put sales content in the awareness stage.
We’re working on an ebook campaign with a major brand – the ebook provides high value content for people starting their journey. There’s a second ebook and full email nurture campaign designed that will guide contacts along their journey. Everything was signed off, but at the last minute the GM has questioned the ebook and asked for a 4 page sales promotion to be added to the first ebook…
The Buyer’s Journey:
http://blog.hubspot.com/sales/what-is-the-buyers-journey
https://cdn2.hubspot.net/hub/137828/file-347140697-pdf/docs/the-buyers-journey/hubspot_buyers_journey.pdf
Shot 4: Opinion of the Week I like Instagram Stories
Haven’t found anyone who doesn’t… really liked how Kevin Systrom gave snapchat all the credit for the stories format and then spoke about the value of formats:
https://techcrunch.com/2016/08/02/silicon-copy/
Eg News feed, hashtags, @usernames, filters are examples of formats
Innovation can include taking an existing format and applying to a new platform/audience
Shot 5: General Tip of the Week Instagram Stories > Swiping left to access publishing immediately!
Shot 6: State of Inbound Item of the Week Setting up your first Inbound campaign in HubSpot
Check out the Projects available in the Productivity menu
Over the next few weeks we’re going to discuss the Content Offer Campaign:
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View the template and Add to your projects.
Click on each item to see instructions for each step
Content creation => content offer => persona => buyer’s journey stage Content campaign Content promotion http://makemypersona.com/
PRO TIP
Always map your content offer to your buyer personas and a buyer’s journey stage.
Buyers Journey and Content
Shot 7: Motivation of the Week Unsubscribe from all your noisy newsletters!
Also try Unroll.me (thanks Chris)
Shot 8: Resource of the Week Redirects will potentially give full value – Google will work it out:
https://moz.com/blog/301-redirection-rules-for-seo
Shot 9: Community Item of the Week AdWords expanded text ads:
https://support.google.com/adwords/answer/7048854
Shot 10: Podcast of the Week Content Sells episode 34: Content Plan – The Can’t-Get-It-Wrong Content Marketing Strategy
https://overcast.fm/+FOzgw4qyA
https://herbusiness.com/podcast/34-content-plan-the-cant-get-it-wrong-content-marketing-strategy/
Excellent reminder of planning out content
Shot 11: App of the Week Instagram – play with Instagram stories
Welcome to Episode 45 of HubShots
Full show notes available here: http://hubshots.com/episode-45/
Recorded: Monday 01 August 2016 – Published: Thursday 11 August 2016
Welcome
Join our HubShots WhatsApp Group: http://hubshots.com/whatsapp/
Shot 1: Inbound Thought of the Week 98 days until Inbound – http://inboundcountdown.com
New Keynote Speaker announced:
http://www.inbound.com/speakers/reshma-saujani
Reshma Saujani – http://reshmasaujani.com/
Author, Founder & CEO of Girls Who Code – https://girlswhocode.com/
https://girlswhocode.com/summer-immersion-programs/
https://www.facebook.com/GirlsWhoCode
Girls Who Code
Brian and Dharmesh got bumped from the speaker page ?
http://www.inbound.com/inbound16/speakers
Shot 2: HubSpot Feature/Tip of the Week Endeavouring…
What is coming:
Merge Companies like you do with contacts – In development http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/6940198-merge-companies-like-you-do-with-contacts
Create ability to have parent accounts, and sub accounts – In design http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/6675612-create-ability-to-have-parent-accounts-and-subacc
“Pin” a note to the top of a contact or company timeline – In design http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/9936039–pin-a-note-to-the-top-of-a-contact-or-company-ti
Shot 3: Challenge of the Week Customers complaining about the cost of keeping contacts in their database…
Shot 4: Opinion of the Week Cost of Acquisition versus Cost of Nurture (Cost of Retention)
http://www.craigbailey.net/cost-acquisition-versus-cost-nurture/
Interesting to consider when people complain that it costs too much to keep people in the database.
Cost of Nurture Consider 10K contacts:
MailChimp: $75 = 0.75c per contact per month or 9c per year – http://mailchimp.com/pricing/growing-business/
Active Campaign: $350 = 3.5c per contact per month or 42c per year – http://www.activecampaign.com/pricing/
HubSpot: $1050 + $68 x 9 = $1662 = 16.6c per contact per month or $2 per year – http://www.hubspot.com/pricing/marketing#?currency=AUD (should actually use USD pricing as this would be comparable with the other two examples)
Compare this with the cost of acquisition
Often B2B companies are happy if they can get a lead for less than $100 per lead
On Facebook we’ll often get leads for less $20, and this is considered an excellent result.
So: B2B businesses are usually happy to pay $20+ per lead, but will baulk at paying $2 per lead to nurture them for a year…
Solve for the problem: Cost of retention is NOT the problem!
Instead: Focus on reducing cost of acquisition OR improving conversion rate OR increasing lead quality OR…
Shot 5: General Tip of the Week Facebook Time on site Custom Web Audiences:
http://www.jonloomer.com/2016/07/28/time-on-website-custom-audience-facebook/
I don’t have it yet ?
Shot 6: State of Inbound Item of the Week George B Thomas is back with us!
A disturbance in the inbound force…
Shot 7: Motivation of the Week George B Thomas lessons on Facebook live chat:
https://www.facebook.com/Mr.GeorgeBThomas/videos/881325441972715/
A good reminder of the real priorities in life!
Shot 8: Resource of the Week https://medium.com/@jeffbullas/15-content-marketing-trends-that-need-your-close-attention-1b16ec118ce7#.co1x07avs
Shot 9: Community Item of the Week Using Slack to DM yourself notes (e.g. copy URLs from phone to desktop)
Shot 10: Podcast of the Week Marketing School by Neil Patel & Eric Siu.
https://itunes.apple.com/us/podcast/marketing-school-digital-marketing/id1138869817?mt=2
Shot 11: App of the Week Skitch
Get your point across with fewer words using annotation, shapes and sketches, so that your ideas become reality faster.
https://evernote.com/skitch/
Wins the award for least informative product page in the history of the internet!
Welcome to Episode 44 of HubShots!
Recorded: Monday 25 July 2016
Full show notes available at: http://hubshots.com/episode-44/
Welcome
Shot 1: Inbound Thought of the Week Within 100 days of INBOUND16! http://inboundcountdown.com
Inbound agendas are up http://www.inbound.com/inbound16/speakers Love the diversity – at least 64 women speakers (out of 141)
Inbound16 meetup is a go! George B Thomas tweeted
https://twitter.com/craigbailey/status/757454391297257472
Join our HubShots WhatsApp Group http://hubshots.com/whatsapp/
Shot 2: HubSpot Feature/Tip of the Week Building a Cold Contact list – here’s a very simple way you can build a cold contact smart list:
Shot 3: Opinion of the Week The “morality” of popups
Finding the balance between generating leads and giving the user a great experience.
Consider less intrusive options: Exit intent Side reveal – less intrusive
Solve for the problem. Is lead gen growth really your problem? e.g. is an engaged audience more valuable to you.
Love how Marco Arment approaches everything to do with app design and usability
e.g. it never pops up with annoying requests to ask you to rate the app (see the Feedback section below):
Shot 4: General Tip of the Week HubSpot – Drift – Slack integration http://www.hubspot.com/integrations/drift
btw love the menu on the Drift site that changes as you scroll down the page – since it signals your intent https://www.drift.com/
Shot 5: State of Inbound Item of the Week The Effectiveness of Advertising in Asia Pacific: https://research.hubspot.com/reports/effectiveness-of-advertising-in-asia-pacific
Popup and telemarketing has an extremely negative experience on people!
Shot 6: HubSpot Resource of the Week Easily Add an Image Gallery to Your Landing Pages or Website
When you’re working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we’re happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery.
The new image gallery has a number of enhancements, but one of the most notable is that it features progressive loading. When adding multiple images to your gallery, don’t want them to load all at once for visitors. It’s bad for their load times, and does not provide a great experience unless they are on a really fast internet connection. The new module will load the first image and progressively load other images based on the visitor clicking through each.
Shot 7: Listener Tip of the Week How to use login pages to communicate to customers
Shot 8: Podcast of the Week George B Thomas followed us! https://twitter.com/HubShots/status/757451896365854720
HubCast podcast: https://www.thesaleslion.com/hubcast-podcast/
Shot 9: Quote of the Week “Vision without Action is Hallucination” – Thomas Edison
Shot 10: App of the Week Overcast podcast app for iOS: https://itunes.apple.com/au/app/overcast-podcast-player/id888422857?mt=8 Check out the skeptics FAQ!
Adjust podcast playing speed – the most efficient, and lossless player I’ve used.
Welcome to Episode 43 of HubShots!
Recorded: Wednesday 20 July 2016
Full show notes available here: http://hubshots.com/episode-43/
Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016
Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/
Shot 1: Inbound Thought of the Week Only 111 days until Inbound 2016: http://inboundcountdown.com
Inbound Training > http://www.inbound.com/inbound16/trainings
Agendas: https://www.inbound.com/inbound16/agendas Executive Leadership agenda has an image of Daenerys Targaryen – lol
Some good tips starting to appear in this Inbound.org thread: https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016
Prediction:
Shot 2: HubSpot Feature/Tip of the Week Using the Keyword Tool: https://app.hubspot.com/keywords/
A quick tip for people who may have forgotten about it
The XEN agency site ranks #27 for the term ‘ryan bonicci’
Searching for Ryan Bonicci
Check the difficulty score for Ryan – 97!
Shot 3: Challenge of the Week Too many HubSpot updates to choose from ?
Page Performance updated – now labels External versus COS pages clearly
Contacts (and Companies and Deals) Property history – now clearly see all a full log of property changes eg: https://app.hubspot.com/contacts/306227/contact-beta/10723127/history Inline editing of notes in the timeline Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked – but the next items in the timeline will show if they are on the site (but external links you won’t see)
Shot 4: General Tip of the Week Dealing with HubSpot bounced email contacts Fix the email, and then contact HubSpot support Create a new contact and merge the bounced one’s timeline history the new contact
Shot 5: Opinion of the Week Is content as a strategy ultimately doomed?
https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links
Take away: need to have content strategy in place, depends on the industry you are in.
Shot 6: State of Inbound Item of the Week https://research.hubspot.com/reports/the-future-of-content-marketing
Based on a survey of 1091 global internet users.
Consumer interests
Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region.
Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users.
Shot 7: What’s Coming in HubSpot Item of the Week In BETA currently: Is it really updated??
Shot 8: Listener Tip of the Week Social media tools – what other options are there
Shot 9: Podcast of the Week The Andrew Hansen Show: https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2
Shot 10: Lol of the Week Behold the rise of Marketing with Pokemon related blog posts…
Shot 11: App of the Week Canva for iPhone: https://about.canva.com/iphone/
https://www.instagram.com/p/BIEqcITgCN_/
Welcome to Episode 42 of HubShots!
Recorded: Thursday 14 July 2016
Full show notes available here: http://hubshots.com/episode-42/
Shot 1: Inbound Thought of the Week Only 117 days until Inbound 2016: http://inboundcountdown.com
Inbound Training > http://www.inbound.com/inbound16/trainings
Prediction: Ellie Goulding for the main entertainment event: https://en.wikipedia.org/wiki/Ellie_Goulding
Shot 2: HubSpot Feature/Tip of the Week Using the Competitor Manager: https://app.hubspot.com/competitors/ A quick tip for people who may have forgotten about it
HubSpot has a ton of tools that are easy to forget about. We might look at the Keyword tool in a future episode
Shot 3: Challenge of the Week HubSpot COS scenario – wanting to have 2 web sites using the Website Add-on
HubSpot COS = HubSpot Website Platform On average, customers who use the HubSpot Website Platform to power their inbound marketing generate 10-20% more traffic than marketers using another CMS. Find out how.
Shot 4: Opinion of the Week
Brilliant example of creating buzz – this is an example of using content to drive reaction, and then push to an upsell to his mini-MBA offering
Shot 5: General Tip of the Week
Example of a HubShots promotion where we spent $100. It got 169 post likes – yay, but only 4 link clicks! Goes to show the trap of vanity metrics:
Facebook Marketing Fail!
