Better Law Firm Marketing: Recent Episodes
Brendan Kelso
More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he dives into the exciting world of legal marketing.
Surprise! I'm alive. I recently did an online masterclass for a private business group. It's all about getting clients with blog posts. Enjoy!
Legalsites: https://legalsites.com.au/
Scalable Business Law: https://www.scalablelaw.com/
Cullen Haynes from Legal Home Loans invited me to his podcast. It's called Law Live. We discuss my career path, advice for young lawyers, what I actually do for law firms and more. Check it out.
Reposted with permission from Youtube.
Zoe Whetham is a client of ours. In this bonus episode, she explains what it's like working with us.
Our marketing agency: https://legalsites.com.au/
Kate Toon is an award-winning entrepreneur, copywriting expert, digital marketing coach, business mentor, author, keynote speaker, podcaster and a Brit living in Australia. She was kind enough to be a guest on my podcast. In this episode, we'll learn about Kate, copywriting 101 for law firms and SEO quick wins.
Her website: https://www.katetoon.com/
Our marketing agency: https://legalsites.com.au/
Zoe Whetham is a criminal lawyer from Newcastle. She launched her law firm (W & Co Lawyers) at the ripe age of 28 in the midst of the Covid pandemic. Zoe is also a client of mine. In this episode, we'll chat about her story, what it's like being a female criminal lawyer and how she gets clients with Google Ads.
W & Co Lawyers: https://wcolawyers.com.au/
Zoe's LinkedIn: https://www.linkedin.com/in/zoewhetham/
Our marketing agency: https://legalsites.com.au/
How Harrison Dell made $15,000 profit from $120 Tik Tok ad spend.
Follow Harrison on TikTok: https://www.tiktok.com/@harrydelltaxtok
Cadena Legal: https://www.cadenalegal.com.au/
Our marketing agency: https://legalsites.com.au/
Harrison Dell from Cadena Legal explains what it's like working with Brendan from Legalsites.Follow Harrison on Tik Tok: https://www.tiktok.com/@harrydelltaxtok
Cadena Legal: https://www.cadenalegal.com.au/
Legalsites: https://legalsites.com.au/
Harrison Dell is a tax lawyer with over 36,000 followers on Tik Tok. He's amassed over 7 million views in 2 years. It's simply astonishing what he's achieved. In this episode, we'll explore his Tik Tok strategy, how he gets clients, what type of work he does at Cadena Legal and more. He's also a client of Legalsites. Don't miss this one! As usual, please subscribe and share the episode.
I want to clarify a few points raised in a recent episode. It was the presentation I did for the Scalable Business Lounge. In this episode, I'll clarify what I mean by "writing for Google", swapping links, paying for links and the real reason blogs help SEO...
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
Once again...you're in for a treat! About 12 months ago, I did an online presentation for BD Roundtable. I've obtained the video file and ripped the audio (with permission!) In this episode, I provide 10 practical tips for optimising your practice area pages. This is a core element of law firm SEO. Don't neglect your practice area pages!
See the link below for a free cheat sheet. It's a Google Document.
Enjoy!
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
Free cheat sheet (my presentation notes)
You're in for a treat! I did a presentation for an exclusive group of law firm owners. It's called the 'Scalable Business Lounge'. I spoke mostly about SEO. Topics include why SEO matters, 5 SEO tips, which website platforms work best, what to look for in an agency, how much you should pay, etc.
Once I was finished talking, I opened the floor to questions. And there were some gems! I'm sure you'll get lots out of this. So take the dog on an extra long walk and get ready for the time of your life! haha.
Correction: Keywords Everywhere costs $10 per 100,000 credits, not $10,000 for 10,000 credits! 1 Credit = 1 Keyword. Credits expire after one year. You can get started *here.***
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
Check out Caralee Fontenele and the Scalable Business Lounge
Struggling to get your marketing strategy up and running? This could be why.
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
Too many law firms are the victim of unfair Google reviews. Listen to this episode to find out how you can remove a bad Google review.