Shot 6: State of Inbound Item of the Week
https://research.hubspot.com/reports/the-future-of-content-marketing
Notice the increase in use of Facebook as a news source:
Consumer behaviour
Notice that people consume video thoroughly, but not podcasts:
Consumer behaviour
One interesting benefit of podcasts – it’s one of the few content sources you can skim and do other things (eg drive, work out, commute in general, walk, have on in the background)
Shot 7: What’s Coming in HubSpot Item of the Week In BETA currently:
One-click to add received email to CRM > Currently you can forward emails from any mail client into the CRM using the address @forward.hubspot.com. Ability to add Blog Author Bio module we can add to the blog page Add the ability to have captions on photos in blog Shot 8: Podcast of the Week Congrats to the HubCast on their 100th episode! https://www.thesaleslion.com/hubcast-podcast/
Shot 9: App of the Week Facebook Pages App: https://www.facebook.com/help/463079013702512/
Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/
Welcome to Episode 41 of HubShots!
Recorded: Friday 24 June 2016 and Tuesday 05 July 2016
In this episode we interview Niti Shah from HubSpot about her experiences, learnings and advice from being part of a larger marketing team through to setting up HubSpot's Singapore office.
Tons of useful takeaways on all stages of the funnel (top, middle and bottom) as well as advice for understanding cultural differences, and her insights on running HubSpot's Product Hunt campaign - one of the most successful lead generation campaigns ever.
Full show notes available here shortly: http://hubshots.com/episode-41/
Welcome to Episode 40 of HubShots!
Recorded: Friday 24 June 2016
In this episode we interview Kipp Bodnar, CMO of HubSpot.
In the interview we ask him about how he manages his work/life balance, how he thinks strategically about marketing, what tactical involvement he has in HubSpot's day to day marketing, and his thoughts on future technology opportunities.
Show notes and full transcript available at: http://hubshots.com/episode-40/
Welcome to Episode 39 of HubShots!
Recorded: Tuesday 21 June 2016
Show notes are available here: http://hubshots.com/episode-39/
Welcome to Episode 38 of HubShots!
Recorded: Wednesday 15 June 2016
Show notes will be available here: http://hubshots.com/episode-38/
Welcome to Episode 37 of HubShots!
Recorded: Tuesday 07 June 2016
Full show notes available at: http://hubshots/episode-37/
Welcome
Welcome to HubShots, the podcast for marketing managers who use HubSpot.
Shot 1: Inbound Thought of the Week New product wish list item… Instagram integration into social. Possibly difficult due to Instagram’s API limitations though…
Shot 2: HubSpot feature/tip of the Week Dealing with constant spammers:
- Block domains in a form
- Setup a smart list of email domains to delete
Blocking domains: Block free email addresses http://www.hubspot.com/list-of-free-email-providers
Create a smart list of email address domains to mark as spam: Use a smart list to segment spammers
You can also add a smart list of competitors, to ensure they never receive your download emails.
Shot 3: Challenge of the Week How to Focus on the right mediums? How would you choose? You need to test it.
Make sure you are at least doing email marketing. Email marketing has an ROI of 4,300%!
Then use industry studies to guide you in choosing other channels. This is especially useful when considering channels such as snapchat that are hard to measure from an ROI point of view.
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf
B2B Social Media Platform Usage
B2B Social Media Platform Effectiveness Also check out state of internet report from Mark Meeker – take a look at how some channels are taking off:
Mary Meeker Slide 90 Don’t ignore messaging and chat integration.
Don’t be afraid of putting effort and resource in. Don’t just settle for things you can outsource.
Implementing Messenger on your site – last week we linked to Tom Critchlow’s article on how to do it: http://tomcritchlow.com/2016/05/10/facebook-livechat/ Craig added it to his personal site, and also to his XEN agency site.
Shot 4: Resource of the Week Mary Meeker’s Internet Trends 2016 Report: http://www.kpcb.com/blog/2016-internet-trends-report
See also re/code’s interview with her: http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report
See Craig’s post highlighting some of the Facebook specific trends: http://www.craigbailey.net/the-facebook-gap/
Mary Meeker Slide 90
Facebook, Google, SnapChat… and then everyone else (in Western countries).
How to ensure your online advertising is working for you:
Mary Meeker Slide 46
Make sure you are testing messaging.
Shot 5: Opinion of the Week MarketingMag and their social case studies that focus on engagement and hardly mention ROI
Social vanity metrics
Social vanity metrics
Note: Those 191 ‘entries’ refer to people using a specific hashtag on Instagram.
Don’t focus on vanity metrics.
Shot 6: App of the Week Facebook Pages app again – to use with managing messaging on your site.
Welcome to Episode 36 of HubShots!
Recorded: Monday 30 May 2016
For full show notes please visit: http://hubshots.com/episode-36/
Welcome to Episode 35 of HubShots!
Recorded: Tuesday 24 May 2016
For full show notes please visit: http://hubshots.com/episode-35/
Welcome to Episode 34 of HubShots!
Recorded: Monday 16 May 2016
Full show notes are available here: http://hubshots.com/episode-34/
Welcome
In this episode we ‘crack on’ even though Ian is fighting a cold :-)
Shot 1: Inbound Thought of the Week
Apologies for the ‘ding’!
Training - we did the Agency Positioning and Targeting workshop and the content and structure was great and the relationships we made in that period has still stuck today. So consider doing some training and growing your knowledge of Inbound and HubSpot. https://www.inbound.com/inbound16/trainings
I got to meet David Weinhaus!
Also if you are doing INBOUND alone we would love to meet you…..
inboundcountdown.com - check how long to go!
Shot 2: HubSpot feature/tip of the Week
Automate Lead Rotation, Task and Deal Creation in Workflows
With three new updates to HubSpot — lead rotation, task creation, and deal creation — you'll spend more time selling and less on busywork.
Lead Rotation
How it works:
Find your way into Workflows by clicking Contacts > Workflows in HubSpot Marketing. Edit one of your workflows using the pencil icon on the right, or create a brand new one for rotating leads with "Create New Workflow." Once inside your workflow, add a new action, and you’ll see a brand new option under the “Sales” section: “Rotate Leads.”
The rotator works in a "round-robin" style — add any number of owners to the rotation, and they'll be assigned the leads evenly.
Deal and Task Creation
Here’s how sales reps often divided their days: for every two hours spent selling, an hour of CRM administration — creating contacts and companies, logging tasks to follow up on, creating opportunities. Newsflash: if you can cut down that hour of admin work, you'll sell more.
How it works:
Follow the steps outlined above to navigate into a workflow. When selecting a workflow action, you'll now have the options to “Create a Task” and “Create a Deal.”
Shot 3: Test of the Week
Sending unbranded email. We saw HubSpot do this with a partner email. Even in our own testing we noticed an average open rate of 15% when it was branded and that moved to almost 30% when it was unbranded and looked like it came from us personally!
Shot 4: Opinion of the Week
Un-gate all the things! Or don’t: http://www.craigbailey.net/whole-un-gate-things-trend-going-moment/
Shot 5: General Tip of the Week
Useful tips for approaching your personas by Marcia Riefer Johnston: http://contentmarketinginstitute.com/2016/05/buyer-personas-essential-parts/
From Tip #1: “Don’t describe the persona to the reader. Have the persona talk to the reader in first-person.”
For an in-depth look at buyer personas check out Adele Revella’s book: http://www.amazon.com/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501 http://www.buyerpersona.com/about-adele-revella
She goes through 5 main steps for thinking through a buyer persona
2 is to think about Success factors and the results they expect
Also have a listen to Moby’s episode 11 of Inbound Buzz where he goes through how to create personas: https://soundcloud.com/inboundbuzz/011-how-to-create-personas-for-inbound-marketing-success
Shot 6: State of Inbound Item of the Week
Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/
Shot 7: Community Item of the Week
Nice episode by Moby outlining some cool content creation tools: https://soundcloud.com/inboundbuzz/ep09-ultimate-content-creation-tools-used-by-agencies-and-pros
Shot 8: Podcast of the Week
Content Inc by Joe Pulizzi: http://contentmarketinginstitute.com/content-inc-podcast/ Simple, insightful gems of marketing wisdom, less than 5 minutes.
Shot 9: App of the Week
Read Medium on your phone every night: https://medium.com/m/app
Rescue Time for working on your Mac/PC: https://www.rescuetime.com/
Full show notes are available here: http://hubshots.com/episode-34/
Welcome to Episode 33 or HubShots
Recorded: Monday 09 May 2016
For show notes please visit: http://hubshots.com/episode-33/
Welcome
Feedback from Ian’s Google Partner event:
– Businesses are realising that sales and marketing really do need to co-exist and be on the same page. – Everyone loved the Google Cardboard and experiencing some virtual reality.
Inboundcountdown.com –
Shot 1: Inbound Thought of the Week The value of Thank You pages, and the importance of thinking through the goal of thank you pages:
– Have another offer (while they are waiting) – Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply
Shot 2: HubSpot feature/tip of the Week New Paid Social channel in the Sources report:
HubSpot Paid Social Report Source
If utm_medium=”paid” and utm_source = the name of a social network OR utm_medium=”paid” and referring domain is a social media site OR utm_source OR utm_medium =”paidsocial”
They don’t support utm_medium=”cpc” or “ppc” which is a little strange – Craig is raising that with HubSpot.
Eg here’s a typical parameter string we use with Facebook advertising:
utm_source=facebook&utm_medium=cpc&utm_content=feed&utm_campaign=your-campaign-name this will now have to change to:
utm_source=facebook&utm_medium=paidsocial&utm_content=feed&utm_campaign=your-campaign-name Here’s an example of how it looks in Facebook Power Editor when editing an ad:
Facebook URL parameters
Shot 3: Challenge of the Week Finding people to help with specific tasks – outsourcing can be daunting!
Tips for Outsourcing It’s not just overseas, there’s also lots of local freelancing options available.
Finding freelancers:
https://www.upwork.com/
http://jobs.problogger.net/
http://freelancer.com/
https://www.onlinejobs.ph/
http://www.virtualstafffinder.com/ – Chris Ducker – VirtualStaffFinder – included contract stuff, did the testing of applicants
Key skills they can help with
– Research
– Graphic design
– Data migration
– Content population
– Writing blog posts, articles and ebooks
– Social media management
– Outreach research
Tips for managing freelancers
– Be very specific about their tasks, define the processes and results required
– Check in regularly (communication is very important)
– Make sure they know they can contact you easily eg Skype, Slack, IM
– Give them a test task as a first project, so you can gauge strengths and weaknesses, don’t expect perfection at first
– Give regular feedback and bonuses
– Have a daily report they can complete so you can track progress…I use a Google Form
– If they work for you fulltime, know their birthday, special holidays etc.
– Visit them!
Shot 4: Opinion of the Week Be careful of setting up shop on rented land eg putting all your effort into Facebook.
Ian share’s insights from a conversation with a legal marketing person.
Also be careful to use medium.com as a channel, not your full site blog host
Shot 5: General Tip of the Week Check your site speed. Use Google https://developers.google.com/speed/pagespeed/insights/ or http://website.grader.com/
If you want help optimising your site and hosting talk to us.
Shot 6: State of Inbound Item of the Week Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/
Direct link to the survey: https://soi2016.questionpro.com/
Shot 7: App of the Week Scannable – https://itunes.apple.com/au/app/evernote-scannable/id883338188?mt=8 No need for a big clunky scanner these days – instead just use your phone.
Get a copy of Inbound Marketing by Dharmesh and Brian:
https://www.facebook.com/HubShotsPodcast/photos/a.1034322543255392.1073741828.1013403638680616/1122408647780114/?type=3&theater
Welcome to Episode 32 of HubShots
Recorded: Monday 02 May 2016
For full show notes please visit: http://hubshots.com/episode-32/
Shot 1: Inbound Thought of the Week Keynote speaker: Kim Scott Radical Candour : http://www.radicalcandor.com/ http://www.kimmalonescott.com/#!blog/cmq7 example: http://www.kimmalonescott.com/#!How-to-be-radically-candid-about-BO/c1z2c/56bf29a60cf2132b0297bd32 http://firstround.com/review/radical-candor-the-surprising-secret-to-being-a-good-boss/
Radical candor, then, results from a combination of caring personally and challenging directly. But what does it look like in practice? Scott has created an acronym to help people remember:
HHIPP: “Radical candor is humble, it’s helpful, it’s immediate, it’s in person — in private if it’s criticism and in public if it’s praise — and it doesn’t personalize.” That last P makes a key distinction: “My boss didn’t say, ‘You’re stupid.’ She said, ‘You sounded stupid when you said um.’ There’s a big difference between the two.” Inbound Prediction: HubSpot will launch an MVP program Similar to how Microsoft has a fantastic MVP program.
Shot 2: HubSpot feature/tip of the Week Smart List Performance tab:
HubSpot List Performance tab
Action item: use these graphs to highlight areas to improve or remove. For example, I’ve cut back on showing CTAs to anyone outside Australia.
Shot 3: Challenge of the Week Communicating with customers when things go wrong. Chatting with @mobysiddique about this – he alerted me to the issue initially, because he is having the issue with his InboundBuzz podcast feed
Example of what not to do: Soundcloud – http://status.soundcloud.com/post/143647524960/rss-feed-maintenance
Example of what to do: HubSpot (discussed in ep 9 – http://hubshots.com/episode-9/ – http://web.archive.org/web/20160304065446/http://trust.hubspot.com/?p=1688), WPEngine
Shot 4: Opinion of the Week The 200 billion dollar chatbot disruption: http://venturebeat.com/2016/05/01/the-200-billion-dollar-chatbot-disruption/
To highlight the key differences, let’s itemize the various gaps in the two approaches:
Chatbots offer a standardized way of connecting with businesses (similar to Twitter handles or email addresses), reducing the complexity of finding the contact info for a company. By integrating with Facebook identity, chatbots allow for automatic verification of personal information (no more cumbersome account lookups or credit card entries). Takeaway: How do you get prepared as a business for this? Is the first thing to have a knowledge base where customers go to help themselves?
VR – Google Cardboard
Shot 5: General Tip of the Week Advanced User Permissions for HubSpot CRM
For HubSpot CRM users, navigate to Settings > Users. Add a new user or edit an existing one, and you’ll see a new set of options under the “Sales” user roles:
For each user, admins will be able to choose the following permissions:
CRM Features (Companies, Deals, Tasks): Enabled/Disabled View: Everything, owned + unassigned, owned only Edit: Everything, owned + unassigned, owned only Bulk Delete: Enabled/Disabled Import: Enabled/Disabled Export: Enabled/Disabled Edit Settings: Enabled/Disabled
HubSpot CRM User Roles
These permissions can be mixed and matched on a per-user basis to make the configuration that works best for a specific team. Users can also separate view and edit permissions. For example, a manager might let his or her reps see everything, but only edit the records they own.
Shot 6: Win of the Week Google Partners Connect Event
Make sure you follow us on Twitter @HubShots to get any real time specials or resources e.g. the AppSumo deal sold out.
Welcome to Episode 31 of HubShots
Recorded: Wednesday 27 April 2016
Full show notes available here: http://hubshots.com/episode-31/
Welcome
The countdown to Inbound 2016: http://inboundcountdown.com – check how long to go! http://hubshots.com/inbound-countdown/
Shot 1: Inbound Thought of the Week We’re planning a HubShots Inbound16 Meetup Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face.
Shout out to Jenny Donnithorne
Craig who do you think will speak?
Prediction: Dan Ariely author of Predictably Irrational : http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Decoy pricing – https://en.wikipedia.org/wiki/Decoy_effect
Shot 2: HubSpot feature/tip of the Week Having Campaign next steps while creating the campaign! Eg. When building landing pages it helps create a thank you page too
HubSpot Campaign Helper
Advice: Just start a campaign!
Shot 3: Challenge of the Week Convincing your boss you want to attend INBOUND! http://www.inbound.com/blog/how-to-convince-your-boss-to-send-you-to-inbound-2016
Shot 4: Opinion of the Week
Interesting thoughts about the morality of ghost writing thought leadership pieces. And a suggestion around whether ghostwriters should get a mention (eg in a byline or bio section)
Shot 5: General Tip of the Week Do we really understand inbound? The benefit of the HubSpot training and certification
Shot 6: State of Inbound Item of the Week When buyers want to meet with sales
The good news for sales is that the majority of business buyers want to meet with sales during the consideration phase — after they’ve done some research and know they need more information to make a sound decision. After finding out what the buyer knows, a well prepared sales representative can elaborate on their product and share advice they are best equipped to provide. This advice should be new to the buyer and educate them further on the product or service.
HubSpot research - when buyers want to connect with sales
Action item: Think about where you are engaging buyers in your business. May be you need to talk to them in your consideration stage!
Shot 7: Community Item of the Week HubSpot email signature generator: http://www.hubspot.com/email-signature-generator – from Mads & Ryan!
HubSpot Beacon integration: http://www.hubspot.com/integrations/beacon – well done Kevin!
The HubShots Interviews ebook: http://hubshots.com/the-hubspot-interviews/
Leave us your feedback – how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/
Welcome to Episode 30 of HubShots! Recorded: Tuesday 19 April 2016
Full show notes are available here: http://hubshots.com/episode-30/
Welcome
We made it to episode 30 – here’s to producing episode 50 before we get to Inbound…!
How many days to INBOUND16 > http://hubshots.com/inbound-countdown/
Shot 1: Inbound Tip of the Week HubShots Inbound16 Meetup Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face. Inbound prediction: Bill and Melinda Gates will be speakers Alec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/
Shot 2: HubSpot Feature/Tip of the Week Add both a link and an image CTA in emails – otherwise Google Apps might sometimes not show images. Action item: Get Feedback from recipients about whether your CTA images are showing in emails
Using HotJar with HubSpot: http://docs.hotjar.com/docs/using-hotjar-with-hubspot Action item: If you are using HotJar (click tracking tool) with HubSpot make sure you use the integration
Shot 3: Challenge of the Week Understanding what is important to clients and not to us. Action item: Get Feedback about what is really working (use data and subject matter expertise, not ignorance)
Shot 4: General Tip of the Week Using Facebook page promotion – going old school ? Just because something stopped working a while back, doesn’t mean it hasn’t changed since them. Action item: Retest old tactics again to see if they’ve changed in their effectiveness
Shot 5: State of Inbound Item of the Week Feedback about what Buyers want from Sales: https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve
3 Key Takeaways: 1: demos are part of the awareness stage Interesting behaviour trend: “Our data shows that a third of buyers want the opportunity to see a product in action very early on. They want a very tangible understanding of what they’re potentially buying, and they want it right away.”
How you can respond: “Most teams can’t spare valuable sales time on a early product demo before a buyer is properly vetted. A pre-recorded video demo that is clearly visible on a vendor’s website can satisfy the buyer’s content needs and has the potential to be an useful prospecting and qualifying tool for companies that have products that require demonstrations.”
2: what buyers want versus what sales want to discuss on the first sales call The Sales Disconnect Action item: use this feedback about the sales disconnect to help change your approach to sales calls
3: Customer service generate the most trust, marketing content is next, ahead of sales, PR and advertising Customer Service are more trusted This is really useful feedback! Action item: Incorporate the Customer Service team into your Buyer’s journey
Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/
Shot 6: Motivation of the Week Feedback from a customer. Web site grader – customer sent me their bad grader with SEO: https://website.grader.com
Need help improving your website grader score? fill out this form: http://hubshots.com/website-grader-help/
Shot 7: Resource of the Week HubSpot Connect partner – Beacon: www.beacon.by @beacon_by
Available on App Sumo for $25 – use AppSumo for testing and getting feedback: http://www.appsumo.com/beacon/
Shot 8: Podcast of the Week Caught up on my HubCast listening – some good tips from George and Marcus: http://www.thesaleslion.com/the-hubcast-86-smart-content-cost-articles-hubspot-favicons/
Helpful feedback on how to write a cost article: http://www.thesaleslion.com/how-to-write-cost-article-template-tips-instructions/
Leave us your feedback – how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/
Welcome to episode 29 of HubShots!
Full show notes available at: http://hubshots.com/episode-29/
Recorded: Wednesday 13 April 2016
Welcome Breaking news versus valuable news
Shot 1: Inbound Thought of the Week What is Inbound actually like? Thinking through some of the big benefits from attending Inbound:
the motivation that it creates, and momentum that follows the quality relationships that are formed Craig’s latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter)
Shot 2: HubSpot Feature/Tip of the Week Finally Send workflow internal notifications to multiple recipients: https://app.hubspot.com/notifications/1639603/Product/2722864 Watch out of where the Save button is!!!
Has the Workflows layout changed?
New Productivity Beta -> Confusingly named ‘Projects’
Projects in HubSpot Productivity
Shot 3: Challenge of the Week Reminder to listen to Sam Shoolman’s interview: http://hubshots.com/episode-27/
Customer trying to change the definitions of what a lead is to fit their rapidly growing business processes – much better to embrace a known and proven approach eg wanting to change the Lifecycle stages: http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages
Shot 4: General Tip of the Week Inbound Sales Following on from last week’s episode about the inbound sales certification:
Link to post by Mark Roberge > http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell
Here’s an example of a hypothetical sales process, mapped to the buying journey: Inbound Sales Buyer Seller Journey
The 1-10 Closing Technique from the Inbound Sales Certification training: http://academy.hubspot.com/isc16/intro-to-inbound-sales Taking feedback from Sales and using it as an input in your content strategy.
Shot 5: State of Inbound Item of the Week There’s a shift in how buyers operate: https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers
HubShot Research
btw the latest survey seems to be down: http://www.stateofinbound.com/
https://soi2016.questionpro.com/
Shot 6: Motivation of the Week Q: Should I guarantee results for a customer? A: Whatever you can control, you can guarantee
example: if I can control content and channels I can guarantee 100 B2B leads per month
Shot 7: Community Item of the Week Dharmesh responds to the Dan Lyons book https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah
Shot 8: Opinion of the Week Picking 2 or 3 key channels and doing them well. Social has so many shiny objects…
Is Pinterest something B2B companies should explore? https://www.exacttarget.com/8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing Take a look at how Salesforce are approaching it: but on 6.7K followers (is this indicative, or is it an opportunity): https://au.pinterest.com/marketingcloud/
Snapchat isn’t for everyone https://medium.com/life-learning/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.po4pwm9nz
Building a Twitter following https://medium.com/@larrykim/why-buy-twitter-followers-10-things-you-need-to-know-about-followers-campaigns-on-twitter-d1ef6199e7e9#.rbkpjkh9g
Welcome to Episode 28 of HubShots! Recorded: Monday 04 April 2016
For show notes please visit: http://hubshots.com/episode-28/
Welcome
Shot 1: Inbound Thought of the Week Predictions for Inbound 2016 – Loving the HubSpot COS and think the potential for this tool is under-estimated – Craig is predicting that HubSpot announces big improvements to the HubSpot COS including a plugin marketplace (ie similar to the Template Marketplace)
Choosing your sessions for Inbound http://www.inbound.com/blog/growth-growing-pains-and-what-were-doing-about-it Pre-registering for sessions in the weeks before inbound
Shot 2: HubSpot feature/tip of the Week Certifications Inbound Sales Certification http://blog.hubspot.com/marketing/inbound-sales-methodology-and-certification
http://academy.hubspot.com/isc16/intro-to-inbound-sales
Inbound sales transforms selling to match the way people buy. This class will introduce you to the world of inbound selling and the Inbound Sales Methodology.
Inbound Sales Methodology
Comparing Inbound Sales to Legacy Sales
Inbound Sales versus Legacy Sales
Shot 3: Resource of the Week The Sales Acceleration Formula by Mark Roberge http://www.amazon.com/The-Sales-Acceleration-Formula-Technology/dp/1119047072
He is one of the instructors in the Inbound Sales Certification training videos
Shot 4: Challenge of the Week Adapting.
Shot 5: Opinion of the Week https://readthink.com/why-the-most-talented-people-copy-7b61ab4a3086#.wmu68u4x1
“We live in an agile age,” Earls said. “We’ve got to move faster than we’ve ever done before. Traditional strategy and creative strategy thinking isn’t yet equipped to do that. I found myself bemused by why it would take 6 months to come up with a fairly original and vague idea. That’s not good enough anymore. We have to work much harder.”
Copy the good things (that people and companies make available) and learn from them.
Shot 6: General Tip of the Week Creating a list based on people who have opted out of all email
Smart list criteria for who has opted out of email
Shot 7: State of Inbound Item of the Week Be part of the 8th annual survey: https://soi2016.questionpro.com/
Welcome to HubSpot’s State of Inbound 2016 Survey!
The survey will take approximately 15 minutes. Your individual response will be completely anonymous when we publish this report, as they will only publicly report the data in aggregate.
Shot 8: Motivation of the Week Mindset by Dr Carol S Dweck: http://www.amazon.com/Mindset-The-New-Psychology-Success/dp/0345472322 (btw Another of Craig’s predictions is that Dr Dweck wll be a speaker at Inbound)
Growth Mindset versus Fixed Mindset
https://www.gatesnotes.com/Books/Mindset-The-New-Psychology-of-Success
Two mindsets
Shot 9: Community Item of the Week Feedback about the recent Sydney HUG Moby gave an excellent interview, Chris Fell (from g2m) provided a super useful overview of matching content with different stages of the buyer’s journey.