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
The telephone is a powerful tool for generating leads. But too many law firms are doing it wrong.
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
Sick of crappy leads? Try these 5 practical tips to attract your "ideal client".
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
SEO explained in REALLY simple terms.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
This could be the reason why your website isn't getting traffic. But not many people are talking about it.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Does SEO have to be monthly? Or can you pay for a once-off "SEO boost"? Find out in this episode.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
I'm sick of agencies doing the wrong thing by law firms. Please listen to this episode. I'll explain 3 red flags to look out for.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
You need the option to edit your own website. In this episode, I'll discuss a recent client email and the advice I gave.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
A 'backlink' is when a website links to another. It's generally considered very good for SEO. There are many ways to get links. Many of them don't work well and are a huge pain in the ass. In this episode, I'll give you 10 realistic ways to get backlinks.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Some of the worst websites are "fancy" websites. Mostly due to poor user experience (e.g. hard to navigate, loads slowly, looks crap on mobile, etc). Some web designers don't even optimise for the mobile layout...which is insane! Your SEO performance is heavily influenced by your mobile layout. In this episode, I'm going to rant for a bit. Get ready...
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Let's be honest. Most social media content is...boring. If you want results, you need engagement. Here's how.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Do lawyers actually need to build a "personal brand"? Let's find out.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
How to run cost-effective Google Ads that target your ideal client.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Lawyers often tell me, "I convert most prospects into a client. I just need to get them on the phone". If you want more opportunities, you need to increase brand awareness.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
How do you know if your marketing is paying off? Here's my unconventional approach.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
More law firms NEED to do this. But not enough people are talking about it.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Do you struggle to think of content ideas? (e.g. blog posts, social media, video, podcasts, email newsletters, etc). What do people ACTUALLY want? Listen to this episode for an easy strategy. It's 100% free and very easy.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Do you struggle to consistently implement a marketing strategy? Maybe this is why. Sure, you need to see results. But I think there's another reason many law firms give up so quickly.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
I was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Most law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
A client booked a coaching call recently. She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Want to edit your website?
(e.g. add/remove team members, add blog posts, update your address, etc.)
But you're not a web developer?
Find out how in this episode.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Sarah Thapa is a lawyer, the managing director of The Migration Agency and a co-founder and investor in FONA.
In this episode, we discussed how her law firm gets clients, how to build a referral network, why investing in people is so important, what types of digital marketing have worked well for her law firm, and her non-profit organisation FONA.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Adrian Corbould is a partner at Turnbull Hill Lawyers, NSW Accredited Specialist in Wills & Estates Law, master of LinkedIn, Simpsons nerd, pop-culture enthusiast and meme maestro.
In this episode, we discuss many things. But we focussed on the brand ‘refresh’ for Turnbull Hill Lawyers. Including a website refresh, new logo, bright colours, tv ads, videos, bus ads, radio, etc.
This is the 2nd time Adrian has been on the podcast. It’s always a pleasure. Thanks Adrian!
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
Stacey Brown Randall (USA) is an award-winning author and podcast host. In this episode, I speak with my first American. But we also chat about how law firms can get more referrals (without asking). How do you identify good referral sources? How do you get referrals (without being ‘that’ guy)? What are the common mistakes people make when trying to get more referrals? Find out in this episode.
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
This podcast is brought to you by legalsites.com.au
James d’Apice is a lawyer at Chamberlains Law firm and the man behind Coffee and a Case Note. He’s also a social media wizard (my words, not his).
In this episode, James talks about the pros and cons of the main social media platforms, from a lawyer’s perspective. Including Facebook, Instagram, LinkedIn, TikTok and Twitter.
This is the 2nd time James has been on the podcast. Thanks for coming back James!
How's your law firm going?
Download our free law firm marketing plan (PDF)
Apply for a coaching call with Brendan Kelso
Visit our 'recommendations' page
This podcast is brought to you by legalsites.com.au
What's the point of content marketing? How does it generate clients? Which types of content marketing work best for law firms? What should you do if you're time-poor? Why am I asking so many questions? In this episode, Kaushik and Brendan engage in a savage debate over content marketing. Just kidding. But seriously...