Shot 10: Podcast of the Week InboundBuzz by Moby: https://itunes.apple.com/us/podcast/inboundbuzz/id1090718627
Shot 11: Lol off the Week Got a cold outreach email with the ‘Sent from my iPhone’ note under their name, but then there was all the unsubscribe link details after that.
Closing How many stickers do you have left? Still want a sticker? Contact Us with your address details and we’ll send you one.
Welcome to Episode 27 of HubShots!
Recorded: Friday 12 February and Wednesday 30 March 2016
Interview: Inbound Sales with Sam Shoolman (@samshoolman) – Sales Director at HubSpot Asia Pacific
You can listen to the episode and read the full transcript here: http://hubshots.com/episode-27/
Key points we discuss:
- what speed do you listen to podcasts at? https://twitter.com/HubShots/status/714947296547500032
- one key thing successful marketing managers are particularly good at (from a sales manager’s perspective): the willingness to adapt
- research is showing conclusively that old school tactics (cold calling, trade shows, spamming email lists) don’t work well any more
- how company culture, if fixed on old school, will limit the benefits you get from embracing the inbound methodology
- the importance of logging activity and research into the CRM, and getting a habit going
- why HubSpot gets all of the sales people to get inbound certified and build a marketing site before they are allowed to start selling – Brand New Certification just launched: Inbound Sales Certification: http://academy.hubspot.com/isc16/intro-to-inbound-sales
- prioritising the activities that need to be focussed on e.g. focusing on questions like: When I come to your site what do you want me to do?
- the best way to capture more leads at the top of the funnel
- white bread versus wheat bread leads
- gamification and the importance of reporting and dashboards for promoting positive activities
- the smarting virtuous cycle versus the old school vicious cycle
- the massive changes going on in the industry e.g. focussing on ecommerce industry
- evolving the culture to embrace change - the constant work in progress
You can listen here: http://hubshots.com/episode-27/ (also includes a full transcript)
Welcome to Episode 26 of HubShots!
Recorded: Friday 12 February and Tuesday 15 March 2016
Full show notes and transcript at: http://hubshots.com/episode-26/
In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:
- the value of re-assessing buyer personas
- useful tips for how to approach buyer personas
- the need to include non-fit personas
- the 30-second tent ?
- typical campaign durations
- smarketing, and the push for alignment with sales and marketing
- why we love Canva
Follow Varun on Twitter at https://twitter.com/vahroon
Welcome to episode 25 of HubShots!
Interview: Inbound Marketing with Mads Nielsen – HubSpot Principal Channel Account Manager | APAC
Recorded: Friday 12 February and Tuesday 15 March 2016
Full transcript available here: http://hubshots.com/episode-25/
In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss:
– making sure your customers are a good fit for your product/service – what is inbound marketing – the importance of having a good story to tell – how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies – should Sales do Inbound certification – the importance of everyone in the company being onboard with inbound – why HubSpot isn’t a quick fix, it’s a long term strategy – setting expectations for timeframes – comparing platform costs with the effort required – building a campaign is one of the first steps you should do when implementing HubSpot – there’s still a window of opportunity for marketing managers to embrace inbound marketing – wait for the pearl of wisdom at the end
Full transcript available here: http://hubshots.com/episode-25/
Welcome to Episode 24 of HubShots!
Full show notes and transcript available at: http://hubshots.com/episode-24/
This episode we were lucky enough to interview Brent Claremont - he was HubSpot’s first Channel Account Manager in Asia Pacific.
In the interview we cover:
- the importance of having realistic expectations
- the benefits of setting SLAs with different departments, especially between marketing and sales
- having a shared understanding of what a good lead is <- super important
- the benefit of saying no to some prospects
- make sure you listen for the bell
Welcome to Episode 23 of HubShots!
Recorded: Friday 12 February and Wednesday 24 February 2016
Show notes available at: http://hubshots.com/episode-23/
In this episode we interview Rosalia Cefalu, Sales Enablement Marketing Manager for HubSpot Asia Pacific and discuss:
– how marketers can get a better understanding of the sales process and what the sales team do – the benefits of marketing working more closely with sales – why everyone using the same platform is so important – why the reporting add-on is designed for using with both sales and marketing together – why marketing managers should be reporting on sales results so they can understand lead quality – the differences between marketing and sales in Australia versus North America – the ways Australia is ahead of the US in terms of selling, and where we can learn – what the best marketing managers are good at – being willing to challenge the status quo – how advocacy programs are helping to significantly scale businesses
Welcome to HubShots Episode 22!
Recorded: Friday 12 February and Wednesday 24 February
In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss:
– Marketing on community sites (Medium, Product Hunt, LinkedIn Pulse, Reddit) – owned, earned, paid media – short term versus long term traffic channels – the value of being an authority figure in your industry – how building owned media can help you increase your pricing – the benefits of owned media protection – building a moat with owned media: http://www.inc.com/laura-montini/how-the-value-of-marketing-appreciates.html – distributing your content on other platforms such as Medium and LinkedIn Pulse – feedback loop between marketing and sales – SLAs – goal: leads that close – constantly kicking off new campaigns – tip for LinkedIn sponsored content
Follow James on Twitter at @jatgilbert
Full transcript available at: http://hubshots.com/episode-22/
Welcome to Episode 21 of HubShots!
Recorded: Friday 12 February 2016 and Wednesday 24 February 2016
Full transcript available at: http://hubshots/episode-21/
This episode we have a fantastic interview with HubSpot marketing expert Ryan Bonnici. Ryan is HubSpot's Asia Pacific Marketing Director.
Some of the key items covered in the interview:
- picking the right few channels to work on
- ideal for marketing managers who are looking to grow into marketing director and CMO roles
- picking the right metrics to focus on
- reporting the right ROI metrics to motivate other departments
- product hunt success
- co-partnering success
- doing less webinars
- the importance of data and working backwards around what sales teams need
- fanatical about hiring
- being remarkable in some way
Full transcript available at: http://hubshots/episode-21/
Welcome to Episode 20 of HubShots!
Recorded: Friday 12 February 2016
For show notes please visit: http://hubshots.com/episode-20/
Welcome: recorded live at the HubSpot Sydney Office #sydspot
Shot 1: Inbound Thought of the Week HubSpot has a useful stats page, detailing some interesting data points around email marketing: http://www.hubspot.com/marketing-statistics#topic-email
For example: 80.8% of users report reading email on mobile devices. (HubSpot)
Campaign Monitor has a similar (but more up to date) list of stats: https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
For example:
Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute 75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch Shot 2: HubSpot feature/tip of the Week HubSpot’s email designer has a really cool feature for allowing ‘smart content’ – content you can swap in/out based on the contact’s details and lifecycle stage.
Smart content within emails: http://knowledge.hubspot.com/smart-content-user-guide/how-to-create-smart-content-in-a-hubspot-email
Shot 3: Challenge of the Week What to do with inactive subscribers: https://blog.mailchimp.com/inactive-subscribers-are-still-valuable-customers/
Shot 4: Opinion of the Week Adding emotion and stories can help your engagement with email recipients: http://newslettermarketing.io/2016/02/11/beyond-open-loops-how-this-overarching-strategy-glues-your-subscribers-to-your-every-email/
Campaign monitor intereviews a number of industry experts to get their take on what’s likely to happen with email marketing in 2016: https://www.campaignmonitor.com/resources/guides/email-marketing-predictions-2016/
Summary: Hyper-targeted emails will become the norm according to Daniel Codella – ZURB
Shot 5: General Tip of the Week A reminder of HubSpot’s findings on when the best time to send your email is: http://www.hubspot.com/sales/best-time-send-email-report-2015
Summary: 11am Monday through Saturday, 9pm Sunday night
Wisdom: THE ONLY WAY TO WRITE A GREAT EMAIL IS WITH A CLEAR GOAL IN MIND.
Shot 6: State of Inbound Item of the Week Re-visiting some interesting points/stats we’ve covered previously, for example HubSpot’s findings on why recipients unsubscribe from emails: http://research.hubspot.com/reports/native-advertising-rises-as-consumers-opt-out
Shot 7: Motivation of the Week There are now so many ‘workplace collaboration’ options being used (e.g. Slack) that a lot of general work emails are getting moved to these tools. And that means there’s less competition for the Inbox: http://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/
Action item: there’s actually more opportunity for email to work for you
Shot 8: Resource of the Week A whole bunch of useful resources to think through:
Excellent list of tips for email marketing: https://www.semrush.com/blog/better-email-marketing-results/ Email training videos and resources: http://academy.hubspot.com/email-videos-training 5 Different Types of Behavioral Emails You Can Start Sending Today: http://blog.hubspot.com/marketing/triggered-emails-marketing-automation Reallygoodemails.com – Well-designed emails in action: http://reallygoodemails.com/ Quick Answers: http://academy.hubspot.com/quick-answers Shot 9: Community Item of the Week Inbound.org threads related to Email: https://inbound.org/hub/email
Welcome to episode 19 of HubShots!
Recorded: Tuesday 09 February 2016
For show notes please visit: http://hubshots.com/episode-19/
Shot 1: Inbound Thought of the Week Brian Halligan on how he is leading HubSpot now that it has moved from being a start-up to being a scale-up: https://readthink.com/scale-up-leadership-lessons-i-ve-learned-over-9-years-as-hubspot-s-ceo-39521f5b7567
Action: Preventing potholes!
HubSpots Culture Code: http://www.slideshare.net/HubSpot/the-hubspot-culture-code-creating-a-company-we-love
Slide 17:
HubSpot Culture Code
Slide 64:
HubSpot Culture Code
Shot 2: HubSpot feature/tip of the Week Using the Recent Conversion field: http://knowledge.hubspot.com/articles/kcs_article/contacts/list-of-hubspot-s-default-contact-properties
Full working example of using it: http://xen.com.au/using-the-hubspot-recent-conversion-contact-field/
Action: Go setup a workflow so you can utilise this feature
Shot 3: Challenge of the Week Having conversations with sales/people that followup leads. Keeping a track.
Action: Do you on a weekly/fortnightly basis analyse leads with Sales and see if you can extract information that will help to better target campaigns?
Shot 4: Opinion of the Week Sales alignment predictions for 2016: http://blog.hubspot.com/sales/sales-experts-predict-improve-sales-productivity
“In 2016, sales and marketing managers will map sales and marketing processes to how prospects actually buy — from awareness to close. While CEB states that almost two-thirds of the buying decision is already made before a prospect ever makes contact with a sales team, prospects do not stop their research at that moment. Client acquisition used to be a relay race. Marketing captured the lead and then nurtured the lead part of the way. Then, Sales ran the rest of the race by themselves. The two did not need to communicate to win, they just needed to hand off the baton properly. But today, it’s a three-legged race with Sales and Marketing’s legs tied together. In the three-legged race, the prospect receives stimuli from both Marketing and Sales throughout the buying process. In order to win, a firm must have two partners with clear shared goals, a defined process, and open continuous communication.”
– Chris Handy, Founder & CEO, Thinkhandy: http://www.thinkhandy.com/
Action: think about how you can make your process better…
Shot 5: General Tip of the Week Instagram tips: http://blog.hubspot.com/marketing/instagram-features-tricks
Action: Look and see if you can make changes that help your Instagram
Shot 6: State of Inbound Item of the Week New HubSpot Research Hub: http://blog.hubspot.com/marketing/hubspot-research-hub
http://research.hubspot.com/
http://research.hubspot.com/reports/native-advertising-rises-as-consumers-opt-out
Why people unsubscribe from emails:
Why people unsubscribe from emails
Action: Review the emails you are sending out.
Next episode we’ll be looking at what forms of advertising people like/dislike:
What advertising do people hate the most?
Notice the bottom 6 – they were the least negative e.g. Sponsored LinkedIn Posts had a very low negative response: big opportunity!
Shot 7: Resource of the Week The cost of bad sales data: https://blog.kissmetrics.com/bad-data-killing-sales
Action item: clean data saves sales time, reduces database sizes, makes analysis more accurate. Look at cleanup workflows.
Shot 8: Community Item of the Week The best time to post on Facebook:
How To Improve Facebook Engagement: Insights from 1bn Posts from BuzzSumo The best time to post on Facebook
Shot 9: Podcast of the Week Foundr – Learn from Proven Entrepreneurs & Startup Founders: https://foundrmag.com/podcast-with-nathan-chan/
Welcome to Episode 18 of HubShots!
For show notes please visit: http://hubshots.com/episode-18/
Welcome This episode we’re focussing on what SEO really means these days, look at trends and mention a few updates around how to approach.
SEO = remarkable content, promoted well
Shot 1: Inbound Thought of the Week HOW TO USE MEDIA RELATIONS TO DRIVE SEO: GINI DIETRICH [IDEAS & EXPERIENCES] http://www.inbound.com/blog/gini-dietrich-ideas-and-experiences
Action: look at slideshare and watch the video and implement 1item
Shot 2: HubSpot feature/tip of the Week Smart content by Preferred Language – released in the last 24 hours. Supports over 130 languages: http://www.hubspot.com/product-updates/smart-content-tailor-visitor-experience-by-preferred-language
Action: Great way to test..eg. in Australia you market to Chinese and you want to show them a specific call to action
Shot 3: Challenge of the Week Not knowing where to start with SEO!
Start with driving business outcomes – use AdWords to test your theories!
Shot 4: Opinion of the Week SEO is changing: http://blog.hubspot.com/marketing/new-era-seo
Action: Read this and consider how your customers are using the various search options to search for your solutions
Shot 5: General Tip of the Week Technical SEO has amazing effects: http://blog.hubspot.com/marketing/technical-seo
Action: Go back to your website and check if there are things that can be improved. Use https://website.grader.com to start your journey.
Shot 6: State of Inbound Item of the Week Page 23 of INBOUND report about Best-in-Class Marketing Practices: http://www.stateofinbound.com/
Leading marketers focus on ROI and reap the rewards Page 29 Quote “Leading marketers check their analytics frequently”
Action item: Focus on ROI
Shot 7: Motivation of the Week Although Search is much more competitive now than it was a year ago, there are still windows of opportunity e.g. the HubSpot post above – even the biggest companies can focus on SEO to get big benefits
Action item: Look for the opportunities
Look at Webmaster Tools as that is how Google communicates with website owners. – https://www.google.com/webmasters/tools
Shot 8: Resource of the Week
Keyword research: https://ahrefs.com/blog/keyword-research/
Action item: be aware of the tools and processes available for keyword research, and the value it can provide
https://website.grader.com
Action item: run your site through Grader so you have a quick snapshot indication of the site health
https://moz.com/search-ranking-factors
Action item: Be aware of the huge range of different ranking factors, but don’t get too overwhelmed. Notice how content and links are key recurring items.
https://moz.com/local-search-ranking-factors – great if you are a local based business
Hire a Google Trusted Photographer: https://www.google.com.au/maps/streetview/trusted/
Action item: Google Local Listing
https://developers.google.com/speed/pagespeed/insights/
Action item: run your site through Google insights tool
http://backlinko.com/search-engine-ranking
Analysed 1 million search results: Links are of course very important, content is the key.
Shot 9: Community Item of the Week https://inbound.org/discuss/what-are-the-downsides-to-reposting-existing-blog-content-to-medium
Action item: be aware of other easy to use distribution channels
Wrap up: The right content in the right format to the right people at the right time
Recorded: Monday 25 January 2016
For show notes please visit http://hubshots/episode-17/
Welcome We’re coming to you from St George Business Hub Chatswood: https://webapps.stgeorge.com.au/dragon-business-hub/
Shot 1: Inbound Thought of the Week How quickly the world of marketing changes…
Re-reading Inbound Marketing by Dharmesh and Brian: http://www.bookdepository.com/Inbound-Marketing-Dharmesh-Shah-Brian-Halligan/9781118896655 Stands up pretty well after all these years – except for the social chapters.
As opposed to the 4 Hour Work Week which has aged badly: http://www.bookdepository.com/The-4-hour-Work-Week/9780091929114
Shot 2: HubSpot Feature/tip of the Week The value of Campaigns: http://knowledge.hubspot.com/campaigns-user-guide-v2/overview-of-the-campaigns-tool-in-hubspot You can add Campaigns to social shared items retrospectively, via the Calendar
Shot 3: Challenge of the Week Email from one of our listeners: Moby (@BranditoInc ) from Red Pandas: http://www.redpandas.com.au/
“My challenge and question is: Isn’t it better to use HubSpot embedded forms on our website as opposed to HubSpot landing pages for static pages on the site? My thoughts are using forms would be better for SEO for pages like contact pages and ofcourse using HubSpots landing.DOMAIN pages for PPC and campaigns. What are the advantages and disadvantages of using forms vs landing pages in my scenario?”
Excellent question Moby – our responses start at the 07:13
See also, tip for embedding HubSpot forms in web sites: http://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/
Shot 4: Opinion of the Week Search engine ranking factors: http://backlinko.com/search-engine-ranking
Analysed 1 million search results. Links are of course very important, but factors 3 and 4 are especially relevant:
- We discovered that content rated as “topically relevant” (via MarketMuse),significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.
- Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.
Shot 5: General Tip of the Week Google Analytics Smart Goals: http://analytics.blogspot.com.au/2015/12/use-smart-goals-powered-by-google.html
See also: https://support.google.com/analytics/answer/6153083#enable_smart_goals
Shot 6: State of Inbound Item of the Week HubSpot Email Send Report: http://www.hubspot.com/sales/best-time-send-email-report-2015 Key takeaway: 11am Monday through Saturday, 9pm Sunday night
BTW: Look at the landing page…it is very well laid out and focussed
Shot 7: Motivation of the Week Event details – we’re going to add a survey for the event page to gauge what potential attendees really want.
Shot 8: Resource of the Week Thinking through native advertising: http://contentmarketinginstitute.com/2016/01/native-advertising-research/
Enterprise Reporting User Guide in HubSpot > http://knowledge.hubspot.com/reports-user-guide-v2
Professional version – lite: http://knowledge.hubspot.com/reports-user-guide-v2/how-to-create-an-attribution-report
HubSpot attribution report
Shot 9: Community Item of the Week From Moz: https://moz.com/blog/content-marketing-tips-b2b-organizations-whiteboard-friday
The need for overlapping personas.
Shot 10: Podcast of the Week Perpetual Traffic by Digital Marketer – with Keith Krance: http://www.digitalmarketer.com/podcast/
Welcome to Episode 16 of HubShots!
Recorded: Monday 18 January 2016
For show notes please visit: http://hubshots/episode-16/
Shot 1: Inbound Thought of the Week Action item: We’ve created a list of people we want to meeting – including listeners
Action item: Plan to be there and what you want to get out of the event
Shot 2: HubSpot feature/tip of the Week List of email unsubscribes: http://knowledge.hubspot.com/articles/kcs_article/email/how-do-i-export-a-list-of-unsubscribes Action item: Use it to keep your database clean
Shot 3: Challenge of the Week Follow up on no new product updates – The HubCast mentioned a theory that it might be because they are focussing on product stability (after their recent outage issues).
Shot 4: Opinion of the Week SEO = remarkable content, promoted well Understanding business outcomes, and providing a framework for achieving it.
Action item: be more wholistic and ROI focussed when it comes to your ‘SEO projects’
Shot 5: General Tip of the Week HubSpot becoming more like Lifehacker every day… : http://blog.hubspot.com/marketing/productivity-hacks-counterintuitive Action item: Make sure you get the appropriate rest and time to relax
Shot 6: State of Inbound Item of the Week p22 Revisit – Who write your marketing content?
Companies are outsourcing to experts who can generate the content for them, to meet the increasingly competitive content requirements.
Action item: Be realistic about the content you need (quality, format, cost) and source the best content creators (whether they be internal, or external) to achieve the results
Shot 7: Motivation of the Week INFLUENCE by Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X The Psychology of Persuasion
Example: “expensive = good”
Shot 8: Resource of the Week Generating interactive content: http://www.playbuzz.com/create
Some notes about interactive content: http://contentmarketinginstitute.com/2015/03/interactive-content-drive-leads/
Action item: test some of the interactive content formats
Shot 9: Community Item of the Week Doing INBOUND Certification Action item: be certified as it gives you credibility and knowledge Get certified here > http://academy.hubspot.com/certification
Shot 10: Listener Tip of the Week unroll.me from the HubSpot blog post about email productivity Thanks Mal
Action item: check it out – it’s free!
Shot 11: Podcast of the Week Conversioncast – http://podcast.leadpages.net/ – https://www.leadpages.net/library/category/conversioncast/
Recorded: Wednesday 13 January
For show notes please visit: http://hubshots.com/episode-15
Shot 1: Inbound Thought of the Week 300 Days until Inbound 2016: http://hubshots.com/inbound-countdown/
Inbound 2016 Pricing will increase on Saturday: http://www.inbound.com/inbound16/register
Action: Hurry – Register and save some cash!
Shot 2: HubSpot feature/tip of the Week SideKick Calendar – Schedule a meeting: http://www.getsidekick.com/schedule-meeting
Action: Try this as I was using calendly before
Shot 3: Challenge of the Week Nothing new in HubSpot! The notification indicator has been strangely quiet ?
Shot 4: Opinion of the Week 21 Content Marketing Predictions for 2016: https://contently.com/strategist/2016/01/04/21-content-marketing-predictions-for-2016/
2. Digital agencies will replace the word “advertising” with “content” via CTRL-F in all of their outgoing vendor RFPs.
—Brett Lofgren, Chief Revenue Officer
16. SEO managers and content creators will merge into the same role, rather than sitting in two separate departments.
—Adam Blake, Demand Generation Manager
Action: Content is where it is at. Get to the right person at the right time, Personas & buyer journey.
Shot 5: General Tip of the Week Behavioural Email marketing: http://blog.hubspot.com/customers/creating-a-behavioral-email-marketing-strategy
Action: Take the time to tailor your email messages to the audience they are targeted at.
Shot 6: State of Inbound Item of the Week Something different to what Craig would normally read or learn about (as per Ian’s challenge last week to view something we wouldn’t normally do): http://blog.hubspot.com/marketing/business-dinner-etiquette-guide
“If you’re the first person to eat bread from the basket, the etiquette is to offer the bread basket to the person on your left and then begin passing the bowl around the table to the right.”
Action: remember this!
Shot 7: Motivation of the Week My Blinkist item:
Highlighted in The Business Romantic : Give Everything, Quantify Nothing and Create Something Greater Than Yourself Case in point: The author invited 15 people for a dinner called the “15 Toasts” during the World Economic Forum. His guests were leaders in the private sector, government and civil society, and they were all total strangers to each other. Not for long, though. The author asked each guest to offer a toast that answered the question: What is a good life? The toasts began slowly but the guests soon rose to the occasion. Rather than forcing 15 strangers to discuss prearranged topics, this dinner gave them the opportunity to engage as human beings. One guest remarked that it was the first dinner he’d been to where he didn’t know anyone, yet left feeling genuinely connected with every single guest.
Shot 8: Resource of the Week An example of how detailed and targeted you can get with Facebook marketing: http://www.jonloomer.com/2016/01/08/evergreen-facebook-ad-campaign/
Action: Be aware of the power and richness of Facebook.
Shot 9: Community Item of the Week What is in development at HubSpot: https://hubspot.uservoice.com/forums/76407-general-hubspot-ideas/status/617218
Action: review and vote for items you find valuable
Shot 10: Listener Tip of the Week Thanks Adam! Uptime Robot: https://uptimerobot.com/
Action: Signup and use this to monitor up to 50 websites.
Shot 11: Podcast of the Week Overload… no new podcast this week – just focussing on the podcasts we are already listening to!
Ian’s Favourites: The HubCast: http://www.thesaleslion.com/hubcast-podcast/
PNR: This Old Marketing: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/
HubSpot To Go: http://www.togo.fm/
Craig’s Favourites: PNR: This Old Marketing: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/
The HubCast: http://www.thesaleslion.com/hubcast-podcast/
Content Sells Podcast: http://contentsellspodcast.com/
Welcome to HubShots Episode 14
Recorded: Monday 04 January 2016
For show notes please visit: http://hubshots.com/episode-14
Welcome Happy New Year
Shot 1: Inbound Thought of the Week 44 weeks to go until Inbound 2016 :-) 8-11 November 2016: http://www.inbound.com/
Facebook Marketing with Mari Smith ( @marismith ): http://www.inbound.com/blog/mari-smith-ideas-and-experiences
3 critical trends: 1. Disrupting TV and video. Native video has the best reach. 2. Huge emphasis on messenger for business. 3. Brand story telling. People centric.