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
About Our Guest (Source: LinkedIn)Kaushik Prakash helps small & mid-sized law firms generate high quality leads through Search Engine Optimization (SEO) & Paid Ads.
What is SEO? And how can it help your law firm? Find out in this episode.
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_
Topics
- Getting over 240,000 Youtube views for a TEDx talk.
- Why you don’t have to be a d*ck to be a successful lawyer.
- Building a personal brand.
- How to get media opportunities.
- Finding your niche.
- Pursuing a less traditional career path.
- Being an entrepreneur.
- LinkedIn marketing for lawyers.
- And more.
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
About Our Guest (Source: LinkedIn)
I currently practice as a Partner at the firm of Executive Legal where I head up the litigation and dispute resolution team. In this role, I call upon my time as an advocate and a barrister from the Private Bar. My current practice focuses mostly on mental health, human rights, criminal law and commercial law.
Prior to being called to the bar, I was an experienced statistical specialist with broad experience in all aspects of corporate governance, econometric and data visualization and representation including dealing and trading. This also included time spent looking at contracts, commercial transactions and the interrelationship they had with the banking sector and small-large businesses.
I was lucky enough to talk at Tedx Sydney and give my talk on the importance of communication and I sometimes appear in the Media to discuss issues close to my heart!
Guest Linkshttps://www.jahankalantar.com/
TEDx talk on Youtube
https://www.executivelegal.com.au/
https://www.linkedin.com/in/jkalantar/
Want more backlinks?
Steal this easy strategy.
It could help your SEO.
Good SEO can get you more website traffic and more clients.
Episode topics:
- What is the strategy?
- What is a backlink?
- Why are backlinks good for SEO?
- How to check you're getting 'good' backlinks
- My tips for implementing the strategy
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
Episode topics:
- How law firms can get more referrals (without being annoying)
- Do I have to attend networking events?
- What is the right way to ‘ask’ for referrals?
- Giving a lot of referrals but not getting many in return? What should you do?
- And more!
About our guest
Amy Burton-Bradley is an experienced business developer, marketer, and copywriter who has worked with more law firms than she cares to remember! She is a Partner and Consulting Director at Julian Midwinter & Associates, a business development consultancy whose team has helped law firms attract, win, grow, and retain new clients and business since 1993.
Guest Linkshttps://www.linkedin.com/in/amyburtonbradley/
Grow your referral networks playbook - download free document
Referrals and cross-selling in practice - click to access this free resource
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
Paul Evans is the managing director of Toro Digital.
A law firm digital marketing agency based in Melbourne.
In this episode we discussed:
- Is there any point to content marketing?
- Will it bring in work?
- Or is it mostly a waste of time?
Guest Linkshttps://www.torodigital.com.au/
https://www.linkedin.com/in/paulevansmelb/
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
Ashley Kelso is a lawyer (LK Legal) and legal tech co-founder (Lawlite)
Topics Include
- Battling adversity (e.g. ADD and a neurological disorder)
- Career changes (e.g. engineering, law and legal tech).
- What is Lawlite?
- Why is Lawlite so important?
- How Lawlite saves you time so you can do what really matters
- Thoughts on Legal tech
- And more
Guest Linkshttps://lawlite.io/
https://www.linkedin.com/in/ashley-kelso-1a467674/
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
Sascha is a marketing director. She has extensive experience in developing and directing highly effective campaigns in the US and Australia.
Topics Include
- What she does
- Best social media platforms for lawyers
- Should law firms use Tik Tok?
- How to use keywords to discover what people want
- Why you should stop obsessing over marketing tactics. (And what you should do first).
- Why integrity matters
- How to create a marketing strategy that works
- And more
Guest Linkshttps://www.createdesign.com.au/
https://www.linkedin.com/in/sascha-moore-046b8357/
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
Caralee Fontenele is a lawyer, law firm director, podcast host, author, business coach and more.