Action item: use FB for your business if the people you sell and do business with are on that channel
Shot 1a: Self-promotion Item of the Week ? Our event for Marketing Managers is coming soon (TBC: 23 Feb 2016)
Shot 2: HubSpot Tip of the Week Personalising the email send name and email address in HubSpot
Note: the HubSpot KB is incomplete: http://knowledge.hubspot.com/articles/kcs_article/email/how-do-i-personalize-the-from-name-and-address-in-an-email You don’t really need to add the extra fields if you have the Hubspot Owner set up properly.
Instead: set the From name and Email address to be: {{contact.hubspot_owner_id}}
HubSpot email personalisation
It will automatically insert the name or email address depending on what field it is placed in. In the subject line it uses the name
You may need to add it as an option using the Add/Manager first – and you can set a fallback there as well
Action item: Make it personal and make sure you have the Hubspot Owner set
Shot 3: Challenge of the Week Can’t measure form submits by device type Not even in the Reporting Add-on
Only workaround is to use smart content to display a different form based on device type. But this won’t work if you are already using smart content to display a different form (e.g. customers seeing a different form than new leads).
Action item: Need to use Google Analytics to dig into those stats.
Shot 4: Opinion of the Week http://observer.com/2015/06/how-to-be-efficient-dan-arielys-6-new-secrets-to-managing-your-time/
Action item: We need to Focus and not check email & FB before doing the critical things
Shot 5: General Tip of the Week Future Watch: Expert Talks Social Media Ideas for 2016: http://contentmarketinginstitute.com/2015/12/social-media-ideas-2016/
CCO: How can marketers better connect social to sale?
Ian Cleary: Marketers need to become one with the social sales funnel. (Is it possible we’re still talking about funnels?) It seems a basic piece of advice, but too few social media marketers have mastered it.
Shot 6: State of Inbound Item of the Week Nothing specific to mention this week…have a look at something that you would not usually look at for next episode.
Pick a topic from: http://www.inbound.com/inbound15/speakercontent or http://www.inbound.com/blog/topic/speaker-videos
Shot 7: Motivation of the Week New Year…we have changed what we do at the start of every day.
The Passion Planner: http://www.passionplanner.com/
Action item: Focus on what you do….
Shot 8: Resource of the Week Blinkest: https://www.blinkist.com/en/
Shot 9: Listener Tip of the Week Standing Desk: http://au.varidesk.com/ – Varidesk
Shot 10: Podcast of the Week Hubspot Academy BROADCAST – Inbound Learning Broadcast – Videos: https://academy.hubspot.com/broadcasts
Shot 12: Example of the Week The Most Liveable Cities in the World: http://www.economist.com/blogs/graphicdetail/2015/08/daily-chart-5
Good example of a blog post providing value, but also leading a visitor to a landing page and form for entering details: http://www.eiu.com/public/topical_report.aspx?campaignid=Liveability2015
The content of the blog post itself is interesting and shareable (e.g. Australia has 4 of the top 10 most liveable cities) and then encouraging an interested person to further move down the buyer’s journey.
Recorded: 29 December 2015
For show notes please visit: http://hubshots.com/episode-13
Welcome We’re halfway to being credible: http://contentmarketinginstitute.com/2015/11/podcasting-trend-tips-tools/
“About 50% of podcasters who start will quit when they hit episode seven,” he says. “Then 50% of those remaining will quit by the time they hit episode 23. If they make it beyond the 25-episode show mark, they have a pretty good chance of lasting two years.”
Our next goal: get to episode 26!
Action item: ship it!
Shot 1: Inbound Thought of the Week 45 weeks to go until Inbound 2016 8-11 November 2016: http://www.inbound.com/
Action item: start planning your learning activities for 2016
Shot 2: HubSpot feature/tip of the Week Don’t neglect workflows: http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot From Sep 2012, updated Oct 2015: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx Action item: Ensure workflows are a key part of your marketing process. Review your existing workflows, and use them to improve the quality of your database.
Shot 3: Challenge of the Week Challenge your hunches
From June 2015: https://www.distilled.net/resources/your-hunch-is-probably-wrong-the-importance-of-testing/ Sam Nemzer – Hierarchy of evidence for digital:
Test your hunches
Action item: review the assumptions you’ve made previously and consider re-testing them e.g. Facebook Advertising, Content Strategy, Persona definitions
Shot 4: Opinion of the Week http://mashable.com/2015/12/18/content-marketing-predictions/
From the list:
9. Focus will shift from engagement to goal-based outcomes
“Over the last twelve months, we’ve seen marketers start to focus away from traditional publisher-centric metrics (page views, uniques, likes) to engagement metrics (attention minutes!). But next year we will see another significant shift to goal-based metrics. For most marketers, this means measuring conversions. Whether it’s a lead capture or signing up for sweepstakes/emails/coupons, conversion-based content marketing will get us closer to the holy grail of real marketing ROI; the ones that can measure multi-touch attribution will win.”
Action item: for 2016 review your KPIs and make them based on conversions
Shot 5: General Tip of the Week From Jan 2014: https://raventools.com/blog/meta-descriptions-how-to-guide/
Action item: the start of the year is a good time to review all the page Titles and meta descriptions for your site pages
Shot 6: State of Inbound Item of the Week State of Inbound 2016: http://www.stateofinbound.com/ Content Marketing in Australia 2016: http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/ Action item: review the reports
Shot 7: Motivation of the Week https://moz.com/rand/my-complicated-relationship-with-no-longer-being-ceo/
Action item: be honest about your strengths and weaknesses, get help where you need it, excel where you don’t
Shot 8: Resource of the Week Raven Social Checklist: https://raventools.com/socialchecklist/ HubSpot daily checklist: http://blog.hubspot.com/customers/social-media-daily-checklist Action item: choose the 2 or 3 social channels you are going to focus on (based on data), and do them well
Shot 9: Podcast of the Week HubSpot To Go – http://www.togo.fm/ Shout out to Chris Mottram – http://www.mottrammediagroup.com/
Get your sticker – we have a few left – leave your address, or don’t (allows us to get to know you better): http://hubshots.com/contact/
For show notes please visit: http://hubshots/episode-12/
Recorded: Monday 21 December 2015
Welcome This is our second last show for the year. We’ve made it through 2015!
Shot 1: Inbound Thought of the Week
There are 46 weeks until Inbound 2016. Next Inbound: 8-11 November 2016 Visit the website @ http://www.inbound.com
Shot 2: HubSpot feature/tip of the Week
How to make Outlook emails look more presentable: http://blog.hubspot.com/marketing/prepare-emails-outlook-tricks
See also, Email on Acid’s guide to emails for Outlook: https://www.emailonacid.com/blog/article/email-development/removing_unwanted_spacing_or_gaps_between_tables_in_outlook_2007_2010
Shot 3: Challenge of the Week
Being consistent with getting the podcasts up each week.
Shot 4: Opinion of the Week
Mobile-heavy Facebook ads make search work harder: http://insights.fb.com/2015/12/09/measuring-campaign-effectiveness-making-search-work-harder/
“People exposed to Facebook ads were significantly more likely to search for more cost-effective branded keywords and, in some cases, less likely to search for more expensive unbranded keywords.”
“People who saw Facebook ads were more likely to search and click through to an advertiser’s website, with campaigns experiencing an average 6.3% lift in mobile search traffic compared to an average .9% lift on desktop.”
Shot 5: General Tip of the Week
Content Curation for Marketers – The Definitive Guide: http://www.siegemedia.com/content-curation
“Content curation is organizing and presenting external, valuable content in a particular niche and presenting that to a defined user base in a compelling way, with the goal of building an audience over time.”— Joe Pulizzi
“Summarized, effective content curation highlights amazing content readers have never seen, in a way that also adds value and impresses the original source.” – Ross Hudgens
Two key takeaways: 1. Find unseen valuable stuff and share it immediately 2. Use custom description when sharing that adds value
Shot 6: State of Inbound Item of the Week Content Marketing In Australia 2016: Benchmarks, Budgets & Trends report: http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/
Of 3714 respondents, 146 were from Australia, which is where the data comes from.
On page 12 of the report, it says that 57% of effective marketers meet daily or weekly.
Action item: focus on communication with your team, sales, and external agencies
On page 14 of the report, it says 87% will produce more content this year, 11% say they’ll produce the same amount.
On page 26, 58% say they will increase content marketing spending in the 12 months.
Action item: Be aware your competitors are increasing their content marketing investment, and you should consider whether you need to be doing the same.
It’s important to build an audience – focusing on quality instead of quantity works better for retention. It’s good to measure success and effectiveness of certain campaigns.
Shot 7: Resource of the Week
Marketing lessons by Google Primer iOS app: https://itunes.apple.com/au/app/primer-marketing-lessons-from/id918628107?mt=8 Action item: Check out the app
Tool that helps with conversions/popups: http://www.leadpages.net/library/ They provide a lot of free resources to help you market your business.
Shot 8: Listener Tip of the Week Hotjar, a new and easy way to understand web and mobile site visitors: https://www.hotjar.com/
Shot 9: Podcast of the Week
This Old Marketing by Joe Pulizzi and Robert Rose, about content marketing and adding value: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/
Sign off: see you next week for our last show of the year
Recorded 15 December 2015
Show notes are available here: http://hubshots.com/episode-11/
In this episode we cover:
Welcome Our second podcast recording in the same location (usually it is all via Skype)
We have some ‘limited edition’ stickers.
To get a free sticker simply leave us a note on the Contact page with your mailing address and we’ll send you one.
Shot 1: Inbound Thought of the Week Good Content versus Good Enough Content – Inbound talk by Ann Handley: http://www.inbound.com/blog/ann-handley-ideas-and-experiences
Some key takeaways:
Challenges the notion that quality is automatically counter to quantity Biggest missed opportunity: playing it too safe No slides though, plus leaving a comment completely refreshes the page and starts the video again. Action item: make sure your video embeds provide a good user experience I like how she uses MailChimp as an example… at a HubSpot conference. Be bolder with our stories. Be the Voice in your industry Shot 2: HubSpot feature/tip of the Week Eventbrite integration notification in HubSpot – although I’m not sure if this is new or not? KB is from October: http://knowledge.hubspot.com/articles/kcs_article/integrations/how-to-connect-hubspot-and-eventbrite
A/B testing workflows: http://blog.hubspot.com/customers/a-b-test-workflows-and-automated-emails
See my comment at the end of the post
Action item: there’s alway multiple ways of doing things
Split testing in general – split your lists using the last digit of Contact ID (eg one list with even numbers, another with odd):
Simple HubSpot list splitting tip
Action item: Don’t under-estimate your brand, and Split testing email newsletter list: Always be testing!
Shot 3: Challenge of the Week Not saying ‘hmmm’ all the time :-)
Trying to match HubSpot conversions with analytics:
Trying to drill into AdWords details in HubSpot is difficult: http://knowledge.hubspot.com/articles/kcs_article/reports/why-do-i-see-auto-tagged-ppc-and-content-network-adsense-or-other-in-the-paid-search-section-of-the-sources-report Solution: Tested using url parameters in AdWords ads as well as keeping AdWords/Analytics linking: https://support.google.com/adwords/answer/1704341?hl=en-AU
Shot 4: Opinion of the Week Really interesting: HubSpot purged their email subscriber list: http://blog.hubspot.com/marketing/blog-subscriber-graymail-purge
Interesting prediction: http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/
“I predict the emergence of ‘TweetRank.’ As sign-up growth slows, Twitter will boost its stock price by making ads more prominent. That means making some tweets less prominent. To decide which tweets get which treatment, there will be an algorithm. – Andy Crestodina, strategic director, Orbit Media Studios”
Shot 5: General Tip of the Week Google’s new accelerated mobile pages (AMP): http://www.searchenginejournal.com/google-to-roll-out-accelerated-mobile-pages-to-everyone-get-your-content-ready-now/146743/
Action item: investigate whether this could be beneficial for your business
Shot 6: State of Inbound Item of the Week Content Marketing Institute Content Marketing Research 2016 report http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/
3714 respondents, 146 in Australia
p8 only 28% say they are effective – the rest said they were neutral or not effective p12 57% of the most effective marketers meet daily or weekly p13 64% say meetings are valuable Shot 7: Motivation of the Week Get a sticker! http://hubshots.com/contact/
Shot 8: Resource of the Week This is awesome: Content Curation mega practices: http://www.siegemedia.com/content-curation
More on this next week.