Topics Include
- Spending over $100K on Facebook Ads
- Facebook Ads vs Google Ads. What’s the difference? Pros and Cons? How to use them? Budget? Retargeting? etc...
- Should you boost a Facebook post?
- Lead magnets
- Email marketing
- Creating a sales funnel
- Nurturing your leads and turning them into clients
- How to measure your marketing results
- Should law firms create landing pages?
- And more.
Guest LinksFind her podcasts, social media accounts and more info:
https://caraleefontenele.com/
https://collectivefamilylaw.com.au/
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
Alistair Marshall is a business development consultant. He's helped 100+ professional services firms create more profit and achieve their goals.
Topics Include
- People don't buy products & services, they buy results & outcomes
- Should your law firm offer discounts?
- How to stand out in a crowded marketplace
- And more
Alistair Marshall LinksWebsite: https://www.professionalservicesbd.com.au/
LinkedIn: https://www.linkedin.com/in/alistairmarshall1967/
Our Links
Law firm marketing agency
https://legalsites.com.au/
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Start your own podcast:
https://www.buzzsprout.com/?referrer_id=1128932
Host a website:
https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec
Build a WordPress website:
https://elementor.com/?ref=12648
Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscription
https://www.firmchecker.com.au/for-firms
Make a Paypal donation:
https://paypal.me/brendankelso?locale.x=en_AU
Yey! 50 episodes! Let's talk about the podcast. So, was it worth it?
Topics:
- How podcasting has grown my business
- Why I started
- What I've learned
- How I make the episodes
- And what's next?
This podcast was brought to you by Legalsites
We're an Australian law firm marketing agency.
Providing web design, SEO, Google Ads and more.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Youtube:
https://www.youtube.com/channel/UCtfoHzhSl1YuUe3bsdDaEVw
Instagram:
https://www.instagram.com/legalsites/
LinkedIn (Brendan Kelso):
https://www.linkedin.com/in/brendankelso/
Twitter:
https://twitter.com/legal_sites
Facebook:
https://www.facebook.com/legalsites
I get asked this question a lot. So here's a podcast episode about it!
This podcast was brought to you by Legalsites
We're an Australian law firm marketing agency.
Providing web design, SEO, Google Ads and more.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
Youtube:
https://www.youtube.com/channel/UCtfoHzhSl1YuUe3bsdDaEVw
Instagram:
https://www.instagram.com/legalsites/
LinkedIn (Brendan Kelso):
https://www.linkedin.com/in/brendankelso/
Twitter:
https://twitter.com/legal_sites
Facebook:
https://www.facebook.com/legalsites
David Bongiorno is the principal solicitor at David Bongiorno & Associates (Immigration Law). He’s also the podcast host of the ‘Migrating to Australia Podcast’.
Episode Topics:
- Marketing strategy for his law firm (e.g. how they get clients, which word of mouth referral sources work best, etc)
- Advice for lawyers who are interested in migration law
- His journey from commercial law, criminal law to immigration law.
- His podcast (e.g. the strategy, how it gets clients, who listens to it, how people find the podcast, etc).
David Bongiorno Links
Law firm website:
https://dbanda.com.au/
Podcast:
https://podcasts.apple.com/au/podcast/migrating-to-australia-podcast/id1418305521
Linkedin:
https://www.linkedin.com/in/lawyerdavidbongiorno/
This podcast was brought to you by Legalsites
We're an Australian law firm marketing agency.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Coaching call:
https://legalsites.com.au/services/consulting/
For most law firms, referrals are really important. So how can you get more of them? By improving your online presence. In this episode, I'll cover: Why bother? Benefits? What types of law firms should do this? And how you can optimise your online presence.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Want new clients from Google? SEO is great. But it can be a slow-burn. Maybe it's time to try Google Ads. I've compiled 16 quick tips. This should help you save money and get clients online.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Topics:
- How much should law firms spend on marketing...and why?
- What do other law firms spend on marketing?
- How do you know if it's paying off?
- Should you sign a contract?
- Tips for hiring a marketing agency?
- Should you hire a marketing manager?
- And more.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Find out why some law firms might be out-ranking you on Google.
Check out 10 Proven Law Firm SEO Strategies. It talks more about optimising your pages. Super important.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Want more calls, emails, contact form submissions, leads, new clients, etc? Check out this episode. Hope you like it!
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
How to measure phone calls, contact form submissions, PDF downloads, etc. Plus, find out WHERE or HOW people are finding your law firm (e.g. Google, Facebook, Google Ads, referrals, etc).
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Thinking of buying a domain that contains a keyword, then building a website for it? Is this the fastest way to get website traffic? Or is it a waste of time & money? Find out in this episode.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Topics:
- Why is copywriting important?
- How much does copywriting cost?
- Should law firms do their own copywriting?
- Are law firms good or bad at copywriting?
Free law firm marketing plan (PDF download):
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Mel Scott is an in house lawyer for a global tech company. But she also runs a side hustle ('The In House Lawyer'). This is where she flexes her natural talents in branding & marketing. Mostly on LinkedIn, Instagram and Podcasting.
Episode Topics
- Her role as a senior legal counsel for a global tech company.
- Tips for building an audience on LinkedIn and Instagram. And how she approaches these platforms differently.
- Tips for launching and running a successful legal podcast. In fact, she’s even got a ‘highlight’ on her Instagram that documents the process.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Mel Scott Linkshttps://www.instagram.com/theinhouselawyer
https://www.linkedin.com/in/melissastoreyscott/
https://www.megaport.com/
https://podcasts.apple.com/au/podcast/counsel/id1516422327
Clarissa Rayward is an Accredited Family Law Specialist, Mediator, Collaborative Lawyer & Podcaster, Author, Speaker at Happy Lawyer Happy Life
Episode Topics
- Day in the life of Clarissa Rayward
- What type of marketing has worked best for her law firm. We talk about social media marketing...SEO...Google Ads...having a great website...and more...
- Her Instagram marketing strategy...and why it’s a bit different from what many law firms are doing...
- How everything fits together...from her work at Brisbane Family Law Centre...to the empire she’s built at Happy Lawyer Happy life...the strategy behind everything...
- If you want an open, honest and fun conversation about how Clarissa approaches marketing & business...you should get a tonne of value out of this episode.
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Melissa Rayward Links
https://www.thehappyfamilylawyer.com/https://www.bflc.com.au/https://www.linkedin.com/in/clarissaraywardhttps://www.instagram.com/thehappyfamilylawyer
My best tips for setting up a LinkedIn profile.
Free law firm marketing plan (PDF download):
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Lauren Kelindeman is a lawyer at Legalite. This is a multi-award-winning law firm specialising in business and franchising.
Free law firm marketing plan (PDF download):https://legalsites.com.au/law-firm-marketing-plan-free-download/
Episode topics:
- Plain-English writing
- LinkedIn Marketing for lawyers
- Wellbeing and growing a positive workplace culture
Lauren's Awards:
- Winner - Wellness Advocate of the Year - Women in Law Awards 2020
- Finalist - Innovator of the Year - Women in Law Awards 2020
- Finalist - Wellness Advocate of the Year - 30 Under 30 Awards 2020
- Finalist - Wellness Initiative of the Year (Firm) - Australian Law Awards 2020
Links from Lauren:
Legalite - For plain English legal advice, people can book in a free consultation with Legalite here.
LinkedIn profile: https://www.linkedin.com/in/lauren-kelindeman-45011573
Wellbeing - People can register to attend our weekly wellbeing sessions Love Your Life here.
Children’s book - You can buy a copy of my children’s book Every Horse Needs A Hat here. I donate 100% of profits to charity each month.
Strap yourself in! Here's a simple outline of SEO for law firms.
Free law firm marketing plan (PDF download):
https://legalsites.com.au/law-firm-marketing-plan-free-download/
The Better Law Firm Marketing podcast is taking a short break. Find out more in this episode.