Shot 9: Podcast of the Week
The Readitfor.me OneBook Podcast: https://itunes.apple.com/us/podcast/readitfor.me-onebook-podcast/id973527627?mt=2
HubCast: http://www.thesaleslion.com/hubcast-podcast/
Get your stickers! http://hubshots.com/contact/
Welcome to Episode 10 of HubShots!
Recorded: Tuesday 08 December 2015
For show notes please visit: http://hubshots.com/episode-10/
Welcome
Our first podcast recording in the same location (usually it is all via Skype)
Shot 1: Inbound Thought of the Week
Inbound lives on because we are getting emails notifying us of new Inbound talks that were recorded at the conference being made available on the site. eg: Don't Feed the Racists: Merredith Branscombe: http://www.inbound.com/blog/merredith-branscombe-bold-talks
Shot 2: HubSpot feature/tip of the Week
Understand how HubSpot buckets together traffic in the sources report: http://knowledge.hubspot.com/articles/KCS_Article/Reports/How-does-HubSpot-categorize-visits-contacts-and-customers-in-the-Sources-Report#detailed_rules
e.g. be careful when setting the ute parameters from paid search e.g. if you use banner or cpm (instead of cpc or ppc) as the medium they will get bucketed into Other instead of Paid Search
Shot 3: Challenge of the Week
Setting up for this recording
Shot 4: Opinion of the Week
We look at the trends highlighted from three main industry leaders:
1: http://www.forbes.com/sites/jenniferrooney/2015/11/20/the-five-marketing-trends-cmos-can-no-longer-ignore-in-2016 Jim Lecinski, VP Americas Customer Solutions at Google, curated a list of the five top trends he is seeing from his vantage point, trends that will strengthen next year and beyond.
More on IoT but kinda vague:
https://www.salesforce.com/blog/2014/03/internet-of-things-marketing-impact.html http://www.marketo.com/assets/uploads/The-Marketing-Power-of-The-Internet-of-Things.jpg http://www.salesforce.com/au/crm/internet-of-things/
Remember Growth Driven Design: http://hubshots.com/episode-1/
2: Interesting predictions: http://news.microsoft.com/features/from-ai-and-data-science-to-cryptography-microsoft-researchers-offer-16-predictions-for-16/
Lili Cheng Distinguished Engineer & General Manager, Microsoft Research NExT @lilich
How would you complete this sentence: 2016 will be the year that… "'More kids’ first jobs will be virtual rather than in a physical place. Over time, this will cause us to rethink the way we work, and the way we design our physical cities, neighborhoods and local communities."
Action items: Marketing managers need to be prepared to use remote resources in the future
http://marketingland.com/data-analytics-2016-industry-experts-weigh-153793 Justin Cutroni: Author, Analytics Evangelist at Google
HubSpot CRM is a very simple example of this - pulling in 3rd party data to enrich your own data.
Google Analytics can import offline data sets into analytics, but make sure the data is not personally identifiable: https://support.google.com/analytics/answer/2838984?hl=en&utm_id=ad
Look-alike audiences is another example of your own data being used with 3rd party data to provide access to more potential customers: https://www.facebook.com/business/help/164749007013531
Our own observations on 'trends':
1: Marketing managers are using personas and workflows more - they've known the concept for a while, but the trend is that they are now actually spending the time to craft and act on them.
2: Trend - marketing is acquiring or keeping a customer, not just leads - end to end visibility
3: The push for ROI trend
4: Finally, brace yourself for the ‘content marketing is dead’ trend eg: http://www.inc.com/yoav-vilner/content-marketing-is-dead-long-live-interactive-content-marketing.html
Shot 5: General Tip of the Week
Take away: think about what worked and how you can multiply that effect in 2016.
Shot 6: State of Inbound Item & Resource of the Week
Impress your boss: http://www.hubspot.com/marketing-statistics
Shot 7: Resource of the Week
Getting your marketing plan in place for 2016: http://blog.hubspot.com/marketing/content-marketing-plan
Welcome to Episode 9 of HubShots!
Recorded: Tuesday 01 December 2015
For show notes please visit: hubshots.com/episode-9/
Welcome HubSpot issues: http://trust.hubspot.com/?p=1659 What is your business continuity plan? Do you actually know?
Shot 1: Inbound Thought of the Week Is it possible to do your 10,000 hours in inbound marketing?
https://en.wikipedia.org/wiki/Outliers_(book) http://gladwell.com/outliers/the-10000-hour-rule/ By the time you get to 10,000 hours the whole industry has changed…
Take away: don’t get too fixated on practicing 10,000 hours of tactics, instead practice adding value – if you’ve done 10,000 hours adding value to your company then you well on the way to being a master
Shot 2: HubSpot Feature/tip of the Week Workflow tips:
Test option in Workflows – you can test receiving all the emails in a workflow Setting Lifecycle stages in workflows – need to clear a lifecycle stage if you want to downgrade it Workflow branching prompt – if adding or deleting a branch option: HubSpot Workflow Delete Branch options
btw did you know the Lifecycle stage is automatically set to ‘Lead’ if a person fills in a form: http://knowledge.hubspot.com/forms-user-guide-v2/how-to-set-lifecycle-stage-with-a-form
Some good workflow examples: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx
Action item: what workflows are you using? If none go build one and point them to the workflow resource on Hubspot blog.
Shot 3: Challenge of the Week A follow up to Brendon’s challenge of the week Contact details getting overwritten: http://sales.hubspot.com/knowledge/contacts-companies/article/why-was-my-contacts-email-address-overwritten:
Action item: Be aware of the power and danger of forms using cookies
Shot 4: Opinion saving for EP10 Join us next episode for a discussion around marketing trends.
Shot 5: General Tip of the Week A/B testing is dangerous: http://kadavy.net/blog/posts/aa-testing/
Lies, damned lies and statistics…
Action item: Be aware of the misleading possibility of statistics
Shot 6: Listener Tip of the Week Have you got a tip of the week? We are inviting listeners to send us their own tips, and if really good we’ll mention you and your tip on the show.
Please leave a comment below, use our Contact form, or tweet us with #hubshots
Shot 7: State of Inbound Item of the Week CMI Australian Content Marketing Report Item of the Week http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/
Caveat: 3714 respondents, 146 in Australia
p6 81% of marketers say they use content marketing (down from 89% last year)
p15 92% use social media content as part of their content marketing tactics p17 86% use LinkedIn, 79% Twitter, 76% Facebook
Shot 8: Motivation of the Week More from the CMI report:
CMI Australian Survey Maturity Level
p7 only 3% of marketers describe their content marketing maturity level as ‘sophisticated’. 27% said ‘mature’ Action item: the majority of marketers are still getting to grips with their content marketing, so you have an advantage if you can mature quickly
Shot 9: Resource of the Week Moz Cotent Marketing Guide:
https://moz.com/beginners-guide-to-content-marketing https://d2eeipcrcdle6.cloudfront.net/guides/content_strategy_template.docx Shot 10: Community Item of the Week Content Sells Podcast – Suzi Dafnis and Michelle Falzon: http://contentsellspodcast.com/11-step-2-secret/
“The Step 2 Secret basically works on the premise of providing the next step to your ideal customer right in the moment of their greatest interest or need.”
Basically: optimising your thank you pages to have ideal ‘next steps’
Action item: Make sure you listen to the episode and download their 10 examples PDF.
Finale: it all comes back to value…as we said at the start this is all about your 10000 hours on practice providing value…
Welcome to Episode 8 of HubShots!
Recorded: Tuesday 24 November 2015
For show notes please visit: http://hubshots.com/episode-8/
In this episode we cover:
Welcome Shot 1: Inbound Thought of the Week Daniel Pink: Information asymmetry where the seller has more information. Seller beware: Buyers have more power than ever to research and make decisions long before they reach out to a vendor. Buyer beware: Sellers have access to more details about your activity, demographics and habits than you can imagine. Shot 2: HubSpot Feature of the Week Create tracking url in tracking url builder and it gives you the AdWords template as well.
HubSpot URL Builder with AdWords Template
eg {lpurl}?ads_adid={adgroupid}&ads_cmpid={campaignid}&ads_creative={creative}&ads_kw={keyword}&ads_matchtype={matchtype}&ads_network={network}&ads_targetid={targetid}&utm_campaign=HubShots&utm_content=text&utm_medium=search&utm_source=ppc&utm_term=hubspot
Shot 3: Challenge of the week Thanks to Brendon for sending in his challenge: HubSpot forms and cookies.
Shot 4: Opinion of the Week Craig has a mini-grumble: Why are webinar recordings so bad? Even HubSpot’s webinar recordings (i.e. that you can watch later) are really bad – terrible audio quality, grainy video etc. Why don’t they record them in high quality?
If you prepare webinars there is a big opportunity to stand out from your competitors
Action item: Focus on audio quality in your next webinar
Shot 5: General Tip of the Week Paid only landing pages (e.g. sending someone to a landing page from Twitter) Use HotJar for viewing heatmaps: https://www.hotjar.com/ How to see what #tags are being used and is relevant for Instagram: http://websta.me/search/hubspot Organise your resources page e.g. see how much opportunity there is to guide a visitor as to what is most useful for them Shot 6: State of Inbound Item of the Week p71: What Sources of Information Do You Rely on When Making Purchase Decisions for Business Software? Salespeople’s credibility is at an all-time low:
Business purchase decision sources of information
Shot 7: Content Marketing Institute Report Item of the Week Content Marketing In Australia Report 2016: http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/ 3714 respondents, 146 in Australia p4: 46% of Australian marketers have a documented content marketing strategy (up from 37% last year)
p5 top challenge: 69% say creating engaging content is their top challenge. 55% said consistency was a challenge. i.e. creating the right type of content is harder than creating it consistently
Shot 8: Motivation of the Week Amazing: http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ YouTube: https://www.youtube.com/watch?v=dBnpr3pkFlk Action item: Be realistic. Understand what content you have is working
Welcome to Episode 7 of HubShots!
Recorded: Tuesday 17 November 2015
Full show notes are here: http://hubshots.com/episode-7/
In this episode we cover:
Welcome
Only 12 days to Cyber Monday - thanks to the HubSpot countdown timer: http://www.hubspot.com/holiday
Craig loved Spectre, but couldn’t think of a way to relate it to inbound marketing :-) So we avoided the contrived ‘What The Hunger Games Taught Me About Personal Branding’ clickbait style posts...
Shot 1: Inbound Thought of the Week
focusing on results instead of activity Management often focuses on activity instead of results: http://www.itsma.com/findings-from-the-2013-joint-forrester-itsma-and-visionedge-marketing-survey/ "Just nine percent of CEOs and six percent of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than business outcomes, as marketers cling to performance metrics to continuously justify budgets and resource allocations—when instead they should show how marketing moves the needle on topline growth or profitability."
Shot 2: HubSpot Tips of the Week
Page Performance tool is back under Reports (and the Landing page links have gone from 2 to 1) Campaigns screen -> Notify Teammates Shot 3: Challenge of the Week
A discussion around 'activity' versus 'results' Solution: conversation about quality of leads, how to increase conversion
Further reading: http://xen.com.au/analytics-and-the-reporting-life-cycle/ Action item: move the discussion from keywords > conversions > $
Shot 4: General Tip of the week
How to turn on SSL on your HubSpot website If you would like to avail of the SSL functionality, you must request it via this form: http://www.hubspot.com/request-ssl Adding SSL does require DNS changes for your website in addition to other technical set-up actions. So this process may take up to four weeks to complete as a result of the very high demand for this functionality.. Action item: Considerations related to moving to https://
Ensure redirects are out in place (ie 301 redirects) Be aware that social share counts will be affected Shot 5: State of Inbound Item of the Week
State of Inbound Report: http://stateofinbound.com
p18 and bottom of p20. Emerging trends: Inbound works across B2B, B2C, and non profit sectors. Shot 6: Motivation of the Week
Gary Vaynerchuk (@garyvee): https://medium.com/@garyvee/stop-asking-me-about-your-personal-brand-and-start-doing-some-work-57d67316986a Also follow @vaynermedia Action item: Work hard
Shot 7: Resource of the Week
Proposal tools - from the HubSpot blog by Jami Oetting (@jamioetting): http://blog.hubspot.com/agency/proposal-tools Shot 8: Tool of the Week
Proposify (@Proposify) - good ebook about proposal stats: http://proposify.biz/guide-to-the-perfect-proposal
proposals delivered in 4 days re 11% more likely to close winning proposal had 1-2 fees, 5 pages, 4 sections Insight: reminder about sales teams spending way too much time on busy work
Action item: marketing can help with 'sales enablement' ie making sales more productive
Welcome to Episode 6 of HubShots! Recorded: Tuesday 10 November 2015
Spectre opens this week – Craig is excited.