Convert more clients by understanding their wants, needs, behaviours, trends, etc.
Source:
https://www.settify.com.au/
Family Law Insights Report: Volume 1 Client Preference and Behaviour Australia, June 2019
Free law firm marketing plan (PDF download):https://legalsites.com.au/law-firm-marketing-plan-free-download/
James d'Apice is a corporate and commercial litigation lawyer. He's also known for the video series 'Coffee and a Case Note', in which James summarises recent corporate and commercial litigation into short, easy to digest videos, generally filmed in coffee shops.
Episode Topics:
- Time-management: James is active on 7 platforms (e.g. podcast, Youtube, Tik Tok, LinkedIn, Instagram, Twitter & Facebook). How does he do it all? Find out.
- The marketing strategy behind Coffee and a Case Note. Does it generate work? Or is it more of a holistic marketing strategy?
- How James creates and promotes his content (step-by-step).
- What equipment he uses.
- Advice to people who want to do something similar.
- Growing an audience on LinkedIn.
- And more
Free law firm marketing plan:
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Links:
https://au.linkedin.com/in/jamesdapice
https://www.youtube.com/channel/UCzo6MrU2QQmwtLNGJ8kaBYA
https://www.instagram.com/coffeeandacasenote/
https://www.facebook.com/CoffeeandaCaseNote/
https://podcasts.apple.com/au/podcast/coffee-and-a-case-note/id1466677013
https://twitter.com/coffeeandacase1
Is your competition spying on you?
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Find out which social media platforms will get you more clients.
Free law firm marketing plan (PDF download):
https://legalsites.com.au/law-firm-marketing-plan-free-download/
Adrian Corbould is a Partner & NSW Accredited Specialist (Wills & Estates) at Turnbull Hill Lawyers. He's also the host of the Battle of Wills video series. Today we dive into the world of law firm video marketing.
Episode topics:
- Why did you start video marketing?
- What's the strategy behind it?
- Have you received clients from your videos?
- Does someone help you with the production? (e.g. filming, audio, lighting, editing, etc)
- What advice would you give someone who's thinking of using video marketing for their law firm?
- Any common video marketing mistakes you see? Advice on how to avoid these mistakes?
- ...and more
More info:
https://www.battleofwills.com.au/
https://www.turnbullhill.com.au/
https://www.linkedin.com/in/adriancorbould/
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
For many law firms, getting team member headshots can be a massive pain in the butt. So, is it even worth the hassle? Find out in this episode.
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
In this episode, you'll learn how to get clients with Google Ads. How to save money, attract your target audience and get a steady flow of high-quality website traffic. Avoid common pitfalls and maximise your return on investment. Wrapping up with '4 reasons why Google Ads are great for small to medium law firms'. Enjoy!
Is your website not getting much website traffic? Or maybe you would like more website traffic? If so, this episode is for you. 7 Reasons Why Your Law Firm Website Isn’t Getting Traffic (And How To Fix It)
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
I've also included an email template!
Email template:
https://legalsites.com.au/26-how-to-get-more-google-reviews-without-annoying-your-clients/
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Most of your website traffic ISN'T becoming a client. But it doesn't have to be this way. Let's see how you can make the most of the traffic you're ALREADY getting, by optimising your lead generation strategy.
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Should a law firm website provide information on fees, costs and pricing? Will it help you get more clients? Or should you avoid displaying your fees so people are encouraged to contact you first? That’s what I’ll be discussing in this episode.
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Steal this strategy for ranking website pages #1 on Google (without paying for ads). It works great for any page on your website. Including homepage, blog posts, news articles, practice area pages and more.
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Do email newsletters work for law firms? Or is it a waste of time? Find out in this episode.
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Do law firms REALLY need to define their "ideal client" to generate high-quality online leads? How can a law firm have an "ideal client" when they do MULTIPLE practice areas for many different types of people? Or is this just a bunch of marketing/branding mumbo jumbo from people who have no idea what it's like to market a law firm? Let's find out!
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
What’s the point in content marketing for law firms? Learn: How it gets clients; How to pick the best type of content marketing for your law firm & How to stick to a schedule (without going insane). Enjoy!
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
This episode includes our 8 step process for each law firm SEO campaign. You'll learn exactly what our clients pay us for. Wrapping up with a simple SEO Q&A session. How much does it cost? When will you see results? Is there a contract? Listen to the episode to find out.
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
I'll outline the most important website pages for most small to medium-sized law firms in Australia. Including my advice on what each page should include. This episode is jam-packed with useful tips, advice and hacks. Let me know what you think!
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Spoiler alert Blogging for law firms is ONLY a waste of time if you don't RESEARCH your topic first. Discover WHY this matters and HOW to do it.
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Most of your success is probably coming from 10-20% of your resources. Learn how to leverage this principle to get new law firm clients.
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
This law firm marketing strategy is free, easy & quick. Plus, most of your competitors aren't doing it. No web design skills or technical expertise required. Listen to the full episode for my best advice, tips & hacks. Enjoy!
Jumpstart is a proven law firm marketing strategy designed for lawyers who want to generate leads quickly.
Without paying for a new website or signing a long-term contract.
The best part is, you can get started for FREE.
And all the hard work is done by Legalsites.
You just have to approve it.
So, if you’re super busy, this strategy might be perfect for you.
Want to know more? Keep listening...
Should your law firm invest in SEO? Or Google Ads? Or both? I'll share my honest opinion in this episode. Based on what's working for my clients. Plus, I'll provide a killer law firm marketing strategy that you can use for your own law firm.
Working on a new law firm website? Or maybe thinking about it? You need to listen to this episode!
I hosted a poll on LinkedIn the other week. It turns out that this question was quite contentious! So, I've made a podcast episode on the topic. Enjoy!
Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/
Use this strategy to get clients in multiple locations. It even works for law firms with only 1 office address. In fact, I'm using it for my clients right now, with amazing results.
Learn how to optimise your law firm website homepage to generate more clients online. This episode is a quiz. With 10 points in total. How well did you score?
Feeling stuck?
Is your law firm marketing strategy not really working for you?
Listen to this.
Topics include:
- How to develop a law firm marketing strategy that actually brings in more work.
- Why some people will judge you for having a go at law firm marketing
- The golden rule for improving your law firm marketing skills
- and more.
Has your law firm received a fake or negative Google Review? Want it removed? Listen to this entire episode. I'll share my 3 step process for removing Google reviews. Wrapping up with some really important advice.
In today's episode, I interviewed Rob Knowsley via Zoom.
Rob is a legal practice management consultant. He's helped over 1300 law firms become profitable.
We discussed how law firms can remain profitable during the COVID-19 Pandemic.
Let's discuss your law firm website.
And how you can drastically improve it, without much effort.
In this episode, I'll walk through 3 QUICK steps you can take.
To improve your law firm website.
Leading to more traffic, more calls and more high-quality leads.
Welcome to the final episode in this 3 part series.
Local SEO for lawyers (complete guide).
Topics covered in this episode:
Recap parts 1 and 2 (go back and listen to these if you haven't already).
NAP Citations.
Backlinks.
Tracking your rankings.
This series on local SEO for lawyers will help you connect with more clients through local Google search.
Topics: Keyword Research (find the most profitable keywords in your local area), Local SEO ranking factors (what really matters), Google My Business optimisation (how to rank in the Map Pack) and Website optimisation (how to rank for organic listings).
Would you like to receive more law firm clients online through local Google search? If so, this episode is for you. This is part 1 of my complete guide to local SEO for lawyers. It’s going to be very specific, actionable and easy to understand. And in the end, you’ll have all the tools necessary to drastically improve your ranking in local search results. Leading to more high-quality prospects calling you and visiting your website.
In this episode, I'll explain how you can grow your law firm with online scheduling. Wrapping up with a checklist. This will give you everything you need to schedule your first appointment