Emojis versus Emoticons (I got the terms confused last week!)
In this episode we cover:
Shot 1: Inbound Thought of the Week Triple Lead Flow by Lisa Toner - Nurture the relationship. - Invite to guest post. - Share their content. - Become an advisor. - Re-promote the campaigns.
Shot 2: HubSpot feature/tip of the Week Where is the HubSpot Content Calendar? -> How do you usually get to it? Ahhhhh, so that’s what that calendar icon is for :-)
Shot 3: Challenge of the week We are challenge-less this week. Let us know your challenges.
Shot 4: Opinion of the Week Tech Industry trends: http://www.businessinsider.com.au/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10 A useful read for marketing managers about the trends in the tech e.g. how much attention is captured by messaging Craig’s favourite slides: 9, 54, 129, 130, 132 Instant messaging is more popular than social media in the APAC: According to a recent eConsultancy roundup post, messaging has surpassed social media in popularity in the Asia-Pacific. APAC mobile-first markets showed particularly high daily usage of instant messaging. China (69%) and Malaysia (77%) stand in stark contrast to the UK (39%) and the US (35%). If your brand is active in the APAC, finding ways to integrate your social channels with messaging apps will become more and more vital in the coming year. http://simplymeasured.com/blog/top-10-social-stats-this-week Wee chat example
Shot 5: General Tip of the week Thinking time outside of your space… Take time out and go help someone who does something totally different
Shot 6: State of Inbound Item of the Week p22 the increasing use of freelancers and outsourcing Marketing content creation no longer limited to in-house writers From the report:
“According to the tenets of inbound marketing, marketers should createcompellingcontent that re ects their company’s voice and brand while helping the consumers of this content turn into website visitors, leads, and customers. However, the people capturing that unique voice and providing that value don’t always need tobe your own employees. This year’s data showed an increase in the number of respondents who indicated they use freelancers and agency partners for content creation.” Content outsourcing trends Ian – yokohama example Sales p65-67 Sales challenges: #1 is manual data entry From the report: “While executives identify manager non-adoption as the most pressing hurdle, managers themselves report lack of integration with other tools, with manual dataentry close behind. At the lowest level, the number one issue for salespeople was manual data entry. Considering that reps are primarily responsible for data entry, this is not surprising. However, manual data entry was also the most pressing challenge at the VP/ director level, which might raise some eyebrows. Keeping in mind the high ranking of manual data entry at three out of four levels within the sales organization, sales teams would be wise to either adopt a CRM with more streamlined and automatic data entry, or simplify the data input process in their existing system.”
Shot 7: Motivation of the Week HubSpot results? : http://ir.hubspot.com/investors/news-and-events/press-release-details/2015/HubSpot-Reports-Strong-Q3-2015-Results/default.aspx Grew total customers to 16,854 at September 30, 2015, up 35% from September 30, 2014.
Shot 8: Resource of the Week Facebook Advertising tips: https://moz.com/blog/10-things-ive-learned-while-learning-facebook-ads My client from a few episodes ago who didn’t want to try Facebook advertising: they now have more than 1000 people in the Custom Web Audience – indicating that it is a channel worth testing
Welcome to Episode 5 of HubShots! Recorded: Tuesday 02 November 2015
Welcome to the Melbourne Cup episode :-)
Email subject emojis Note: Emojis versus Emoticons (I got the terms confused in the recording!)
In this episode we cover:
Shot 1: Inbound Thought of the Week Curating information Action item: Aim to provide value (even if the content isn’t written by you)
Shot 2: HubSpot Feature of the Week New Ads Add-on: There’s good and bad Only supports LinkedIn at the moment :-( Only has a single $value tracking option for conversions Can’t set the customer conversion rate to less than 1% Campaign listings only seem to show CPC no CPM details No Click Demographics options Got an error: “We couldn’t show the ROI of any campaigns. You have campaigns but they don’t match the currency of your ROI calculation.” Summary: this is a very early version definitely a MVP or V1. Action item: avoid the Ads Add-on for now unless you have really simple needs However, it is an insight into where HubSpot is going. Imagine once they get LI, AdWords and FB ads integrated, and then have these as widgets on your dashboard, or in the new reporting. It will be a very useful and powerful reporting/analysis tool. Shot 3: Challenge of the week Content not getting approved. Action item: Have an agreement in place around timeframes for content approval Shot 4: HubSpot Tip of the Week HubSpot WordPress Plugin Using the HubSpot WordPress plugin will bring in blog posts and show a CTA% next to them: http://knowledge.hubspot.com/articles/kcs_article/reports/how-is-cta-percent-calculated-in-page-performance Use this instead of manually inserting the code in a template or via GTM Action item 1: Use the WordPress plugin (if you have a WordPress site) Action item 2: Check your CTA stats – In case some CTAs are never getting shown! Shot 5: Content tip of the week Quantity… How to build to 3 per week Action item: 1 key piece, 2 commentary pieces Shot 6: State of Inbound item of the Week Marketing:
p42 ‘Managing our website’ is the 3rd biggest marketing challenge in AU/NZ (1 and 2 are ROI and then getting budget) Sales: p62 prospecting is hard HubSpot offer: http://offers.hubspot.com/How-Sales-Can-Close-More-Deals-Using-Social-Media Shot 7: Email tip of the week: Re-send newsletters to recipients who didn’t open them: http://flightschool.autopilothq.com/flight-plans/start-sending-emails/the-double-open-rates-newsletter/ “Secret: Re-send another copy of your email newsletter 48 hours later to those who did not open the first email, with a small modification to the subject line (e.g. “Reminder:”). This increases email open rates every single time without noticeably impacting your unsubscribe rates.” HubSpot has a nice List building item for this: HubSpot list tool Action item: test re-sending an email newsletter Also: how I discovered that tip: via Twitter promoted post Action item: Test promoting useful content via paid ads, as well as just promoting product pages
Welcome to Episode 4 of HubShots! Recorded: Wednesday 28 October 2015
In this episode we cover:
Shot 1: Inbound Thought of the Week Sales enablement Craig visited the Sydney HubSpot office High calibre team, hiring takes time Top Grading (useful book on hiring): – http://www.amazon.com/Topgrading-3rd-Promoting-Turbocharges-Performance-ebook/dp/B0074VTH02/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= Shot 2: HubSpot Quirk of the Week Email address logins seem to be case sensitive Action item: if a user is having issues, check the case of their email addresses Shot 3: Data Cleansing Data cleansing – when should you clean out old contacts? Action item: consider cleaning up your contact list, or perhaps running a ‘reconnect with cold contact’ workflow to re-engage Shot 4: HubSpot Product Feature of the Week the HubSpot Ads add-on now supports AUD New: Captcha on forms: http://knowledge.hubspot.com/articles/kcs_article/forms/can-my-hubspot-form-use-captcha Shot 5: HubSpot Tip of the Week Forms sometimes don’t render in the correct place Using a named div to place it: http://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/ Shot 6: Challenge of the week follow up / Tip of the week Using Facebook CWA to test whether FB might be an option (a follow up to my challenge of the week from episode 2) Action item: Tip for marketing managers who are interested in knowing whether FB might be a good option Shot 7: Opinion of the week? Social spamming: https://twitter.com/HubSpot/status/656264825035759616 (note also they’ve tweeted this many times before) Social spamming? Agree or disagree? Action item: if you haven’t yet started on social, don’t wait for the perfect strategy, make a start, aim for incremental improvement Action item: 20 minutes a day checklist: http://blog.hubspot.com/customers/social-media-daily-checklist Shot 8: State Of Inbound report State of Inbound report nuggets: http://www.stateofinbound.com/ Marketing section: p44 North America leads in ROI tracking Action item: put effort into getting tracking in place properly Sales section p49 “Executive buyers are not very trusting of salespeople. To regain credibility among executives, salespeople should arm themselves with content and become active on social networks.” Action item: add value, make the effort to get context around prospects and opportunities Shot 9: Sales Thought of the Week What do you think of cold outreach? http://blog.hubspot.com/marketing/email-outreach-elements-scripts Action item: personalise, show relevance
Welcome to Episode 3 of HubShots! Recorded: Tuesday 20 October 2015
In this episode we cover:
Shot 1: Inbound thought of the week Discussion: content quality versus quantity Further reading: aim > consistent quality: http://contentmarketinginstitute.com/2015/10/content-marketing-trends-podcast/ Marcus: the goal is ‘to get better’: http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/ avoid content for the sake of content: http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx Remember: the right content to the right person in the right place at the right time Shot 2: Tip of the week Tracking utm parameters in HubSpot: http://xen.com.au/tracking-utm-parameters-in-hubspot-forms/ Shot 3: Tool of the week Canva: https://www.canva.com/ Shot 4: Idea of the week Inbound.org Persona self-selection: http://blog.inbound.org/persona-self-selection Shot 5: Opinion of the week WordPress versus HubSpot Website (previously HubSpot COS) http://www.hubspot.com/products/website https://wordpress.org/ personalisation benefits adding pages to campaigns Shot 6: State of Inbound thought of the week State of Inbound part 2 http://www.stateofinbound.com/ Marketing: p30 marketers who check their metrics 3+X a week are 20% more likely to achieve positive ROI (lol) p38 sales alignment matters: SLAs between sales and marketing Sales: “Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads.” p53 only 4% of ANZ sales people investing in a CRM! Shot 7: ‘Interesting’ tactic of the week Outreach Emails ‘tactic’: Including “sent from iPhone” in outreach emails has a much higher response rate, as it seems personal Why we don’t like it Shot 8: Motivation of the week SSW embracing content marketing: http://www.adamcogan.com/2015/10/14/the-vs-2015-ebook-behind-the-scenes/ Shot 9: Resource of the week Workflows HubSpot blog post: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx originally from 2012 (note the .aspx), but shows how best practice posts stand the test of time a reminder about using workflows – e.g. the inactive contact workflow Some of the comments are funny too…
Welcome to Episode 2 of HubShots! Recorded: Wednesday 14 October 2015
In this episode we cover:
Shot 1: Inbound thoughts of the week Seth Godin – take responsibility Dharmesh’s Inbound 2015 Keynote presentation tips: http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote technical hitch as it started see also the comments, Devendra leaves a comment, Dharmesh responds! Shot 2: HubSpot product discussion of the week Sidekick for Business: http://www.getsidekick.com/pricing
document tracking sequences templates Shot 3: HubSpot feature of the week Email signatures
new email signature personalisation token based on HubSpot owner: http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content requires connection to HubSpot CRM Shot 4: Opinion of the week HubSpot connectors
Zendesk: https://www.zendesk.com/ Zopim (integrates with zendesk): https://www.zopim.com/ Shot 5: Challenge of the week convincing clients to consider Facebook advertising AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected Shot 6: Resource of the week State of Inbound Report: http://www.stateofinbound.com/ see also Craig’s post: http://xen.com.au/hubspot-state-of-inbound-2015-report/
p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority proving ROI is a big ‘problem’ and is cited more the larger the company why so important? because proving ROI gets you more budget that said it is getting less important each year (p19) Shot 7: Community recommendation of the week inbound.org: http://inbound.org/ eg Customer forum: http://inbound.org/group/hubspot-customer-forum
Welcome to episode 1 of HubShots Recorded: Tuesday 06 October 2015
In this episode we cover:
Shot 1: Inbound thoughts Still on a high? shout out to Ryan, Niti, and the Sydney HubSpot team Key takeaways Ian: the possibilities Craig: reminder about inbound marketing essentials: personas, lead scoring, buyer’s journey Shot 2: Growth Driven Design the rise of growth driven design: http://www.growthdrivendesign.com/ Shot 3: Tip of the Week HubSpot Emails new click visualisation map in emails Shot 4: Resource of the week HubSpot’s persona generator : http://makemypersona.com/ Shot 5: Opinion of the week Craig: the US is way ahead of AU, good motivation to lift our game… Shot 6: Challenge of the week Public holidays HubSpot workflows to the rescue! http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot Shot 7: Community recommendation of the week Sydney HubSpot User Group: http://sydney.hubspotusergroups.com/ Chris Fell and the team: http://www.g2msolutions.com.au/chris-fell-g2m-solutions Shot 8: Sales HubSpot CRM: http://www.hubspot.com/products/crm using the HubSpot CRM app we’ll be talking more about the ‘HubSpot Sales platform’ next week, especially Sidekick for Business